<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Avid Technology, Inc. Newsroom]]></title>
                    <link>https://www.avid.com/press-center/</link>
                    <description></description>
                    <language>en-us</language>
                    <lastBuildDate>Thu, 05 Oct 2023 19:27:52 +0200</lastBuildDate>
                    <pubDate>Fri, 22 Sep 2023 17:10:40 +0200</pubDate>
                    <image>
                        <title><![CDATA[Avid Technology, Inc. Newsroom]]></title>
                        <url>https://content.presspage.com/clients/150_2667.png</url>
                        <link>https://www.avid.com/press-center/</link>
                        <width>144</width>
                    </image><item>
                        <title>Avid Unveils Pro Tools Sketch for Modern Music Creators and to Expand Pro Tools Workflows</title>
                        <link>https://www.avid.com/press-center/avid-unveils-pro-tools-sketch-for-modern-music-creators-and-to-expand-pro-tools-workflows/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-pro-tools-sketch-for-modern-music-creators-and-to-expand-pro-tools-workflows/</guid><pp:caseid>591581</pp:caseid><pp:subtitle>New iPad app and added capability to Pro Tools desktop software enables musicians to quickly capture new ideas and experiment with arrangements anywhere</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced&nbsp;</span><a href="http://avid.com/sketch"><span style="text-align:start;"><u>Pro Tools Sketch</u></span></a><span style="text-align:start;">™ a new non-linear, clip-based creation tool in&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="text-align:start;">&nbsp;software that is also available as a free iPad app.</span></p><p><span style="text-align:start;">Pro Tools Sketch&nbsp;enables musicians to quickly capture new ideas and freely experiment with concepts and songs, and find inspiration with a massive library of free loops, virtual instruments and effects.</span></p><p><span style="text-align:start;">Avid addresses the growing needs of modern creators, no matter their preferred music creation style.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced&nbsp;</span><a href="http://avid.com/sketch"><span><u>Pro Tools Sketch</u></span></a><span>™ a new non-linear, clip-based creation tool in&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>&nbsp;software that is also available as a free iPad app.&nbsp;Pro Tools Sketch&nbsp;enables musicians to quickly capture new ideas and freely experiment with concepts and songs, and find inspiration with a massive library of free loops, virtual instruments and effects. Years in the making, this new addition to the Pro Tools workflow adds a must-have creation process directly alongside the Edit and Mix windows that established modern linear audio recording.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>With Pro Tools Sketch, Avid addresses the growing needs of modern creators, no matter their preferred music creation style. While the Pro Tools Sketch iPad app is available for free to anyone via the Apple App Store, the Pro Tools 2023.9 update is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all users of the free Pro Tools Intro application.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools Sketch</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Sketch is a significant expansion of the Pro Tools music creation workflow, adding a non-linear creation environment to the proven Pro Tools toolset used&nbsp;on the majority of top music releases, movies and TV shows.&nbsp;Users can now start with clip-based&nbsp;</span><i><span>sketches</span></i><span>&nbsp;in which loops, MIDI and recordings can be freely organized and played, and then exported to be shared with friends.&nbsp;</span><i><span>Sketches</span></i><span>&nbsp;can also be moved to the Pro Tools timeline for further production using its world-class editing and mixing tools. And since&nbsp;</span><i><span>sketches</span></i><span>&nbsp;can be moved between computer and iPad at will, users can&nbsp;capture and play with ideas anywhere inspiration strikes.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Sketch features 16 tracks and virtually unlimited scenes and includes over 1 GB of loops and a variety of onboard effects to create for any kind of music genre. Users can quickly audition audio and MIDI loops in the browser and drag them into the launcher where they can be played, moved and tweaked. Audio and MIDI can be recorded and edited alongside loops and then quickly organized into linear song arrangements. Whether users are experienced or new to Pro Tools, Sketch gives them new ways to experiment and make something they truly love.</span></p><p style="margin-left:0in;text-align:start;"><span>“Every music creator wants to capture inspiration when it arises and act on it precisely at that magical moment—and it should be simple and easy. We made Sketch to go far with ideation, letting any user start experimenting with their ideas right away and then simply hop into Pro Tools when they’re ready to take them further forward,” said David Toomey,&nbsp;Senior Vice President & General Manager of Audio & Music Solutions, Avid. “We’re incredibly excited for beginners and pros alike to work out non-linear ideas with total convenience, then mix and edit in Pro Tools. Creators never stop generating new ideas and Sketch lets their output keep pace with their individual creative sparks. Not a single moment wasted, not a single idea lost.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Other New Pro Tools 2023.9 Features</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.9 software update also introduces Export Selected Range, which enables Pro Tools Studio and Ultimate customers to export selected portions of the timeline as a new session. This feature is perfect for breaking up large post sessions, separating a live recording into a session per song, and saving important elements of the session as bite size pieces. The release also delivers drag-and-drop plugin slot reordering to give users greater flexibility in experimenting with and changing processing order, and more.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Availability</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The Pro Tools Sketch iPad app is now available free to download via the Apple App Store. The Pro Tools 2023.9 software release is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all users of the free Pro Tools Intro application.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">New Pro Tools subscriptions (Artist, Studio, and Ultimate) can be purchased on the<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/audio-recording-software?_gl=1*9g2x8f*_ga*ODA5MDQ1OTM4LjE2OTQ2MTMwMjI.*_ga_HFDQKH0EWW*MTY5NTMwMTcxOS4zLjAuMTY5NTMwMTcxOS42MC4wLjA."><span style="background-color:white;"><u>Avid Webstore&nbsp;</u></span></a><span style="background-color:white;">or through an authorized Avid reseller which can be located at<span>&nbsp;</span></span><a href="https://www.avid.com/find-a-reseller"><span style="background-color:white;"><u>avid.com/find-a-reseller</u></span></a><span style="background-color:white;">. Pro Tools Intro can be downloaded for free at<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/intro"><span style="background-color:white;"><u>Avid.com/pro-tools-intro</u></span></a><span style="background-color:white;">.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">&nbsp;Avid has also announced that it is making available the Pro Tools perpetual license purchase option after receiving clear and consistent feedback from the user community.&nbsp;New Pro Tools perpetual licenses are exclusively sold by authorized Avid resellers.</span></p><p style="margin-left:0in;text-align:start;"><span>For more information and to download Pro Tools Sketch at no charge, please visit&nbsp;</span><a href="http://avid.com/sketch"><span style="background-color:white;"><u>Avid.com/pro-tools-sketch</u></span></a><span style="background-color:white;"><u>.</u></span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, and Pro Tools Sketch are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Toomey, Senior Vice President &amp; General Manager of Audio &amp; Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re incredibly excited for beginners and pros alike to work out non-linear ideas with total convenience, then mix and edit in Pro Tools. Creators never stop generating new ideas and Sketch lets their output keep pace with their individual creative sparks. Not a single moment wasted, not a single idea lost.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 22 Sep 2023 15:25:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/f032bca5-4964-4fa7-a2dd-918f5e582752/500_protoolssketch1200x600.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/f032bca5-4964-4fa7-a2dd-918f5e582752/500_protoolssketch1200x600.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/f032bca5-4964-4fa7-a2dd-918f5e582752/protoolssketch1200x600.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Brings Next Wave of Audio Production Innovations to IBC2023 Show</title>
                        <link>https://www.avid.com/press-center/avid-brings-next-wave-of-audio-production-innovations-to-ibc2023-show/</link>
                        <guid>https://www.avid.com/press-center/avid-brings-next-wave-of-audio-production-innovations-to-ibc2023-show/</guid><pp:caseid>590321</pp:caseid><pp:subtitle>Tighter Pro Tools integration with Media Composer and prominent partner tools accelerate production of rich audio experiences for TV and film</pp:subtitle><pp:summary><![CDATA[<p><span><strong>Stay in Pro Tools when mixing Dolby Atmos content</strong></span></p><p><span><strong>Achieve the cleanest audio possible without leaving Pro Tools</strong></span></p><p><span><strong>Deeper Pro Tools and Media Composer interoperability</strong></span></p><p><span><strong>Powerful hardware throughout Pro Tools workflows</strong></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span>This week at the IBC2023 show, audio production professionals working in network television, streaming media and film will be first to see </span><a href="http://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) previews of breakthrough technologies coming soon to </span><a href="https://www.avid.com/pro-tools/audio-post"><span>Pro Tools®</span></a><span> workflows. Developed for the world’s most demanding productions, these demonstrations will show how projects can be delivered faster with more thrilling sonic experiences for all audiences.</span></p><p><span><strong>Stay in Pro Tools when mixing Dolby Atmos content</strong></span></p><p><span>During IBC2023, Avid will further showcase its ongoing partnership with Dolby to support development that keeps pace with the demand for immersive sound experiences. A preview demonstration of Pro Tools with an integrated </span><a href="https://professional.dolby.com/product/dolby-atmos-content-creation/dolby-atmos-renderer/#gref"><span>Dolby Atmos® Renderer</span></a><span>, a leading workflow for immersive audio, will show how Pro Tools will eliminate complex configurations while mixing immersive sound. Users will be able to easily configure a mix for Dolby Atmos on both macOS- and Windows-based Pro Tools systems, and with the Dolby Atmos Renderer integration, Pro Tools sessions will retain all mix data, ensuring users and facilities have compatibility across projects and seamless collaboration.</span></p><p><span><strong>Achieve the cleanest audio possible without leaving Pro Tools</strong></span></p><p><span>To help audio engineers more easily and consistently deliver clean and clear production audio, Avid will preview new development efforts to utilize Celemony ARA 2 technology to integrate </span><a href="https://www.izotope.com/en/products/rx/features.html"><span>iZotope’s RX Spectral Editor</span></a><span> directly into Pro Tools. This will enable users to have a more fluid workflow to repair and clean-up audio, without the need to hop in-and-out of applications. The professional standard for dialogue editing and other critical processes, RX Spectral Editor visually displays unwanted audio imperfections and interference for easy restoration and clean-up.</span></p><p><span>“Users go deep into their creative zone when they step into Pro Tools every day. Our job is to preserve that domain for them, making sure they get to remain there and be productive as long as possible without distraction,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “What we’re demonstrating with our IBC2023 previews is that Pro Tools is evolving and innovating at a much faster clip to become the gravitational center for everything audio engineers need to accomplish with their workflows, whether enabled by Avid tools or third-party offerings.”</span></p><p><span><strong>Deeper Pro Tools and Media Composer interoperability</strong></span></p><p><span>Demonstrations will also show tighter integration of the industry’s top editing tools, </span><a href="https://www.avid.com/media-composer"><span>Avid Media Composer</span></a><span>® and Pro Tools. Steady introductions of new technologies are helping customers to surpass their expectations for collaboration among audio and video editing teams and the outstanding content they can deliver together. To be shown at Avid’s booth and available to users now, visitors will see how Pro Tools Track Markers improve the workflow between Avid’s video and audio editing software tools, so teams can have tighter collaboration notes. Track Markers added to a Media Composer Sequence with detailed, color-coded comments will now appear at Pro Tools track positions, so sound engineers can navigate quickly to do their work.&nbsp;Having compatible Track Markers between video and audio production teams improves and accelerates collaboration workflows.</span></p><p><span><strong>Powerful hardware throughout Pro Tools workflows</strong></span></p><p><span>Integrated solutions demos at IBC2023 will feature the new </span><a href="https://www.avid.com/products/pro-tools-mtrx-ii"><span>Pro Tools | MTRX II</span></a><span>™ audio interface, </span><a href="https://www.avid.com/products/pro-tools-syncx"><span>Pro Tools | Sync X</span></a><span>™ master clock, </span><a href="https://www.avid.com/products/pro-tools-hdx"><span>Pro Tools | HDX</span></a><span>™ DSP system, </span><a href="https://www.avid.com/products/avid-s1"><span>Avid S1</span></a><span>™ console and </span><a href="https://www.avid.com/products/avid-dock"><span>Avid Dock</span></a><span>™.</span></p><p><span>MTRX II further pushes the limits of high-end audio environments by expanding on its predecessor’s reputation, now including 256 channels of Dante™ and SPQ filters for room correction across a full 64-channel Theatrical Dolby Atmos monitor environment. More than an audio interface, MTRX II and MTRX Studio now support Thunderbolt™ 3 connectivity from the optional Thunderbolt 3 card, which will be shipping soon. The Thunderbolt option card supports up to 256 channels on MTRX II or 64 channels with MTRX Studio and allows users to interface directly to host computers running native Pro Tools, other DAWs or audio processors, while simultaneously connected to Pro Tools HDX over Digilink.</span></p><p><span>Integration of MTRX II with Thunderbolt, in conjunction with EUCON™-enabled S1 and Dock control surfaces, provides deep control of Pro Tools and other Audio Apps, while also providing full Theatrical Atmos monitoring and massive Dante connectivity to other devices.</span></p><p><span><strong>Pro Tools: The global standard for audio post</strong></span></p><p><span>Pro Tools is the universal language of audio post production in television and film, from recording voiceovers, ADR, and Foley, to designing, editing, dubbing, and mixing. Pro Tools offers highly efficient, high-end capabilities in more accessible solutions to meet the needs of any size facility or team. It makes collaboration easy across the entire workflow with tightly integrated software, hardware, control surfaces, and plugin compatibility, enabling sound creators and mixers to achieve their creative vision quickly and deliver the best possible sonic experiences. Learn more at </span><a href="http://www.avid.com/pro-tools/audio-post"><span>www.avid.com/pro-tools/audio-post</span></a><span>.</span></p><p><span>To plan your visit with the Avid team at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to </span><a href="https://connect.avid.com/AvidIBC2023.html"><span>Avid at IBC2023</span></a><span> today.</span></p><p><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid Dock, Avid S1, EUCON, Media Composer, Pro Tools and Pro Tools | MTRX II, Pro Tools | Sync X, and Pro Tools | HDX are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;ARA and Celemony are registered trademarks of Celemony Software GmbH. Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories. Dante is a trademark of Audinate Pty Ltd. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[Repeat first quote from news release here&nbsp;Move attribution to "Quote by" box below and format attribution as Name, Title, Company&nbsp;Remove quotation marks&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[Repeat second quote from news release here&nbsp;Move attribution to "Quote by" box below and format attribution as Name, Title, Company&nbsp;Remove quotation marks&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Tue, 12 Sep 2023 16:48:42 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/500_protoolsaudiopoststudio.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/500_protoolsaudiopoststudio.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/protoolsaudiopoststudio.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Augments Sibelius with AI-powered Auto-complete Chord Symbols</title>
                        <link>https://www.avid.com/press-center/avid-augments-sibelius-with-ai-powered-auto-complete-chord-symbols/</link>
                        <guid>https://www.avid.com/press-center/avid-augments-sibelius-with-ai-powered-auto-complete-chord-symbols/</guid><pp:caseid>587697</pp:caseid><pp:subtitle>Latest software release provides cutting-edge functionality to speed up chord notation workflows</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;is announcing the new release today of its&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius® music notation software</u></span></a><span>,&nbsp;</span><span style="padding:0in;">Sibelius 2023.8,</span><span>&nbsp;upgraded to allow users to add auto-complete chord symbols to their scores.</span></p><p><span style="text-align:start;">Incorporating a sophisticated artificial intelligence (AI) model, the latest release auto-completes chord symbols above the stave as users click through bars and notes of their score.</span></p><p><span>By analyzing the surrounding music for harmonic context, Sibelius can add suggested chord symbols to music of all textures—from full polyphonic sections to simple one-line melodies—speeding up chord notation workflows.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;is announcing the new release today of its&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius® music notation software</u></span></a><span>,&nbsp;</span><span style="padding:0in;">Sibelius 2023.8,</span><span>&nbsp;upgraded to allow users to add auto-complete chord symbols to their scores.</span></p><p style="margin-left:0in;text-align:start;"><span>Incorporating a sophisticated artificial intelligence (AI) model, the latest release auto-completes chord symbols above the stave as users click through bars and notes of their score. By analyzing the surrounding music for harmonic context, Sibelius can add suggested chord symbols to music of all textures—from full polyphonic sections to simple one-line melodies—speeding up chord notation workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>“Until now, entering chord symbols and chord diagrams into Sibelius—even assisted by a plugin—has been a manual process,”&nbsp;explains Sam Butler, Director of Product Management, Avid.&nbsp;“Our new AI-driven feature makes it quick and easy to add chord symbols to existing music, while giving the user complete flexibility to manage the process.&nbsp;It’s like having an interactive session with a harmony professor at your fingertips.”</span></p><p style="margin-left:0in;text-align:start;"><span>Users can ask Sibelius to input chord symbols either at the start of each bar or after each note.&nbsp;If the harmony is ambiguous, or if users disagree with a suggested chord symbol, Sibelius can instantaneously present other plausible chord suggestions with a simple click.</span></p><p style="margin-left:0in;text-align:start;"><span>Where Sibelius detects multiple chord symbol possibilities, it indicates the number of suggestions and displays a “confidence score” for each. Users can simply scroll through the plausible possibilities before making their choice.</span></p><p style="margin-left:0in;text-align:start;"><span>The local AI model driving the chord symbol suggestion has been specially trained from several public datasets, using music by Bach, Haydn, Mozart and Beethoven, with smaller sets by Tchaikovsky, Rimsky-Korsakov and Max Reger.</span></p><p style="margin-left:0in;text-align:start;"><span>The update is available—across Windows, Mac, iPhone, and iPad—to all Sibelius users with a current subscription or Software Updates + Support Plan on their perpetual license, with the new chord symbol feature available on all desktop platforms.&nbsp;Future updates to Sibelius will continue to make music composition faster and easier than ever. Learn more at&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>www.avid.com/sibelius</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo,&nbsp;Sibelius&nbsp;are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Sam Butler, Director of Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our new AI-driven feature makes it quick and easy to add chord symbols to existing music, while giving the user complete flexibility to manage the process.&nbsp;It’s like having an interactive session with a harmony professor at your fingertips.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 31 Aug 2023 21:50:22 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/603da5f4-d337-4146-92ce-444ddb8c70e3/500_sibelius23.6chordsymbolpic.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2667/603da5f4-d337-4146-92ce-444ddb8c70e3/500_sibelius23.6chordsymbolpic.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/603da5f4-d337-4146-92ce-444ddb8c70e3/sibelius23.6chordsymbolpic.png?10000</pp:imageOriginal></item><item>
