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                    <title><![CDATA[Avid Technology, Inc. Newsroom]]></title>
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                    <pubDate>Fri, 22 Sep 2023 17:10:40 +0200</pubDate>
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                        <title><![CDATA[Avid Technology, Inc. Newsroom]]></title>
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                        <title>Avid Unveils Pro Tools Sketch for Modern Music Creators and to Expand Pro Tools Workflows</title>
                        <link>https://www.avid.com/press-center/avid-unveils-pro-tools-sketch-for-modern-music-creators-and-to-expand-pro-tools-workflows/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-pro-tools-sketch-for-modern-music-creators-and-to-expand-pro-tools-workflows/</guid><pp:caseid>591581</pp:caseid><pp:subtitle>New iPad app and added capability to Pro Tools desktop software enables musicians to quickly capture new ideas and experiment with arrangements anywhere</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced&nbsp;</span><a href="http://avid.com/sketch"><span style="text-align:start;"><u>Pro Tools Sketch</u></span></a><span style="text-align:start;">™ a new non-linear, clip-based creation tool in&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="text-align:start;">&nbsp;software that is also available as a free iPad app.</span></p><p><span style="text-align:start;">Pro Tools Sketch&nbsp;enables musicians to quickly capture new ideas and freely experiment with concepts and songs, and find inspiration with a massive library of free loops, virtual instruments and effects.</span></p><p><span style="text-align:start;">Avid addresses the growing needs of modern creators, no matter their preferred music creation style.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced&nbsp;</span><a href="http://avid.com/sketch"><span><u>Pro Tools Sketch</u></span></a><span>™ a new non-linear, clip-based creation tool in&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>&nbsp;software that is also available as a free iPad app.&nbsp;Pro Tools Sketch&nbsp;enables musicians to quickly capture new ideas and freely experiment with concepts and songs, and find inspiration with a massive library of free loops, virtual instruments and effects. Years in the making, this new addition to the Pro Tools workflow adds a must-have creation process directly alongside the Edit and Mix windows that established modern linear audio recording.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>With Pro Tools Sketch, Avid addresses the growing needs of modern creators, no matter their preferred music creation style. While the Pro Tools Sketch iPad app is available for free to anyone via the Apple App Store, the Pro Tools 2023.9 update is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all users of the free Pro Tools Intro application.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools Sketch</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Sketch is a significant expansion of the Pro Tools music creation workflow, adding a non-linear creation environment to the proven Pro Tools toolset used&nbsp;on the majority of top music releases, movies and TV shows.&nbsp;Users can now start with clip-based&nbsp;</span><i><span>sketches</span></i><span>&nbsp;in which loops, MIDI and recordings can be freely organized and played, and then exported to be shared with friends.&nbsp;</span><i><span>Sketches</span></i><span>&nbsp;can also be moved to the Pro Tools timeline for further production using its world-class editing and mixing tools. And since&nbsp;</span><i><span>sketches</span></i><span>&nbsp;can be moved between computer and iPad at will, users can&nbsp;capture and play with ideas anywhere inspiration strikes.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Sketch features 16 tracks and virtually unlimited scenes and includes over 1 GB of loops and a variety of onboard effects to create for any kind of music genre. Users can quickly audition audio and MIDI loops in the browser and drag them into the launcher where they can be played, moved and tweaked. Audio and MIDI can be recorded and edited alongside loops and then quickly organized into linear song arrangements. Whether users are experienced or new to Pro Tools, Sketch gives them new ways to experiment and make something they truly love.</span></p><p style="margin-left:0in;text-align:start;"><span>“Every music creator wants to capture inspiration when it arises and act on it precisely at that magical moment—and it should be simple and easy. We made Sketch to go far with ideation, letting any user start experimenting with their ideas right away and then simply hop into Pro Tools when they’re ready to take them further forward,” said David Toomey,&nbsp;Senior Vice President & General Manager of Audio & Music Solutions, Avid. “We’re incredibly excited for beginners and pros alike to work out non-linear ideas with total convenience, then mix and edit in Pro Tools. Creators never stop generating new ideas and Sketch lets their output keep pace with their individual creative sparks. Not a single moment wasted, not a single idea lost.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Other New Pro Tools 2023.9 Features</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.9 software update also introduces Export Selected Range, which enables Pro Tools Studio and Ultimate customers to export selected portions of the timeline as a new session. This feature is perfect for breaking up large post sessions, separating a live recording into a session per song, and saving important elements of the session as bite size pieces. The release also delivers drag-and-drop plugin slot reordering to give users greater flexibility in experimenting with and changing processing order, and more.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Availability</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The Pro Tools Sketch iPad app is now available free to download via the Apple App Store. The Pro Tools 2023.9 software release is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all users of the free Pro Tools Intro application.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">New Pro Tools subscriptions (Artist, Studio, and Ultimate) can be purchased on the<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/audio-recording-software?_gl=1*9g2x8f*_ga*ODA5MDQ1OTM4LjE2OTQ2MTMwMjI.*_ga_HFDQKH0EWW*MTY5NTMwMTcxOS4zLjAuMTY5NTMwMTcxOS42MC4wLjA."><span style="background-color:white;"><u>Avid Webstore&nbsp;</u></span></a><span style="background-color:white;">or through an authorized Avid reseller which can be located at<span>&nbsp;</span></span><a href="https://www.avid.com/find-a-reseller"><span style="background-color:white;"><u>avid.com/find-a-reseller</u></span></a><span style="background-color:white;">. Pro Tools Intro can be downloaded for free at<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/intro"><span style="background-color:white;"><u>Avid.com/pro-tools-intro</u></span></a><span style="background-color:white;">.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">&nbsp;Avid has also announced that it is making available the Pro Tools perpetual license purchase option after receiving clear and consistent feedback from the user community.&nbsp;New Pro Tools perpetual licenses are exclusively sold by authorized Avid resellers.</span></p><p style="margin-left:0in;text-align:start;"><span>For more information and to download Pro Tools Sketch at no charge, please visit&nbsp;</span><a href="http://avid.com/sketch"><span style="background-color:white;"><u>Avid.com/pro-tools-sketch</u></span></a><span style="background-color:white;"><u>.</u></span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, and Pro Tools Sketch are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Toomey, Senior Vice President &amp; General Manager of Audio &amp; Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re incredibly excited for beginners and pros alike to work out non-linear ideas with total convenience, then mix and edit in Pro Tools. Creators never stop generating new ideas and Sketch lets their output keep pace with their individual creative sparks. Not a single moment wasted, not a single idea lost.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 22 Sep 2023 15:25:00 +0200</pubDate>
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                        <title>ITV Studios’ International Production Arm Extends Partnership with Avid to Standardize and Streamline Post-Production Workflows</title>
                        <link>https://www.avid.com/press-center/itv-studios-international-production-arm-extends-partnership-with-avid-to-standardize-and-streamline-post-production-workflows/</link>
                        <guid>https://www.avid.com/press-center/itv-studios-international-production-arm-extends-partnership-with-avid-to-standardize-and-streamline-post-production-workflows/</guid><pp:caseid>591098</pp:caseid><pp:subtitle>International production labels across 11 countries and part of ITV PLC, which includes the UK’s biggest commercial broadcaster, sign new subscription deal to upgrade editing and storage workflows</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span>ITV&nbsp;Studios, the production and distribution arm of ITV PLC, which includes the UK’s biggest commercial broadcaster,&nbsp;has signed a new subscription deal with&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span style="background-color:rgb(225,227,230);"><span>Avid</span></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:rgb(225,227,230);"><span>Nasdaq: AVID</span></span></a><span>) to&nbsp;standardize its media storage and ways of working across its international studios in Europe and Australia.</span></p><p><span style="text-align:start;">The new agreement will provide ITV Studios’ international labels with subscriptions to the latest Avid NEXIS</span><span style="background-color:white;"><sup>®</sup></span><span style="text-align:start;">&nbsp;F-Series storage engines, and Media Composer</span><span style="background-color:white;"><sup>®</sup></span><span style="text-align:start;">&nbsp;video editing with Avid NEXIS | EDGE.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>ITV&nbsp;Studios, the production and distribution arm of ITV PLC, which includes the UK’s biggest commercial broadcaster,&nbsp;has signed a new subscription deal with&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span style="background-color:rgb(225,227,230);"><span>Avid</span></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:rgb(225,227,230);"><span>Nasdaq: AVID</span></span></a><span>) to&nbsp;standardize its media storage and ways of working across its international studios in Europe and Australia.</span></p><p style="margin-left:0in;text-align:start;"><span>The new agreement will provide ITV Studios’ international labels with subscriptions to the latest Avid NEXIS</span><span style="background-color:white;"><sup>®</sup></span><span>&nbsp;F-Series storage engines, and Media Composer</span><span style="background-color:white;"><sup>®</sup></span><span>&nbsp;video editing with Avid NEXIS | EDGE™, allowing editors and production teams to work and collaborate from anywhere, and streamline workflows throughout their post-production facilities.</span></p><p style="margin-left:0in;text-align:start;"><span>Rob O’Brien, Head of International Technology, ITV Studios, explains, “Avid’s leading-edge technology aligns perfectly with the preferences of our editors. This partnership underscores our commitment to providing the best tools for our teams globally, ensuring ITV Studios remains at the pinnacle of content creation.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid’s Chief Revenue Officer Tom Cordiner adds, “We’re delighted the international production arm of ITV Studios is growing its partnership with Avid.&nbsp;This new Avid end-to-end deployment standardizes their set-up, gives a consistent way of working, and resolves the legacy issues that can come from using different storage platforms. In addition, Avid’s floating licence server gives ITV’s studios across Europe and Australia access to editing licences from a common source. This in turn will enable better cost control across all their studios.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Avid NEXIS F-series storage engines offer performance that can scale to more than 30 GBps, giving ITV Studios’ production teams the power to accelerate the most complex media workflows. The engines’ speed and capacity are designed to accommodate growing projects&nbsp;</span></span><span>and team numbers collaborating remotely without disruption or down time.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid NEXIS | EDGE enables editors to work from anywhere with the same media access, workflow, and user experience as if they were editing at the facility. With a&nbsp;secure proxy workflow for editors using Media Composer | Enterprise, teams can find, organize, storyboard, edit, and review content from the facility, at home, or on location.</span></p><p style="margin-left:0in;text-align:start;"><span>This agreement with the international arm of ITV Studios builds on a similar deal signed by Avid with ITV Studios’ UK business earlier in the summer.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About&nbsp;ITV&nbsp;Studios</strong></span><br><span>ITV&nbsp;Studios&nbsp;is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in; we are More Than TV.</span></p><p style="margin-left:0in;text-align:start;"><span>ITV&nbsp;Studios&nbsp;is home to some of the best creative minds, crafting over 6,900 hours of original programming across more than 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.</span></p><p style="margin-left:0in;text-align:start;"><span>ITV&nbsp;Studios&nbsp;is part of&nbsp;ITV&nbsp;PLC, which includes the UK’s largest commercial broadcaster.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Media Composer, Avid NEXIS, and Avid NEXIS | EDGE are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;">&nbsp;</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rob O&rsquo;Brien, Head of International Technology, ITV Studios]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid’s leading-edge technology aligns perfectly with the preferences of our editors.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re delighted the international production arm of ITV Studios is growing its partnership with Avid.&nbsp;This new Avid end-to-end deployment standardizes their set-up, gives a consistent way of working, and resolves the legacy issues that can come from using different storage platforms.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Mon, 18 Sep 2023 16:55:42 +0200</pubDate>
