The new agreement will provide ITV Studios’ international labels with subscriptions to the latest Avid NEXIS^® F-Series storage engines, and Media Composer^® video editing with Avid NEXIS | EDGE™, allowing editors and production teams to work and collaborate from anywhere, and streamline workflows throughout their post-production facilities.

Rob O’Brien, Head of International Technology, ITV Studios, explains, “Avid’s leading-edge technology aligns perfectly with the preferences of our editors. This partnership underscores our commitment to providing the best tools for our teams globally, ensuring ITV Studios remains at the pinnacle of content creation.”

Avid’s Chief Revenue Officer Tom Cordiner adds, “We’re delighted the international production arm of ITV Studios is growing its partnership with Avid. This new Avid end-to-end deployment standardizes their set-up, gives a consistent way of working, and resolves the legacy issues that can come from using different storage platforms. In addition, Avid’s floating licence server gives ITV’s studios across Europe and Australia access to editing licences from a common source. This in turn will enable better cost control across all their studios.”

Avid NEXIS F-series storage engines offer performance that can scale to more than 30 GBps, giving ITV Studios’ production teams the power to accelerate the most complex media workflows. The engines’ speed and capacity are designed to accommodate growing projects and team numbers collaborating remotely without disruption or down time.

Avid NEXIS | EDGE enables editors to work from anywhere with the same media access, workflow, and user experience as if they were editing at the facility. With a secure proxy workflow for editors using Media Composer | Enterprise, teams can find, organize, storyboard, edit, and review content from the facility, at home, or on location.

This agreement with the international arm of ITV Studios builds on a similar deal signed by Avid with ITV Studios’ UK business earlier in the summer.

About ITV Studios
ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in; we are More Than TV.

ITV Studios is home to some of the best creative minds, crafting over 6,900 hours of original programming across more than 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.

ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster. 

© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Media Composer, Avid NEXIS, and Avid NEXIS | EDGE are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.    

ITV News is the largest commercial news broadcaster in the UK, producing national and regional news bulletins on terrestrial TV and online through ITVX, for both live streaming and catch-up.

ITV News is the brand name used by ITV for its daily news programmes. ITV produces its content for Nations and Regions, with ITN (part-owned by ITV) producing its National Network service. ITN also produces news programming for Channel 4 and Channel 5 in the UK.

The new subscription agreement will see Avid deliver an upgraded newsroom production system to serve ITV News’ entire output across all its locations and services, supporting ITV News broadcast services along with its online service, ITVX. 

While enabling story and rundown-based outputs, the project will offer a single consistent interface to key news production roles, and allow teams to freely create, collaborate and exchange planning data, stories, rundowns and content across all ITV regions and ITN. The new system ensures reliability, which is paramount to ITV’s operation, and gives ITV’s editors, producers, journalists, assistants and other workflow contributors continuous access to the latest Avid functionality from wherever they choose to work. 

ITV will benefit from Avid’s full suite of newsroom solutions on a subscription basis. These include Avid NEXIS® F-Series storage, MediaCentral™ | Production Management,  MediaCentral™ | Newsroom Management (iNEWS®) and FastServe® | I/O to deliver media ingest and playout. 

Video editing is available through Avid Media Composer® hosted in ITV’s datacentre, allowing newsroom editors to connect and work remotely.

Offering full functionality via a web interface, the system will also make it easier for production teams to share news content for broadcast. Avid has integrated solutions from its alliance partners Woody and Traco for ingest and graphics too.

ITV News’ Director of Technology and Technical Operations Paul Stevenson explains, “We're delighted Avid is delivering a newsroom production system to meet the demands of our news production operation. Common access and free exchange of media across our entire news estate is the key objective of this investment, which represents a major strategic commitment for ITV News. We continue working with Avid to enable key functionalities for our fully integrated workflow across National and Regional ITV News.

“The first stage of this project is complete, with ITV’s National news service now on air with the new system based in Grays Inn Road, London. We look forward to a successful completion of the ambitious next stage - the successful rollout of the new system across all our Nations and Regions across the UK.”

Jon Roberts, Director of Technology, Production and Innovation, ITN adds, “We have been delighted to collaborate with ITV and Avid on the design and implementation of this new platform at the heart of ITN’s news services. It will deliver significant improvements in media sharing, interconnectivity and accessibility on day one. We are equally excited about the potential it brings for the continuous improvement of our news production workflows over the life of the system.”

Avid’s Chief Revenue Officer Tom Cordiner adds, “We appreciate broadcasters have a lot of vendor choice, so we’re delighted ITV has elected to partner with Avid. We believe their decision demonstrates the popularity and reliability of Avid’s MediaCentral platform, while their future-ready subscription agreement will ensure they continuously benefit from the latest Avid innovations.”  

© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, iNEWS, Media Composer, and MediaCentral are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.    

About ITN/ITV News

ITV News produces national, international and regional news for broadcast on ITV, serving its broadcast and online platforms, including ITVX. 

ITV operates its own network of Regions and Nations News operations and studios in the UK, providing dedicated services to its regions across England, southern Scotland and the Channel Islands, and dedicated national services for Wales and Northern Ireland.

ITN provides ITV News’ national and international news coverage from its broadcast centre at Grays Inn Road in London, supported by a network of international bureaux.

With a flexible architecture that can be configured to ingest or play out IP streams and SDI streams, Avid | Stream IO allows news, sports and live content producers to migrate from legacy workflows and on-premises deployment to cloud and IP workflows at their own pace.

Avid | Stream IO provides flexible channel configurations, supporting popular video formats, codecs and resolutions, enabling media companies to leverage new and emerging technologies within their production workflows. It offers complete deployment flexibility, now supporting both off-the-shelf certified hardware for on-premises studio environments and standard virtual machines in the cloud. 