                        <title>Avid’s VENUE 7.2 Audio Software Gives Live Sound Engineers Greater Command of Their Shows</title>
                        <link>https://www.avid.com/press-center/avids-venue-72-audio-software-gives-live-sound-engineers-greater-command-of-their-shows/</link>
                        <guid>https://www.avid.com/press-center/avids-venue-72-audio-software-gives-live-sound-engineers-greater-command-of-their-shows/</guid><pp:caseid>585619</pp:caseid><pp:subtitle>New unlimited patching possibilities enable audio engineers to elevate their vision  for live production</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Continuing its commitment to providing live sound mixing engineers with technology innovation that propels stage performances to greater heights,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced&nbsp;the availability of its Avid&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>VENUE™ 7.2</u></span></a><span style="text-align:start;">&nbsp;software update.</span></p><p><span style="text-align:start;">The latest advancements in VENUE 7.2 allow more routing capabilities for the&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>Avid VENUE | S6L</u></span></a><span style="text-align:start;">&nbsp;mixing console, allowing through command of a live mix at scale.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Continuing its commitment to providing live sound mixing engineers with technology innovation that propels stage performances to greater heights,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced&nbsp;the availability of its Avid&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>VENUE™ 7.2</u></span></a><span>&nbsp;software update.&nbsp;The latest advancements in VENUE 7.2 allow more routing capabilities for the&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;mixing console, allowing through command of a live mix at scale. This summer, millions of music fans around the world are hearing S6L on some of the most demanding live tours.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid VENUE | S6L users can now seamlessly patch any input source from anywhere on the VENUE | S6L platform or connected network – to any input channel, with fully Automatic Delay Compensation, giving engineers unlimited patching flexibility.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>The advanced and flexible routing capabilities in VENUE 7.2 include input channels that can be routed directly from six different pickoff points:&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<strong>Top of channel</strong>&nbsp;allows users to get the signal at the raw source&nbsp;–&nbsp;straight from the analog mic pre.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;The&nbsp;<strong>True Gain</strong>&nbsp;pickoff point ensures consistent gain structure for engineers when sharing the mic pre across multiple systems, regardless of their role in setup. In IO sharing scenarios without ownership of the analog mic pre, the True Gain pickoff provides seamless real-time compensation for any analog gain stage changes.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<strong>Pre-EQ, Insert Return, Pre-Fader Post-Mute and Post Fader</strong>&nbsp;allow users to choose which level of processing is applied for the duplicated input.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>In addition to these internal processing paths, users also have direct access to any physical source on the VENUE | S6L platform, such as stage and local inputs, and sources from any MADI-192 or MILAN-192 option card. With an extensive array of patching and routing capabilities, users enjoy enhanced creative freedom and can effortlessly position audio exactly where they need it to be, eliminating the need for time-consuming legacy workarounds.</span></p><p style="margin-left:0in;text-align:start;"><span>“The routing flexibility offered in the latest VENUE software update is pushing the boundaries of what’s possible in patching, making the Avid VENUE | S6L the obvious mixing console choice in live sound,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions at Avid. “With nearly endless input options, S6L users can now craft signal flow in new and innovative ways.&nbsp;We’re excited to see what our creative customers will produce with these enhancements.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid customers are already experiencing the benefits of the VENUE 7.2 update. Olivier and Tony award-winning sound designer Gareth Owen notes the software’s efficiency and ease of use: “One of the cool ways we use output to input is that we will often duplicate an input channel, with one version going to Front of House (FOH) and one version going to surround. Usually, we do a post insert direct out from the FOH channel, via a plug-in, back into the Surround channel so you automatically get all the processing on both channels. Now we can do this more elegantly without the wasted plug-in slot.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid's innovations in live sound include the recent addition of Soothe Live for S6L, free for a year with a support plan. Addressing common problems in mixing live sound like overly bright instruments, proximity effect in vocals, muddiness and instrument bleed, Soothe Live works in real time and was developed specifically for S6L users to work quickly and efficiently to get the highest quality mixes regardless of venue size, layout, or acoustics.</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid VENUE 7.2 software update for Avid VENUE | S6L is now available. Customers can learn more about this live sound innovation at&nbsp;</span><a href="https://www.avid.com/resource-center/venue-7-2." target="_blank"><span><u>https://www.avid.com/resource-center/venue-7-2.</u></span></a></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid VENUE | S6L and Avid VENUE are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The routing flexibility offered in the latest VENUE software update is pushing the boundaries of what’s possible in patching, making the Avid VENUE | S6L the obvious mixing console choice in live sound.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Olivier and Tony award-winning sound designer Gareth Owen ]]></pp:quotename>
                    <pp:quotetext><![CDATA[One of the cool ways we use output to input is that we will often duplicate an input channel, with one version going to Front of House (FOH) and one version going to surround. Usually, we do a post insert direct out from the FOH channel, via a plug-in, back into the Surround channel so you automatically get all the processing on both channels. Now we can do this more elegantly without the wasted plug-in slot.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 24 Aug 2023 16:22:49 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/3a99e7c6-f4f7-4659-bd5a-5d87a7451d1f/500_venue-live-.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/3a99e7c6-f4f7-4659-bd5a-5d87a7451d1f/500_venue-live-.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/3a99e7c6-f4f7-4659-bd5a-5d87a7451d1f/venue-live-.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Delivers Pro Tools Innovation with Track Markers and Expanded Immersive Mixing Workflows</title>
                        <link>https://www.avid.com/press-center/avid-delivers-pro-tools-innovation-with-track-markers-and-expanded-immersive-mixing-workflows/</link>
                        <guid>https://www.avid.com/press-center/avid-delivers-pro-tools-innovation-with-track-markers-and-expanded-immersive-mixing-workflows/</guid><pp:caseid>576647</pp:caseid><pp:subtitle>Pro Tools 2023.6 software also introduces new track widths, Pro Tools | Carbon surround monitoring and more</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid today announced an update for its&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="background-color:white;"><span style="text-align:start;">®</span></span><span style="text-align:start;">&nbsp;software that introduces track markers, expanded immersive mixing capabilities, and better interoperability with&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="text-align:start;"><u>Media Composer</u></span></a><span style="background-color:white;"><span style="text-align:start;">®</span></span><span style="text-align:start;">&nbsp;sessions.</span></p><p style="margin-left:0in;text-align:start;"><span>The release also improves user experience with more intuitive MIDI tools and guided I/O setup, as well as surround monitoring capabilities to the&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>™&nbsp;interface.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong>   &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.   &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Delivering on some of the most requested features from both music and audio post customers,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today announced an update for its&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span style="background-color:white;">®</span><span>&nbsp;software that introduces track markers, expanded immersive mixing capabilities, and better interoperability with&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span style="background-color:white;">®</span><span>&nbsp;sessions. This will include the ability to navigate and communicate ideas with markers at the track level. The release also improves user experience with more intuitive MIDI tools and guided I/O setup, as well as surround monitoring capabilities to the&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>™&nbsp;interface.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.6 introduces track markers that enable music and audio post users to install points on a track, performance notes, dialogue and lyric references and edit comments. Customers can use markers to give detailed, color-coded comments within a track to speed navigation and improve arrangement, mixing, and collaboration workflows. Track markers also offer improved interoperability and compatibility with Media Composer when exporting Pro Tools sessions.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools now also features new track widths up to 9.1.6 to support Dolby Atmos and other immersive formats including MPEG-H. These new track widths expand the formats that can be mixed and monitored, but they also enable more advanced 3D plugin processing. Users can now also import and export higher quality Dolby Atmos mixes with 96 kHz ADM file support. New track widths offer increased resolution for better spatial accuracy for modern gaming engines and VR workflows with support for up to 7th order Ambisonics.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>This release continues to improve upon Pro Tools user experience with several new updates. Selecting and configuring the audio hardware is the most fundamental step in setting up a system and Pro Tools now streamlines the process with a guided setup if no device is configured, helping users get up and running faster. The Event Operations window has also been redesigned to enable the adjustment of various MIDI properties like timing, velocity, and transposition. The award-winning Pro Tools | Carbon audio interface also sees an update in this Pro Tools release with the addition of surround support. Now supporting configurations from 5.1 to 7.1.2, the HDX DSP-accelerated system becomes even more capable of handling the most demanding audio workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>“With this update to Pro Tools, we show our commitment to delivering continuous value to our Pro Tools offerings and systems,” says Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We are delighted to deliver on many often-requested features to continue to improve Pro Tools every quarter for customers who depend on it.”</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.6 is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Update + Support Plan, as well as all Pro Tools Intro users. Please visit<strong>&nbsp;</strong></span><a href="https://www.avid.com/pro-tools"><span><u>Avid’s website</u></span></a><span>&nbsp;for more information on Pro Tools.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, and Pro Tools | Carbon are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid.]]></pp:quotename>
                    <pp:quotetext><![CDATA[With this update to Pro Tools, we show our commitment to delivering continuous value to our Pro Tools offerings and systems. We are delighted to deliver on many often-requested features to continue to improve Pro Tools every quarter for customers who depend on it.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 08 Jun 2023 18:37:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/d77bf5ea-a7c6-4dd5-97ad-f0ee67b18ed0/500_protools2023.6trackmarkers.jpg?53853" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/d77bf5ea-a7c6-4dd5-97ad-f0ee67b18ed0/500_protools2023.6trackmarkers.jpg?53853</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/d77bf5ea-a7c6-4dd5-97ad-f0ee67b18ed0/protools2023.6trackmarkers.jpg?53853</pp:imageOriginal></item><item>
                        <title>Signature Post Unveils State-of-the-art Audio Post Facility Powered by Avid Solutions</title>
                        <link>https://www.avid.com/press-center/signature-post-unveils-state-of-the-art-audio-post-facility-powered-by-avid-solutions/</link>
                        <guid>https://www.avid.com/press-center/signature-post-unveils-state-of-the-art-audio-post-facility-powered-by-avid-solutions/</guid><pp:caseid>576086</pp:caseid><pp:subtitle>Leading Hollywood post house integrates Pro Tools systems for remote production workflows</pp:subtitle><pp:summary><![CDATA[<p><a href="https://signaturepost.com/index.html"><span style="text-align:start;"><u>Signature Post</u></span></a><span style="text-align:start;">, one of the premier audio post production houses serving the Hollywood community, has opened a brand-new multi-mix room facility in Santa Monica built around a full suite of Avid technology.</span></p><p style="margin-left:0in;text-align:start;"><span>Signature Post’s new Avid-powered facility ensures it will continue to deliver the highest standard of audio post-production to its TV and film customers.</span></p><p>&nbsp;</p>]]></pp:summary><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong> &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://signaturepost.com/index.html"><span><u>Signature Post</u></span></a><span>, one of the premier audio post production houses serving the Hollywood community, has opened a brand-new multi-mix room facility in Santa Monica built around a full suite of&nbsp;</span><a href="https://www.avid.com/"><span><u>Avid®</u></span></a><a href="https://ir.avid.com/stock-information"><span><u>&nbsp;(NASDAQ: AVID)</u></span></a><span>technology, including the&nbsp;</span><a href="https://www.avid.com/products/avid-s6"><span><u>Avid S6</u></span></a><span><u>™&nbsp;control surface</u>,&nbsp;</span><a href="https://www.avid.com/products/pro-tools-hdx"><span><u>Pro Tools | HDX™</u></span></a><span>&nbsp;mixing and processing engine and&nbsp;</span><a href="https://www.avid.com/products/pro-tools-mtrx"><span><u>Pro Tools | MTRX™</u></span></a><span><u>&nbsp;interface</u>. Signature Post’s new Avid-powered facility ensures it will continue to deliver the highest standard of audio post-production to its TV and film customers.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid Pro Tools and the S6 have become the feature and broadcast mixing standard so there was no question when it came to deciding what equipment should be integrated across our facilities,” said Eric Beam, Chief Engineer of Signature Post’s Santa Monica location.&nbsp;</span><span dir="RTL">“</span><span>We needed to ensure the equipment we chose would meet today</span><span dir="RTL">’</span><span>s industry standards, but also ensure longevity well into the future.”</span></p><p style="margin-left:0in;text-align:start;"><span>Since its founding in 2019, Signature Post, headquartered in Burbank, Calif., has trusted Avid technology to aid the delivery of world-class audio for an impressive slate of episodic projects including&nbsp;</span><i><span>Ozark&nbsp;</span></i><span>and</span><i><span>&nbsp;Better Call Saul</span></i><span>&nbsp;and feature films including, Chevalier and Ambulance. The new facility, which opened its doors at the end of last year, features an ADR stage as well as three mix stages equipped with Pro Tools | HDX systems, an expanded three-unit, 24 fader Avid S1™ system with Dock and Dual Operator 48&nbsp;fader Avid S6&nbsp;consoles.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Our world-class re-recording mixers and supervising sound editors have always relied on Pro Tools throughout their careers,” said Ricky Delena, Executive Vice President&nbsp;at Signature Post.&nbsp;“It’s crucial that we continue&nbsp;to provide them with cutting edge, innovative and collaborative tools so that they can continue to produce their outstanding creative work.”</span></p><p style="margin-left:0in;text-align:start;"><span>“We’re honored to provide the tools the team at Signature Post needs to continue to produce phenomenal work for award-winning film and TV shows,” said Tom Cordiner, Chief Revenue Officer at Avid. “Avid is powering leaders like Signature Post with the class-leading editorial and mixing systems that professionals demand to meet today's compressed post production schedules. We're thrilled to be a part of Signature’s exciting growth.”</span></p><p><span style="text-align:start;">To learn more about Avid’s audio solutions, please visit&nbsp;</span><a href="https://www.avid.com/products?categories=%7bE3DA0829-4289-4B03-AE5B-31C5B268DA3D%7d"><span style="text-align:start;"><u>Avid audio software</u></span></a><span style="text-align:start;">&nbsp;and&nbsp;</span><a href="https://www.avid.com/products?categories=%7bA81C0930-B5C5-4D4C-A1A8-84FC96F1DD36%7d"><span style="text-align:start;"><u>Avid audio hardware</u></span></a><span style="text-align:start;">.</span><br><br>&nbsp;</p><p style="margin-left:0in;text-align:start;"><span><strong>About Signature Post</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Signature Post provides audio post-production services to Hollywood’s most celebrated episodic and feature content creators. The company’s award-winning team of re-recording mixers, sound supervisors and world-class client service professionals operate out of two brand-new, state-of-the art facilities, one in Burbank and the other in Santa Monica. More information about Signature Post, including photos and specs of its mix and ADR stages, can be found at&nbsp;</span><a href="https://protect-us.mimecast.com/s/r_znCxkNMgUBB9DjFvOqnz?domain=signaturepost.com/"><span>www.signaturepost.com</span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, Avid S6, Pro Tools | HDX and Pro Tools | MTRX are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Eric Beam, Chief Engineer of Signature Post&rsquo;s Santa Monica location]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid Pro Tools and the S6 have become the feature and broadcast mixing standard so there was no question when it came to deciding what equipment should be integrated across our facilities.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is powering leaders like Signature Post with the class-leading editorial and mixing systems that professionals demand to meet today's compressed post production schedules. We're thrilled to be a part of Signature’s exciting growth.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 05 Jun 2023 17:17:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/cceb99e8-6c20-4306-8328-4dd19809824c/500_smmixafromrearright-uncropped.jpeg?10000" length="0" type="image/jpeg" />