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                        <title>ITV Partners with Avid to Upgrade Its National and Regional News Production Systems</title>
                        <link>https://www.avid.com/press-center/itv-partners-with-avid-to-upgrade-its-national-and-regional-news-production-systems/</link>
                        <guid>https://www.avid.com/press-center/itv-partners-with-avid-to-upgrade-its-national-and-regional-news-production-systems/</guid><pp:caseid>590636</pp:caseid><pp:subtitle>UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage and management workflows</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span>ITV has partnered with&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(Nasdaq: AVID) to deliver&nbsp;leading edge functionality&nbsp;in its news editing, storage and publishing systems for both&nbsp;ITV Regional News and ITV National News, through a new subscription deal.</span></p><p style="margin-left:0in;text-align:start;"><span>The new subscription agreement will see Avid deliver an upgraded newsroom production system to serve ITV News’ entire output across all its locations and services, supporting ITV News broadcast services along with its online service, ITVX.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>ITV has partnered with&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(Nasdaq: AVID) to deliver&nbsp;leading edge functionality&nbsp;in its news editing, storage and publishing systems for both&nbsp;ITV Regional News and ITV National News, through a new subscription deal.</span></p><p style="margin-left:0in;text-align:start;"><span>ITV News is the largest commercial news broadcaster in the UK, producing national and regional news bulletins on terrestrial TV and online through ITVX, for both live streaming and catch-up.</span></p><p style="margin-left:0in;text-align:start;"><span>ITV News is the brand name used by ITV for its daily news programmes. ITV produces its content for Nations and Regions, with ITN (part-owned by ITV) producing its National Network service. ITN also produces news programming for Channel 4 and Channel 5 in the UK.</span></p><p style="margin-left:0in;text-align:start;"><span>The new subscription agreement will see Avid deliver an upgraded newsroom production system to serve ITV News’ entire output across all its locations and services, supporting ITV News broadcast services along with its online service, ITVX.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>While enabling story and rundown-based outputs, the project will offer a single consistent interface to key news production roles, and allow teams to freely create, collaborate and exchange planning data, stories, rundowns and content across all ITV regions and ITN.&nbsp;The new system ensures reliability, which is paramount to ITV’s operation, and gives ITV’s editors, producers, journalists, assistants and other workflow contributors continuous access to the latest Avid functionality from wherever they choose to work.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>ITV will benefit from Avid’s full suite of newsroom solutions on a subscription basis. These include Avid&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>NEXIS</u></span></a><span>® F-Series storage,&nbsp;</span><a href="http://www.avid.com/mediacentral"><span><u>MediaCentral</u></span></a><span style="background-color:white;">™ | Production Management</span><span>,&nbsp;&nbsp;MediaCentral™ |&nbsp;Newsroom Management (iNEWS®) and&nbsp;</span><a href="https://www.avid.com/products/fastserve-io"><span><u>FastServe® | I/O</u></span></a><span>&nbsp;to deliver media ingest and playout.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Video editing is available through&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Avid&nbsp;Media Composer</u></span></a><span style="background-color:white;">®</span><span>&nbsp;hosted in ITV’s datacentre, allowing newsroom editors to connect and work remotely.</span></p><p style="margin-left:0in;text-align:start;"><span>Offering full functionality via a web interface,&nbsp;the system will also make it easier for production teams to share news content for broadcast. Avid has integrated solutions from its alliance partners Woody and Traco for ingest and graphics too.</span></p><p style="margin-left:0in;text-align:start;"><span>ITV News’&nbsp;</span><span style="background-color:white;">Director of Technology and Technical Operations<span>&nbsp;</span></span><span>Paul Stevenson explains,&nbsp;“We're delighted Avid is delivering a newsroom production system to meet the demands of our news production operation. Common access and free exchange of media across our entire news estate is the key objective of this investment, which represents a major strategic commitment for ITV News. We continue working with Avid to enable key functionalities for our fully integrated workflow across National and Regional ITV News.</span></p><p style="margin-left:0in;text-align:start;"><span>“The first stage of this project is complete, with ITV’s National news service now on air with the new system based in Grays Inn Road, London. We look forward to a successful completion of the ambitious next stage - the successful rollout of the new system across all our Nations and Regions across the UK.”</span></p><p style="margin-left:0in;text-align:start;"><span>Jon Roberts, Director of Technology, Production and Innovation, ITN adds, “We have been delighted to collaborate with ITV and Avid on the design and implementation of this new platform at the heart of ITN’s news services. It will deliver significant improvements in media sharing, interconnectivity and accessibility on day one. We are equally excited about the potential it brings for the continuous improvement of our news production workflows over the life of the system.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid’s Chief Revenue Officer Tom Cordiner adds, “We appreciate&nbsp;broadcasters have a lot of vendor choice, so we’re delighted ITV has elected to partner with Avid. We believe their decision demonstrates the popularity and reliability of Avid’s MediaCentral platform, while their future-ready subscription agreement will ensure they continuously benefit from the latest Avid innovations.”&nbsp;</span>&nbsp;</p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid NEXIS, FastServe, iNEWS, Media Composer, and MediaCentral are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About ITN/ITV News</strong></span></p><p style="margin-left:0in;text-align:start;"><span>ITV News produces national, international and regional news for broadcast on ITV, serving its broadcast and online platforms, including ITVX.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>ITV operates its own network of Regions and Nations News operations and studios in the UK, providing dedicated services to its regions across England, southern Scotland and the Channel Islands, and dedicated national services for Wales and Northern Ireland.</span></p><p style="margin-left:0in;text-align:start;"><span>ITN provides ITV News’ national and international news coverage from its broadcast centre at Grays Inn Road in London, supported by a network of international bureaux.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Paul Stevenson, ITV News Director of Technology and Technical Operations ]]></pp:quotename>
                    <pp:quotetext><![CDATA[We're delighted Avid is delivering a newsroom production system to meet the demands of our news production operation. Common access and free exchange of media across our entire news estate is the key objective of this investment, which represents a major strategic commitment for ITV News.&nbsp;]]></pp:quotetext>
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                    <pp:quotename><![CDATA[Jon Roberts, Director of Technology, Production and Innovation, ITN ]]></pp:quotename>
                    <pp:quotetext><![CDATA[We have been delighted to collaborate with ITV and Avid on the design and implementation of this new platform at the heart of ITN’s news services. It will deliver significant improvements in media sharing, interconnectivity and accessibility on day one.&nbsp;&nbsp;]]></pp:quotetext>
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                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We believe their decision demonstrates the popularity and reliability of Avid’s MediaCentral platform, while their future-ready subscription agreement will ensure they continuously benefit from the latest Avid innovations.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Wed, 13 Sep 2023 18:33:28 +0200</pubDate>
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                        <title>Avid Brings Next Wave of Audio Production Innovations to IBC2023 Show</title>
                        <link>https://www.avid.com/press-center/avid-brings-next-wave-of-audio-production-innovations-to-ibc2023-show/</link>
                        <guid>https://www.avid.com/press-center/avid-brings-next-wave-of-audio-production-innovations-to-ibc2023-show/</guid><pp:caseid>590321</pp:caseid><pp:subtitle>Tighter Pro Tools integration with Media Composer and prominent partner tools accelerate production of rich audio experiences for TV and film</pp:subtitle><pp:summary><![CDATA[<p><span><strong>Stay in Pro Tools when mixing Dolby Atmos content</strong></span></p><p><span><strong>Achieve the cleanest audio possible without leaving Pro Tools</strong></span></p><p><span><strong>Deeper Pro Tools and Media Composer interoperability</strong></span></p><p><span><strong>Powerful hardware throughout Pro Tools workflows</strong></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span>This week at the IBC2023 show, audio production professionals working in network television, streaming media and film will be first to see </span><a href="http://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) previews of breakthrough technologies coming soon to </span><a href="https://www.avid.com/pro-tools/audio-post"><span>Pro Tools®</span></a><span> workflows. Developed for the world’s most demanding productions, these demonstrations will show how projects can be delivered faster with more thrilling sonic experiences for all audiences.</span></p><p><span><strong>Stay in Pro Tools when mixing Dolby Atmos content</strong></span></p><p><span>During IBC2023, Avid will further showcase its ongoing partnership with Dolby to support development that keeps pace with the demand for immersive sound experiences. A preview demonstration of Pro Tools with an integrated </span><a href="https://professional.dolby.com/product/dolby-atmos-content-creation/dolby-atmos-renderer/#gref"><span>Dolby Atmos® Renderer</span></a><span>, a leading workflow for immersive audio, will show how Pro Tools will eliminate complex configurations while mixing immersive sound. Users will be able to easily configure a mix for Dolby Atmos on both macOS- and Windows-based Pro Tools systems, and with the Dolby Atmos Renderer integration, Pro Tools sessions will retain all mix data, ensuring users and facilities have compatibility across projects and seamless collaboration.</span></p><p><span><strong>Achieve the cleanest audio possible without leaving Pro Tools</strong></span></p><p><span>To help audio engineers more easily and consistently deliver clean and clear production audio, Avid will preview new development efforts to utilize Celemony ARA 2 technology to integrate </span><a href="https://www.izotope.com/en/products/rx/features.html"><span>iZotope’s RX Spectral Editor</span></a><span> directly into Pro Tools. This will enable users to have a more fluid workflow to repair and clean-up audio, without the need to hop in-and-out of applications. The professional standard for dialogue editing and other critical processes, RX Spectral Editor visually displays unwanted audio imperfections and interference for easy restoration and clean-up.</span></p><p><span>“Users go deep into their creative zone when they step into Pro Tools every day. Our job is to preserve that domain for them, making sure they get to remain there and be productive as long as possible without distraction,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “What we’re demonstrating with our IBC2023 previews is that Pro Tools is evolving and innovating at a much faster clip to become the gravitational center for everything audio engineers need to accomplish with their workflows, whether enabled by Avid tools or third-party offerings.”</span></p><p><span><strong>Deeper Pro Tools and Media Composer interoperability</strong></span></p><p><span>Demonstrations will also show tighter integration of the industry’s top editing tools, </span><a href="https://www.avid.com/media-composer"><span>Avid Media Composer</span></a><span>® and Pro Tools. Steady introductions of new technologies are helping customers to surpass their expectations for collaboration among audio and video editing teams and the outstanding content they can deliver together. To be shown at Avid’s booth and available to users now, visitors will see how Pro Tools Track Markers improve the workflow between Avid’s video and audio editing software tools, so teams can have tighter collaboration notes. Track Markers added to a Media Composer Sequence with detailed, color-coded comments will now appear at Pro Tools track positions, so sound engineers can navigate quickly to do their work.&nbsp;Having compatible Track Markers between video and audio production teams improves and accelerates collaboration workflows.