 The new platform also allows media companies to increase efficiency by combining different ingest sources in a single configuration.  Ideal for live entertainment and multi-camera productions, Avid | Stream IO will support all common production formats​, including SDI at launch, Compressed IP streams SRT / RTMP soon after, with NDI, and SMPTE 2110 to follow later next year​. As a next-generation product, Avid | Stream IO offers all the best capabilities of Avid’s proven hardware-based server solutions—AirSpeed® and FastServe®—while expanding support for emerging IP standards and higher-precision formats, such as 4K and HDR. 

 Tim Claman, SVP and General Manager of Video & Media Solutions, Avid, explains, “Avid | Stream IO is our next-gen production ingest and playout solution, made to accelerate content creation pipelines and future-proof end-to-end Avid workflows. Its flexible software architecture supports on-premises, cloud and hybrid deployment models, but at a lower cost-per-channel than traditional hardware-based systems.” 

Avid | Stream IO also supports Avid’s proven fast-turnaround workflows, including shot-listing, craft editing and logging—all while tightly integrating with Avid’s MediaCentral™ production platform to minimize disruption to production. 

For more information on Avid | Stream IO, visit: www.avid.com/products/avid-stream-io. To plan your visit with Avid at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to connect.avid.com/AvidIBC2023.html.

© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, AirSpeed, Avid | Stream IO, FastServe and MediaCentral are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.  

Al Jazeera selected Avid to completely upgrade and expand its news and programming creation workflows and connect teams distributed across its regional hubs – in Qatar, London, and Washington, DC – and its global network of news bureaus and other sites.

Al Jazeera is one of the largest and most influential international news networks in the world. Launched in 1996, it was the first independent news channel in the Arab region, and now broadcasts to more than 450 million homes across 150 countries.

The new multi-year comprehensive agreement will convert Al Jazeera onto an Avid MediaCentral® | Flex subscription model, giving them access to the latest platform tools and Avid NEXIS® storage.  It will also include a transition path in the near future from its existing hardware servers onto Avid’s next-generation software-based and cloud-enabled media ingest and playout platform, Avid | Stream IO™.

In addition, the new agreement comes with subscription licenses to Avid | Edit On Demand, Avid’s complete production environment in the cloud, allowing Al Jazeera to spin up the latest editing capabilities across its entire network of bureaus, while exploring all the possibilities of cloud workflows.

Commenting on the agreement, Ahmed AlFahad, AJMN’s Executive Director of Technology & Network Operations, stated, “We’re very pleased to continue our long-standing relationship with Avid. This new subscription agreement gives us a comprehensive end-to-end solution and all the flexibility we need, so that our journalists can focus on what they do best--telling the important stories of the day.” 

Avid’s Chief Revenue Officer Tom Cordiner explains, “We’re delighted to extend our agreement with such a long-time customer as Al Jazeera. This move to subscription provides them real flexibility and the latest functionality from Avid, while positioning them to take advantage of new upgrades to meet their future requirements.”

To learn more about how media companies achieve new operational advantages through subscription software, please visit: https://www.avid.com/products/mediacentral/mediacentral-subscriptions. Visit Avid at the IBC Show in Amsterdam, September 15-18, stand 7.A59. 

© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid | Edit On Demand, Avid | Stream IO, MediaCentral and NEXIS are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.   

GBH is evolving the infrastructure of The OutPost’s three mix theatres, where Pro Tools® is the platform of choice for audio mixing engineers. Adding a second Avid S6 brings compatibility between rooms and provides The OutPost mixing engineers with the most powerful, feature-rich mixing platform for Pro Tools, while providing user friendly ergonomics and rich visual feedback of automation and audio waveforms to further streamline mixing workflows.

The Avid S6 has become the industry standard for audio post production mixing facilities. As budgets and mix schedules get reduced, engineers are asked to deliver in more formats like Atmos while mixing larger Pro Tools sessions and demand the powerful automation and track management features of S6 which have become indispensable in meeting tight post production deadlines.

Avid and GBH Through the Pandemic

During the COVID-19 pandemic, GBH transitioned to Avid’s enterprise software subscription for its Media Composer®, MediaCentral® and Pro Tools solutions, providing them with the flexibility and scalability to meet the challenges at the time. GBH was able to quickly move 75 edit suites offsite to provide their teams with remote access to their on-prem machines and storage. GBH production teams collaborated virtually in edit suites and mixing rooms, which included 45 Media Composer suites, four Symphony® video color grading suites, three sound mixing rooms featuring Pro Tools and an Avid S6 Control Surface. 

“While the pandemic accelerated the broadcast and production industry’s adoption of new virtual workflows, Avid has ensured that customers experience zero downtime with quick access to editing suites and storage for seamless collaboration and immediate innovation,” said Tom Cordiner, Chief Revenue Officer at Avid. “GBH is a great example showcasing how broadcast, production and editing teams are harnessing the power of the cloud to derive even more value from their content.”

GBH also upgraded its Avid storage capacity to one and a half petabytes, implementing various levels of Avid | NEXIS F-Series tiered storage with Avid | NEXIS® VFS virtual file system and Avid NEXIS® | Flex Subscription. These storage solutions provided GBH productions teams with full interoperability between Media Composer and other editing platforms to collaborate from anywhere at any time.  

“Avid has played a huge role in helping us on our mission to transition towards cloud-based editing and production workflows, which was greatly accelerated by the pandemic,” said Tim Mangini, Senior Director of Production Technology, GBH Production Group. “Our teams depend not only on streamlined, intuitive and collaborative workflows, but also integration with our other tools, which Avid excels at. They provide the levels of integration and customization we need to get the most value out of our productions.”

Meet with Avid at NAB Show booth N1221 (Las Vegas, through April 19) to experience the innovations that are transforming how media production teams achieve enhanced collaboration, efficiency, economy and scale.