                <pp:image>https://content.presspage.com/uploads/2667/cceb99e8-6c20-4306-8328-4dd19809824c/500_smmixafromrearright-uncropped.jpeg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/cceb99e8-6c20-4306-8328-4dd19809824c/smmixafromrearright-uncropped.jpeg?10000</pp:imageOriginal></item><item>
                        <title>Avid Debuts New Pro Tools | MTRX II Audio Interface at NAMM Show to Elevate Creative Power of Audio Post Production Users</title>
                        <link>https://www.avid.com/press-center/avid-debuts-new-pro-tools--mtrx-ii-audio-interface-at-namm-show-to-elevate-creative-power-of-audio-post-production-users/</link>
                        <guid>https://www.avid.com/press-center/avid-debuts-new-pro-tools--mtrx-ii-audio-interface-at-namm-show-to-elevate-creative-power-of-audio-post-production-users/</guid><pp:caseid>569434</pp:caseid><pp:subtitle>MTRX II builds on the reliability of Pro Tools | MTRX while also delivering the Thunderbolt 3 Module to significantly improve capabilities and efficiency for the growing Pro Tools user community</pp:subtitle><pp:summary><![CDATA[<p><span>Users capture all of the power of Pro Tools software-based workflows&nbsp;</span></p><p><span>Gains in IO capacity, routing matrix and immersive monitoring</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="http://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) today announced its new all-in-one audio interface, </span><a href="https://www.avid.com/products/pro-tools-mtrx-ii"><span>Pro Tools | MTRX II</span></a><span>™, and introduced its new Pro Tools | MTRX Thunderbolt 3 Module™. For recording and post facilities as well as independent music and post users, MTRX II lets users capture all of the power of Pro Tools software-based workflows while gaining IO capacity, a larger routing matrix and more immersive monitoring capabilities. The addition of the new Thunderbolt™ 3 module brings the power of MTRX II and MTRX Studio interfaces to native audio applications, which can be used simultaneously with </span><a href="https://www.avid.com/products/pro-tools-hdx"><span>Pro Tools | HDX</span></a><span>. &nbsp;</span></p><p><span>“We’re excited to introduce Pro Tools | MTRX II and the Thunderbolt 3 module to provide our user community with the very best tools that fully unleash the creative capacity of Pro Tools software in their music and audio post production workflows,” said Rich Nevens, Senior Director, Audio Product Management at Avid. “The Thunderbolt 3 Option Card is a pivotal development that opens multi-platform and native capabilities to our MTRX II and </span><a href="https://www.avid.com/products/pro-tools-mtrx-studio"><span>MTRX Studio</span></a><span> users. MTRX II provides even greater flexibility and expandability than MTRX, further empowering users with more built-in IO, more mixing, and more monitoring capability. Furthermore, the introduction of Matrix II will enable us to reduce the backlog in our audio integrated solutions from the second quarter of 2022.”</span></p><p>&nbsp;</p><p><span><strong>The new Pro Tools | MTRX II features include:</strong></span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>MTRX Thunderbolt 3 Module: </strong>This optional module delivers 256 channels of native connectivity on both Mac and PC machines. It connects to any DAW, expanding workflows to seamlessly route audio between Core Audio DAWs via Thunderbolt 3 to </span><a href="https://www.avid.com/pro-tools"><span>Pro Tools</span></a><span>® over DigiLink.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Integrated and expandable Dante: </strong>With 256 integrated Dante channels, users can connect any MTRX II audio source to any Dante network. This delivers a more versatile bi-directional workflow that leverages an Ethernet infrastructure to route audio between rooms and devices.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Fully customizable and increased IO Card count:</strong> Utilize all<strong> </strong>8 option card slots in any combination with Avid’s MTRX IO cards, including DigiLink, 8 channel Mic/Line, 8 channel Line, 2 channel Line, 8 channel DA, Madi, AES, Dante 128 and SDI.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Built in SPQ processing: </strong>Integrated SPQ processing allows users to calibrate their monitor system and correct for acoustic anomalies in the room. SPQ provides up to 16 filters per monitor channel up to 128 channels with adjustable delay and filters.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Expanded summing mixer: </strong>With a summing mixer of 512 x 64, MTRX II covers all monitoring needs<strong> </strong>from simple stereo mixes and cues to theatrical Atmos configurations.</span></p><p>&nbsp;</p><p><span><strong>The new MTRX Thunderbolt 3 Module features include:</strong></span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Streamlined native Pro Tools solution:</strong> The Thunderbolt 3 Option Card brings simple and efficient Native connectivity to both Mac and PC machines. Users can connect their workstation to their existing MTRX Studio or MTRX II to leverage DADMan with Pro Tools or any other application.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Multi DAW/Application Workflows:</strong> For systems that already leverage a DigiLink connection, Thunderbolt 3 opens up new workflows. Users can route from Pro Tools | HDX to another DAW over the Thunderbolt connection, compose in one DAW and record to Pro Tools.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Increased channel count: </strong>Users can get up to 256 channels with MTRX II and up to 64 channels with MTRX Studio.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Low latency power: </strong>While HDX continues to provide the lowest latency possible, Thunderbolt 3 provides the fastest native connection for audio workstations or mobile workflows.</span></p><p><span>For more information about Pro Tools | MTRX II and the Thunderbolt 3 Option Card, please visit </span><a href="http://www.avid.com/products/pro-tools-mtrx-ii"><span>www.avid.com/products/pro-tools-mtrx-ii</span></a><span>. Meet Avid at NAMM Show 2023 (Anaheim, April 13-15) in booth 14416, North Hall to learn more.</span></p><p><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, Pro Tools, Pro Tools | MTRX, Pro Tools | MTRX II, MTRX Thunderbolt 3 Module and Pro Tools|HD Expansion Cards are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rich Nevens, Senior Director, Audio Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re excited to introduce Pro Tools | MTRX II and the Thunderbolt 3 module to provide our user community with the very best tools that fully unleash the creative capacity of Pro Tools software in their music and audio post production workflows.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[Repeat second quote from news release here&nbsp;Move attribution to "Quote by" box below and format attribution as Name, Title, Company&nbsp;Remove quotation marks&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 12 Apr 2023 22:19:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/cdc02bce-5ab1-415c-b462-3c980827d199/500_mtrxii-wide-withpt.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/cdc02bce-5ab1-415c-b462-3c980827d199/500_mtrxii-wide-withpt.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/cdc02bce-5ab1-415c-b462-3c980827d199/mtrxii-wide-withpt.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Collaborates with oeksound to Deliver Game-Changing In-Studio Sound Quality to Live Sound</title>
                        <link>https://www.avid.com/press-center/avid-collaborates-with-oeksound-to-deliver-game-changing-in-studio-sound-quality-to-live-sound/</link>
                        <guid>https://www.avid.com/press-center/avid-collaborates-with-oeksound-to-deliver-game-changing-in-studio-sound-quality-to-live-sound/</guid><pp:caseid>569130</pp:caseid><pp:subtitle>Offered exclusively for Avid VENUE | S6L, Soothe Live automatically corrects resonant frequencies, allowing users to focus on their music and creativity</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:white;"><span style="text-align:start;">Avid announced the integration of oeksound’s Soothe Live mixing plug-in available exclusively on Avid’s&nbsp;</span></span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><span style="text-align:start;"><u>VENUE | S6L</u></span></span><span style="text-align:start;"><sup><u>®</u></sup></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;platform, alleviating common challenges and&nbsp;</span></span><span style="text-align:start;">offering greater sound quality&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">for live sound mixing.</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Designed with unprecedented reliability and response, Soothe Live is trusted by professionals worldwide for its ability to deliver the sound</span><span>&nbsp;they want for live events night after night, regardless of venue size, layout, or difficult acoustics.&nbsp;</span></p><p><span style="text-align:start;">Soothe Live was built to address common problems in mixing live sound, such as overly bright instruments, proximity effect in vocals, muddiness and instrument bleed.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;today announced the integration of oeksound’s Soothe Live mixing plug-in available exclusively on Avid’s&nbsp;</span></span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><u>VENUE | S6L</u></span><span><sup><u>®</u></sup></span></a><span style="background-color:white;"><span>&nbsp;</span>platform, alleviating common challenges and<span>&nbsp;</span></span><span>offering greater sound quality&nbsp;</span><span style="background-color:white;">for live sound mixing. Designed with unprecedented reliability and response, Soothe Live is trusted by professionals worldwide for its ability to deliver the sound</span><span>&nbsp;they want for live events night after night, regardless of venue size, layout, or difficult acoustics.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Soothe Live was built to address common problems in mixing live sound, such as overly bright instruments, proximity effect in vocals, muddiness and instrument bleed. It removes extreme harshness, calms unwanted resonances and sibilance, controls bleed from instruments and helps achieve tonal balance across the frequency spectrum. Soothe Live reduces unwanted frequencies in real time, letting engineers focus on delivering extremely high-quality live sound mixes.</span></p><p style="margin-left:0in;text-align:start;"><span>“Turning Soothe into a live plug-in has always been our goal, and we’re thrilled that our vision has come to fruition with the Avid VENUE | S6L platform as its host,” said Olli Erik Keskinen, Founder of oeksound. “Together we’ve succeeded in bringing the industry a solution that addresses users’ fundamental challenges in live audio and mixing.”</span></p><p style="margin-left:0in;text-align:start;"><span>Ashton Parsons, sound engineer (Cage The Elephant, Disturbed, Alice Cooper, Lil Durk) added,&nbsp;</span><span style="background-color:white;">“Soothe for S6L gives me all the help in the world when it comes to taming a cupped vocal, a gnarly guitar amp, an uneven bassist, or just 'soothing' my overall mix. Soothe Live has become indispensable for me</span><span>.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Soothe Live was rearchitected to suit the VENUE | S6L live sound environment with an intuitive and responsive user interface optimized for the S6L system. It can also be used in the<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>Pro Tools</u></span><span><sup><u>®</u></sup></span></a><span style="background-color:white;"><span>&nbsp;</span>environment with an HDX card. Equipped with ultra-low latency and touch screen usability, its parameters have been designed specifically for live mixing and are mapped to favor standard settings and common use cases. Sound engineers can interact with Soothe Live</span><span>&nbsp;in</span><span style="background-color:white;"><span>&nbsp;</span>a way that best fits their workflows, using knobs on the control surface, a mouse, or the touch screen.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">“The intelligent nature of the Soothe Live plug-in will no doubt usher in a new era in live sound,” said<span>&nbsp;</span></span><span>Robb Allan Sr. Principal Product Manager, Live Sound</span><span style="background-color:white;">, Avid. “</span><span>Its ability to identify problematic resonances and apply forensic reduction without supervision is a game-changer for the live sound industry.&nbsp;</span><span style="background-color:white;">We’re excited to continue our work with oeksound and to deliver best-in-class offerings to the live sound community.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid is thrilled to offer all Avid VENUE | S6L owners on a current support contract, a free one year authorization of Soothe Live and will be extending this offer to new S6L users in 2023.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">To learn more about<span>&nbsp;</span></span><span>Avid VENUE | S6L and the Soothe Live integration, go to</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><u>https://www.avid.com/products/venue-s6l-system</u></span></a><span>&nbsp;</span><span style="background-color:white;">and visit Avid at NAMM Show 2023 (April 13-15, Anaheim) booth<span>&nbsp;</span></span><span>14416 North Hall&nbsp;</span><span style="background-color:white;">to see and hear the integration in action.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Avid VENUE | Stage 48, Avid VENUE | S6L, Avid VENUE | Stage 64, Avid VENUE | Stage 32 and Avid VENUE | Local 16 are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan Sr. Principal Product Manager, Live Sound, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The intelligent nature of the Soothe Live plug-in will no doubt usher in a new era in live sound.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Olli Erik Keskinen, Founder of oeksound]]></pp:quotename>
                    <pp:quotetext><![CDATA[Turning Soothe into a live plug-in has always been our goal, and we’re thrilled that our vision has come to fruition with the Avid VENUE | S6L platform as its host.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Ashton Parsons, sound engineer (Cage The Elephant, Disturbed, Alice Cooper, Lil Durk) ]]></pp:quotename>
                    <pp:quotetext><![CDATA[Soothe for S6L gives me all the help in the world when it comes to taming a cupped vocal, a gnarly guitar amp, an uneven bassist, or just 'soothing' my overall mix. Soothe Live has become indispensable for me.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 10 Apr 2023 16:27:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/eb9901d6-3617-4487-a22d-7264e02a9cf9/500_liveproductionimage.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/eb9901d6-3617-4487-a22d-7264e02a9cf9/500_liveproductionimage.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/eb9901d6-3617-4487-a22d-7264e02a9cf9/liveproductionimage.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Increases Performance with Full Pro Tools Apple Silicon Support and Expands Sounds and Instruments</title>
                        <link>https://www.avid.com/press-center/avid-increases-performance-with-full-pro-tools-apple-silicon-support-and-expands-sounds-and-instruments/</link>
                        <guid>https://www.avid.com/press-center/avid-increases-performance-with-full-pro-tools-apple-silicon-support-and-expands-sounds-and-instruments/</guid><pp:caseid>565329</pp:caseid><pp:subtitle>Multiplatinum artist and sound engineer Matt Lange leads new Sonic Drop content program while also delivering PlayCell virtual instrument in latest Pro Tools release</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span style="text-align:start;"><u>Avid</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">) today announced updates to its&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><span style="text-align:start;"><u>Pro Tools</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;software that offers significant performance and processing improvements through fully qualified native Apple Silicon support.</span></span></p><p><span style="background-color:white;"><span style="text-align:start;">The release provides music creators with Pro Tools | Sonic Drop - a monthly content program</span></span><span style="text-align:start;">&nbsp;that delivers a mix of new samples, loops and instrument presets.</span></p><p><span style="text-align:start;">Pro Tools also delivers </span><span style="background-color:white;"><span>Pro Tools | PlayCell sample player instruments and dozens of new presets for Pro Tools | GrooveCell and SynthCell instruments.</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span><u>Avid</u></span></span></a><span style="background-color:white;">®<span>&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span>) today announced updates to its&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>Pro Tools</u></span></a><span style="background-color:white;">®<span>&nbsp;software that offers significant performance and processing improvements through fully qualified native Apple Silicon support, new options for manipulating audio pitch and time, and new creative tools for music makers. The release provides music creators with Pro Tools | Sonic Drop - a monthly content program</span></span><span>&nbsp;that delivers a mix of new samples, loops and instrument presets</span><span style="background-color:white;"><span>, Pro Tools | PlayCell sample player instruments and dozens of new presets for Pro Tools | GrooveCell and SynthCell instruments.</span></span></p><p style="margin-left:0in;text-align:start;"><span><strong>Native Apple Silicon support for M1 and M2 systems</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools is now fully qualified to run natively on Apple silicon and offers users with M1 and M2 systems significant performance improvements. From faster processes like offline bounce and track activation to enhanced responsiveness and CPU utilization with plugins, users will enjoy benefits across a range of workflows.</span></span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools</strong></span><span style="background-color:white;"><span><strong>&nbsp;|</strong></span></span><span><strong>&nbsp;Sonic Drop program</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Multiplatinum artist and Avid Head of Audio Content, Matt Lange, is bringing a world of exclusive sounds to the Pro Tools community with Pro Tools | Sonic Drop. This new monthly program delivers a mix of inspiring new samples, loops, and instrument presets to all Pro Tools subscribers (monthly and annual) and current perpetual license holders at no additional cost. From traditional instruments and found sounds to content from other artists and industry partners, each curated “Drop” focuses on a specific theme, providing users with an ever-growing collection of unique sounds.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools&nbsp;</strong></span><span style="background-color:white;"><span><strong>|&nbsp;</strong></span></span><span><strong>PlayCell instrument&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools | PlayCell is a virtual sample player instrument that offers an extensive library of drums, pianos, guitars, basses, synths, orchestral, and other instruments with an intuitive interface that makes it easy and fun to find and dial in the perfect sound. Each instrument comes with presets and pre-assigned macro controls, fine-tuned to impact the character of each sound with the tweak of a knob.&nbsp;</span></span><span>Pro Tools users can expand their PlayCell library even further with new instruments through the Pro Tools | Sonic Drop program, ensuring them a regular supply of fresh sounds.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>New options for manipulating audio pitch and time</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools&nbsp;</span>2023.3<span>&nbsp;also adds&nbsp;</span></span><span>élastique Pro V3 by zplane.development&nbsp;</span><span style="background-color:white;"><span>to the Pro Tools Elastic Audio workflow</span></span><span>. This new</span><span style="background-color:white;"><span>&nbsp;processing option&nbsp;</span></span><span>offers stable timing, inter-channel phase coherence and sample-accurate stretching, as well as formant-preserving pitch shifting for monophonic and polyphonic audio in real-time. This release also improves Celemony Melodyne ARA 2 integration when changing tempos in Pro Tools, giving users more ways to control the timing and feel of their tracks.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>“From significant leaps in performance across a range of Pro Tools workflows when using Apple M1 and M2 systems, to giving users more powerful ways to manipulate audio pitch and time, Avid continues to integrate solutions from our strategic partners to offer our customers the best workflows possible,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We’re excited to have Matt Lange join the team to develop content for our music customers, and the Sonic Drop program and PlayCell instrument are just the beginning.”</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span><strong>Availability</strong></span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools 2023.3 is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all Pro Tools Intro users. Pro Tools | Sonic Drop content, Pro Tools | PlayCell and Avid’s new instrument presets are available to Pro Tools Artist, Pro Tools Studio and Pro Tools Ultimate customers. For more information on Pro Tools, please visit&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>https://www.avid.com/pro-tools</u></span></a><span style="background-color:white;"><span>.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools is the world’s most used and awarded audio production software for making music, movies, and TV shows. Offering tightly integrated software, hardware and control surfaces, Pro Tools meets the needs of any size facility or artist to achieve their creative vision quickly and deliver memorable sonic experiences.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, Pro Tools, Pro Tools Sonic Drop and Pro Tools | PlayCell are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp; ARA, Celemony, and Melodyne are registered trademarks of Celemony Software GmbH. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[From significant leaps in performance across a range of Pro Tools workflows when using Apple M1 and M2 systems, to giving users more powerful ways to manipulate audio pitch and time, Avid continues to integrate solutions from our strategic partners to offer our customers the best workflows possible.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 24 Mar 2023 17:52:52 +0100</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/d1104656-cd6d-4265-8ff6-eaddc1937a78/500_protools2023.3screenshot.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2667/d1104656-cd6d-4265-8ff6-eaddc1937a78/500_protools2023.3screenshot.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/d1104656-cd6d-4265-8ff6-eaddc1937a78/protools2023.3screenshot.png?10000</pp:imageOriginal></item><item>