</span></p><p><span><strong>Powerful hardware throughout Pro Tools workflows</strong></span></p><p><span>Integrated solutions demos at IBC2023 will feature the new </span><a href="https://www.avid.com/products/pro-tools-mtrx-ii"><span>Pro Tools | MTRX II</span></a><span>™ audio interface, </span><a href="https://www.avid.com/products/pro-tools-syncx"><span>Pro Tools | Sync X</span></a><span>™ master clock, </span><a href="https://www.avid.com/products/pro-tools-hdx"><span>Pro Tools | HDX</span></a><span>™ DSP system, </span><a href="https://www.avid.com/products/avid-s1"><span>Avid S1</span></a><span>™ console and </span><a href="https://www.avid.com/products/avid-dock"><span>Avid Dock</span></a><span>™.</span></p><p><span>MTRX II further pushes the limits of high-end audio environments by expanding on its predecessor’s reputation, now including 256 channels of Dante™ and SPQ filters for room correction across a full 64-channel Theatrical Dolby Atmos monitor environment. More than an audio interface, MTRX II and MTRX Studio now support Thunderbolt™ 3 connectivity from the optional Thunderbolt 3 card, which will be shipping soon. The Thunderbolt option card supports up to 256 channels on MTRX II or 64 channels with MTRX Studio and allows users to interface directly to host computers running native Pro Tools, other DAWs or audio processors, while simultaneously connected to Pro Tools HDX over Digilink.</span></p><p><span>Integration of MTRX II with Thunderbolt, in conjunction with EUCON™-enabled S1 and Dock control surfaces, provides deep control of Pro Tools and other Audio Apps, while also providing full Theatrical Atmos monitoring and massive Dante connectivity to other devices.</span></p><p><span><strong>Pro Tools: The global standard for audio post</strong></span></p><p><span>Pro Tools is the universal language of audio post production in television and film, from recording voiceovers, ADR, and Foley, to designing, editing, dubbing, and mixing. Pro Tools offers highly efficient, high-end capabilities in more accessible solutions to meet the needs of any size facility or team. It makes collaboration easy across the entire workflow with tightly integrated software, hardware, control surfaces, and plugin compatibility, enabling sound creators and mixers to achieve their creative vision quickly and deliver the best possible sonic experiences. Learn more at </span><a href="http://www.avid.com/pro-tools/audio-post"><span>www.avid.com/pro-tools/audio-post</span></a><span>.</span></p><p><span>To plan your visit with the Avid team at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to </span><a href="https://connect.avid.com/AvidIBC2023.html"><span>Avid at IBC2023</span></a><span> today.</span></p><p><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid Dock, Avid S1, EUCON, Media Composer, Pro Tools and Pro Tools | MTRX II, Pro Tools | Sync X, and Pro Tools | HDX are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;ARA and Celemony are registered trademarks of Celemony Software GmbH. Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories. Dante is a trademark of Audinate Pty Ltd. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
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                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Tue, 12 Sep 2023 16:48:42 +0200</pubDate>
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                        <title>Avid Unveils Innovations at IBC2023 Show to Drive the Open and Collaborative Future of Media Production</title>
                        <link>https://www.avid.com/press-center/avid-unveils-innovations-at-ibc2023-show-to-drive-the-open-and-collaborative-future-of-media-production/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-innovations-at-ibc2023-show-to-drive-the-open-and-collaborative-future-of-media-production/</guid><pp:caseid>590320</pp:caseid><pp:subtitle>New product introductions and demonstrations harness artificial intelligence and third-party integrations to accelerate television, film and news production workflows</pp:subtitle><pp:summary><![CDATA[<p><span><strong>Powering creativity through AI</strong></span></p><p><span><strong>Empowering digital-first newsrooms</strong></span></p><p style="margin-left:0in;"><span><strong>Open Avid workflows across IBC2023</strong></span></p><p><span><strong>Innovating sound for picture workflows</strong></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span>This week at the IBC2023 conference, </span><a href="http://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) will debut a range of new software products and solutions that empower video and audio media creators in television, film and news with enhanced collaboration and open, integrated workflows.</span></p><p><span>“At IBC2023, the industry will see how Avid is continuing to drive innovation that enables our customers to stay ahead of the accelerating demand for content and positively transform the way they produce premium content for news, sports, dramas, and films,” said&nbsp;Tim Claman, SVP & General Manager, Video & Media Solutions, Avid.</span></p><p><span><strong>Powering creativity through AI</strong></span></p><p><span>For more than a decade, Avid has delivered innovative adaptations of artificial intelligence (AI) technologies that accelerate creativity and enhance efficiency. IBC2023 demonstrations will show how the company’s technology roadmap is accelerating new applications of AI that unleash creative intelligence with a human-in-the-loop approach. Demonstrations will include:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Avid’s next-generation </span><a href="https://www.avid.com/products/media-composer-scriptsync-ai-option"><span>ScriptSync® AI</span></a><span>, now available as a preview in </span><a href="https://www.avid.com/media-composer"><span>Media Composer®</span></a><span> 2023.8. This powerful solution leverages AI speech-to-text technology, enabling editors to easily generate transcripts and automatically align media clips to scripts and transcripts—all from an integrated window inside Media Composer. &nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Avid’s new </span><a href="https://www.avid.com/products/media-composer-phrasefind-ai-option"><span>Media Composer PhraseFind™ AI</span></a><span>, also available as a preview in Media Composer and powered by AI speech-to-text, enables editors to easily search for clips using keywords, supporting automatic detection of 21 languages, with more language support to come.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Avid will demonstrate several previews of AI innovations across its product portfolio aimed at accelerating productivity and creativity, as well as prototypes and thought leadership from Avid’s Research & Advanced Development (RAD) lab.</span></p><p><span><strong>Empowering digital-first newsrooms</strong></span></p><p><span>Avid continues to elevate its comprehensive, scalable and integrated news solution that empowers news teams all across the globe with easy collaboration from anywhere and rapid distribution of their content everywhere. Demonstrations will include:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Avid’s breakthrough </span><a href="https://www.avid.com/press-center/avid-launches-stream-io-subscription-based-ingest--playout-platform-for-next-generation-media-production/"><span>Avid | Stream IO</span></a><span><sup>TM</sup>, a powerful, software-based production ingest and playout solution for cloud and COTS deployments.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Avid’s new </span><a href="https://www.avid.com/products/mediacentral/mediacentral-acquire"><span>MediaCentral | Acquire</span></a><span>™ software solution for scheduling media ingest, with real-time preview of incoming feeds,&nbsp;accessible from a secure, browser-based user interface.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A preview of an upcoming release of </span><a href="https://www.avid.com/products/mediacentral/mediacentral-collaborate"><span>MediaCentral&nbsp;| Collaborate</span></a><span>™ that optimizes the user experience with customizable forms and templates that enable customers to more flexibly plan and manage teams and task assignments from any device.</span></p><p style="margin-left:0in;"><span><strong>Open Avid workflows across IBC2023</strong></span></p><p><span>Avid’s commitment to openness has empowered hundreds of partners and developers to make integrations with Avid solutions that extend and optimize customer workflows. IBC2023 will showcase new technical interfaces and solutions that enable enhanced efficiency and innovative new workflows, including:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; All-new </span><a href="https://www.avid.com/press-center/avid-launches-media-composer-panel-software-development-kit-to-propel-third-party-innovation-for-medias-top-editing-tool/"><span>Media Composer Panel SDK</span></a><span> (Software Development Kit), recently delivered in Media Composer 2023.8, enables deep workflow integration with third-party solutions, hosted directly within the Media Composer user interface. Visitors to IBC2023 will see new workflow integrations with Autodesk Moxion, Dixon Sports, and PIX.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In collaboration with </span><span style="padding:0in;">over 40 </span><span>technology partners throughout IBC2023, Avid will showcase its vibrant partner ecosystem and a range of powerful new workflow extensions. These will include Microsoft (stand 7.A43) featuring AI-driven MediaCentral l Cloud UX™ workflows for news and sports production, as well as </span><a href="https://www.avid.com/products/avid-edit-on-demand"><span>Avid | Edit On Demand</span></a><span>™ workflows leveraging Secure Reliable Transport (SRT) for real-time over-the-shoulder content review.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tech preview of Avid’s upcoming SaaS solution that delivers deep, real-time integration with Microsoft Teams, enabling virtualized review and approval sessions directly from Media Composer and Avid | Edit On Demand.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tech previews of MediaCentral l Cloud UX integrations with Digital Nirvana and TRACO, enabling new AI workflows.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; New Avid | Edit On Demand ‘lens to first edit’ integrations with Sony and Marquis for proxy workflows and high-resolution file transfers, as well Edit On Demand integrations with First Mile and Haivision for content delivery.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A special preview of Media Composer and </span><a href="https://www.avid.com/products/avid-nexis"><span>Avid NEXIS</span></a><span>® storage running on Amazon Web Services (AWS) for secure, scalable content creation workflows.</span></p><p><span><strong>Innovating sound for picture workflows</strong></span></p><p><a href="https://www.avid.com/press-center/avid-brings-next-wave-of-audio-production-innovations-to-ibc2023-show/" target="_blank"><span>Avid will demonstrate</span></a><span> how it continues to deepen interoperability between the industry’s most powerful creative tools, Pro Tools® and Media Composer, enabling customers to streamline their workflows and enhance their collaboration, spending less time on administrative tasks so they have more time to be creative. Avid will also preview new integrations with third-party solutions that bring functional extensions directly into the Pro Tools user interface.</span></p><p style="margin-left:0in;"><span><strong>Sharing Avid’s vision for the future of media creation</strong></span></p><p><span>Avid will host open sessions several times daily on Friday, Saturday and Sunday showcasing the company’s future vision for media production. Sessions include “Fostering Creativity Powered by AI” with Avid’s Chief Architect, Shailendra Mathur; and “Open, Integrated, Powerful: Media Composer Panel SDK” with Avid’s Video Product Evangelist, Michael Krulik.</span></p><p style="margin-left:0in;"><span>Avid is committed to sharing the insights that shape its innovation strategy and product introductions, including those showcased at IBC2023. Recently published resources include:</span></p><p style="margin-left:27.0pt;"><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href="https://vimeo.com/853232392"><span>Future of production in the cloud</span></a><span>: Avid CEO Jeff Rosica discusses the company’s viewpoint and progress towards the MovieLabs 2030 Vision principles in a fireside chat with MovieLabs CEO, Rich Berger.</span></p><p style="margin-left:27.0pt;"><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href="https://www.avid.com/resource-center/the-history-of-avid-broadcast-video-servers"><span>History of video servers</span></a><span>: Avid Product Evangelist Craig Wilson traces Avid’s heritage of innovation in digital video ingest and playout, from the inception of this technology in the early 1990s to its latest breakthrough solution, Avid | Stream IO.</span></p><p style="margin-left:27.0pt;"><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href="https://www.avid.com/resource-center/avid-radlab-explores-emerging-tech-uses"><span>Inside Avid’s RAD Lab</span></a><span>: Avid Engineering Fellow Rob Gonsalves shares how Avid explores emerging technologies, such as artificial intelligence, illuminating their future applicability to Avid solutions and the industry as a whole.</span></p><p><span>To plan your visit with the Avid team at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to </span><a href="https://connect.avid.com/AvidIBC2023.html"><span>Avid at IBC2023</span></a><span>.</span></p><p><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid | Edit On Demand, Avid | Stream IO, Media Composer, MediaCentral, MediaCentral | Cloud UX, NEXIS, PhraseFind, Pro Tools, and ScriptSync are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</span></p>]]></description><pp:quotes><pp:quote>
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            <pubDate>Tue, 12 Sep 2023 16:44:00 +0200</pubDate>
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                        <title>Avid Launches Stream IO Subscription-based Ingest &amp; Playout Platform for Next-Generation Media Production</title>