About GBH
GBH is the leading multiplatform creator for public media in America. As the largest producer of content for PBS and partner to NPR and PRX, GBH delivers compelling experiences, stories and information to audiences wherever they are. GBH produces digital and broadcast programming that engages, illuminates and inspires, through drama and science, history, arts, culture and journalism. It is the creator of such signature programs as MASTERPIECE, ANTIQUES ROADSHOW, FRONTLINE, NOVA, AMERICAN EXPERIENCE, Arthur and Molly of Denali and a catalog of streaming series, podcasts and on-demand video. GBH’s television channels include GBH 2, GBH 44, GBH Kids and national services WORLD and Create. With studios and a newsroom headquartered in Boston, GBH reaches across New England with GBH 89.7; CRB Classical 99.5; and CAI, the Cape and Islands NPR station. Dedicated to making media accessible to and inclusive of our diverse culture, GBH is a pioneer in delivering media to those who are deaf, hard of hearing, blind and visually impaired. GBH creates curriculum-based digital content for educators nationwide with PBS LearningMedia and has been recognized with hundreds of the nation’s premier broadcast, digital and journalism awards. Find more information at gbh.org.

© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, Avid | NEXIS VFS Virtual File System, Avid S6, MediaCentral, Media Composer, Symphony, and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.   

Ernie Ensign, AVP News Technology & Operations, Sinclair, explained, “Our fundamental strategy is to democratize news acquisition, with every journalist or photographer having fast content delivery to news production centers. This transformation requires a collaborative approach to streamline the workflow. We’re engaged with Avid on its MediaCentral® news production platform, Sony on cameras and C3 Portal and Marquis to enable complex workflow integrations. 

Ensign continued, “We’ve enabled real business and operational benefits, with fast story turn-around and structured metadata automatically delivered to newsrooms. Our newsrooms can cut several versions of the same story to deliver to digital platforms faster and with improved relevance. We have six stations engaged to refine the technologies and we’re continually optimizing workflows for best ROI and operational outcome. There are challenges to overcome but we’re moving closer to having access to all content in near real time. The next steps are around compression efficiency to increase quality while reducing bandwidth consumption and improving metadata transparency throughout the process.”

Fundamental to Sony’s C3 Portal news workflow is the automatic preservation and enrichment of metadata from the point of origination. C3 Portal supports pushing metadata to the camera before shooting commences; for example, iNEWS® slug information and assignment data, preserving this metadata throughout the production process when the story checks into Avid MediaCentral. Future workflows will allow rights information – and therefore genealogy – to be automatically maintained from creation throughout the edit and into archive.

Masakazu Murata, Sr. General Manager of Media Solutions Business, Sony Corporation, comments, “It has been a great pleasure for us to work with Sinclair, Avid and Marquis, striving to transform news acquisition. A closer integration of our C3 Portal with Avid MediaCentral to immediately deliver contents to edit system from camera is one of the major demands from our customers and I’m pleased to confirm we have achieved this. It’s an exciting journey of joint innovation that’s already realizing operational results for Sinclair. The new workflow will help us align the roadmap for further development of the C3 Portal. Sony continues to deliver solutions to meet and exceeds the needs of customers, by creating together with partners that provide value in the video production workflow.”

A powerful component of the new solution is the ability to send proxy video quickly back to the news production center via 5G network and Sony’s C3 Portal. The Marquis integration enables the ‘edit while record’ feature in Media Composer® so stories can be edited as soon as the proxy file starts ingesting. With a wide choice of Sony proxy resolutions, news organizations may easily take the proxy to air within seconds for fast news turnaround.

“The pressure to deliver content and get editors cutting faster is relentless. The focus of Avid’s partnership with Sony and Marquis is to pioneer new ways to quickly ingest proxy media with metadata and fetch only the required high-resolution media in a sequence,” said Ray Thompson, Sr. Director Partner and Industry Marketing for Avid Technology. “The combined offering enables lens-to-first-edit workflows to flow from Sony cameras, through Sony’s C3 Portal leveraging Marquis software to deliver proxy media and camera metadata into Avid on-premises or cloud-deployed production solutions. This includes sending content into Avid Production Asset Management environments to simplify news and sports workflows or sending content directly into the Avid | Edit On Demand SaaS platform in the cloud.” 

This novel workflow automates extraction of sequence information from the Avid low-res proxy edit. With this sequence data, Marquis will automatically retrieve the high-resolution media from either Sony’s C3 Portal, and [scheduled for 2023] also the originating camera or originating camera cards. Assuming a 10:1 shooting ratio, this partial extraction process results in a 90% reduction in 5G data transferred and network bandwidth required. Using the dynamic relink feature in Avid, the high-res content simply drops into the timeline and automatically substitutes the low-res content, thus transforming news production.

Paul Glasgow, Managing Director, Marquis, concludes, “We’re so pleased to be a core part of this initiative. In many ways, it has been a four-way partnership led by Sinclair, combined with some hard work and willingness to help from Marquis, Avid and Sony. As an example, we met with the Sony team at IBC 2022 and explained our integration strategy for Sinclair. Within days, we had access to Sony’s C3 Portal, plus a Sony camera in our labs to test alongside our Avid MediaCentral environment. It helped us accelerate our software development program, and most important of all, achieve real-world field operations by Sinclair.”

About Sinclair Broadcast

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. Sinclair Broadcast owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE! and TBD; and owns and provides services to 21 regional sports network brands. Sinclair Broadcast’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair Broadcast regularly uses its website as a key source of company information which can be accessed at www.sbgi.net.

About Marquis

Marquis specialises in integration services and workflow tools for broadcast and post-production, helping facilities improve the efficiency and ease of digital workflows and resolve missing workflow pieces. Our systems deliver cost-effective integration between leading broadcast content applications, ensuring standalone or shared-storage edit platforms, media asset management and automation systems all work seamlessly together. Clever software tools maximise productivity, from storage management analytics and project portability, through to management, archiving and ransomware protection. Our customers range from big studios, broadcasters, large service providers and post-production houses, right through to thousands of creative individuals. For more information, please visit 

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

©2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, iNEWS, Media Composer, and MediaCentral are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.  