                        <title>Avid Delivers New Era of Openness with Scripting Software Development Kit for Pro Tools</title>
                        <link>https://www.avid.com/press-center/avid-delivers-new-era-of-openness-with-scripting-software-development-kit-for-pro-tools/</link>
                        <guid>https://www.avid.com/press-center/avid-delivers-new-era-of-openness-with-scripting-software-development-kit-for-pro-tools/</guid><pp:caseid>559977</pp:caseid><pp:subtitle>Pro Tools Scripting SDK enables developers to increase efficiency and streamline audio workflows by creating apps that automate repetitive tasks</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:white;"><span style="text-align:start;">Avid today announced a new&nbsp;</span></span><span style="text-align:start;">Pro Tools<sup>®</sup>&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">Scripting Software Development Kit (SDK) supported by the latest version of&nbsp;</span></span><a href="https://www.avid.com/resource-center/whats-new-in-pro-tools-202212"><span style="background-color:white;"><span style="text-align:start;"><u>Pro Tools</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;that ushers in a new era of openness and flexibility for&nbsp;</span></span><span style="text-align:start;">professional music and&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">audio post production teams.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>The new free Pro Tools Scripting SDK enables&nbsp;</span></span><span>high-end facilities and developers&nbsp;</span><span style="background-color:white;"><span>to create apps that automate repetitive tasks and establish new audio workflows.&nbsp;</span></span></p><p><span style="text-align:start;">The Pro Tools Scripting SDK is a language-independent API&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">for Windows and Mac versions of Pro Tools</span></span><span style="text-align:start;">&nbsp;that provides access to a range of commands.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span><u>Avid</u></span></span></a><span style="background-color:white;"><span><sup>®</sup>&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span>) today announced a new&nbsp;</span></span><span>Pro Tools<sup>®</sup>&nbsp;</span><span style="background-color:white;"><span>Scripting Software Development Kit (SDK) supported by the latest version of&nbsp;</span></span><a href="https://www.avid.com/resource-center/whats-new-in-pro-tools-202212"><span style="background-color:white;"><u>Pro Tools</u></span></a><span style="background-color:white;"><span>&nbsp;that ushers in a new era of openness and flexibility for&nbsp;</span></span><span>professional music and&nbsp;</span><span style="background-color:white;"><span>audio post production teams. The new free Pro Tools Scripting SDK enables&nbsp;</span></span><span>high-end facilities and developers&nbsp;</span><span style="background-color:white;"><span>to create apps that automate repetitive tasks and establish new audio workflows.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>The Pro Tools Scripting SDK is a language-independent API&nbsp;</span><span style="background-color:white;"><span>for Windows and Mac versions of Pro Tools</span></span><span>&nbsp;that provides access to a range of commands, including open, close and save sessions, export in various formats, perform multiple functions on the timeline, leverage “get” commands to review clips and use “set” commands to perform writeable actions in open sessions. The Pro Tools Scripting SDK is an external component that serves as an access layer between scripting applications and Pro Tools offering more commands and greater forward compatibility.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is embarking on a new era of openness, beginning with the SDK, to provide users with more tools to connect all of their solutions into a unified workflow,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid.&nbsp;“The Scripting SDK is just the beginning of the rollout of API calls into Pro Tools, and we’re looking forward to delivering more openness for users to&nbsp;</span><span style="background-color:white;"><span>improve, combine and invent with the Pro Tools Scripting SDK.</span></span><span>”</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid’s new Scripting SDK is a visionary step forward that will revolutionize how users interact with Pro Tools. SoundFlow added support for the Pro Tools Scripting SDK in the recent SoundFlow 5.2 release, enabling users to automate new areas of Pro Tools that were not possible before,” said Christian Munk Scheuer, Founder and CEO, SoundFlow. “By allowing platforms like SoundFlow to have deep control of Pro Tools, we can in turn enable users to create compelling, personalized user interfaces and automated workflows that eliminate distractions and help them to focus on their creativity.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>For more information on the free Pro Tools Scripting SDK, please visit&nbsp;</span></span><a href="https://developer.avid.com/"><span style="background-color:white;"><u>https://developer.avid.com</u></span></a></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp; Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is embarking on a new era of openness, beginning with the SDK, to provide users with more tools to connect all of their solutions into a unified workflow.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Christian Munk Scheuer, Founder and CEO, SoundFlow]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid’s new Scripting SDK is a visionary step forward that will revolutionize how users interact with Pro Tools. SoundFlow added support for the Pro Tools Scripting SDK in the recent SoundFlow 5.2 release, enabling users to automate new areas of Pro Tools that were not possible before.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 16 Feb 2023 16:39:24 +0100</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/500_protoolsaudiopoststudio.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/500_protoolsaudiopoststudio.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/48d032b3-b181-4982-9cbd-a0d121b9381f/protoolsaudiopoststudio.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Continues Live Sound Production Innovation with Avid VENUE | Stage 48</title>
                        <link>https://www.avid.com/press-center/avid-continues-live-sound-production-innovation-with-avid-venue--stage-48/</link>
                        <guid>https://www.avid.com/press-center/avid-continues-live-sound-production-innovation-with-avid-venue--stage-48/</guid><pp:caseid>548687</pp:caseid><pp:subtitle>Newest Avid I/O stage rack delivers the renowned pristine sound and clarity of Venue | Stage 64 to audio production teams at a more affordable price point</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid has introduced the&nbsp;new fixed-format&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span style="text-align:start;"><u>Avid VENUE | Stage 48</u></span></a><span style="text-align:start;">™ remote I/O stage rack for live sound production</span></p><p><span style="text-align:start;">The Stage 48 high-density, compact stage rack can connect with any&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>Avid VENUE | S6L™</u></span></a><span style="text-align:start;"><u>&nbsp;</u>live sound&nbsp;mixing and recording system,&nbsp;and is ideal for mid- to large-scale productions operating with limited budgets</span></p><p><span style="text-align:start;">Stage 48 is equipped with the exact same high-performance preamp design of the Avid VENUE | Stage 64, Stage 32, Local 16, and all S6L consoles</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Demonstrating its continued commitment to providing live sound engineers with the highest performing, best sounding stage boxes for big venue performances,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;has introduced the&nbsp;new fixed-format&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span><u>Avid VENUE | Stage 48</u></span></a><span>™ remote I/O stage rack for live sound production. Designed to ensure 100% reuse of the renowned Avid VENUE | Stage 64 rack, the Stage 48 high-density, compact stage rack can connect with any&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L™</u></span></a><span><u> </u>live sound&nbsp;mixing and recording system,&nbsp;and is ideal for mid- to large-scale productions operating with limited budgets. Stage 48 is equipped with the exact same high-performance preamp design of the Avid VENUE | Stage 64, Stage 32, Local 16, and all S6L consoles, so users enjoy the same quality of performance at a competitive price.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Like all other Avid | VENUE I/O devices, Stage 48 is compatible with the entire VENUE | S6L product line-up, allowing sound teams to easily add inventory to expand their current systems. The Stage 48 rack is a fixed-configuration analog in and analog out device. By removing the configurability, Avid has created a budget-conscious rack that delivers the same pristine sound as the Stage 64.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Key features of the new Avid VENUE | Stage 48 Remote I/O rack include</strong>:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;48 mic-preamps</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;24 analog outputs</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;2 Ethernet AVB ports</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;2 fiber AVB ports</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;MADI coaxial output split directly from the preamps with 48 channels at 96K,&nbsp;redundant 48 channels at 48K</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid&nbsp;</span><span style="background-color:white;">continues to drive innovation for the live sound market, challenging our team to create a new stage box that was more cost effective and uses the same components and celebrated sound of Stage 64,”</span><span>&nbsp;said Robb Allan, Senior Principal Product Manager, Live Sound at Avid.&nbsp;</span><span style="background-color:white;">“VENUE | Stage 48 is the result and whether it’s broadcast, large concerts, Broadway shows, corporate AV or houses of worship, the VENUE | Stage 48 Rack is perfect anywhere that exceptional audio quality is needed.”</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid VENUE | Stage 48 rack is now available. Learn more at&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span><u>https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Avid VENUE | Stage 48, Avid VENUE | S6L, Avid VENUE | Stage 64, Avid VENUE | Stage 32 and Avid VENUE | Local 16 are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan, Senior Principal Product Manager, Live Sound at Avid.]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid&nbsp;continues to drive innovation for the live sound market, challenging our team to create a new stage box that was more cost effective and uses the same components and celebrated sound of Stage 64. VENUE | Stage 48 is the result and whether it’s broadcast, large concerts, Broadway shows, corporate AV or houses of worship, the VENUE | Stage 48 Rack is perfect anywhere that exceptional audio quality is needed.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 23 Nov 2022 17:36:00 +0100</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/audio-press-01-2k.jpg?22668</pp:imageOriginal></item><item>
                        <title>Avid’s Pro Tools Flex Subscription Offering for Audio Post and Music Facilities Renamed as Pro Tools Ultimate</title>
                        <link>https://www.avid.com/press-center/avids-pro-tools-flex-subscription-offering-for-audio-post-and-music-facilities-renamed-as-pro-tools-ultimate/</link>
                        <guid>https://www.avid.com/press-center/avids-pro-tools-flex-subscription-offering-for-audio-post-and-music-facilities-renamed-as-pro-tools-ultimate/</guid><pp:caseid>548083</pp:caseid><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with&nbsp;Avid’s&nbsp;award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio&nbsp;content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began&nbsp;more than&nbsp;30&nbsp;years ago with our invention of nonlinear digital video editing has led to individual artists,&nbsp;creative&nbsp;teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life.&nbsp;Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>In response to input from users across the creative community,&nbsp; </span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;</span><span style="padding:0in;">today announced that its&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="padding:0in;"><u>Pro Tools</u></span></a><span style="padding:0in;">&nbsp;Flex subscription offering for professional audio post and music production facilities has been renamed as Pro Tools Ultimate™.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">Pro Tools Ultimate retains all of its powerful capabilities and is now available at a substantially reduced subscription price of $599 annually—enabling more users to&nbsp;</span><span>take advantage of its sound for picture workflows, HDX and HD Native system support, and unprecedented performance for challenging and complex projects</span><span style="padding:0in;">. Pricing has not changed for monthly licenses at $99, nor for one-year educational licenses at $299.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">More information is available in a&nbsp;</span><a href="https://www.avid.com/resource-center/pro-tools-flex-is-ultimate"><span><u>new blog</u></span></a><span style="padding:0in;">&nbsp;published today in&nbsp;Avid’s online Resource Center.</span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;"><strong>Pro Tools—Powering music and audio creation at all levels of experience</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">In addition to Pro Tools Ultimate, Avid offers subscriptions geared toward every segment of the music and audio industry, including Pro Tools Artist™ for music creators with professional aspirations; Pro Tools Studio™ for serious audio engineers and music producers; and Pro Tools Intro, the free product f</span><span>or beginner creatives who are eager to start exploring their desire to make music in any genre with the tool that pros rely on. Compare at&nbsp;</span><a href="http://www.avid.com/pro-tools/comparison"><span><u>www.avid.com/pro-tools/comparison</u></span></a><span>.</span></p>]]></description><category><![CDATA[Audio,Update,Feature]]></category>
            <pubDate>Fri, 18 Nov 2022 02:43:00 +0100</pubDate>
            <enclosure url="http://content.presspage.com/clients/150_2667.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_2667.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_2667.png?10000</pp:imageOriginal></item><item>
                        <title>Avid Unveils Further Innovation for Music Creation with Sonically Exceptional Pro Tools | Carbon Pre Audio Interface</title>
                        <link>https://www.avid.com/press-center/avid-unveils-further-innovation-for-music-creation-with-sonically-exceptional-pro-tools--carbon-pre-audio-interface/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-further-innovation-for-music-creation-with-sonically-exceptional-pro-tools--carbon-pre-audio-interface/</guid><pp:caseid>540054</pp:caseid><pp:subtitle>Avid Pro Tools | Carbon Pre debuts at AES Show 2022 delivering pristine 32-bit AD/DA conversion to capture maximum dynamic range</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid unveiled&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon/carbon-pre"><span style="text-align:start;"><u>Pro Tools | Carbon Pre™</u></span></a><span style="text-align:start;">&nbsp;to empower individual artists, bands and producers using&nbsp;Pro Tools | Carbon&nbsp;or third-party audio interfaces to easily expand their studio setups to capture every sonic detail of large tracking sessions.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools | Carbon Pre is a pristine multi-mic pre interface that enables the highest-quality audio at 32-bit resolution to maximize dynamic range from input to output across the entire audio production workflow.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Today at the AES Show 2022 in New York City,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) unveiled&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon/carbon-pre"><span><u>Pro Tools | Carbon Pre™</u></span></a><span>&nbsp;to empower individual artists, bands and producers using&nbsp;Pro Tools | Carbon®&nbsp;or third-party audio interfaces to easily expand their studio setups to capture every sonic detail of large tracking sessions. Pro Tools | Carbon Pre is a pristine multi-mic pre interface that enables the highest-quality audio at 32-bit resolution to maximize dynamic range from input to output across the entire audio production workflow.</span></p><p style="margin-left:0in;text-align:start;"><span>“The Pro Tools | Carbon system eliminates the barriers and tedious tasks that detract from productivity and creativity to enable artists and musicians to focus on capturing great performances and mixes,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “Pro Tools | Carbon Pre is a high-quality I/O expansion option for users who need to record full bands. Pro Tools Carbon Pre delivers the flexibility of additional mic/line inputs and outputs to enable brilliant sound quality on every track while leveraging the system’s Hybrid Engine, with complete remote control, and recall capabilities that are fully integrated with Pro Tools.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Matching the audio performance of Avid’s groundbreaking Pro Tools | Carbon interface, Pro Tools | Carbon Pre</span><span>&nbsp;enables users to expand their system with 24 channels of world-class mic/line preamps and line outputs. This allows users to capture large tracking sessions and multi-mic live recordings delivering&nbsp;impeccable sound quality from capture to output.&nbsp;In addition,&nbsp;Pro Tools&nbsp;Carbon’s extremely low-noise mic preamps have variable impedance, which lets users subtly change the tone of their mics, so they can be confident of capturing every sonic detail in the studio.