                        <link>https://www.avid.com/press-center/avid-launches-stream-io-subscription-based-ingest--playout-platform-for-next-generation-media-production/</link>
                        <guid>https://www.avid.com/press-center/avid-launches-stream-io-subscription-based-ingest--playout-platform-for-next-generation-media-production/</guid><pp:caseid>589754</pp:caseid><pp:subtitle>Now available, and to be featured at the IBC2023 Show, Avid | Stream IO delivers unparalleled speed, adaptable media format support and flexible deployment</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;"><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) is today announcing the commercial availability of&nbsp;</span><a href="https://www.avid.com/products/avid-stream-io"><span style="text-align:start;"><u>Avid | Stream IO</u></span></a><span style="text-align:start;">™, a new flexible subscription-based software platform for production ingest and playout of&nbsp;news, sports, live entertainment and other TV content.</span></p><p style="margin-left:0in;text-align:start;"><span>With&nbsp;a flexible architecture that can be configured to ingest or play out IP streams and SDI streams,&nbsp;Avid | Stream IO&nbsp;allows news, sports and live content producers to migrate from legacy workflows and on-premises deployment to cloud and IP workflows at their own pace.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) is today announcing the commercial availability of&nbsp;</span><a href="https://www.avid.com/products/avid-stream-io"><span><u>Avid | Stream IO</u></span></a><span>™, a new flexible subscription-based software platform for production ingest and playout of&nbsp;news, sports, live entertainment and other TV content.&nbsp;Already, broadcasters around the world – including CNBC-TV18 and BQ Prime (formerly BloombergQuint) –&nbsp;are signing up to take advantage of the new solution at launch.</span></p><p style="margin-left:0in;text-align:start;"><span>With&nbsp;a flexible architecture that can be configured to ingest or play out IP streams and SDI streams,&nbsp;Avid | Stream IO&nbsp;allows news, sports and live content producers to migrate from legacy workflows and on-premises deployment to cloud and IP workflows at their own pace.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid | Stream IO provides flexible channel configurations, supporting popular video formats, codecs and resolutions, enabling media companies to leverage new and emerging technologies within their production workflows. It offers complete deployment flexibility, now supporting both off-the-shelf certified hardware for on-premises studio environments and standard virtual machines in the cloud.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;The new platform also allows media companies to increase efficiency by combining different ingest sources in a single configuration.&nbsp;&nbsp;Ideal for live entertainment and multi-camera productions, Avid | Stream IO will support all common production formats​,&nbsp;including SDI at launch, Compressed IP streams SRT / RTMP soon after, with NDI, and SMPTE 2110 to follow later next year​.&nbsp;As a next-generation product, Avid | Stream IO offers all the best capabilities of Avid’s proven hardware-based server solutions—AirSpeed® and FastServe®—while expanding support for emerging IP standards and higher-precision formats, such as 4K and HDR.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Tim Claman, SVP and General Manager of Video & Media Solutions, Avid, explains, “Avid | Stream IO is our next-gen production ingest and playout solution, made to&nbsp;accelerate content creation pipelines&nbsp;and future-proof end-to-end Avid workflows. Its flexible software architecture supports on-premises, cloud and hybrid deployment models, but at a lower cost-per-channel than traditional hardware-based systems.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Avid | Stream IO also supports Avid’s proven fast-turnaround workflows, including shot-listing, craft editing and logging—all while tightly integrating with Avid’s&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span>™ production platform to minimize disruption to production.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>For more information on Avid | Stream IO, visit:&nbsp;</span><a href="https://www.avid.com/products/avid-stream-io"><span><u>www.avid.com/products/avid-stream-io</u></span></a><span>.&nbsp;To plan your visit with Avid at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to&nbsp;</span><a href="https://connect.avid.com/AvidIBC2023.html"><span><u>connect.avid.com/AvidIBC2023.html</u></span></a><span><u>.</u></span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, AirSpeed, Avid | Stream IO, FastServe and MediaCentral are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tim Claman, SVP and General Manager of Video &amp; Media Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid | Stream IO is our next-gen production ingest and playout solution, made to&nbsp;accelerate content creation pipelines&nbsp;and future-proof end-to-end Avid workflows.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Wed, 06 Sep 2023 18:00:00 +0200</pubDate>
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                        <title>Avid Augments Sibelius with AI-powered Auto-complete Chord Symbols</title>
                        <link>https://www.avid.com/press-center/avid-augments-sibelius-with-ai-powered-auto-complete-chord-symbols/</link>
                        <guid>https://www.avid.com/press-center/avid-augments-sibelius-with-ai-powered-auto-complete-chord-symbols/</guid><pp:caseid>587697</pp:caseid><pp:subtitle>Latest software release provides cutting-edge functionality to speed up chord notation workflows</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;is announcing the new release today of its&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius® music notation software</u></span></a><span>,&nbsp;</span><span style="padding:0in;">Sibelius 2023.8,</span><span>&nbsp;upgraded to allow users to add auto-complete chord symbols to their scores.</span></p><p><span style="text-align:start;">Incorporating a sophisticated artificial intelligence (AI) model, the latest release auto-completes chord symbols above the stave as users click through bars and notes of their score.</span></p><p><span>By analyzing the surrounding music for harmonic context, Sibelius can add suggested chord symbols to music of all textures—from full polyphonic sections to simple one-line melodies—speeding up chord notation workflows.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;is announcing the new release today of its&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius® music notation software</u></span></a><span>,&nbsp;</span><span style="padding:0in;">Sibelius 2023.8,</span><span>&nbsp;upgraded to allow users to add auto-complete chord symbols to their scores.</span></p><p style="margin-left:0in;text-align:start;"><span>Incorporating a sophisticated artificial intelligence (AI) model, the latest release auto-completes chord symbols above the stave as users click through bars and notes of their score. By analyzing the surrounding music for harmonic context, Sibelius can add suggested chord symbols to music of all textures—from full polyphonic sections to simple one-line melodies—speeding up chord notation workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>“Until now, entering chord symbols and chord diagrams into Sibelius—even assisted by a plugin—has been a manual process,”&nbsp;explains Sam Butler, Director of Product Management, Avid.&nbsp;“Our new AI-driven feature makes it quick and easy to add chord symbols to existing music, while giving the user complete flexibility to manage the process.&nbsp;It’s like having an interactive session with a harmony professor at your fingertips.”</span></p><p style="margin-left:0in;text-align:start;"><span>Users can ask Sibelius to input chord symbols either at the start of each bar or after each note.&nbsp;If the harmony is ambiguous, or if users disagree with a suggested chord symbol, Sibelius can instantaneously present other plausible chord suggestions with a simple click.</span></p><p style="margin-left:0in;text-align:start;"><span>Where Sibelius detects multiple chord symbol possibilities, it indicates the number of suggestions and displays a “confidence score” for each. Users can simply scroll through the plausible possibilities before making their choice.</span></p><p style="margin-left:0in;text-align:start;"><span>The local AI model driving the chord symbol suggestion has been specially trained from several public datasets, using music by Bach, Haydn, Mozart and Beethoven, with smaller sets by Tchaikovsky, Rimsky-Korsakov and Max Reger.</span></p><p style="margin-left:0in;text-align:start;"><span>The update is available—across Windows, Mac, iPhone, and iPad—to all Sibelius users with a current subscription or Software Updates + Support Plan on their perpetual license, with the new chord symbol feature available on all desktop platforms.&nbsp;Future updates to Sibelius will continue to make music composition faster and easier than ever. Learn more at&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>www.avid.com/sibelius</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo,&nbsp;Sibelius&nbsp;are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Sam Butler, Director of Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our new AI-driven feature makes it quick and easy to add chord symbols to existing music, while giving the user complete flexibility to manage the process.&nbsp;It’s like having an interactive session with a harmony professor at your fingertips.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 31 Aug 2023 21:50:22 +0200</pubDate>
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                        <title>Avid Launches Media Composer Panel Software Development Kit to Propel Third-Party Innovation for Media’s Top Editing Tool</title>
                        <link>https://www.avid.com/press-center/avid-launches-media-composer-panel-software-development-kit-to-propel-third-party-innovation-for-medias-top-editing-tool/</link>
                        <guid>https://www.avid.com/press-center/avid-launches-media-composer-panel-software-development-kit-to-propel-third-party-innovation-for-medias-top-editing-tool/</guid><pp:caseid>587417</pp:caseid><pp:subtitle>Technology Vendors and Customers Can Integrate Apps and Services Directly into Media Composer to Streamline Workflows</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">® (</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) is expanding the media & entertainment industry’s top editing tool with the introduction of the&nbsp;</span><a href="https://www.avid.com/media-composer?gclid=CjwKCAjw2K6lBhBXEiwA5RjtCdWzuu9nYEYFk4TKFSiI9yU1jfew_sA2qRagXAy_Q6_f5jPpKSDEyxoCnecQAvD_BwE"><span style="text-align:start;"><u>Media Composer®</u></span></a><span style="text-align:start;">&nbsp;Panel Software Development Kit (SDK) to bring a wider universe of custom and third-party apps, services and libraries into Media Composer’s video editing user experience.</span></p><p style="margin-left:0in;text-align:start;"><span>Now, Avid’s technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) is expanding the media & entertainment industry’s top editing tool with the introduction of the&nbsp;</span><a href="https://www.avid.com/media-composer?gclid=CjwKCAjw2K6lBhBXEiwA5RjtCdWzuu9nYEYFk4TKFSiI9yU1jfew_sA2qRagXAy_Q6_f5jPpKSDEyxoCnecQAvD_BwE"><span><u>Media Composer®</u></span></a><span>&nbsp;Panel Software Development Kit (SDK) to bring a wider universe of custom and third-party apps, services and libraries into Media Composer’s video editing user experience. Now, Avid’s technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose.</span></p><p style="margin-left:0in;text-align:start;"><span>One of the Avid Community Association’s top-requested solutions, the Media Composer Panel SDK&nbsp;</span><span style="background-color:white;"><span>is a language-independent solution for Windows and Mac that connects to a range of commands and functions. It&nbsp;</span></span><span>grants access to applications and services through an integrated HTML5 panel, giving developers more freedom to create custom integrations and enhance workflows. For example, large editing teams at studios and post houses managing a wide range of critical processes can make working with Media Composer more efficient than ever before by directly integrating the third-party tools they need to expedite dailies uploads, VFX pulls, logging for news, sports, reality TV, and scripted shows, and content review and approvals.</span></p><p style="margin-left:0in;text-align:start;"><span>Dave Colantuoni, Vice President of Video Product Management, Avid, said, “With the Media Composer Panel SDK now in place, Avid encourages a more vibrant marketplace of new ideas and solutions to emerge organically and enable our users to work precisely the way they envision for themselves. The broader partner ecosystem can more easily participate in the global Media Composer creative community and contribute to their success.”</span></p><p style="margin-left:0in;text-align:start;"><span>Available to customers and third-party developers now, the Media Composer Panel SDK will be seen in demonstrations during the IBC2023 Show next month (Avid stand 7.A59) with several integrations including:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Autodesk –&nbsp;Moxion is a secure collaboration platform that enables more productive workflows from preproduction through final review to help professionals in film and TV create freely and efficiently.&nbsp;With the Moxion Panel for Media Composer, editors can quickly browse, search, and import Moxion production files directly into Media Composer for editing, or upload Media Composer cuts directly into Moxion to streamline review and approval processes.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Dixon Sports Computing –&nbsp;Metadata System with Content Intelligent Loggers and Search form a powerful clip management system to effectively monetize and manage content from the smallest content library to the largest.