“Media companies face increasing competition for viewers and continued pressure to quickly and efficiently deliver more compelling content,” said David Colantuoni, Avid’s Vice President of Product Management for Video and Media Solutions. “MediaCentral is the industry’s leading platform for enterprise content creation. With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before.”

To keep up with the growing demand for content, broadcasters need to automate their workflows more efficiently. Avid’s new MediaCentral | Acquire ingest scheduler app in MediaCentral | Cloud UX automates ingest scheduling for SDI and IP sources by controlling FastServe | Ingest™, FastServe | I/O™ and MediaCentral | Stream™. MediaCentral | Acquire also supports Edit While Capture workflows for faster turnaround, while enabling ingest management from anywhere using only a web browser. 

This release also builds on MediaCentral’s extensive media production capabilities with new features like the ability to synchronize content across different sites with MediaCentral | Sync and a completely redesigned MediaCentral | Collaborate mobile app. These give production teams even greater flexibility in how they work, from story creation all the way to delivery, whether that is a rundown-based on-air show, or content for online platforms and social media. 

Learn more about the latest additions, features and functionality available in MediaCentral at https://www.avid.com/products/mediacentral.

© 2022 Avid Technology, Inc. All rights reserved.  Avid, the Avid logo, MediaCentral, MediaCentral | Acquire, MediaCentral | Stream, MediaCentral | Cloud UX, Fast Serve | Ingest and Fast Serve | I/O are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. 

Avid’s MediaCentral and Media Composer solutions connect teams in the facility, in the field and at home, by accessing their remote workflows from anywhere to develop the most compelling stories faster and deliver them across multiple platforms. Avid solutions provide Atresmedia with greater flexibility to scale resources and capabilities to deliver the highest quality content under tightening deadlines.

The amount of content Atresmedia produces for their own channels and shares on other outlets will continue to escalate, so a constant evolution of the technical foundation is a must to always be ready. Avid continues to empower Atresmedia with the immediate flexibility and scalability that the creative teams require to stay ahead of the shifting demand for content. This strategic project is a natural evolution of the relationship between Atresmedia and Avid in place since 2015, but with the aim to introduce new capabilities and features gradually to improve the user experience, increase efficiency and shorten time to air.

Avid’s Chief Revenue Officer Tom Cordiner said, “Atresmedia is a very large yet nimble organization with widely diverse content output that has occupied the leading-edge of production innovation for many years. We’re extremely pleased that their strategy to stay out in front will benefit from the subscription availability of Avid tools and solutions.”

Broadcasters around the globe like Atresmedia are turning to Avid’s subscription-based creative tools and content platforms for optimally flexible and scalable workflows that adapt to evolving production needs. 

Atresmedia has also added the advantage of multi-year enterprise-wide access to the Avid Learning Centralsubscription-based e-learning platform. Designed to empower teams and individuals to learn at their own pace and maintain technical proficiency, Avid Learning Central continuously refreshes training on creative tools, media storage and management, and other core functions of production workflows.

Avid’s software tools, platforms and shared storage solutions can be tailored to meet the full spectrum of needs of content producers—from independent editors working on small projects to global teams collaborating on network TV programming and big-budget Hollywood films. For more information about Avid MediaCentral and Media Composer, visit www.avid.com/products/mediacentral and www.avid.com/media-composer. 

About Atresmedia

Atresmedia produces and airs news, sports, drama, documentary, reality and other programming across national and international channels such as Antena 3, La Sexta, Mega, Neox, Nova and Atreseries. This Group is a leader in communications and the only audiovisual company in Spain with a key position in every sector in which it operates—television, radio, digital and multimedia development, cinema and events.

© 2022 Avid Technology, Inc. Avid, Media Composer I Ultimate^®, MediaCentral and Avid Learning Central are property of Avid. All rights reserved. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.  

Ray Thompson, Avid’s Senior Director of Industry and Partner Marketing, said, “The content creation community’s hot pursuit of cloud-based workflows, remote working, and team collaboration is the most exciting trend in media tech today and certain to be top of the list for a majority of people attending IBC2022. Avid and our partners are unified in delivering solutions to these challenges so more customers can accelerate and embrace emerging cloud and as-a-service business models. Throughout IBC2022, we have a new wave of high-impact partnerships and workflow integrations to show for it.”

In stands across the RAI exhibition floors, Avid and more than 20 technology partners will feature their collaboration including:

AP (stand 7.A19) – AP will showcase ENPS and its interoperability with MediaCentral | Cloud UX™ providing choices for Newsroom Computer Systems (NRCS) when using Avid tools.

Adobe – Avid and Adobe will highlight the MediaCentral l Cloud UX panel for Adobe® Premiere® Pro, After Effects®, and Photoshop®, allowing production teams to adopt and share media in Avid workflows.

ATTO (stand 7.A24) – ATTO has been providing high-speed connectivity solutions for decades, and continues its innovation with solutions for UHD and 8K editing on Avid NEXIS media storage.

Aveco (stand 2.B18) – Aveco will show its StoryDesigner app for MediaCentral | Cloud UX, which streamlines automated studio playout control and other broadcast production workflows from within the UI.

Boris FX (Avid stand 7.B49) – Boris FX Sapphire, Continuum and Mocha Pro will be demonstrated within the Avid | Edit On Demand™ SaaS solution, providing Media Composer editors with the power of the industry's most popular visual effects and finishing plugins in the cloud.