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Existing<strong>&nbsp;</strong>Pro Tools | HD systems needing more mic preamps can leverage Pro Tools | Carbon Pre&nbsp;as an eight-channel ADAT preamp expansion unit to scale up I/O. Users can control up to nine Pro Tools | Carbon Pre units in a Pro Tools | HD system, while also tapping into the Pro Tools Hybrid Engine for low-latency input processing.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;To help capture&nbsp;impeccable sound quality across the entire system, Pro Tools&nbsp;| Carbon Pre also uses stacked AD converters on each input, while also providing industry-leading double-precision clocking.&nbsp;Pro Tools&nbsp;| Carbon Pre allows artists to optimize and&nbsp;color the tone of mic or instrument inputs with Variable Z impedance switching,&nbsp;so users hear and feel every nuance in their recordings.</span>&nbsp;<span>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Pro Tools | Carbon Pre accelerates audio workflows without the need for users to access the interface to make changes. Artists can remotely control, save, and recall all preamp settings—including phantom power, gain, and impedance switching directly in Pro Tools across all Pro Tools | Carbon-connected interfaces. And, with instant session recall courtesy of the virtual assistant, users can quickly switch between sessions without any delays from manual setup and reconfiguration.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Raising the bar on audio interface performance</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>&nbsp;audio interface empowers artists, bands, engineers, and producers to record every detail of every performance with the utmost clarity and precision. Built to capture brilliance, this hybrid audio production system features incredible sound quality and intelligent Pro Tools integration that combines the power of the user’s native CPU with the unparalleled performance of HDX DSP acceleration.&nbsp;&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pricing and availability</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools | Carbon Pre will be available later this month through&nbsp;</span><a href="https://www.avid.com/contact-sales"><span><u>resellers</u></span></a><span>, starting at $2,999 USD. For more information about Pro Tools | Carbon Pre, visit&nbsp;</span><a href="http://www.avid.com/products/pro-tools-carbon/carbon-pre"><span><u>www.avid.com/products/pro-tools-carbon/carbon-pre</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Always innovating for music creators</strong></span></p><p style="margin-left:0in;text-align:start;"><span>In addition to debuting Pro Tools | Carbon Pre today at the Audio Engineering Society Show 2022 (booth 155), Avid is showcasing its brand-new MBOX® Studio which brings&nbsp;</span><span style="background-color:white;"><span>professional recording power to personal studios with the most comprehensive desktop interface ever made. Avid is also demonstrating the latest version of Pro Tools featuring tightly integrated Celemony Melodyne software via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more.&nbsp;</span></span><span>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, MBOX, Pro Tools Pro Tools, Pro Tools | Carbon and Pro Tools | Carbon Pre are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;&nbsp;Celemony, Melodyne, DNA Direct Note Access and ARA Audio Random Access are registered trademarks of Celemony Software GmbH.&nbsp;Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Pro Tools | Carbon Pre is a high-quality I/O expansion option for users who need to record full bands. Pro Tools Carbon Pre delivers the flexibility of additional mic/line inputs and outputs to enable brilliant sound quality on every track while leveraging the system’s Hybrid Engine, with complete remote control, and recall capabilities that are fully integrated with Pro Tools&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 19 Oct 2022 22:40:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_carbon-prestack2118v1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_carbon-prestack2118v1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/carbon-prestack2118v1.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Celebrates the Return of Its Immensely Popular MBOX Desktop Interface to Enable Professional-Quality Music  and Audio Creation and Recording at Home</title>
                        <link>https://www.avid.com/press-center/avid-celebrates-the-return-of-its-immensely-popular-mbox-desktop-interface-to-enable-professional-quality-music--and-audio-creation-and-recording-at-home/</link>
                        <guid>https://www.avid.com/press-center/avid-celebrates-the-return-of-its-immensely-popular-mbox-desktop-interface-to-enable-professional-quality-music--and-audio-creation-and-recording-at-home/</guid><pp:caseid>540048</pp:caseid><pp:subtitle>New generation MBOX Studio powered by Pro Tools ensures exceptional vocal and instrument sounds for music creation, podcasting, and streaming</pp:subtitle><pp:summary><![CDATA[<p><span>Avid announced</span><span style="text-align:start;">&nbsp;the return of its MBOX &nbsp;desktop audio interface with a brand-new offering, the&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span style="text-align:start;"><u>MBOX Studio</u></span></a><span style="text-align:start;"><u> </u>powered by Pro Tools software.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">MBOX Studio completes the picture for musicians and other audio creators in their home studios who want to record, edit and mix vocals, musical instruments and other sources for songs, podcasts, streams and other audio with exceptional sonic clarity.<span>&nbsp;</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Today at the AES Show 2022 in New York City,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;announced&nbsp;the return of its MBOX® desktop audio interface with a brand-new offering, the&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span><u>MBOX Studio</u></span></a><span>&nbsp;powered by Pro Tools software.&nbsp;</span><span style="background-color:white;">MBOX Studio completes the picture for musicians and other audio creators in their home studios who want to record, edit and mix vocals, musical instruments and other sources for songs, podcasts, streams and other audio with exceptional sonic clarity.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Long sought after for its ability to bring power, simplicity, and pristine quality to the production process, the original MBOX was one of the most popular audio interfaces Avid ever made. Now reimagined for a new generation of creators, the new<span>&nbsp;</span></span><span>MBOX Studio is a fully-featured USB interface solution that operates on both&nbsp;Mac and Windows operating systems running not only the bundled&nbsp;</span><a href="https://www.avid.com/pro-tools/whats-included-studio?_gl=1*1f6gfsw*_ga*MTE4NjYwNjUyLjE2NjMyNTcxNzI.*_ga_HFDQKH0EWW*MTY2NTA3Nzg3OS4xNS4xLjE2NjUwNzg0NzIuMTUuMC4w"><span><u>Pro Tools Studio</u></span></a><span>&nbsp;subscription, but also any third-party digital audio workstations.&nbsp;Users can easily connect mics, instruments, studio monitors, Bluetooth® devices, and other analog, digital and MIDI gear with 21 inputs and 22 outputs—more than any other desktop interface. For optimal sound quality,&nbsp;MBOX Studio relies on the same mic pre-amps found in Avid’s S6L and Pro Tools Carbon system.</span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio users immediately tap into a wealth of exciting new tools to support their creative process and expand their production repertoire. Free with the purchase of MBOX Studio are one-year subscriptions for Pro Tools Studio and Avid&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius Artist</u></span></a><span>&nbsp;music notation software, in addition to the bundled MBOX Ignition Pack bringing Brainworx Megadual, Ampeg SVT-VR Classic and many other plugins and tools.&nbsp;&nbsp;Throughout the year, the&nbsp;</span><a href="https://www.avid.com/pro-tools/inner-circle"><span><u>Avid Inner Circle</u></span></a><span>&nbsp;program also brings additional free product drops with thousands of dollars-worth of plugins, beats, loops and virtual instruments.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“We’re thrilled to bring MBOX back to the music creation community, who are a very big influence upon Avid’s continuous surge of hardware and software innovation,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “Our re-creation of&nbsp;MBOX is uncompromising. It’s overflowing with an amazing array of software tools and takes advantage of the same high-performance components found in Avid’s professional-grade audio solutions, guaranteeing best-in-class sound quality and production for anyone, from entry-level performers to the most accomplished artists.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Unlock a new dimension in guitar sound</strong></span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio lets users go further than ever before to find their perfect guitar sounds. With variable Z impedance switching on instrument inputs, users can change guitar tones while recording to complement the effects chain. They can also play through the renowned Guitar Amp plug-in Eleven® MK II and numerous stompbox effects, in addition to incorporating personal outboard guitar effects pedals, reamplifying tracks, and staying pitch-perfect with the built-in tuner.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Elevate audio creativity in podcasts and social videos</strong></span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio also streamlines and accelerates workflows for podcasting, live streaming, social video, and sound design for&nbsp;picture. For example, users can assign buttons to their favorite functions to inject sound effects and bring in other sources and content such as intro music and voice overs—enabling users to quickly produce more polished and professional content.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>MBOX Studio pricing and availability</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio is available for pre-order today through Avid&nbsp;</span><a href="https://www.avid.com/contact-sales"><span><u>resellers</u></span></a><span>&nbsp;starting at $899 USD. For more information, visit&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span><u>www.avid.com/products/mbox-studio</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Innovating fast for hard-working music creators</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">In addition to unveiling MBOX Studio&nbsp;</span><span>at the Audio Engineering Society Show 2022 (booth 155),</span><span style="padding:0in;">&nbsp;Avid also debuted&nbsp;</span><span>Pro Tools | Carbon Pre™, a pristine multi mic pre interface that enables individual artists, bands and producers using either&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>®&nbsp;or third-party audio interfaces to easily expand their studios to capture every sonic detail of their performances.</span><span style="padding:0in;">&nbsp;</span><span style="background-color:white;">Avid is also demonstrating the new Pro Tools<span>&nbsp;</span>now including Celemony Melodyne via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Eleven, MBOX Studio, Pro Tools, Pro Tools Studio, Pro Tools | Carbon and Pro Tools | Carbon Pre are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;&nbsp;Celemony, Melodyne, DNA Direct Note Access and ARA Audio Random Access are registered trademarks of Celemony Software GmbH.&nbsp;The Bluetooth word mark and logo are registered trademarks of Bluetooth SIG, Inc. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re thrilled to bring MBOX back to the music creation community, who are a very big influence upon Avid’s continuous surge of hardware and software innovation.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 19 Oct 2022 21:53:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_mboxstudio-hb-2460e1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_mboxstudio-hb-2460e1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/mboxstudio-hb-2460e1.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Unveils Pro Tools Intro to Excite a New Generation of Music Makers</title>
                        <link>https://www.avid.com/press-center/avid-unveils-pro-tools-intro-to-excite-a-new-generation-of-music-makers/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-pro-tools-intro-to-excite-a-new-generation-of-music-makers/</guid><pp:caseid>536592</pp:caseid><pp:subtitle>New introductory free version aimed to capture aspiring music creators and further build the rapidly expanding Pro Tools ecosystem</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">With its debut of Pro Tools Intro,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) now offers an unparalleled creative experience &nbsp;for aspiring creatives who are eager to explore their desire to make music and audio in any genre.&nbsp;</span></p><p><span style="text-align:start;">Available as a fast and easy download, this updated free version introduces the powerful Pro Tools Digital Audio Workstation to new creators to start turning their ideas into songs, beats and loops.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span style="text-align:start;">With its debut of&nbsp;</span><a href="https://www.avid.com/pro-tools/intro"><span style="text-align:start;"><u>Pro Tools Intro</u></span></a><span style="text-align:start;">,<u> </u></span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) now offers an unparalleled </span><span>creative experience &nbsp;for aspiring creatives who are eager to explore their desire to make music and audio in any genre. Available as a fast and easy download, this updated free version introduces the powerful Pro Tools Digital Audio Workstation to new creators to start turning their ideas into songs, beats and loops, while bringing them into one of the music industry’s most important creative communities of award-winning artists and professionals that make up the Pro Tools ecosystem.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Intro is built on the unsurpassed DNA of the Pro Tools code base, which ensures that everything a user learns and produces can go forward with them whenever they decide to move up to the more powerful Pro Tools subscription tiers. Pro Tools Intro delivers a knockout creative palette with all the essentials for easily making professional-quality music and sounds, including MIDI tools and dozens of core effect and instrument plugins. The creative experience surrounds first-timers with a wealth of instructional videos, webinars, online community forums, and other friendly resources for getting up-and-running fast and then expanding their creative repertoire.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is bringing a brand-new free offering to the next generation of music and audio creators that’s loaded with creative firepower. Pro Tools Intro was designed to introduce the power of the platform to new creatives, helping them tell their stories through music and audio, sharing new podcasts, songs, loops, and beats with their audience,” said David Toomey, Avid’s SVP & General Manager, Audio & Music. “Far more than just a standalone free app, Pro Tools Intro is fully rooted in the universal language that’s been shaping popular music and media production for decades. For users who want to keep growing creatively, Pro Tools Intro is their gateway into the global community of professionals working in recorded and live music, TV, and film production.”</span></p><p style="margin-left:0in;text-align:start;"><span>Hundreds of thousands of music creators got their start with the original free version of Pro Tools, from enthusiastic amateurs to pros who get paid for their audio production mastery in the studio and in front of audiences everywhere. All of them, and now Pro Tools Intro users too, can easily participate in the global community of all people who prefer Avid tools through the one-of-a-kind&nbsp;</span><a href="https://www.avid.com/products/avid-link"><span><u>Avid Link app</u></span></a><span>&nbsp;to share their content and ideas, connect with other users, engage in collaborations, and keep up with news, events and products—all within the Pro Tools user experience. Then, when Pro Tools Intro users want to expand their audience and be paid, they can tap into the&nbsp;</span><a href="https://www.avid.com/products/avid-link/avidplay-music-distribution"><span><u>AvidPlay subscription service</u></span></a><span>&nbsp;to distribute their tracks to all popular streaming services and start building their fan base.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Experience the exhilarating artistic power at users’ fingertips with the newest member of the Pro Tools family in this<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/comparison"><span style="background-color:white;"><u>side-by-side comparison</u></span></a><span style="background-color:white;">—then set out on your journey to explore music-making without the slightest compromise.<span>&nbsp;</span></span><a href="https://www.avid.com/resource-center/introducing-pro-tools-intro"><span><u>Click here</u></span></a><span>&nbsp;to read an introductory blog post by music producer, remixer, and Avid product management director Greg “Stryke” Chin.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2022 Avid Technology, Inc., Avid, the Avid logo, Pro Tools and Pro Tools Intro are&nbsp;trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Toomey, Avid&rsquo;s SVP &amp; General Manager, Audio &amp; Music]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is bringing a brand-new free offering to the next generation of music and audio creators that’s loaded with creative firepower. Pro Tools Intro was designed to introduce the power of the platform to new creatives, helping them tell their stories through music and audio, sharing new podcasts, songs, loops, and beats with their audience.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 07 Oct 2022 21:10:56 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_protoolsintroscreenshot.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2667/500_protoolsintroscreenshot.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/protoolsintroscreenshot.png?10000</pp:imageOriginal></item><item>
                        <title>Avid’s Newest Pro Tools Software Release Propels Music Creativity and Productivity to New Heights for All Users</title>
                        <link>https://www.avid.com/press-center/avids-newest-pro-tools-software-release-propels-music-creativity-and-productivity-to-new-heights-for-all-users/</link>