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;PIX (part of the X2X Media Group) – The Academy® award-winning media asset management platform, delivering industry leading service for secure asset review and approval, with powerful collaboration throughout the end-to-end production pipeline process of media creation, on a global scale. Discover more at&nbsp;</span><a href="https://pix.online/"><span><u>pix.online</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>Marc Dando, Chief Design Officer, PIX, said, “Integration between Avid and PIX products allows two market leaders to increase efficiency and collaboration across both platforms, enabling creative teams to do their best work.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Michael Dixon, Founder & President, Dixon Sports Computing, said, “Media Composer Panel SDK allows Dixon to offer our metadata logger and search tools, which are already seamlessly integrated with MediaCentral | Cloud UX, to all Media Composer customers.&nbsp;We are excited to see what these customers do with our products.”</span></p><p style="margin-left:0in;text-align:start;"><span>Hugh Calveley, Senior Director, Product Management, Autodesk Media & Entertainment, said, “Our goal is to create seamless workflows for film and TV professionals so they can focus on doing what they do best--creating compelling content. This collaboration will help expedite review and approval workflows and give editors more freedom as they design and make content to inspire and delight audiences worldwide.”</span></p><p style="margin-left:0in;text-align:start;"><span>For more information on the Media Composer Panel SDK, please visit&nbsp;</span><a href="https://www.avid.com/resource-center/whats-new-in-media-composer-2023-8"><span><u>https://www.avid.com/resource-center/whats-new-in-media-composer-2023-8</u></span></a><span>.&nbsp;Developers and customers can contact the&nbsp;</span><a href="mailto:PanelSDK_Partner_Request@avid.com?subject=Panel%20SDK%20Partner%20Request"><span><u>Media Composer Panel SDK Team</u></span></a></p><p style="margin-left:0in;text-align:start;"><span>to explore their integration possibilities.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid will demonstrate a wide range of new Media Composer features and capabilities at the IBC2023 Show in Amsterdam, September 15-18, stand 7.A59.&nbsp;To plan your visit with Avid and book an appointment to explore your own vision for the future of open media production, go to&nbsp;</span><a href="https://connect.avid.com/AvidIBC2023.html" target="_blank"><span><u>Avid at IBC2023</u></span></a><span>&nbsp;today.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Media Composer, Media Composer Panel Software Development Kit and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Marc Dando, Chief Design Officer, PIX]]></pp:quotename>
                    <pp:quotetext><![CDATA[Integration between Avid and PIX products allows two market leaders to increase efficiency and collaboration across both platforms, enabling creative teams to do their best work.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Michael Dixon, Founder &amp; President, Dixon Sports Computing]]></pp:quotename>
                    <pp:quotetext><![CDATA[Media Composer Panel SDK allows Dixon to offer our metadata logger and search tools, which are already seamlessly integrated with MediaCentral | Cloud UX, to all Media Composer customers.&nbsp;We are excited to see what these customers do with our products.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Hugh Calveley, Senior Director, Product Management, Autodesk Media &amp; Entertainment]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our goal is to create seamless workflows for film and TV professionals so they can focus on doing what they do best--creating compelling content. This collaboration will help expedite review and approval workflows and give editors more freedom as they design and make content to inspire and delight audiences worldwide.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Thu, 31 Aug 2023 18:45:18 +0200</pubDate>
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                        <title>Avid Showcases the Power of AI-Driven Capabilities in Media Composer to Enhance Creative Intelligence</title>
                        <link>https://www.avid.com/press-center/avid-showcases-the-power-of-ai-driven-capabilities-in-media-composer-to-enhance-creative-intelligence/</link>
                        <guid>https://www.avid.com/press-center/avid-showcases-the-power-of-ai-driven-capabilities-in-media-composer-to-enhance-creative-intelligence/</guid><pp:caseid>587159</pp:caseid><pp:subtitle>Avid’s newly available PhraseFind AI and ScriptSync AI enable editors to focus on the quality of content, eliminate redundant tasks and accelerate project delivery</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Building on more than a decade of providing artificial intelligence (AI) capabilities in its video editing solutions,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">® (</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced the next generation of AI-driven capabilities in its powerful dialog search and sync solutions&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="text-align:start;"><u>Media Composer®</u></span></a><span style="text-align:start;">&nbsp;</span><a href="https://www.avid.com/products/media-composer-phrasefind-ai-option"><span style="text-align:start;"><u>PhraseFind AI</u></span></a><span style="text-align:start;">™&nbsp;and&nbsp;</span><a href="https://www.avid.com/products/media-composer-scriptsync-ai-option"><span style="text-align:start;"><u>ScriptSync AI</u></span></a><span style="text-align:start;">®.&nbsp;</span></p><p><span style="text-align:start;">Available as previews in the latest Media Composer release,&nbsp;these capabilities boost the productivity of editors and teams by eliminating mundane, repetitive procedures. With access to advanced functionality and accelerated script-based editing, creative people can stay focused on storytelling—saving significant time and reducing cost.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span style="text-align:start;">Building on more than a decade of providing artificial intelligence (AI) capabilities in its video editing solutions,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">® (</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced the next generation of AI-driven capabilities in its powerful dialog search and sync solutions&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="text-align:start;"><u>Media Composer®</u></span></a><span style="text-align:start;">&nbsp;</span><a href="https://www.avid.com/products/media-composer-phrasefind-ai-option"><span style="text-align:start;"><u>PhraseFind AI</u></span></a><span style="text-align:start;">™&nbsp;and&nbsp;</span><a href="https://www.avid.com/products/media-composer-scriptsync-ai-option"><span style="text-align:start;"><u>ScriptSync AI</u></span></a><span style="text-align:start;">®. </span><span>Available as previews in the latest Media Composer release,&nbsp;these capabilities boost the productivity of editors and teams by eliminating mundane, repetitive procedures. With access to advanced functionality and accelerated script-based editing, creative people can stay focused on storytelling—saving significant time and reducing cost.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>PhraseFind AI: Enhanced transcription and rapid search results</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Now equipped with modern transcription results, rather than using phonetic searching, editors can use PhraseFind AI to catalog volumes of dialog-driven media, substantially improving search efficiency. Editors can effortlessly locate clips and begin editing directly within the search results of the displayed sentence and search word. PhraseFind AI also offers full text results in search and will initially support 21 languages for automatic language detection, eliminating limitations when working with foreign languages.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>ScriptSync AI: Effortless script creation and timesaving automation&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span>With ScriptSync AI, editors now can save time when creating scripts from clips and automatically align media with text in the script window. For example, by eliminating time-consuming manual sorting of dailies and aligning media with the script text, this streamlined process expedites project timelines and allows for smoother production workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>Filmmaker Doc&nbsp;Crotzer, ACE, whose credits include&nbsp;</span><i><span>Shotgun Wedding,&nbsp;Glee,&nbsp;</span></i><span>and the upcoming&nbsp;</span><i><span>Road House</span></i><span>, among many others, commented, “These new tools have made something that is already an indispensable&nbsp;part of my workflow more efficient and effective, freeing me and my team to spend less time manually scripting scenes and more time focused on the creative edit itself. We just finished a project in which ScriptSync AI would've saved us literally days. I can't wait to implement this in our day to day."</span></p><p style="margin-left:0in;text-align:start;"><span>“The continuing urgency to accelerate content production and keep pace with rising demand presents the perfect opportunity to harness the benefits of AI,” said Dave Colantuoni, Vice President of Video Product Management, Avid. “With more powerful PhraseFind AI and ScriptSync AI capabilities, the latest release of Media Composer eliminates hours of manual work for editors, giving them valuable time to instead focus on executing on their creative concepts and bringing whole projects over the finish line.”</span></p><p style="margin-left:0in;text-align:start;"><span>The new PhraseFind AI and ScriptSync AI features are available as previews through the latest Media Composer release. Customers are encouraged to share their experience and observations through&nbsp;a&nbsp;</span><a href="https://my.avid.com/account/orientation?returnUrl=http%3a%2f%2fcommunity.avid.com%2fthemes%2favid%2fcommon%2floginSSOAgent.aspx%3fReturnUrl%3d%252fforums%252f404.aspx"><span><u>new community forum</u></span></a><span><u>&nbsp;</u>designed to gather feedback on these AI-powered tools.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid will demonstrate the latest Media Composer and provide a sneak peek of other AI-powered capabilities at the IBC2023 Show in Amsterdam, September 15-18, stand 7.A59. To plan your visit with Avid and book an appointment to explore your own vision for the future of open media production, go to&nbsp;</span><a href="https://connect.avid.com/AvidIBC2023.html"><span><u>Avid at IBC2023</u></span></a><span>&nbsp;today.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Media Composer, PhraseFind and ScriptSync are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Filmmaker Doc Crotzer, ACE]]></pp:quotename>
                    <pp:quotetext><![CDATA[We just finished a project in which ScriptSync AI would've saved us literally days.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Dave Colantuoni, Vice President of Video Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[With more powerful PhraseFind AI and ScriptSync AI capabilities, the latest release of Media Composer eliminates hours of manual work for editors, giving them valuable time to instead focus on executing on their creative concepts and bringing whole projects over the finish line.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Thu, 31 Aug 2023 18:16:00 +0200</pubDate>
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                        <title>Avid Learning Summit London Tackles the Skills Gap in Media and Entertainment Industry</title>
                        <link>https://www.avid.com/press-center/avid-learning-summit-london-tackles-the-skills-gap-in-media-and-entertainment-industry/</link>
                        <guid>https://www.avid.com/press-center/avid-learning-summit-london-tackles-the-skills-gap-in-media-and-entertainment-industry/</guid><pp:caseid>587017</pp:caseid><pp:subtitle>Avid brings a Europe-focused Learning Summit to London’s  Ravensbourne University on September 9, offering students and educators  a free full-day program with connections to industry leaders</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Building on the success of its recent Avid Learning Summit in Los Angeles, Avid® (</span><a href="https://ir.avid.com/stock-information"><span style="text-align:start;"><u>NASDAQ: AVID</u></span></a><span style="text-align:start;">) today announced the continuation of its series to connect students, educators and jobseekers with leaders and employers in film, TV and music production.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Avid will present the next Avid Learning Summit on September 9 at Ravensbourne University in the heart of London’s newest permanent creative community with over 160 businesses on the Greenwich Peninsula.</span></p><p><span style="text-align:start;">The Avid Learning Summit is a free, full-day event designed to inspire, educate and increase the flow of new video and audio editorial talent into the industry.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Building on the success of its recent Avid Learning Summit in Los Angeles, Avid® (</span><a href="https://ir.avid.com/stock-information"><span><u>NASDAQ: AVID</u></span></a><span>) today announced the continuation of its series to connect students, educators and jobseekers with leaders and employers in film, TV and music production. Avid will present the next Avid Learning Summit on September 9 at Ravensbourne University in the heart of London’s newest permanent creative community with over 160 businesses on the Greenwich Peninsula.</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid Learning Summit is a free, full-day event designed to inspire, educate and increase the flow of new video and audio editorial talent into the industry. Avid taps into its deep network of industry professionals in the Avid Community Association to present a broad agenda that includes career advice, professional networking and training through the voices of celebrated creatives, media company leaders, and academics at all levels.