EVS (stand 10.A25) – EVS will present its MediaCeption InFlow solution that provides highly reliable and synchronized ingest of live multi-camera feeds and associated metadata, for swift and efficient delivery to post-production. The leader in live video technology for broadcast and new media productions, EVS will demonstrate how this solution allows operators to ingest live feeds onto Avid NEXIS® and reference them with the right metadata in MediaCentral®. As a result, editors working on Media Composer can swiftly find content and start editing, enabling powerful edit-while-capture workflows for live sports, news and remote productions.

Haivision (stand 2.B36) – Avid and Haivision will showcase IP contribution from Haivision’s SRT-enabled video encoders for live remote workflows delivered on-premises or to the cloud, lowering costs without compromising quality. Haivision will also highlight over-the-shoulder workflows now possible with SRT output from Media Composer.

Lenovo (Avid stand 7.B49) – Lenovo’s latest ThinkPad and ThinkStation P Series workstations push the boundaries of performance and virtualization—tuned to run Media Composer editing software for demanding production environments.

LiveU (stand 7.C30) – LiveU will highlight its live 5G video solutions, a standard for news, sports, and remote productions delivering IP reliably into Avid production environments including MediaCentral l Stream for use with Avid | Edit On Demand, or with MediaCentral l Cloud UX for edit-while-capture workflows.

MainConcept (stand 7.D12) – MainConcept codecs are used across Avid’s products to optimize efficiency in production workflows and used in tasks such as video editing, ingest and playout, workflow management, storage and post production. New advancements include codecs engineered and optimized for ARM processors used in macOS and Windows computers. 

Microsoft (Microsoft stand 1.D25 & Avid stand 7.B49) – Avid and its cloud alliance partner Microsoft will highlight Avid | Edit On Demand with tech previews of IP contribution via SRT from any enabled device for REMI, news, and sports workflows in the cloud. The companies will also feature over-the-shoulder workflows running the latest Media Composer software to deliver SRT output to any enabled device through a Haivision hub or gateway—as well as tech preview of high-resolution Media Composer streams to Microsoft Teams users, achieving a “third monitor” experience that accelerates content review by producers, directors, and other production staff.

NAGRA (stand 1.C81) – The NAGRA forensic watermarking plug-in for Media Composer provides a way for creators to protect content as it gets distributed to a growing number of platforms and end-points. 

NVIDIA (stand 7.B19) – Avid has a long-standing collaboration with NVIDIA, as Avid’s Media Composer and Edit On Demand cloud SaaS solutions take advantage of NVIDIA GPU acceleration to power increasingly demanding production workflows.

Octopus (stand 6.C16) – Octopus Newsroom will be discussing its panel for MediaCentral l Cloud UX and its ability to also have this solution in the newest version of the Octopus news production system, Octopus 11, for increased flexibility, and options in selecting an NRCS solution that uses a common platform.

Osprey (stand 7.D39) – Osprey video will highlight its Talon series of encoders and decoders that can deliver SRT and RTMP into the MediaCentral l Stream app for news, sports, or REMI production scenarios, using Avid MediaCentral or Avid | Edit On Demand, in addition to being a receiving point for over-the-shoulder workflows with Media Composer.

StorageDNA (stand 6.C28b) – StorageDNA will highlight its DNAfabric software which can move seamlessly to sync media and projects among Avid | Edit On Demand and Avid NEXIS storage systems whether they reside on-premises or in the cloud, enabling hybrid workflows across geographies.

Teradek (stand 7.B47) – Teradek will be showcasing IP contribution into Avid | Edit On Demand, enabling edit-while-capture workflows with content delivered over IP for faster production turn-around. Teradek will also feature its decoders as targets in over-the-shoulder workflows.

TVU Networks (stand 5.C73) – TVU Networks delivers multiple field solutions that bond 5G cellular, wireless, and wired connections for powerful contribution from anywhere into Avid | Edit On Demand and MediaCentral production environments. 

Z by HP (stand 7.B55) – Avid and HP will showcase remote editing with powerful Z workstations tuned to run Media Composer in the most demanding production workflows, accessed remotely with HP Anyware (formerly Teradici) client software.

Zixi (stand 1.D81) – Zixi will highlight workflows now possible with Avid using a hand-off into Avid | Edit On Demand or MediaCentral directly from any Zixi-enabled encoder, decoder or through its broadcaster stream management software.

x.news (Avid stand 7.B49) – x.news delivers new integration options with its app for the MediaCentral l Cloud UX, providing users instant access to wires, a unique variety of social sources as well as RSS feeds customized for any trending topic, and the ability to easily add text, photos, and videos into any run-down.

Beyond these featured activities, Avid is integrated and partnered with dozens of other technology providers exhibiting across IBC2022. Companies interested in exploring Avid’s partner program may contact Raymond.Thompson@avid.com. 

© 2022 Avid Technology, Inc., Avid, its logo, Avid | Edit on Demand, Avid NEXIS and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe Premiere Pro, After Effects, and Photoshop, are either registered trademark or trademarks of Adobe in the United States and/or other countries. All other trademarks are propertyof their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.    

“The media industry’s transition to work-from-anywhere was significantly accelerated by the pandemic. In response, we have been working more closely than ever before with Avid customers to imagine new ways of working, implementing new cloud-enabled solutions for remote working and workforce mobility,” said Tim Claman, SVP & General Manager, Video & Media Solutions, Avid. “At IBC2022, we are showcasing next generation solutions that increase operational agility and efficiency for Avid customers by leveraging cloud and mobile technologies in innovative new ways.”

Enable editorial collaboration among team members working anywhere:

Real-time collaborative workflow demonstrations will include the IBC Show debut of Avid NEXIS | EDGE™, Avid’s new award-winning solution for post-production teams that enables collaboration from any location with secure, remote access to media and metadata. This software solution provides editors with the same media access, workflow, and user experience they have come to depend on from Avid in facility environments.