                        <guid>https://www.avid.com/press-center/avids-newest-pro-tools-software-release-propels-music-creativity-and-productivity-to-new-heights-for-all-users/</guid><pp:caseid>534976</pp:caseid><pp:subtitle>Seamless ARA 2 integration among latest innovations available now across all editions of the award-winning digital audio workstation</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Accelerating its investment in innovation to deliver new gains in artistry and productivity for music creators everywhere,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today unveiled its newest&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="text-align:start;">® release 2022.9.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools users at all levels—from aspiring beginners to celebrated professionals—have at their fingertips a range of powerful new features, including the ability to easily manipulate pitch and time right inside the Pro Tools user experience through direct integration of Melodyne via ARA 2 technology.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Accelerating its investment in innovation to deliver new gains in artistry and productivity for music creators everywhere,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today unveiled its newest&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>® release 2022.9. Now, Pro Tools users at all levels—from aspiring beginners to celebrated professionals—have at their fingertips a range of powerful new features, including the ability to easily manipulate pitch and time right inside the Pro Tools user experience through direct integration of Melodyne via ARA 2 technology.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Music creators of every skill level will heighten their artistic potential and accelerate their productivity thanks to the innovation now available inside our newest Pro Tools update,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We’re working hard to delight the entire creative community, and this is one of our most exciting recent releases for them, with users now taking command of amazing new capabilities right inside their Pro Tools experience to push the boundaries of their music production workflows further than ever before.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Streamline creative workflows: Celemony Melodyne&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools now tightly integrates Celemony Melodyne software via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more. Melodyne is used by countless engineers around the world every day, and deep ARA 2 integration will enable them to work significantly faster and easier without having to roundtrip audio. The Melodyne user interface is now conveniently docked in the Pro Tools Edit window and can be applied to entire tracks at once or simply used in a clip-by-clip manner. Read Avid’s&nbsp;</span><a href="https://www.avid.com/resource-center/ara-melodyne"><span><u>ARA 2 Melodyne integration blog</u></span></a><span>&nbsp;to learn more.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Review with remote collaborators more efficiently: Aux I/O</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Addressing the creative community’s need for more capable remote workflows and the ever-increasing complexity of modern audio setups, Aux I/O is a Pro Tools macOS feature that enables flexible routing of audio to and from Pro Tools to a variety of software and hardware simultaneously. With Aux I/O, users can collaborate and review mixes easily by playing Pro</span></p><p style="margin-left:0in;text-align:start;"><span>Tools audio over Zoom or other conferencing services. Users can also route channels to and from the Dolby Atmos Renderer while simultaneously using Pro Tools | HDX Processing, and even record and monitor audio in Pro Tools from other apps.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Replace complexity with a keystroke: SoundFlow Cloud Avid Edition</strong></span></p><p style="margin-left:0in;text-align:start;"><span>New for Pro Tools Studio users, SoundFlow Cloud Avid Edition introduces workflow automation to perform complicated, click-heavy tasks in a single keystroke, button press, or shortcut. Whether bouncing stems, navigating plugins in large sessions, or triggering complex workflows, users save time and to stay in their creative flow.</span></p><p style="margin-left:0in;text-align:start;"><span>Other new features in the Pro Tools 2022.9 release include quantize Toolbar controls in the Edit and MIDI Editor windows, X/Y sliders for fine-tuning timecode overlay position in the video window, increased marker count from 999 to 32,000, and lots more.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid offers three subscription Pro Tools tiers: Pro Tools Artist for aspiring music creators, Pro Tools Studio for serious audio engineers and producers, and Pro Tools Flex, a bundle for professional audio post and music facilities.<span>&nbsp;</span></span><span>This latest Pro Tools update is now available for all users on an active subscription, or with a current perpetual Software Updates + Support Plan. For more information, visit&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Avid.com/pro-tools</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2022 Avid Technology, Inc., Avid, the Avid logo, Pro Tools, Pro Tools Artist, Pro Tools Studio and Pro Tools Flex are&nbsp;trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Celemony, Melodyne, DNA Direct Note Access und ARA Audio Random Access are registered trademarks of Celemony Software GmbH. Dolby Atmos is a registered trademark of Dolby Laboratories. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Music creators of every skill level will heighten their artistic potential and accelerate their productivity thanks to the innovation now available inside our newest Pro Tools update.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 28 Sep 2022 22:45:39 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_audio-press-02-2k.jpg?82973" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_audio-press-02-2k.jpg?82973</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/audio-press-02-2k.jpg?82973</pp:imageOriginal></item><item>
                        <title>Avid VENUE 7.1 Expands Integration of Avid VENUE | S6L Consoles and Waves V14 Plugins</title>
                        <link>https://www.avid.com/press-center/avid-venue-71-expands-integration-of-avid-venue--s6l-consoles-and-waves-v14-plugins/</link>
                        <guid>https://www.avid.com/press-center/avid-venue-71-expands-integration-of-avid-venue--s6l-consoles-and-waves-v14-plugins/</guid><pp:caseid>534640</pp:caseid><pp:subtitle>Audio engineers receive the pristine audio quality of Avid VENUE | S6L consoles combined with the Waves SoundGrid server and expansive V14 plugin library</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Avid today announced the availability of Avid VENUE™ 7.1 software, enabling full compatibility between&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;systems and the latest version of Waves plugins (V14) via the Waves SoundGrid Rack.</span></p><p><span style="text-align:start;">The compatibility of VENUE 7.1 and Waves V14 plugins enables live sound engineers to focus on the audio facing forward, accessing all the parameters of a vast suite of creative tools at their fingertips.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today announced the availability of Avid VENUE™ 7.1 software, enabling full compatibility between&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;systems and the latest version of Waves plugins (V14) via the Waves SoundGrid Rack, providing audio engineers with seamless integration and added workflow enhancements.</span></p><p style="margin-left:0in;text-align:start;"><span>The compatibility of VENUE 7.1 and Waves V14 plugins enables live sound engineers to focus on the audio facing forward, accessing all the parameters of a vast suite of creative tools at their fingertips. Enhanced detail precision of show programming is also provided for engineers with the ability to store all Waves parameters within the 1,000 snapshots available within Avid VENUE | S6L consoles. Included in the massive offering are 128 voices,&nbsp;with each one supporting a chain of up to 8 plugins and available between Avid VENUE | S6L and the Waves SoundGrid.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>The new Avid VENUE 7.1 software update provides access to Waves plugins directly from the Avid | VENUE S6L control surface without requiring an additional host computer. Ultra-low latency between Avid products combined with powerful processing integrates with the automatic delay compensation in VENUE software to ensure audio is always perfectly time-aligned, no matter how complicated a show is.</span></p><p style="margin-left:0in;text-align:start;"><span>“Waves is delighted with the new compatibility of Waves V14 plugins with Avid VENUE | S6L consoles,” says Mick Olesh, Waves Managing Director and EVP of Sales. “In line with Waves’ ongoing support for the live community, we are gratified to be able to provide professional excellence and significantly enhance the workflow of FOH engineers using S6L consoles.”</span></p><p style="margin-left:0in;text-align:start;"><span>Live acts harnessing the combined power of Avid VENUE | S6L and Waves V14 plugins include leading front-of-house engineers Sean “Sully” Sullivan (Rage Against the Machine), Andrew Newton (Harry Styles), Greg Price (Black Sabbath), Lance Reynolds (alt-J), and Bryan “Froggy” Cross (Doobie Brothers), as well as by the audio teams in leading houses of worship, such as Christ Church of the Valley, directed by lead engineer Blair Drake.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is fully committed to expanding our partner ecosystem and the compatibility of our industry-standard audio solutions,” said Robb Allan, Senior Principal Product Manager, Live Sound at Avid. “The release of the VENUE 7.1 software update further expands Avid’s&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>collaboration with Waves, providing Avid customers with the tools and solutions they need to power the biggest and best live shows today.”&nbsp;&nbsp;The Avid VENUE 7.1 software update for Avid VENUE | S6L systems is now available. Learn more at https://www.avid.com/products/venue-s6l-system.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022&nbsp;Avid Technology, Inc.&nbsp;Avid and VENUE are&nbsp;property of Avid. All rights reserved.&nbsp;All other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan, Senior Principal Product Manager, Live Sound at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The release of the VENUE 7.1 software update further expands Avid’s collaboration with Waves, providing Avid customers with the tools and solutions they need to power the biggest and best live shows today.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Mick Olesh, Waves Managing Director and EVP of Sales]]></pp:quotename>
                    <pp:quotetext><![CDATA[In line with Waves’ ongoing support for the live community, we are gratified to be able to provide professional excellence and significantly enhance the workflow of FOH engineers using S6L consoles.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 26 Sep 2022 23:09:20 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/audio-press-01-2k.jpg?22668</pp:imageOriginal></item><item>
                        <title>Avid Introduces New Pro Tools Subscription Offerings that Empower Music Creators at Every Level of Experience</title>
                        <link>https://www.avid.com/press-center/avid-introduces-new-pro-tools-subscription-offerings-that-empower-music-creators-at-every-level-of-experience/</link>
                        <guid>https://www.avid.com/press-center/avid-introduces-new-pro-tools-subscription-offerings-that-empower-music-creators-at-every-level-of-experience/</guid><pp:caseid>503492</pp:caseid><pp:subtitle>New Pro Tools subscription offering for entry-level musicians, plus enhanced functionality and new virtual instruments, for all music and audio post customers</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Pro Tools is now available to every segment of the music industry with three subscription-only offerings starting at $9.99/month.</span></p><p><span style="text-align:start;">The new offerings include Pro Tools Artist for aspiring music creators, Pro Tools Studio for serious audio engineers and music producers, and Pro Tools Flex, a subscription bundle for professional audio post and music facilities.</span></p><p style="text-align:start;"><span>All current Pro Tools and Pro Tools Ultimate&nbsp;customers with active plans will enjoy the software enhancements introduced with these new products.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="text-align:start;"><a href="https://www.avid.com/"><span><u>Avid</u></span></a><span>®&nbsp;(</span><a href="https://ir.avid.com/stock-information"><span><u>NASDAQ: AVID</u></span></a><span>) today announced that its award-winning audio production software&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>® is now available to every segment of the music industry with three subscription-only offerings starting at $9.99/month:&nbsp;Pro Tools Artist™ for aspiring music creators, Pro Tools Studio ™ for serious audio engineers and music producers, and Pro Tools Flex™, a subscription bundle for professional audio post and music facilities. These products build on the current Pro Tools product lineup with significant new capabilities and content, including new virtual instruments and strategic partner solutions.&nbsp;All current Pro Tools and Pro Tools Ultimate™&nbsp;customers with active plans will enjoy the software enhancements introduced with these new products,&nbsp;helping them&nbsp;continue to create the world’s most loved music, movies and other content.</span></p><p style="text-align:start;"><span><strong>Pro Tools Artist ($99 annual or $9.99 monthly subscription)</strong>&nbsp;is a brand-new offering&nbsp;specifically designed for the millions of next-gen music creators looking to produce great songs, and&nbsp;includes everything needed to make beats, write, record, and mix studio-quality music. And as the Pro Tools session format is the industry’s universal language, they can take their project to any producer or studio around the world to collaborate and take their music to the next level. With thousands of inspiring instrument sounds and loops, and over 100 included plugins,&nbsp;as well as easy-to-use MIDI tools and the industry’s most powerful editing and mixing workflows, aspiring&nbsp;music creators now have a professional yet affordable solution to create any style of music.</span></p><p style="text-align:start;"><span><strong>Pro Tools Studio ($299 annual or $39.99 monthly subscription)</strong>&nbsp;enables serious music creators, producers and engineers to easily create large projects. Pro Tools Studio builds on the current Pro Tools offering with numerous enhancements like increased track counts, surround and support for Dolby Atmos® mixing and advanced automation features (both previously only available in Pro Tools Ultimate), and more. Current Pro Tools subscribers and perpetual license customers with active plans will automatically transition to Pro Tools Studio and receive all of the software enhancements, enabling them to create spatial mixes and bigger productions than ever before.</span></p><p style="text-align:start;"><span><strong>Pro Tools Flex ($999 annual or $99.99 monthly subscription)</strong>&nbsp;is Avid’s solution for high-end music professionals, as well as audio post and music facilities, requiring the full power and advanced workflows of Pro Tools to tackle the most challenging and complex projects. Pro Tools Flex is a subscription bundle that includes an enhanced version of Pro Tools Ultimate software, plus additional content and third-party software, to deliver an unprecedented level of performance. Active Pro Tools Ultimate subscribers will receive the full Pro Tools Flex subscription bundle, including the latest version of Pro Tools Ultimate, while Pro Tools Ultimate perpetual license customers with active plans will receive the Pro Tools Ultimate software enhancements.&nbsp;</span></p><p style="text-align:start;"><span>“Pro Tools is one of the world’s&nbsp;most widely-used and awarded audio-production software tools and&nbsp;Avid's goal is to make it&nbsp;more accessible to a broader community of music creators,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “The new&nbsp;pricing for Pro Tools gives creators at every level,&nbsp;whether they’re working in music creation or audio&nbsp;post production,&nbsp;the ability&nbsp;to deliver their best possible sound&nbsp;no matter where they’re at in their career.”</span></p><p style="text-align:start;"><span><strong>New Virtual Instruments</strong></span></p><p style="text-align:start;"><span>Along with the three new Pro Tools software offerings, Avid is introducing two new virtual instruments, Pro Tools | GrooveCell&nbsp;™&nbsp;and Pro Tools | SynthCell&nbsp;™, as well including bundled content from strategic partner SoundFlow, to enhance workflows ranging from beat and music creation to advanced editing workflows and spatial mixing and monitoring.</span></p><p style="text-align:start;"><span>Pro Tools | GrooveCell&nbsp;is&nbsp;a virtual drum machine and sequencer for Pro Tools that makes it easy to create intricate beats and drum patterns, while Pro Tools | SynthCell&nbsp;is a virtual synth that delivers dynamic polyphonic synthesis in an easy-to-use, yet powerful instrument. Both virtual instruments come bundled with all three Pro Tools offerings (both subscription and perpetual) which—along with the existing collection of included virtual instruments, sounds, and loops—provide music creators with a comprehensive sonic palette.</span></p><p style="text-align:start;"><span><strong>SoundFlow Integration</strong></span></p><p style="text-align:start;"><span>SoundFlow is a state-of-the-art workflow automation platform that enables Pro Tools users to reduce complex, many-step tasks to single keystrokes or presses on a touch surface. SoundFlow Cloud Avid Edition is included with all annual Pro Tools Flex subscriptions, providing access to over 1,600 prebuilt macros and commands for Pro Tools that can be custom assigned and triggered by keyboard shortcuts, MIDI controllers, and HID devices. Whether bouncing stems, navigating plugins in large sessions, or triggering complex workflows, SoundFlow saves users significant time and enables them to stay in their creative flow.</span></p><p style="text-align:start;"><span>All customers on active subscriptions or perpetual maintenance plans will automatically migrate to the new offerings, including the applicable software enhancements and content:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Pro Tools customers (subscription and perpetual) will receive Pro Tools Studio</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Pro Tools Ultimate subscription customers will receive Pro Tools Flex subscription bundle</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Pro Tools Ultimate perpetual customers on an active update + support plan will receive Pro Tools Ultimate software</span></p><p style="text-align:start;"><span>For more information on&nbsp;Pro Tools Artist,&nbsp;Pro Tools Studio&nbsp;and Pro Tools&nbsp;Flex, please visit&nbsp;</span><a href="http://www.avid.com/pro-tools"><span><u>www.avid.com/pro-tools</u></span></a><span>&nbsp;or register for an upcoming Pro Tools webinar at<u> </u></span><a href="https://connect.avid.com/Pro_Tools_Lineup_Webinar_Q222.html"><span><u>https://connect.avid.com/Pro_Tools_Lineup_Webinar_Q222.html</u></span></a><span>.</span></p><p style="text-align:start;"><span>© 2022 Avid Technology, Inc., Avid,&nbsp;its&nbsp;logo, Pro Tools, Pro Tools Artist, Pro Tools Studio, Pro Tools Flex,&nbsp;Pro Tools | GrooveCell and Pro Tools | SynthCell&nbsp;are&nbsp;property of Avid. All rights reserved. Dolby ATMOS is a registered trademark of Dolby Laboratories. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The new&nbsp;pricing for Pro Tools gives creators at every level,&nbsp;whether they’re working in music creation or audio&nbsp;post production, the ability&nbsp;to deliver their best possible sound&nbsp;no matter where they’re at in their career.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Tue, 26 Apr 2022 21:50:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_ptstudiowithplugs1.0.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2667/500_ptstudiowithplugs1.0.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/ptstudiowithplugs1.0.png?10000</pp:imageOriginal></item><item>
                        <title>Avid Unveils Sibelius Mobile App Placing Powerful Notation Tools at Music Creators’ Fingertips Everywhere They Go</title>
                        <link>https://www.avid.com/press-center/avid-unveils-sibelius-mobile-app-placing-powerful-notation-tools-at-music-creators-fingertips-everywhere-they-go/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-sibelius-mobile-app-placing-powerful-notation-tools-at-music-creators-fingertips-everywhere-they-go/</guid><pp:caseid>468021</pp:caseid><pp:subtitle>Sibelius users gain new mobile workflows with iPad app to compose anywhere</pp:subtitle><pp:summary><![CDATA[<p><span><span>Sibelius<sup>&reg;</sup>&nbsp;for mobile iOS app is available immediately for download&nbsp;</span></span></p>

<p>Composers, orchestrators and arrangers can move seamlessly betweein iPad and desktop using the Sibelius for mobile app&nbsp;</p>

<p>Sibelius for mobile comes at no additional cost for anyone with a Sibelius desktop subscription&nbsp;</p>