</span></p><p style="margin-left:0in;text-align:start;"><span>Bryan Castle Jr.,&nbsp;Senior Director of Global Learning Partnerships, Avid, said: “We’re seeing a perfect storm of challenges in media and entertainment: higher-than-ever demand for content, an ongoing gap in skills, and a decline in the industry’s ability to attract young people to produce and edit content – and Avid is committed to being part of the solution. Our Learning Summit in London is designed to attract students, empower educators, and engage professionals, unlocking more ways to help create a deep talent pool, while building technical aptitude, confident creative expression, and a path forward together.”</span></p><p style="margin-left:0in;text-align:start;"><a href="https://www.onlineregistrationcenter.com/register/222/page1.asp?m=222&c=29333"><span><u>Register now</u></span></a><span>&nbsp;for the Avid Learning Summit taking place at Ravensbourne University on Saturday, September 9. Capacity is limited to ensure all attendees enjoy a day of personal engagement and interaction. Sessions will deliver a range of actionable learning, personal development and creative inspiration including:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Keynote Sessions:</span><br><span><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Sonic&nbsp;Success:&nbsp;&nbsp;Creating Your Career in Audio</strong></span><br><span>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; with Ian Archer and Adam Lunn</span><br><br><span><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mission:&nbsp;Impossible&nbsp;-&nbsp;Dead Reckoning:&nbsp;&nbsp;Picture and Sound Workflow</strong></span><br><span>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; with Chris Frith , Grace Couzins and Simon Chase</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Masterclass breakout sessions with keynote speakers</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Hiring managers from studios and media companies share insights about whom they seek to hire and why, and what educational institutions can do to prepare students for the creative workplace</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid demo artists share the latest features and workflows available with Avid’s creative tools software&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Attendees will also be introduced to the full suite of benefits of the new Avid Learning Affiliate program—the no-cost, no-obligation way for colleges, universities and other post-secondary institutions to gain access to free software, plus a range of teaching and learning resources, including comprehensive “Getting Started” training, free tips and techniques content and lesson plans, plus structured courses available via Avid Learning Central, Avid’s&nbsp;eLearning platform. Participating schools become part of the vibrant, global community of hundreds of institutions and thousands of educators committed to strong academics and career preparation built on proficiency in the technologies specified by video and audio production professionals everywhere.</span></p><p style="margin-left:0in;text-align:start;"><span>The Learning Summit is presented with support and collaboration from Avid-authorized resellers in the United Kingdom who specialize in learning and education, including Altered Images, Digital Garage, Mediaspec and HHB.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc., Avid,&nbsp;and its&nbsp;logo are&nbsp;property of Avid. All rights reserved. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Bryan Castle Jr., Senior Director of Global Learning Partnerships, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re seeing a perfect storm of challenges in media and entertainment: higher-than-ever demand for content, an ongoing gap in skills, and a decline in the industry’s ability to attract young people to produce and edit content – and Avid is committed to being part of the solution.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Education,Latest News]]></category>
            <pubDate>Wed, 30 Aug 2023 16:48:37 +0200</pubDate>
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                        <title>Avid’s VENUE 7.2 Audio Software Gives Live Sound Engineers Greater Command of Their Shows</title>
                        <link>https://www.avid.com/press-center/avids-venue-72-audio-software-gives-live-sound-engineers-greater-command-of-their-shows/</link>
                        <guid>https://www.avid.com/press-center/avids-venue-72-audio-software-gives-live-sound-engineers-greater-command-of-their-shows/</guid><pp:caseid>585619</pp:caseid><pp:subtitle>New unlimited patching possibilities enable audio engineers to elevate their vision  for live production</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Continuing its commitment to providing live sound mixing engineers with technology innovation that propels stage performances to greater heights,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced&nbsp;the availability of its Avid&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>VENUE™ 7.2</u></span></a><span style="text-align:start;">&nbsp;software update.</span></p><p><span style="text-align:start;">The latest advancements in VENUE 7.2 allow more routing capabilities for the&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>Avid VENUE | S6L</u></span></a><span style="text-align:start;">&nbsp;mixing console, allowing through command of a live mix at scale.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Continuing its commitment to providing live sound mixing engineers with technology innovation that propels stage performances to greater heights,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced&nbsp;the availability of its Avid&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>VENUE™ 7.2</u></span></a><span>&nbsp;software update.&nbsp;The latest advancements in VENUE 7.2 allow more routing capabilities for the&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;mixing console, allowing through command of a live mix at scale. This summer, millions of music fans around the world are hearing S6L on some of the most demanding live tours.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid VENUE | S6L users can now seamlessly patch any input source from anywhere on the VENUE | S6L platform or connected network – to any input channel, with fully Automatic Delay Compensation, giving engineers unlimited patching flexibility.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>The advanced and flexible routing capabilities in VENUE 7.2 include input channels that can be routed directly from six different pickoff points:&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<strong>Top of channel</strong>&nbsp;allows users to get the signal at the raw source&nbsp;–&nbsp;straight from the analog mic pre.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;The&nbsp;<strong>True Gain</strong>&nbsp;pickoff point ensures consistent gain structure for engineers when sharing the mic pre across multiple systems, regardless of their role in setup. In IO sharing scenarios without ownership of the analog mic pre, the True Gain pickoff provides seamless real-time compensation for any analog gain stage changes.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<strong>Pre-EQ, Insert Return, Pre-Fader Post-Mute and Post Fader</strong>&nbsp;allow users to choose which level of processing is applied for the duplicated input.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>In addition to these internal processing paths, users also have direct access to any physical source on the VENUE | S6L platform, such as stage and local inputs, and sources from any MADI-192 or MILAN-192 option card. With an extensive array of patching and routing capabilities, users enjoy enhanced creative freedom and can effortlessly position audio exactly where they need it to be, eliminating the need for time-consuming legacy workarounds.</span></p><p style="margin-left:0in;text-align:start;"><span>“The routing flexibility offered in the latest VENUE software update is pushing the boundaries of what’s possible in patching, making the Avid VENUE | S6L the obvious mixing console choice in live sound,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions at Avid. “With nearly endless input options, S6L users can now craft signal flow in new and innovative ways.&nbsp;We’re excited to see what our creative customers will produce with these enhancements.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid customers are already experiencing the benefits of the VENUE 7.2 update. Olivier and Tony award-winning sound designer Gareth Owen notes the software’s efficiency and ease of use: “One of the cool ways we use output to input is that we will often duplicate an input channel, with one version going to Front of House (FOH) and one version going to surround. Usually, we do a post insert direct out from the FOH channel, via a plug-in, back into the Surround channel so you automatically get all the processing on both channels. Now we can do this more elegantly without the wasted plug-in slot.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid's innovations in live sound include the recent addition of Soothe Live for S6L, free for a year with a support plan. Addressing common problems in mixing live sound like overly bright instruments, proximity effect in vocals, muddiness and instrument bleed, Soothe Live works in real time and was developed specifically for S6L users to work quickly and efficiently to get the highest quality mixes regardless of venue size, layout, or acoustics.</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid VENUE 7.2 software update for Avid VENUE | S6L is now available. Customers can learn more about this live sound innovation at&nbsp;</span><a href="https://www.avid.com/resource-center/venue-7-2." target="_blank"><span><u>https://www.avid.com/resource-center/venue-7-2.</u></span></a></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid VENUE | S6L and Avid VENUE are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The routing flexibility offered in the latest VENUE software update is pushing the boundaries of what’s possible in patching, making the Avid VENUE | S6L the obvious mixing console choice in live sound.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Olivier and Tony award-winning sound designer Gareth Owen ]]></pp:quotename>
                    <pp:quotetext><![CDATA[One of the cool ways we use output to input is that we will often duplicate an input channel, with one version going to Front of House (FOH) and one version going to surround. Usually, we do a post insert direct out from the FOH channel, via a plug-in, back into the Surround channel so you automatically get all the processing on both channels. Now we can do this more elegantly without the wasted plug-in slot.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 24 Aug 2023 16:22:49 +0200</pubDate>
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                        <title>Al Jazeera Extends Relationship with Avid to Enable Subscription and SaaS Cloud-Based Production for Thousands of Users Around the World</title>
                        <link>https://www.avid.com/press-center/al-jazeera-extends-relationship-with-avid-to-enable-subscription-and-saas-cloud-based-production-for-thousands-of-users-around-the-world/</link>
                        <guid>https://www.avid.com/press-center/al-jazeera-extends-relationship-with-avid-to-enable-subscription-and-saas-cloud-based-production-for-thousands-of-users-around-the-world/</guid><pp:caseid>585431</pp:caseid><pp:subtitle>Global broadcaster signs multi-year agreement to upgrade to Avid’s global tech platform and subscription tools</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Avid has extended its agreement with long-time customer and global media conglomerate Al Jazeera Media Network (AJMN), with a deal that will transition the network’s production operation towards a cloud-based subscription service, together with multi-site collaboration and remote production.</span></p><p style="margin-left:0in;text-align:start;"><span>Al Jazeera selected Avid to completely upgrade and expand its news and programming creation workflows and connect teams distributed across its regional hubs – in Qatar, London, and Washington, DC – and its global network of news bureaus and other sites.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Leading media and entertainment technology provider&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span><u>Nasdaq: AVID</u></span></a><span>) has extended its agreement with long-time customer and global media conglomerate Al Jazeera Media Network (AJMN), with a deal that will transition the network’s production operation towards a cloud-based subscription service, together with multi-site collaboration and remote production.</span></p><p style="margin-left:0in;text-align:start;"><span>Al Jazeera selected Avid to completely upgrade and expand its news and programming creation workflows and connect teams distributed across its regional hubs – in Qatar, London, and Washington, DC – and its global network of news bureaus and other sites.</span></p><p style="margin-left:0in;text-align:start;"><span>Al Jazeera is one of the largest and most influential international news networks in the world. Launched in 1996, it was the first independent news channel in the Arab region, and now broadcasts to more than 450 million homes across 150 countries.</span></p><p style="margin-left:0in;text-align:start;"><span>The new multi-year comprehensive agreement will convert Al Jazeera onto an Avid&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span>® | Flex subscription model, giving them access to the latest platform tools and&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid NEXIS</u></span></a><span>® storage.&nbsp;&nbsp;It will also include a transition path&nbsp;in the near future&nbsp;from its existing hardware servers onto Avid’s next-generation software-based and cloud-enabled media ingest and playout platform,&nbsp;</span><a href="https://www.avid.com/products/avid-stream-io"><span><u>Avid | Stream IO</u></span></a><span>™.