Avid | Edit On Demand™ demonstrations will show how this widely adopted cloud-hosted editing solution has been evolving rapidly and powerfully since its debut, now enabling “over-the-shoulder” virtualized edit sessions made possible by SRT (Secure Reliable Transport) protocol support in the latest edition of Media Composer^® editing software. At IBC2022, Avid will feature a technology preview of high-resolution Media Composer streams to Microsoft Teams users, achieving a “third monitor” experience that accelerates content review by producers, directors, and other production staff. Additionally, integration with the MediaCentral | Stream™ IP ingest solution will show how Avid | Edit On Demand enables post workflows to seamlessly incorporate content from multiple IP-based sources.

Open global production of the future in the cloud:

For teams working together to create news and sports content, Avid will spotlight story-centric workflows built on the MediaCentral® platform, including new collaboration capabilities and integrations with third-party solutions. 

Avid Media Production in the Cloud demonstrations at IBC2022 will show how content creation teams can now shift their workloads to the cloud without compromising their workflows. MediaCentral, Avid NEXIS®, and MediaCentral | Stream can be deployed in the cloud, enabling users anywhere to quickly access, edit and publish content. This production workflow will feature the MediaCentral | Collaborate™ app to plan and contribute to stories remotely while tracking all aspects of story-centric production, in addition to a technology preview of the MediaCentral | Acquire app for convenient web-based schedule management for content ingest feeds.

Streamline Picture and Sound Workflows between video and audio post production editors:

On the opening day at IBC2022, Avid will unveil a technology preview aimed at dramatically enhancing creative collaboration and workflow efficiency between video editors and audio post professionals working on shared projects.

Count on flexible storage that works whenever and wherever needed:

Making their IBC Show debut are the new Avid | NEXIS VFS and new NEXIS F-series shared media storage solutions. Avid | NEXIS VFS allows customers to deploy proven NEXIS workflows on premises or in the cloud, evolving their operations over time—all with a flexible subscription business model. NEXIS F-series represents a major evolutionary advancement for Avid’s industry-leading on-premises shared storage solution, delivering significantly higher performance and scalability.

Additionally, Avid will preview its next generation all-flash drive NEXIS | F2 SSD storage engine, slated for release later in 2022. Designed for media’s most demanding workflows, such as finishing, VFX and grading of HDR, 4K and 8K content, the NEXIS | F2 SSD engine delivers significantly higher scalability, higher performance, and higher capacity than the NEXIS | E2 SSD solution it replaces. All NEXIS F-Series hardware, including NEXIS | F2 SSD, is compatible with all current Avid NEXIS systems. 

Explore open Avid workflows across IBC2022:

Throughout the IBC Show exhibition, over 20 technology partners will highlight Avid solutions, demonstrating Avid’s vibrant partner ecosystem and the powerful workflow extensions they deliver.

Catch up on the progress of MovieLabs’ vision for content creation:

Helping to underscore the future direction of content creation, Avid CEO Jeff Rosica will participate in the conference panel MovieLabs 2030 Vision Update: Implementing the Vision (Sunday, Sept. 11, 11:30 a.m. - 12:15 p.m.).  Jeff will be sharing his perspective alongside other senior leaders of key cloud, applications and services providers who are not just aligned with the vision, but are in fact beginning to implement and are moving from MovieLabs’ foundational principles to putting them into practice. Learn more from MovieLabs’ seminal paper The Evolution of Media Creation. 

Visit Avid at IBC2022 in hall 7, stand B49 (Sept. 9-12) at the RAI Amsterdam. Learn more about Avid solutions at www.avid.com.  

© 2022 Avid Technology, Inc., Avid, its logo, Avid MediaCentral, Avid | Edit on Demand, Avid NEXIS MediaCentral | Stream, MediaCentral | Collaborate, Avid NEXIS | Edge and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.    

With Media Production in the Cloud, teams can now leverage their existing MediaCentral® workflows, along with integrated Avid NEXIS® cloud storage and Avid’s MediaCentral | Stream™ IP ingest solution – all from the cloud. The combination of these tools enables journalists in the field to quickly access, edit and publish content. Teams can use Avid’s MediaCentral | Collaborate™ and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production.

MediaCentral’s openness gives editors the flexibility to choose Avid Media Composer® or Adobe Premiere Pro to start working immediately on material as it comes in for fast turnaround of stories that are ready to air and stream across broadcast and digital outlets. 

“With today’s distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world,” Raul Alba, Avid’s Director of Solutions Marketing, Media and Cloud. “Avid’s Media Production in the Cloud workflows can be stood up right alongside organizations’ existing on-premise platforms. Using familiar tools and workflows, broadcasters are finally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.” 

Learn what media organizations are gaining from going to the cloud with their workflows in the Avid e-book “How Content From Anywhere is Changing Broadcasting”, available now on avid.com.

© 2022 Avid Technology, Inc. Avid, Avid NEXIS, Avid MediaCentral, Avid Media Composer, Avid MediaCentral | Stream, Avid MediaCentral | Collaborate and its logo are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.  

“As a multichannel broadcaster delivering a massive volume of original content, it’s crucial to be ready to scale production capacity whenever we need it,” said Ubaldo Toni, Director of Technology, RAI. “Augmenting our workflows with the latest Avid solutions gives us a powerful foundation to deliver on today’s commitments and easily scale to support future projects.”

RAI recently completed migration to Avid NEXIS® | E5™ media storage systems for channels Tg1, 2, and 3, RaiNews24, and Rai Parlamento, totaling six petabytes of available storage. This storage upgrade enables RAI’s teams to access content and projects across their network from anywhere in real time. RAI’s selection of Avid NEXIS storage reduces its carbon footprint and delivers cost savings from lower power consumption and reduced rack space compared to its prior storage solution.  