<p>&nbsp;</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p><a href="https://www.avid.com/">Avid</a>&reg; (<a href="https://ir.avid.com/stock-information" rel="noopener noreferrer">Nasdaq: AVID</a>) today announced the release of the&nbsp;<a href="https://www.avid.com/sibelius/for-mobile">Sibelius&reg; for mobile iOS app</a>, extending professional music notation workflows to iPad for the tens of thousands of composers, orchestrators and arrangers who have Sibelius subscriptions. Available immediately for download, Sibelius for mobile lets users move seamlessly between iPad and desktop, and from studio to coffeeshop to scoring stage, and write anywhere their inspiration may strike, while taking full advantage of the Apple Pencil and iPad touch experience.</p><p>Sibelius for mobile expands the leading music notation program into a professional, cross-platform music notation solution. Almost anything concerning the heart and soul of composition and arrangement will now be available to iPad users. They can create, edit, share, and play Sibelius files everywhere via tablet, opening up new opportunities and locales in which to be creative. While Sibelius for mobile is fully featured, there are some notation and layout features only available in the desktop version, making it an integral part of a complete workflow. Sibelius for mobile comes at no additional cost with all Sibelius desktop subscriptions, enabling users to work where and how they want.</p><p>&ldquo;Music composition is no longer about just sitting in front of a piano or a desktop, working on a score alone. Creators of all kinds have shifted to more remote collaboration and new workflows demanding more sharing and more flexibility,&rdquo; explains Sam Butler, Director of Product Management at Avid. &ldquo;Composers, arrangers, and songwriters need easy ways to share and demonstrate their work in a variety of contexts far beyond the traditional settings like studios and practice rooms. Sibelius for mobile opens up new workflows, allowing users to work on their pieces anywhere, to collaborate smoothly with others, and to showcase their work at a moment&rsquo;s notice&mdash;fitting right into the new paradigm of music creation.&rdquo;</p><p>While expanding their horizons, creators can keep all their work on one platform, seamlessly moving from desktop to tablet and back without ever having to import or export files. With files saved to iCloud, Dropbox, OneDrive or other iOS-supported cloud service, users have access anywhere to all their ideas and scores. They can take the world&rsquo;s most powerful notation toolset and entire music portfolio with them wherever they go&mdash;ideal for those unexpected opportunities, instead of having to bring and break out a laptop when meeting with clients and collaborators.</p><p>&ldquo;Sibelius on an iPad is transformational. For me, it is the single biggest advance in notation software in a decade,&rdquo; said composer&nbsp;<a href="http://www.simonfranglen.com/">Simon Franglen</a>. &ldquo;I can write sketches, amend and review full orchestral scores, tweak choral charts anywhere I am. It is the beginning of a revolution.&rdquo;</p><p>Sibelius for mobile reimagines the pen and paper experience for tablet with new patent pending note input workflows, taking full advantage of Apple Pencil and iPad touch capabilities so that nothing gets between the creator and the music. Enter notes with the onscreen Keypad or a keyboard, and Sibelius takes care of all note layout. Touch a note and drag up or down to change its value, or drag left or right to add a flat or sharp. With an Apple Pencil, tap a note and tilt up or down to add a flat or sharp, or tilt left or right to choose the note value.</p><p>Sibelius for mobile is available for download now at no cost from the Apple App Store, and like desktop Sibelius, offers three tiers of functionality that enable users to scale the app for their music composing and notation needs. Customers with a current Sibelius or Sibelius | Ultimate desktop subscription or a perpetual license with an active Software Updates + Support Plan can unlock the equivalent tier of functionality at no cost&mdash;and like its desktop counterpart, Sibelius | First for mobile is free for everyone.</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Sam Butler, Director of Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Music composition is no longer about just sitting in front of a piano or a desktop, working on a score alone. Creators of all kinds have shifted to more remote collaboration and new workflows demanding more sharing and more flexibility. Composers, arrangers, and songwriters need easy ways to share and demonstrate their work in a variety of contexts far beyond the traditional settings like studios and practice rooms. Sibelius for mobile opens up new workflows, allowing users to work on their pieces anywhere, to collaborate smoothly with others, and to showcase their work at a moment&rsquo;s notice&mdash;fitting right into the new paradigm of music creation.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Simon Franglen, Composer ]]></pp:quotename>
                    <pp:quotetext><![CDATA[Sibelius on an iPad is transformational. For me, it is the single biggest advance in notation software in a decade. I can write sketches, amend and review full orchestral scores, tweak choral charts anywhere I am. It is the beginning of a revolution.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 30 Jul 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_sibelius1920x1080home.jpg?49975" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_sibelius1920x1080home.jpg?49975</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/sibelius1920x1080home.jpg?49975</pp:imageOriginal></item><item>
                        <title>AvidPlay Subscription Service Now Enables Indie Artists and Labels to Distribute Tracks Mixed in Dolby Atmos® for Apple Music’s Spatial Audio</title>
                        <link>https://www.avid.com/press-center/avidplay-subscription-service-now-enables-indie-artists-and-labels-to-distribute-tracks-mixed-in-dolby-atmos-for-apple-musics-spatial-audio/</link>
                        <guid>https://www.avid.com/press-center/avidplay-subscription-service-now-enables-indie-artists-and-labels-to-distribute-tracks-mixed-in-dolby-atmos-for-apple-musics-spatial-audio/</guid><pp:caseid>466425</pp:caseid><pp:subtitle>AvidPlay subscribers producing music on Pro Tools in Dolby Atmos are poised to deliver their songs to Apple Music</pp:subtitle><pp:summary><![CDATA[<p>Independent music artists, producers and record labels can use AvidPlay to distribute tracks mixed in Dolby Atmos for Apple Music&#39;s Spatial Audio&nbsp;</p>

<p>Artists and labels select their singles or albums to release and AvidPlay takes care of the rest&nbsp;</p>

<p>With AvidPlay, music professionals can distribute their music while keeping 100 percent of their rights and earnings&nbsp;</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p><a href="https://www.avid.com/#Audio">Avid (NASDAQ: AVID)</a>&nbsp;today unveiled another breakthrough for independent music artists, producers and record labels by enabling them to distribute tracks mixed in Dolby Atmos&reg; for Apple Music&rsquo;s Spatial Audio from the&nbsp;<a href="https://www.avid.com/products/avid-link/avidplay-music-distribution">AvidPlay</a>&trade; subscription-based DIY music distribution service.</p><p>By using AvidPlay to distribute their music in Dolby Atmos, independent music professionals are reaching the growing audiences that are enthusiastic for immersive listening experiences, while keeping 100 percent of their rights and earnings. Today, AvidPlay users are taking hold of the opportunity to entertain their fans by producing and distributing unlimited songs in Dolby Atmos across all genres from pop, electronic and hip-hop to jazz, classical and folk. Subscribing artists and labels simply select their singles or albums they&rsquo;d like to release and then AvidPlay takes care of the rest&mdash;from distributing their tracks in Dolby Atmos to Amazon Music, TIDAL and now Apple Music, to generating pre-save and smart links for marketing, to tracking song performance and payments.</p><p>Avid&rsquo;s Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions, commented, &ldquo;We developed AvidPlay to make it extremely easy for independent artists and labels to distribute and monetize the music they&rsquo;re creating with Pro Tools. It&rsquo;s an exciting time for our customers to distribute tracks in Dolby Atmos to Apple Music from AvidPlay as they will be able to reach more listeners and grow their fanbase by sharing with them new ways of experiencing their music.&rdquo;</p><p><strong>How AvidPlay makes distribution simple</strong><br />To get started, artists and labels can subscribe to one of the six AvidPlay distribution plans to match their needs through the free&nbsp;<a href="https://www.avid.com/products/avid-link">Avid Link</a>&nbsp;app for mobile or desktop, and then upload their Dolby Atmos Music and stereo tracks along with artwork. The AvidPlay dashboard lets users manage their tracks and albums and see how much money they&rsquo;re earning from each song. To date, songs distributed by artists through AvidPlay have been played by consumers more than one billion times.</p><p><strong>Avid and Dolby train audio creators to produce in Dolby Atmos</strong><br />To meet the rising consumer demand for immersive audio experiences, Avid and Dolby launched a Dolby Atmos production training and certification course for mixing engineers, audio studio technicians and audio professionals. The online&nbsp;<a href="https://www.avid.com/courses/pt210d-pro-tools-dolby-atmos-production">Pro Tools Dolby Atmos Production course</a>&nbsp;covers how to use the Dolby Atmos tools within Pro Tools through 40 hours of self-learning and 18 hours of instructor-led training. The program concludes with a professional certification exam to earn the Avid Certified Professional: Pro Tools | Dolby Atmos credential.</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We developed AvidPlay to make it extremely easy for independent artists and labels to distribute and monetize the music they&rsquo;re creating with Pro Tools. It&rsquo;s an exciting time for our customers to distribute tracks in Dolby Atmos to Apple Music from AvidPlay as they will be able to reach more listeners and grow their fanbase by sharing with them new ways of experiencing their music.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 16 Jul 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_pt-avidplay.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_pt-avidplay.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/pt-avidplay.jpg?10000</pp:imageOriginal></item><item>
                        <title>Avid Pro Tools Annual Subscribers Get New Inner Circle Loyalty Program</title>
                        <link>https://www.avid.com/press-center/avid-pro-tools-annual-subscribers-get-new-inner-circle-loyalty-program/</link>
                        <guid>https://www.avid.com/press-center/avid-pro-tools-annual-subscribers-get-new-inner-circle-loyalty-program/</guid><pp:caseid>464523</pp:caseid><pp:subtitle>Audio creators automatically receive top plugins, sounds and exclusive discounts from Avid’s cutting-edge partners to boost user creativity, productivity and skills</pp:subtitle><pp:summary><![CDATA[<p>New Inner Circle loyalty program is for Pro Tools annual subscribers&nbsp;</p>

<p>Inner Circle rewards annual subscribers throughout the year with top-rated industry plugins, sound effects, royalty-free music, samples and loops and high-caliber tutorials for free</p>

<p>Every Pro Tools annual subscriber will be enrolled automatically in the Inner Circle&nbsp;</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p><a href="https://www.avid.com/#Audio">Avid (NASDAQ: AVID)</a>&nbsp;has launched an all-new &ldquo;<a href="https://www.avid.com/pro-tools/inner-circle">Inner Circle</a>&rdquo; loyalty program for&nbsp;<a href="https://www.avid.com/pro-tools">Pro Tools</a>&reg; annual subscribers that gives them access to thousands of dollars in additional value. This program rewards annual subscribers throughout the year with top-rated industry plugins, sound effects, royalty-free music, samples and loops and high-caliber tutorials for free. The Inner Circle also delivers exclusive deals and special discounts, all curated from Avid&rsquo;s extensive community of innovative audio partners. Every annual subscriber will be enrolled automatically in the Inner Circle.</p><p>Tens of thousands of Pro Tools annual subscribers&mdash;from professionals working in music and audio post production to students&mdash;can easily claim more than $1,600 in rewards today to immediately boost their creativity. Annual subscribers can access these rewards on their MyAvid and Avid Link accounts. The first wave of Inner Circle rewards includes:</p><p>Plugins</p><ul><li>$129 USD value: UJAM - Virtual Guitarist SPARKLE</li><li>$49 USD value: Baby Audio - Comeback Kid</li><li>$298 USD value: IK Multimedia - Amplitube 5 SE & T-RackS 5 SE</li><li>$59 USD value: Accusonus - ERA voice leveler</li><li>$159 USD value: Tracktion - BioTek organic synthesizer</li></ul><p>Sounds & Content</p><ul><li>$98 USD value: Pro Sound Effects - Producer&rsquo;s Pack Vol. 1 & Foley Essentials</li><li>$495 USD value: Sound Ideas - 50 royalty-free music tracks</li><li>$99 USD value: Impulse Record - Convology XT and 17 physical plates</li></ul><p>Tutorials</p><ul><li>$120 USD value: Groove3 - Pick your own videos & books</li><li>$99 USD value: pureMix - Five tutorials</li></ul><p>Music Distribution</p><ul><li>$99 USD value: Sound Credit - publisher app</li></ul><p>Exclusive Discounts</p><ul><li>20% savings: Unlimited stereo music distribution with AvidPlay</li><li>Plugin Alliance Mega Bundle deal<ul><li>$50 USD off a one-year subscription to the MEGA Bundle (regularly $249.99)</li><li>MEGA Bundle purchases include an additional $249.99 USD credit to purchase any plugins on the&nbsp;<a href="https://www.plugin-alliance.com/" rel="noopener noreferrer">Plugin Alliance website</a></li></ul></li></ul><p>Avid&rsquo;s Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions, said: &ldquo;Audio creators are constantly on the lookout for plugins, virtual instruments and other add-ons to inspire creativity and enhance workflows. The Inner Circle program highlights the growing value of Pro Tools to our annual subscribers by connecting them with Avid&rsquo;s vast partner network and their highly sought-after tools and offers. It&rsquo;s another way Avid can fuel our community&rsquo;s passion with amazing tools and capabilities at no additional cost to them.&rdquo;</p><p>BABY Audio founder Caspar Bock said, &ldquo;We create plugins that add color and inspire producers, that get users into the flow. We&rsquo;re thrilled to participate in Avid&rsquo;s loyalty program to bring another dimension of true creative differentiation to the Pro Tools user community.&rdquo;</p><p>Explore additional exclusive advantages of being a Pro Tools audio creator at&nbsp;<a href="https://www.avid.com/pro-tools/inner-circle">https://www.avid.com/pro-tools/inner-circle</a>. Free plugins, music & sound libraries, tutorials, and other resources are available only to annual Pro Tools, Pro Tools | Ultimate, Pro Tools for Education, and Pro Tools | Ultimate for Education (&ldquo;paid monthly&rdquo; and &ldquo;paid upfront&rdquo;) subscribers.</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Audio creators are constantly on the lookout for plugins, virtual instruments and other add-ons to inspire creativity and enhance workflows. The Inner Circle program highlights the growing value of Pro Tools to our annual subscribers by connecting them with Avid&rsquo;s vast partner network and their highly sought-after tools and offers. It&rsquo;s another way Avid can fuel our community&rsquo;s passion with amazing tools and capabilities at no additional cost to them.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 08 Jul 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_innercirclepse003insta.jpg?43049" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_innercirclepse003insta.jpg?43049</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/innercirclepse003insta.jpg?43049</pp:imageOriginal></item><item>
                        <title>Avid’s Pro Tools | Ultimate Now Includes New Hybrid Engine for HDX Systems, Expanding Performance and Capabilities</title>
                        <link>https://www.avid.com/press-center/avids-pro-tools--ultimate-now-includes-new-hybrid-engine-for-hdx-systems-expanding-performance-and-capabilities/</link>
                        <guid>https://www.avid.com/press-center/avids-pro-tools--ultimate-now-includes-new-hybrid-engine-for-hdx-systems-expanding-performance-and-capabilities/</guid><pp:caseid>463384</pp:caseid><pp:subtitle>Made available as part of the Pro Tools | Ultimate June 2021 software release, the patented Hybrid Engine maximizes the performance of HDX systems by unlocking higher voice counts for bigger sessions and more flexible, near-zero latency recording workflows</pp:subtitle><pp:summary><![CDATA[<p>Avid&#39;s Hybrid Engine, its latest patented innovation, is now available for HDX Systems&nbsp;</p>

<p>Engineers, producers and audio post-production professionals will have the ability to run the most demanding sessions with even greater ease&mdash;even with single-card systems&mdash;as well as providing industry-leading performance with on-demand access to near-zero recording latency&nbsp;</p>

<p>This innovation addresses a crucial need for many audio professionals who work with massive, DSP-hungry sessions&nbsp;</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p class="MsoPlainText" style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><a href="http://www.avid.com/" style="color:#0563c1; text-decoration:underline" title="http://www.avid.com/"><span><span><span>Avid</span></span></span></a><sup><span><span><span>&reg;</span></span></span></sup> <span><span><span>(</span></span></span><a href="http://ir.avid.com/stockquote.cfm" style="color:#0563c1; text-decoration:underline"><span><span><span>Nasdaq: AVID</span></span></span></a><span><span><span>) <span style="color:black"><span>today announced that its latest patented innovation, the Hybrid Engine, is now available for HDX Systems. Part of</span></span> <span style="color:#333333">Pro Tools | Ultimate 2021.6</span><span style="color:black"><span>, the <a href="https://www.avid.com/resource-center/hdx-hybrid-engine" style="color:#0563c1; text-decoration:underline"><span>HDX Hybrid Engine</span></a></span></span> <span style="color:black">unlocks</span> <span style="color:black"><span>unprecedented power</span></span> <span style="color:black">for</span> <span style="color:black"><span>HDX</span></span> <span style="color:black">Systems</span><span style="color:black"><span>, giving engineers, producers, and audio post-production professionals</span></span> <span style="color:black">the ability to run the most demanding sessions with even greater ease&mdash;even with single-card systems&mdash;as well as providing industry-leading performance with on-demand access to near-zero recording latency.</span></span></span></span></span></span></span></span></span></span></span></span></p><p class="MsoPlainText" style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><span><span><span>The Hybrid Engine maximizes <a href="https://www.avid.com/pro-tools" style="color:#0563c1; text-decoration:underline" title="https://www.avid.com/pro-tools"><span>Pro Tools</span></a> performance by intelligently splitting processing between native and HDX DSP mix engines. It lets users take advantage of their host computer&rsquo;s robust mixing and processing power while also giving them immediate access to HDX&rsquo;s onboard DSP for supplementing computing power and recording through AAX DSP plugins with virtually no latency. As a result, users can run massive sessions more smoothly, with remarkably low CPU load, optimized voice usage and reduced system delay.</span></span></span></span></span></span></span></span></span></span></span></p><p class="MsoPlainText" style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><span><span><span>This innovation addresses a crucial need for many audio professionals who work with massive, DSP-hungry sessions. With the Hybrid Engine, even a single HDX card can now handle 2,048 voices at all sample rates&mdash;plenty of headroom for all the plugins, virtual instruments, surround mixes and other elements audio professionals must juggle to achieve the perfect mix.</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><span><span style="color:black"><span>On top of&nbsp;maximizing&nbsp;performance, the Hybrid Engine&nbsp;lets&nbsp;users&nbsp;nullify the distracting effects of latency&nbsp;with the simple click&nbsp;of&nbsp;a button. When&nbsp;users&nbsp;put&nbsp;tracks&nbsp;in DSP Mode,&nbsp;the&nbsp;entire signal chain and AAX DSP-compatible plugins are processed directly on the HDX card while&nbsp;the&nbsp;host computer plays back the rest of&nbsp;their&nbsp;mix. When&nbsp;users&nbsp;toggle it off, the track reverts to Native Mode. With this intelligent integration built into Pro Tools, users can move effortlessly between tracking and mixing, without the hassle of latency.</span></span></span>&nbsp;</span></span></span></span></span></span></span></span></p><p style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><span><span style="color:black"><span>&ldquo;With</span></span></span> <span>the&nbsp;expanded&nbsp;Hybrid Engine&nbsp;capabilities in the latest Pro Tools | Ultimate software release, HDX Systems are&nbsp;immediately</span>&nbsp;<span><span style="color:black"><span>transformed into the most powerful Pro Tools systems we&rsquo;ve ever made</span></span></span><span>. It unlocks new, maximized performance for HDX, which delivers the uncompromising power our users need to run the most demanding sessions with ease&mdash;from the plugin and instrument-heavy music sessions to complex theatrical Dolby Atmos mixes,&rdquo; said Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions at Avid. &ldquo;Because of the unique way that it works&mdash;leveraging native and DSP mix engines simultaneously&mdash;the Hybrid Engine enables our users to get the most out of their systems so they can deliver their best work as smoothly as possible.&rdquo;</span></span></span></span></span></span></span></span></span></p><p style="text-align:start"><span><span><span style="color:#000000"><span><span><span><span><span><span><span style="color:#333333"><span>Pro Tools | Ultimate&nbsp;users with a current&nbsp;subscription or software maintenance&nbsp;plan receive&nbsp;the Hybrid Engine automatically with the June 2021 release of Pro Tools.</span></span></span>&nbsp;<span><span style="color:black"><span>Learn more about&nbsp;the&nbsp;HDX&nbsp;Hybrid Engine and Pro Tools | Ultimate at</span></span></span> <a href="https://www.avid.com/resource-center/hdx-hybrid-engine" style="color:#0563c1; text-decoration:underline" title="https://www.avid.com/resource-center/hdx-hybrid-engine"><span><span>https://www.avid.com/resource-center/hdx-hybrid-engine</span></span></a><span><span style="color:black"><span>.</span></span></span></span></span></span></span></span></span></span></span>&nbsp;</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rob D&rsquo;Amico, Senior Director of Product Marketing for Audio Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[With the&nbsp;expanded&nbsp;Hybrid Engine&nbsp;capabilities in the latest Pro Tools | Ultimate software release, HDX Systems are&nbsp;immediately&nbsp;transformed into the most powerful Pro Tools systems we&rsquo;ve ever made. It unlocks new, maximized performance for HDX, which delivers the uncompromising power our users need to run the most demanding sessions with ease&mdash;from the plugin and instrument-heavy music sessions to complex theatrical Dolby Atmos mixes. Because of the unique way that it works&mdash;leveraging native and DSP mix engines simultaneously&mdash;the Hybrid Engine enables our users to get the most out of their systems so they can deliver their best work as smoothly as possible.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 30 Jun 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_hybridengineblogheaderimage.jpg?28508" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_hybridengineblogheaderimage.jpg?28508</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/hybridengineblogheaderimage.jpg?28508</pp:imageOriginal></item><item>