</span></p><p style="margin-left:0in;text-align:start;"><span>In addition, the new agreement comes with subscription licenses to&nbsp;</span><a href="https://www.avid.com/products/avid-edit-on-demand"><span><u>Avid | Edit On Demand</u></span></a><span>, Avid’s complete production environment in the cloud, allowing Al Jazeera to spin up the latest editing capabilities across its entire network of bureaus, while exploring all the possibilities of cloud workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>Commenting on the agreement,&nbsp;Ahmed AlFahad, AJMN’s Executive Director of Technology & Network Operations, stated, “We’re very pleased to continue our long-standing relationship with Avid. This new subscription agreement gives us a comprehensive end-to-end solution and all the flexibility we need, so that our journalists can focus on what they do best--telling the important stories of the day.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Avid’s Chief Revenue Officer Tom Cordiner explains, “We’re delighted to extend our agreement with such a long-time customer as Al Jazeera. This move to subscription provides them real flexibility and the latest functionality from Avid, while positioning them to take advantage of new upgrades to meet their future requirements.”</span></p><p style="margin-left:0in;text-align:start;"><span>To learn more about how media companies achieve new operational advantages through subscription software, please visit:&nbsp;</span><a href="https://www.avid.com/products/mediacentral/mediacentral-subscriptions"><span><u>https://www.avid.com/products/mediacentral/mediacentral-subscriptions</u></span></a><span>.&nbsp;Visit Avid at the&nbsp;IBC Show in Amsterdam, September 15-18, stand 7.A59.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid | Edit On Demand, Avid | Stream IO, MediaCentral and NEXIS are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[This move to subscription provides them real flexibility and the latest functionality from Avid, while positioning them to take advantage of new upgrades to meet their future requirements.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Ahmed AlFahad, AJMN&rsquo;s Executive Director of Technology &amp; Network Operations]]></pp:quotename>
                    <pp:quotetext><![CDATA[This new subscription agreement gives us a comprehensive end-to-end solution and all the flexibility we need, so that our journalists can focus on what they do best--telling the important stories of the day.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Thu, 24 Aug 2023 15:26:00 +0200</pubDate>
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                        <title>Avid Artists Interviews Shine a Light on Emmy® Award-nominated Editors from the Avid User Community</title>
                        <link>https://www.avid.com/press-center/avid-artists-interviews-shine-a-light-on-emmy-award-nominated-editors-from-the-avid-user-community/</link>
                        <guid>https://www.avid.com/press-center/avid-artists-interviews-shine-a-light-on-emmy-award-nominated-editors-from-the-avid-user-community/</guid><pp:caseid>584469</pp:caseid><pp:subtitle>Get fresh backstories and inspiration through Avid-produced interviews and profiles of gifted editors competing across comedy, drama, reality and other award categories</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">With final voting underway for the 75<sup>th</sup>&nbsp;Primetime Emmy® Awards,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">®</span><span><sup>&nbsp;</sup></span><span style="text-align:start;">(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">)</span><span style="background-color:white;"><span style="text-align:start;">&nbsp;has launched&nbsp;</span></span><a href="http://www.avid.com/Artist-and-Awards/Awards/emmys-2023"><span style="background-color:white;"><span style="text-align:start;"><u>Avid Artists pages</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;i</span></span><span style="text-align:start;">n celebration of award-nominated editors and their artistry as seen and heard on popular shows and series across television and streaming services.&nbsp;</span></p><p><span style="text-align:start;">This new hub reveals previously unknown&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">insights and stories straight from high-achieving, passionate creatives to&nbsp;</span></span><span style="text-align:start;">enlighten and&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">inspire people throughout the editing profession and TV&nbsp;</span></span><span style="text-align:start;">fandom alike.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>With final voting underway for the 75<sup>th</sup>&nbsp;Primetime Emmy® Awards,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;</span>has launched<span>&nbsp;</span></span><a href="http://www.avid.com/Artist-and-Awards/Awards/emmys-2023"><span style="background-color:white;"><span><u>Avid Artists pages</u></span></span></a><span style="background-color:white;"><span>&nbsp;</span>i</span><span>n celebration of award-nominated editors and their artistry as seen and heard on popular shows and series across television and streaming services. This new hub reveals previously unknown&nbsp;</span><span style="background-color:white;">insights and stories straight from high-achieving, passionate creatives to<span>&nbsp;</span></span><span>enlighten and&nbsp;</span><span style="background-color:white;">inspire people throughout the editing profession and TV<span>&nbsp;</span></span><span>fandom alike.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/Artist-and-Awards/Awards/emmys-2023"><span style="background-color:white;"><span><u>Profile pages</u></span></span></a><span style="background-color:white;"><span>&nbsp;</span>for seven Emmy®-nominated editors are now available: Alexander Rubinow, ACE (<i>Deadliest Catch</i>); Angel Gamboa Bryant (<i>The Upshaws; History of the World: Part II</i>); Charles Little II, ACE (<i>Welcome to Wrexham</i>); Emily Mendez (<i>The Last of Us</i>);<span>&nbsp;</span>Russell Griffin, ACE (<i>How I Met Your Father; The Upshaws</i>); Stephanie Filo, ACE (</span><i><span>A Black Lady Sketch Show; History of the World: Part II; Dahmer–Monster: The Jeffrey Dahmer Story</span></i><span>)</span><span style="background-color:white;">;<span>&nbsp;</span>and Timothy Good, ACE (<i>The Last of Us</i>).</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">In addition to earning recognition for ascending to the top of their craft, the<span>&nbsp;</span></span><span>majority of nominees in the Emmy® picture and sound editing awards categories rely on</span><span style="background-color:white;"><span>&nbsp;</span>Media Composer</span><span>®</span><span style="background-color:white;"><span>&nbsp;</span>or Pro Tools</span><span>®</span><span style="background-color:white;">, the<span>&nbsp;</span></span><span>media & entertainment industry’s requisite video and audio editing tools. Their interviews with Avid expose the personal joys and welcomed challenges of collaborating on many of today’s most renowned shows:</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Angel Gamboa Bryant, nominated for three awards this year, tells Avid what she loves most about being an editor: “The actual story happens in the edit bay… We’re basically molding and crafting the story depending on how we put the images together.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Stephanie Filo, the first editor ever to be nominated for work on three different series in the same year, offers a powerful perspective to young people considering an editing career: “We are the final re-write of any script. We’re the storytellers that help put together whatever was written on a page into picture. You have a lot of control of the finished product. You have a lot of collaboration.”</span></p><p style="margin-left:0in;text-align:start;"><span>Russell Griffin, the first editor ever to be nominated for two shows in the same year for Multi-Camera Comedy Series, discusses editing&nbsp;with Media Composer: “It’s an enormously powerful non-linear editor with rock-solid fundamentals that have been time-tested over decades, which ensures I only have to focus on the art of editing and not anything else.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Charles Little II describes how Media Composer fits the way he works: “Media Composer, for me, has become an extension of my body. The trim tool is probably my most-used special weapon that really makes a difference in my ability to tell a story without stopping, to let the story just come out of me.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Bookmark the Avid A</span><span>rtists pages</span><span style="background-color:white;"><span>&nbsp;</span>at<span>&nbsp;</span></span><a href="https://www.avid.com/Artist-and-Awards/Awards/emmys-2023"><span style="background-color:white;"><span><u>www.avid.com/Artist-and-Awards/Awards/emmys-2023</u></span></span></a><span style="background-color:white;">, watch the complete interviews, and return often for exciting additions. Follow Avid everywhere on social media for notifications about new stories as they’re published.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Editors wishing to share their personal perspectives on Avid.com may contact<span>&nbsp;</span></span><a href="https://connect.avid.com/I-Am-Avid-Content-Registration.html"><span style="background-color:white;"><span><u>Avid Artist Relations</u></span></span></a><span style="background-color:white;">.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Matt Feury, Avid’s Senior Director of Artist Relations, said, “Day to day, collaborating with our customer base is nothing less than an extraordinary experience for Team Avid. It’s a true pleasure to present this lens onto the hearts and minds of the creative community for the rest of the world to enjoy during the run up to the Emmy® ceremony.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">The Creative Arts Emmy® Awards&nbsp;and Governors Gala<span><strong>&nbsp;will take place on Saturday,&nbsp;January&nbsp;6 and Sunday, January 7, 2024.</strong></span></span><span>&nbsp;</span><span style="background-color:white;">The<span>&nbsp;</span>telecast of the 75th Emmy® Awards will air on Monday, January 15 on FOX.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Connecting editors with opportunity</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Just like the 75<sup>th</sup>&nbsp;Emmy® nominees, people who join the Avid user community tap into a wealth of creative and professional empowerment for a lifetime of storytelling success. Aspiring editors at the start of their journey can obtain Media Composer software free of charge through their educational institution by joining the&nbsp;</span><a href="http://www.avid.com/media-composer/for-students"><span><u>Media Composer for Students</u></span></a><span>&nbsp;program. For all certified users, Avid’s</span><span style="background-color:white;"><span style="padding:0in;">&nbsp;</span></span><a href="https://www.avid.com/learning/certification"><span style="padding:0in;"><u>Badges & Digital Credentials</u></span></a><span style="padding:0in;">program</span><span style="background-color:white;"><span style="padding:0in;">&nbsp;makes it easy to prominently display highly sought-after skills to employers throughout film, TV and music production. These and other community advantages&nbsp;</span></span><span style="padding:0in;">are developed in partnership with the global&nbsp;</span><a href="https://www.avid.com/avidcustomerassociation"><span style="padding:0in;"><u>Avid Community Association</u></span></a><span style="padding:0in;">, where over 40,000 members at all levels of experience come together to shape the future of media</span><span style="background-color:white;"><span style="padding:0in;">.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">© 2023&nbsp;Avid Technology, Inc., Avid, its logo, Media Composer and Pro Tools are property of Avid. All rights reserved. Other trademarks are property of their respective owners.&nbsp;<i><span>Emmy and the Emmy statuette are registered trademarks of ATAS/NATAS. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</span></i></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Charles Little II, ACE]]></pp:quotename>
                    <pp:quotetext><![CDATA[Media Composer, for me, has become an extension of my body. The trim tool is probably my most-used special weapon that really makes a difference in my ability to tell a story without stopping, to let the story just come out of me.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Matt Feury, Avid&rsquo;s Senior Director of Artist Relations]]></pp:quotename>
                    <pp:quotetext><![CDATA[Day to day, collaborating with our customer base is nothing less than an extraordinary experience for Team Avid. It’s a true pleasure to present this lens onto the hearts and minds of the creative community for the rest of the world to enjoy during the run up to the Emmy® ceremony.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Fri, 18 Aug 2023 18:45:00 +0200</pubDate>
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                        <title>Avid Technology Enters into Definitive Agreement to Be Acquired by  an Affiliate of STG for $1.4 Billion</title>
                        <link>https://www.avid.com/press-center/avid-technology-enters-into-definitive-agreement-to-be-acquired-by--an-affiliate-of-stg-for-14-billion/</link>
