This must have been an incredibly difficult decision for NAB to cancel their show, but it was the right one to make after all.
Avid CEO Jeff Rosica Statement on NAB Show 2021 Cancellation
Addressing the Sept. 15, 2021 annoucement by the National Association of Broadcasters cancelling its 2021 NAB Show, Avid CEO Jeff Rosica said,
"This must have been an incredibly difficult decision for NAB to cancel their show, but it was the right one to make after all. Avid supports NAB as well as other industry organizations, but it’s certainly in the best interest of everyone to keep clear of large gatherings right now. For us at Avid, this means we standing by our decision earlier this year to follow this course until we know we can be safe. The good news is that we’ve been able to adapt and remain fully engaged with our customer community throughout the pandemic. Trade shows will eventually return to our go-to-market mix, but not this year and not until we can be thoroughly confident that the situation is under control."