                        <title>What's new in Pro Tools 2021.6</title>
                        <link>https://www.avid.com/press-center/whats-new-in-pro-tools-20216/</link>
                        <guid>https://www.avid.com/press-center/whats-new-in-pro-tools-20216/</guid><pp:caseid>465145</pp:caseid><description><![CDATA[<p>With its June release, Avid adds more power to HDX Systems, support for M1 Macs, more voice tracks and I/O, and much more. Additionally, annual subscribers will receive more than $1,500 in plugins, sounds and trainingn content for free with the new Pro Tools Inner Circle program.&nbsp;</p><h3>More power to HDX with the Hybrid Engine</h3><p>&nbsp;HDX Systems with the Hybrid Engine uses&nbsp;native and DSP processing more harmoniously. With&nbsp;2,048 voices in Pro Tools | Ultimate and immediate access to HDX&rsquo;s onboard DSP, users&nbsp;can run bigger sessions more smoothly&mdash;even with one-card systems. Users also can&nbsp;toggle between Native and DSP modes on a track-by-track basis to&nbsp;nullify the distracting effects of latency with the click of a button.</p><h3>Support for M1 Macs</h3><p>Pro Tools | First, Pro Tools, and Pro Tools | Ultimate as well as Pro Tools | Carbon systems can run on the latest Macs that use Apple&rsquo;s new M1 silicon processors.</p><h3>Record and mix bigger sessions with more I/O, tracks, and voices</h3><p>Pro Tools and Pro Tools | Ultimate now support a maximum 64 channels of I/O&mdash;up from 32. Pro Tools now supports a maximum 256 mono or stereo audio tracks at all sample rates&mdash;up from 128 at 48 kHz. And Pro Tools | Ultimate now supports a maximum 2,048 voices and audio tracks at all sample rates&mdash;5x more than previous versions. Users will be able to track bigger sessions and work with&nbsp; more outboard gear using any Core Audio or ASIO interface.</p><h3>Customize the Dark and Classic UI themes</h3><p>Users can now change the brightness and saturation of almost every aspect of the user interface. Users can save favorite settings as presets and switch between them at any time as well as toggle between the Dark and Classic UI themes dynamically, without having to restart Pro Tools.</p><p><a href="https://www.avid.com/resource-center/whats-new-in-pro-tools">Learn more</a> about all the features in Pro Tools 2021.6.&nbsp;</p>]]></description><category><![CDATA[Audio,Update]]></category>
            <pubDate>Thu, 24 Jun 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_pt2021.6screenshot.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2667/500_pt2021.6screenshot.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/pt2021.6screenshot.png?10000</pp:imageOriginal></item><item>
                        <title>Avid and Dolby Deliver Industry First &quot;Pro Tools Dolby Atmos Production&quot; Course and Certification</title>
                        <link>https://www.avid.com/press-center/avid-and-dolby-deliver-industry-first-pro-tools-dolby-atmos-production-course-and-certification/</link>
                        <guid>https://www.avid.com/press-center/avid-and-dolby-deliver-industry-first-pro-tools-dolby-atmos-production-course-and-certification/</guid><pp:caseid>463042</pp:caseid><pp:subtitle>New course deepens knowledge and skills for creators mixing Dolby Atmos with Avid Pro Tools workflows</pp:subtitle><pp:summary><![CDATA[<p>The self-paced, blended training course will cover&nbsp;the integration of the Dolby Atmos Renderer with Pro Tools and consists of 40 hours of self-learning, 18 hours of instructor-led training&nbsp;held over 3 days&nbsp;and a professional certification exam.</p>

<p>Candidates who complete&nbsp;the coursework and pass the exam will earn the Avid Certified Professional: Pro Tools | Dolby Atmos certification credential</p>

<p>Content creators are showing increased interest in Dolby Atmos and the top streaming platforms are demanding more content be created in Dolby</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p>With more mixing engineers, audio studio technicians, and audio professionals transitioning from traditional stereo and surround formats to Dolby Atmos&reg;,&nbsp;<a href="https://www.avid.com/">Avid&reg;</a>&nbsp;(<a href="http://ir.avid.com/stockquote.cfm" rel="noopener noreferrer">Nasdaq: AVID</a>) and Dolby today announced a joint training course agreement to bring the first&nbsp;<a href="https://www.avid.com/pro-tools">Pro Tools</a>&reg; Dolby Atmos training course and certification to market. Accessed through the Avid Learning Partners program, the self-paced, blended training course covering the integration of the Dolby Atmos Renderer with Pro Tools consists of 40 hours of self-learning, 18 hours of instructor-led training, held over 3 days, and a professional certification exam. Upon completion of the coursework and passing the exam, candidates will earn the Avid Certified Professional: Pro Tools | Dolby Atmos certification credential.</p><p>The new PT210D Pro Tools Dolby Atmos Production course will enable Pro Tools mixers to recognize the components of a Dolby Atmos content creation studio, and outline workflows for creating immersive audio in Pro Tools. They will also learn techniques for working with Dolby Atmos beds and objects, Pro Tools session management, Dolby Atmos Renderer configurations, and final delivery formats.</p><p>&ldquo;The Dolby training course builds on Avid&rsquo;s global training and certificate infrastructure. This course provides core learning opportunities to fill the need for Dolby Atmos training and validates the skills and competencies of sound technicians and engineers to prepare and deliver Dolby Atmos content,&rdquo; said Rob D&rsquo;Amico, Sr. Director of Product Marketing, Audio Solutions at Avid. &ldquo;For students, this course addresses the lack of formal learning related to immersive audio. Launching the Pro Tools Dolby Atmos course and certification and building it into the Pro Tools learning paths and certifications accelerates their education and career path.&rdquo;</p><p>&ldquo;We&rsquo;re thrilled to build on our longtime strategic collaboration with Avid by launching our first Dolby Atmos training and certification program,&rdquo; said Rob France, Director, Customer Support, Dolby. &ldquo;And the timing couldn&rsquo;t be better. Content creators are showing increased interest in Dolby Atmos and the top streaming platforms are demanding more content be created in Dolby. This is true for not only film and TV, but also for music. In fact, the growth in music has been dramatic and as new Dolby Atmos enabled music services emerge, the demand for Dolby Atmos music will only grow.&rdquo;</p><p>The training course, PT210D Pro Tools Dolby Atmos Production, is available from Avid at&nbsp;<a href="https://www.avid.com/courses/pt210d-pro-tools-dolby-atmos-production">https://www.avid.com/courses/pt210d-pro-tools-dolby-atmos-production</a>.</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p><p><em>To experience Dolby Atmos Music on Amazon Music, an Amazon Music HD subscription is required. To experience Dolby Atmos Music on TIDAL, a HiFi membership is required.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rob D&rsquo;Amico, Sr. Director of Product Marketing, Audio Solutions at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The Dolby training course builds on Avid&rsquo;s global training and certificate infrastructure. This course provides core learning opportunities to fill the need for Dolby Atmos training and validates the skills and competencies of sound technicians and engineers to prepare and deliver Dolby Atmos content. For students, this course addresses the lack of formal learning related to immersive audio. Launching the Pro Tools Dolby Atmos course and certification and building it into the Pro Tools learning paths and certifications accelerates their education and career path.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Rob France, Director, Customer Support, Dolby]]></pp:quotename>
                    <pp:quotetext><![CDATA[We&rsquo;re thrilled to build on our longtime strategic collaboration with Avid by launching our first Dolby Atmos training and certification program. And the timing couldn&rsquo;t be better. Content creators are showing increased interest in Dolby Atmos and the top streaming platforms are demanding more content be created in Dolby. This is true for not only film and TV, but also for music. In fact, the growth in music has been dramatic and as new Dolby Atmos enabled music services emerge, the demand for Dolby Atmos music will only grow.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 21 Apr 2021 15:00:00 +0200</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_audio-press-02-2k.jpg?82973" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_audio-press-02-2k.jpg?82973</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/audio-press-02-2k.jpg?82973</pp:imageOriginal></item><item>
                        <title>Avid VENUE 7 Enhancements Provide the Power and Flexibility Needed for Sound Engineers to Deliver High-Quality Performances</title>
                        <link>https://www.avid.com/press-center/avid-venue-7-enhancements-provide-the-power-and-flexibility-needed-for-sound-engineers-to-deliver-high-quality-performances/</link>
                        <guid>https://www.avid.com/press-center/avid-venue-7-enhancements-provide-the-power-and-flexibility-needed-for-sound-engineers-to-deliver-high-quality-performances/</guid><pp:caseid>463150</pp:caseid><pp:subtitle>Company delivers biggest Avid VENUE update since the introduction of the Avid VENUE | S6L live sound system; three system I/O sharing and pioneering Milan network connectivity highlight key new features</pp:subtitle><pp:summary><![CDATA[<p>Avid VENUE 7 live sound software introduces new features and enhancements that empower engineers and sound designers to deliver large-scale concert performances, broadway events and house of worship and theater productions</p>

<p>Avid VENUE software now supports I/O sharing across three Avid VENUE | S6L systems&nbsp;</p>

<p>In an industry first, Avid also announced that users can now send and receive up to 128 channels of audio between Avid VENUE | S6L systems and Milan&trade; (media-integrated local area network) certified devices</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid&rsquo;s preeminent customer community uses Avid&rsquo;s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world&mdash;from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid&rsquo;s industry-leading solutions include Media Composer&reg;, Pro Tools&reg;, Avid NEXIS&reg;, MediaCentral&reg;, iNEWS&reg;, AirSpeed&reg;, Sibelius&reg;, Avid VENUE&trade;, FastServe&reg;, and Maestro&trade;. For more information about Avid solutions and services, visit&nbsp;<a href="https://www.avid.com/">www.avid.com</a>, connect with Avid on&nbsp;<a href="https://facebook.com/Avid/" rel="noopener noreferrer">Facebook</a>,&nbsp;<a href="https://instagram.com/avidtechnology" rel="noopener noreferrer">Instagram</a>,&nbsp;<a href="https://twitter.com/avid" rel="noopener noreferrer">Twitter</a>,&nbsp;<a href="https://avid.com/youtube" rel="noopener noreferrer">YouTube</a>,&nbsp;<a href="https://avid.com/linkedin" rel="noopener noreferrer">LinkedIn</a>, or subscribe to&nbsp;<a href="http://www.avidblogs.com/" rel="noopener noreferrer">Avid Blogs</a>.</p>
]]></pp:boilerplate><description><![CDATA[<p><a href="https://www.avid.com/">Avid&reg;</a>&nbsp;(<a href="http://ir.avid.com/stockquote.cfm" rel="noopener noreferrer">Nasdaq: AVID</a>) today announced the immediate availability of the next generation of its VENUE live sound software &ndash; Avid VENUE 7. Introducing a host of new features and enhancements that empower engineers and sound designers to deliver large-scale concert performances, broadcast events and house of worship and theater productions with unparalleled quality and efficiency, the Avid VENUE 7 update represents the&nbsp;<a href="https://www.avid.com/products/venue-s6l-system">Avid VENUE | S6L</a>&nbsp;system&rsquo;s most significant software release to date.<br /><br />Avid VENUE software now supports I/O sharing across three Avid VENUE | S6L systems, providing more workflow flexibility while reducing costs and complexity without any negative impact on sound quality. Support for I/O sharing makes it easy for users to add a broadcast console or second monitor console to their setup or enable fast switchover at festivals and concerts. With I/O sharing, microphone feeds can be split digitally over the network so engineers only have to build one set of I/O racks, providing significant cost savings for touring productions and reducing setup times. Plus, all I/O configurations fully support Avid&rsquo;s True Gain technology, which automatically manages gain compensation to ensure proper signal levels are maintained for each engineer.<br /><br />In an industry first, Avid also announced that users can now send and receive up to 128 channels of audio between Avid VENUE | S6L systems and Milan&trade; (media-integrated local area network) certified devices &ndash; including loudspeakers, amplifiers and other pro audio devices &ndash; with the new MLN-192 Milan Option Card and latest Avid VENUE software. Seamless plug-and-play connectivity lets users distribute audio with ease to Milan-enabled devices over an Ethernet AVB network, with no switch configuration or IT expertise required. Engineers and sound designers can benefit from the speed, interoperability and reliability that the industry-standard Milan protocol brings to live sound without any fear of audio dropouts or signal degradation.<br /><br />&ldquo;As the world&rsquo;s first live sound console to be certified by the rapidly growing Milan protocol and the only one to offer gain-compensated I/O sharing between three systems, this is more than just a software update &ndash; VENUE 7 truly takes a giant leap forward,&rdquo; said Dana Ruzicka,&nbsp;SVP & GM of Audio & Music Solutions at Avid. &ldquo;Although live performances have been hit hard by the ongoing pandemic, Avid remains fully committed to innovating for the live sound industry. We&rsquo;re doubling down with the biggest software release since shipping the S6L system, giving engineers and sound designers the power and performance they need to deliver the best possible live sound productions.&rdquo;<br /><br />&ldquo;In live sound you need reliability, rapid deployment, and high fidelity,&rdquo; said Richard Bugg, Avnu Alliance&reg; Pro AV Segment Chair. &ldquo;The Avid VENUE | S6L is the industry&#39;s first live sound console to be Milan-certified, guaranteeing it will work with other Milan-certified devices, giving users a fast and dependable solution with expanded functionality.&rdquo;<br /><br />The Avnu Alliance is a community creating an interoperable ecosystem of low-latency, time-synchronized, highly reliable networked devices using open standards through certification.<br /><br />VENUE 7 also provides superior control of delay compensation to help users tackle plugin-heavy mixes with complex routing requirements. Aligning busses and matrixes is simplified through Automatic Delay Compensation (ADC) settings, while the new Input Delay Alignment command makes it easy to align selected input channels to compensate for any plugins inserted on those inputs. Using Avid&rsquo;s True Time technology, this provides the most comprehensive alignment of audio signals of any solution on the market, ensuring more granular control and visibility over how delay gets managed across the system.<br /><br />Additional new Avid VENUE software features include:</p><ul><li><strong>Effortless USB recording and playback&nbsp;</strong>&ndash; easy 2-track recording and playback using a USB flash drive connected to the S6L control surface provides ultimate flexibility. Users can perform basic live stereo recordings, play back stereo tracks for pre-show entertainment or walk-up music, play music between acts, and even trigger sound effects or cues for theater performances.</li><li><strong>Mix more creatively and easily</strong>&nbsp;&ndash; new mixing features let users expand their creative possibilities. They can add analog warmth and color to mixes with HEAT available on every input channel, shape sounds freely with unlimited graphic EQs on all output busses, enable parallel mix control, or filter out frequencies with HPF and LPF on every output channel.</li><li><strong>Enhanced processing and routing possibilities</strong>&nbsp;&ndash; four new post-fader plugin inserts and one post-fader hardware insert on every input channel make VENUE 7 ideal for automixing workflows. 400 plugin slots available across all S6L systems and engines allow for better VENUE show file compatibility, while bus-to-bus routing offers the freedom and flexibility to route any Aux or Group to any other.</li></ul><p><br />The new Avid VENUE 7 features and functionality are now available for all customers on an active support contract. For more information, visit&nbsp;<a href="https://www.avid.com/products/venue-s6l-system">Avid.com/S6L</a>.</p><p><em>&copy; 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</em><br /><br /><em>Dolby Atmos is a registered trademark of Dolby Laboratories.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Dana Ruzicka,&nbsp;SVP &amp; GM of Audio &amp; Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[As the world&rsquo;s first live sound console to be certified by the rapidly growing Milan protocol and the only one to offer gain-compensated I/O sharing between three systems, this is more than just a software update &ndash; VENUE 7 truly takes a giant leap forward. Although live performances have been hit hard by the ongoing pandemic, Avid remains fully committed to innovating for the live sound industry. We&rsquo;re doubling down with the biggest software release since shipping the S6L system, giving engineers and sound designers the power and performance they need to deliver the best possible live sound productions.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Richard Bugg, Avnu Alliance&reg; Pro AV Segment Chair]]></pp:quotename>
                    <pp:quotetext><![CDATA[In live sound you need reliability, rapid deployment, and high fidelity. The Avid VENUE | S6L is the industry&#39;s first live sound console to be Milan-certified, guaranteeing it will work with other Milan-certified devices, giving users a fast and dependable solution with expanded functionality.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 18 Feb 2021 15:00:00 +0100</pubDate>
            <enclosure url="http://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2667/500_audio-press-01-2k.jpg?22668</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2667/audio-press-01-2k.jpg?22668</pp:imageOriginal></item></channel>
                    </rss>