The upgrade will also include moving to the latest version of Avid’s MediaCentral | Production Asset Management™ system. Users will migrate from the existing MediaCentral | UX™ to the innovative web-based MediaCentral | Cloud UX™, delivering seamless collaborative workflows for news, production and archive. The upgrades also include an increased number of Avid Media Composer | Ultimate™ editing software

seats. With support for hundreds of third-party products in the Avid ecosystem, the open MediaCentral platform is key to RAI’s dramatically enhanced workflow flexibility. 

“Leading broadcasters such as RAI are achieving scalability and collaboration on highly flexible foundations that solve today’s needs and leave the door open for easy growth,” said Tom Cordiner, Chief Revenue Officer, Avid. “RAI is capturing significant new workflow advantages with MediaCentral, Avid NEXIS and Media Composer, ensuring they have the available content production resources they need in one integrated solution. We’re proud to continue our partnership with RAI as they go further and faster to innovate programming across their channels.”

For more Information about Avid MediaCentral and Avid NEXIS, visit www.avid.com/products/mediacentraland www.avid.com/products/avid-nexis.   

© 2022 Avid Technology, Inc. Avid, its logo, MediaCentral, MediaCentral | Cloud UX, MediaCentral | Production Asset Management, MediaCentral | UX, Media Composer, Media Composer | Ultimate, Avid | NEXIS, and Avid NEXIS | E5 are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. 

No conference pass needed—join us in the NAB Create Inspiration Zone (C5646) in Central Hall!

Sunday April 24, 3:15 p.m. - 3:45 p.m. PT  Plan your show!

Cloud Production Reality and Futures with Mike Kralec, CTO, Sinclair Broadcast Group

Mike Kralec fireside chat with Kevin Riley, Chief Technology Officer, Avid

Mike and Kevin will discuss news workflows possible today in the cloud and how Sinclair’s experience and leadership in this area is informing the go-forward thinking for the industry. Mike will give his perspective on news workflows, security, IP contribution, aggregation and management, editing, playout and distribution focused on what is possible now and what to expect in the future.  They also will touch on what to consider when migrating a workflow to the cloud, and what are the key factors that can help inform a media company’s decision-making when it comes to moving to the cloud.

Monday, April 25, 1 p.m. - 1:30 p.m. PT  Plan your show!

Paramount Global’s Cloud-First Mindset: Transforming Video Content Production

Fireside chat with Paramount Global's Josh Limor, VP, Head of Global Production Technology, and Avid's Craig Dwyer, VP of Global Cloud & SaaS

The cloud brings an exciting new paradigm for the media industry to reshape operations, reinvent creative workflows and drive toward a cloud production ecosystem that can accelerate content availability to keep pace with rising consumer demand. In conversation with leaders from Paramount Global, one of the world’s largest providers and producers of media and entertainment content, Craig and Josh will explore Paramount's “Cloud First” mindset. Today, Paramount is transforming production operations in the cloud with rapidly scalable resources available to teams consisting of hundreds of contributors, editors and producers around the world who collaborate daily on shows, promos and ‘tentpole’ global events such as the “MTV Europe Music Awards.” Topics will cover how Paramount Global is breaking new ground in the centralization of resources and infrastructure management, video editing in the cloud, shared storage, team collaboration and remote editing workflows.

SRF's production operation and teams are distributed across their main TV-studios located in Zurich and Basel. Along with MediaCentral | Production Management^™, this infrastructure includes Avid NEXIS^® shared storage, which enables SRF’s production team to share media across the network and collaborate in real time from anywhere, as well as Avid Media Composer | Ultimate^™ editing software. Everything is installed at SRF’s Campus Zurich, with the other studios connecting remotely through the company’s own network infrastructure. 

At the core of the new workflow is the openness of MediaCentral, providing native integration with Media Composer, as well as optional integrations with third-party tools such as Adobe Premiere Pro. The flexibility this provides means SRF will be well placed to readily adapt to its evolving workflow needs.

“We produce a huge amount of programming every year, meaning our distributed production teams are constantly under pressure to deliver high-quality content with fast turnaround times,” said Andreas Lattmann, Manager of Technology Management, SRF. “Avid's MediaCentral enables us to do exactly that. Our teams have access to the tools and functionality they need to do their jobs effectively, with scalability and the best possible support should anything go wrong. After so many years of working together, we're excited to take this next step with Avid.”

“Like many broadcasters, SRF has recognized the need for greater flexibility, scalability and remote collaboration in its production workflows, all of which are delivered through the MediaCentral platform,” said Tom Cordiner, Chief Revenue Officer, Avid. “SRF now has access to all key functionality in one unified package, with the ability to quickly allocate resources as required. We're delighted that SRF has chosen to build upon our long-standing relationship and are looking forward to seeing how it continues to evolve.”

Learn more about media companies’ new operational advantages through subscription software at https://www.avid.com/products/mediacentral/mediacentral-subscriptions.

About SRF

With three TV channels, six radio stations and complementary content online, SRF is a public service: The media house promotes freedom of opinion through providing factual information, strengthens Switzerland's cinematic, musical and literary output, educates and entertains the public. Thanks to fees, SRF works independently of economic or political interest groups. Publicist quality is the top priority. SRF maintains variety in its programme, which, wherever possible, takes on a Swiss perspective.

© 2022 Avid Technology, Inc., Avid, its logo, MediaCentral, MediaCentral | Production Management, Avid NEXIS, Media Composer and Media Composer | Ultimate are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. 

NBCUniversal provides coverage of the 2022 Olympic Winter Games from Feb. 2-20, featuring a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app. The Opening Ceremony was presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage began the night before the Opening Ceremony on Thursday, Feb. 3. Coverage began on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18^th Olympic Games, 12^th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

For more than two decades, NBC Sports has utilized Avid’s award-winning technology to deliver state-of-the-art coverage to viewers throughout the United States. NBC Sports’ broadcast teams will use Avid’s MediaCentral platform, Media Composer editing software, and shared storage solutions from its International Broadcast Center in Stamford, Conn., to drive remote and on-site production workflows for its production across multiple platforms. 

“NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service,” said Jefferson. “With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”

“The scale of creativity and throughput by NBC Sports’ production teams for these events is astounding and they redefine what’s possible for innovative event coverage each and every time,” said Rosica. “These events have consistently been a proving ground for new ideas, new technologies and new ways of working. It’s an honor for Avid to collaborate with NBC Sports.” 

ABOUT NBC SPORTS

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, and Olympic Channel: Home of Team USA, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, Roland-Garros, and many more.

With MediaCentral | Stream, production teams can easily ingest multiple incoming IP streams in on-premises and cloud-based scenarios without changes or interruptions to their existing workflows. Users can preview incoming IP streams, record them in production-ready formats, or edit an incoming stream simultaneous with its recording to create stories for digital distribution and linear broadcast. With end-to-end encryption and authentication processes, teams achieve simple, secure and reliable contribution from any camera, encoder and mobile device running Secure Reliable Transport (SRT) or Real-Time Messaging Protocol (RTMP), including products from Sony and TVU Networks in addition to those from Haivision, Teradek, LiveU, and other third-parties.

“News and other live TV production teams can escalate volume and speed with reliable, secure IP content ingest from any device, anywhere, at any time through

MediaCentral l Stream,” said Raul Alba, Director of Solutions Marketing, Media and Cloud at Avid. “Avid’s customers continue to rely on Sony and TVU in the field and it’s crucial to boost productions with our seamless interoperability. We’re taking an open approach based on common protocols with a strategy to add more in the future, so customers can bring more content contributors into their live productions.”

“We're proud to play a key role in helping the industry’s most creative production teams simplify the many complex processes involved in remote IP contributions,” said Martin Lindsay, Product Manager at Sony. "With Sony's network connected camcorders, RTMP streams can deliver content quickly and securely into the Avid MediaCentral | Stream environment.”

“With Covid-19 still pervasive, we’ll surely be seeing more crews having to lend their talents remotely,” said Paul Shen, CEO at TVU Networks. “We believe that a data-driven media supply chain is what broadcasters need to be able to serve their audiences on all platforms. This integration allows TVU and Avid to not only reliably deliver raw material in real-time, but to deliver it with the metadata needed to really reinvent workflows for our clients.”

MediaCentral | Stream is available with a MediaCentral subscription. For more information, please visit MediaCentral | Stream on Avid.com. Join Avid’s October 21 webinar MediaCentral | Stream: Working with Third-Party Devices and hear also from Sony, TVU Networks, Teradek and Matrox.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Media Composer | First, Media Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

​MediaCentral | Sync is a seamless addition for MediaCentral production infrastructures, making it an easy and secure solution that ensures broadcasters can be confident that their content is always safe and accessible. It provides flexible media and metadata backup options, allowing users to choose when and where to back up specific assets through a web-based user interface, giving assurance that technical operations can be maintained in any situation. In addition to being fully integrated with Avid NEXIS® storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining unprecedented protection as part of an end-to-end production solution.

“Downtime is simply not an option in today's fast-paced, always-on production environments where having access to media in a timely manner is essential for success,” said Raul Alba, Director of Product Marketing - Media and Cloud, Avid. “Media organizations need confidence that, in the event of a disaster, their valuable content is safe​ and can be quickly restored without impacting production operations.”

MediaCentral | Sync is immediately available. Learn more with this overview video and product data sheet.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Media Composer | First, Media Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

SVT is one of many media companies turning to “as-a-service” offerings, moving from perpetual licenses to subscriptions with Avid to benefit from a more cost-efficient opex model. Due to the wide-ranging nature of its programming—including news, documentaries, drama, entertainment, and more—the flexibility of a MediaCentral subscription enables the broadcaster to scale resources and capabilities to meet changing production requirements.

Adde Granberg, CTO at SVT, commented, “SVT produces more than 24,000 hours of programming including HD, 2K and 4K in a year across a very large and widely distributed production team. Avid’s new subscription model allowed us to improve our MediaCentral foundation already in place with a host of capabilities, openness and scalability to better suit our elastic need for content management resources.”

SVT’s production operation is located across four main production centers in Stockholm, Gothenburg, Malmo and Umea, in addition to 34 regional news facilities throughout Sweden. This includes five Avid MediaCentral | Production Management systems accessing 3.2 petabytes of Avid NEXIS® shared storage with MediaCentral | Cloud UX, enabling teams to share files and projects across the entire network. SVT’s production resources includes an enterprise subscription for more than 600 seats of Avid Media Composer® editing software in addition to 20 Pro Tools® systems for audio editing.

The openness of MediaCentral is a key part of the workflow, providing native integration to Avid’s Media Composer and enabling SVT to integrate the platform with third-party tools such as Adobe Premiere Pro. With the subscription model now in place, SVT will be able to leverage additional integrations as they become available and adapt its workflow to meet its future needs.

Jeff Rosica, Avid CEO, commented, “Like SVT, many broadcasters are increasingly prioritizing ease of collaboration and flexibility in the tools they use and MediaCentral excels in this regard, particularly with our new subscription model. As well as giving SVT access to a wider range of functionality, this approach simplifies the process of upgrading specific capabilities while enabling new operational cost efficiency.”

Adde Granberg concluded, “The MediaCentral subscription model enables our teams to benefit from range of new tools, including Multisite, which provides seamless integration between our sites, more advanced search capabilities with phonetic search and other possible future AI-assisted workflows, along with enhanced Cloud UX web-based editing capabilities.”

Learn more about the enterprise subscription advantages for Avid MediaCentral at https://www.avid.com/products/mediacentral/mediacentral-subscriptions.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.