                        <guid>https://www.avid.com/press-center/avid-technology-enters-into-definitive-agreement-to-be-acquired-by--an-affiliate-of-stg-for-14-billion/</guid><pp:caseid>583701</pp:caseid><pp:subtitle>Stockholders to Receive $27.05 Per Share in Cash; Transaction Represents 32.1% Premium to Avid’s Unaffected Share Price on May 23, 2023; Avid to Become a Privately Held Company Upon Completion of the Transaction</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid<sup>®</sup>&nbsp;(NASDAQ: AVID), a leading technology provider that powers the media and entertainment industry, today announced that it has entered into a definitive agreement to be acquired by an affiliate of STG in an all-cash transaction valuing Avid at approximately $1.4 billion, inclusive of Avid’s net debt.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Under the terms of the agreement, Avid stockholders will receive $27.05 in cash for each share of Avid common stock. The cash purchase price represents a premium of 32.1% over the Company’s unaffected closing share price on May 23, 2023, the last full trading day prior to media speculation regarding a potential sale of the Company.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Avid<sup>®</sup>&nbsp;(NASDAQ: AVID), a leading technology provider that powers the media and entertainment industry, today announced that it has entered into a definitive agreement to be acquired by an affiliate of STG in an all-cash transaction valuing Avid at approximately $1.4 billion, inclusive of Avid’s net debt. Under the terms of the agreement, Avid stockholders will receive $27.05 in cash for each share of Avid common stock. The cash purchase price represents a premium of 32.1% over the Company’s unaffected closing share price on May 23, 2023, the last full trading day prior to media speculation regarding a potential sale of the Company.</span></p><p style="margin-left:0in;text-align:start;"><span>“Since our founding over 30 years ago, Avid has delivered technology that enables individuals and enterprises who create media for a living to make, manage and monetize today’s most celebrated video and audio content across the globe.&nbsp;&nbsp;We are pleased to announce this transaction with STG, who share our conviction and excitement in delivering innovative technology solutions to address our customers’ creative and business needs,” said Jeff Rosica, Avid’s Chief Executive Officer and President. “STG's expertise in the technology sector and significant financial and strategic resources will help accelerate the achievement of our strategic vision, building on the momentum of our successful transformation achieved over the past several years. This transaction represents the start of an exciting new chapter for Avid, our customers, our partners and our team members and is a testament to the importance of Avid and our solutions in powering the media and entertainment industry.”</span></p><p style="margin-left:0in;text-align:start;"><span>John P. Wallace, Chairman of the Avid Board of Directors, said, “This transaction is the result of a comprehensive review of strategic alternatives for Avid. Upon closing, this transaction will deliver immediate, significant and certain value to our stockholders. After carefully evaluating a variety of options, the Board determined that this transaction is in the best interests of Avid and its stockholders.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>William Chisholm, Managing Partner of STG added, “STG has admired Avid’s heritage as a category creator and pioneer in the media and entertainment software market for many years. We are excited to partner with Jeff and the management team to build on the Company’s history of delivering differentiated and innovative content creation and management software solutions. We look forward to leveraging our experience as software investors to accelerate Avid’s growth trajectory with a deep focus on technological innovation and by delivering enhanced value for Avid’s customers.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Transaction Details</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The transaction was unanimously approved by Avid’s Board of Directors and is expected to close during the fourth quarter of 2023, subject to Avid stockholder approval, regulatory approvals and other customary closing conditions. The transaction will be financed through a combination of equity and debt financing and is not subject to a financing condition. Upon completion of the transaction, Avid will become a privately-held company, and its common stock will no longer be traded on Nasdaq.</span></p><p style="margin-left:0in;text-align:start;"><span>For further information regarding the terms and conditions contained in the definitive transaction agreement, please see Avid’s current report on Form 8-K, which will be filed with the U.S. Securities and Exchange Commission in connection with the transaction.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Second Quarter 2023 Results&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Avid today will announce its financial results for the second quarter of 2023, which ended on June 30, 2023. The press release will be available on the Investor Relations section of the company’s website and the website of the U.S. Securities and Exchange Commission. In light of today’s announced transaction, Avid is cancelling its previously scheduled earnings conference call.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Advisors</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Goldman Sachs & Co. LLC is serving as financial advisor to Avid, and Sidley Austin LLP is serving as legal counsel. Rothschild & Co is serving as financial advisor to STG, and Paul Hastings LLP is serving as legal counsel to STG. Sixth Street Partners and Silver Point are providing committed debt financing in support of the transaction.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About STG</strong></span></p><p style="margin-left:0in;text-align:start;"><span>STG is a private equity partner to market-leading companies in data, software, and analytics. The firm brings experience, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market-winning portfolio companies, STG creates sustainable foundations for growth that bring value to existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world-class management teams. STG’s expansive portfolio has consisted of more than 50 global companies. For more information, please visit&nbsp;</span><a href="http://www.stg.com/"><span><u>www.STG.com</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Cautionary Statement Regarding Forward-Looking Statements</strong></span></p><p style="margin-left:0in;text-align:start;"><span>This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include statements regarding the expectations of Avid (the “</span><i><span><strong>Company</strong></span></i><span>”) regarding the benefits of the proposed transaction and the anticipated timing of the consummation of the proposed transaction.&nbsp;&nbsp;These statements are based on the Company’s current expectations of future events and may include words such as “anticipate,” “believe,” “confidence,” “could,” “estimate,” “expect,” “feel,” “intend,” “may,” “plan,” “should,” “seek,” “will” and “would,” or other comparable terms, but the absence of these words does not mean a statement is not forward-looking. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations of the Company. Risks and uncertainties include, but are not limited to: (i) the risk that the proposed transaction may not be completed in a timely manner, or at all; (ii) the failure to satisfy the conditions to the consummation of the proposed transaction, including, without limitation, the receipt of stockholder and regulatory approvals; (iii)&nbsp;&nbsp;unanticipated difficulties or expenditures relating to the proposed transaction; (iv) the effect of the announcement or pendency of the proposed transaction on the Company’s plans, business relationships, operating results and operations; (v) potential difficulties retaining employees as a result of the announcement and pendency of the proposed transaction; (vi) the response of customers, channel partners and suppliers to the announcement of the proposed transaction; (vii) risks related to diverting management’s attention from the Company’s ongoing business operations; (viii) legal proceedings, including those that may be instituted against the Company, its board of directors, its executive officers or others following the announcement of the proposed transaction; and (ix) risks regarding the failure to obtain the necessary financing to complete the proposed transaction. The foregoing list is not exhaustive, and readers are advised to carefully consider the foregoing risk factors and the other risks and uncertainties that affect the businesses of the Company described in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022, filed with the SEC on March 1, 2023, and other reports and documents filed by the Company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Copies of these filings are available online at www.sec.gov and ir.avid.com. Forward-looking statements speak only as of the date of this press release. Readers are cautioned not to put undue reliance on forward-looking statements, and the Company assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Additional Information and Where to Find It</strong></span></p><p style="margin-left:0in;text-align:start;"><span>This communication is being made in respect of the proposed transaction involving Avid (the “</span><i><span><strong>Company</strong></span></i><span>”), Artisan Bidco, Inc. (“</span><i><span><strong>Parent</strong></span></i><span>”) and Artisan Merger Sub, Inc., whereby the Company would become a wholly-owned subsidiary of Parent.&nbsp;&nbsp;This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or the solicitation of any vote or approval.&nbsp;&nbsp;The proposed transaction will be submitted to the stockholders of the Company for their consideration at a special meeting of the stockholders.&nbsp;&nbsp;In connection therewith, the Company intends to file a proxy statement and other relevant materials with the U.S. Securities and Exchange Commission (the “</span><i><span><strong>SEC</strong></span></i><span>”), including a definitive proxy statement on Schedule 14A, which will be mailed or otherwise disseminated to the stockholders of the Company as of the record date established for voting on the proposed transaction.&nbsp;&nbsp;The Company may also file other relevant documents with the SEC regarding the proposed transaction.&nbsp;&nbsp;BEFORE MAKING ANY VOTING OR INVESTMENT DECISION WITH RESPECT TO THE PROPOSED TRANSACTION, INVESTORS AND SECURITY HOLDERS OF THE COMPANY ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT REGARDING THE PROPOSED TRANSACTION (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) AND OTHER RELEVANT DOCUMENTS FILED OR TO BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.&nbsp;&nbsp;Investors and security holders may obtain free copies of the definitive proxy statement, any amendments or supplements thereto and other documents containing important information about the Company, once such documents are filed with the SEC, through the website maintained by the SEC at www.sec.gov. In addition, stockholders of the Company may obtain free copies of the documents filed with the SEC by directing a request through the Investor Relations portion of the Company’s website at https://ir.avid.com or by mail to&nbsp;Avid Technology, Inc. 75 Blue Sky Drive, Burlington, MA 01803, Attention: Whit Rappole, Investor Relations.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Participants in the Solicitation</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The Company and its directors, its executive officers and certain other members of Company management and Company employees may, under the rules of the SEC, be deemed to be participants in the solicitation of proxies in connection with the proposed transaction. Information about the directors and executive officers of the Company is set forth in the Company’s definitive proxy statement on Schedule 14A for the 2023 annual meeting of the stockholders of the Company, filed with the SEC on April 28, 2023 and in subsequent documents filed with the SEC, each of which is (or, when filed will be) available free of charge from the sources indicated above.&nbsp; Other information regarding the participants in the solicitation of proxies from the stockholders of the Company and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the preliminary and definitive proxy statements and other relevant materials to be filed with the SEC regarding the proposed transaction when they become available.&nbsp;</span></p>]]></description><category><![CDATA[Latest News]]></category>
            <pubDate>Wed, 09 Aug 2023 18:10:00 +0200</pubDate>
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                        <title>Avid’s Learning Summits Aim to Bridge Media and Entertainment Industry’s Skills Gap for Students and Educators</title>
                        <link>https://www.avid.com/press-center/avids-learning-summits-aim-to-bridge-media-and-entertainment-industrys-skills-gap-for-students-and-educators/</link>
                        <guid>https://www.avid.com/press-center/avids-learning-summits-aim-to-bridge-media-and-entertainment-industrys-skills-gap-for-students-and-educators/</guid><pp:caseid>582049</pp:caseid><pp:subtitle>Avid hosts free full-day program July 29 at Musicians Institute in Los Angeles to prepare talented creative people for work in film, TV and music production</pp:subtitle><pp:summary><![CDATA[<p><span>Free, full-day events are designed to inspire, educate and increase the flow of new video and audio editorial talent into the industry</span></p><p>Following event scheduled for September 9 at <span>Ravensbourne University&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="https://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="https://ir.avid.com/stock-information"><span>NASDAQ: AVID</span></a><span>) today announced the return of its Avid Learning Summit series to strengthen the connection among students, educators, jobseekers and employers in film, TV and music production. These free, full-day events are designed to inspire, educate and increase the flow of new video and audio editorial talent into the industry. The broad agenda includes career advice, professional networking and academic programming through the voices and experiences of high school and college faculty, celebrated creatives, media company leaders, and students at all levels.</span></p><p><a href="https://www.onlineregistrationcenter.com/register/222/page1.asp?m=222&c=29296"><span>Register now</span></a><span> for The Avid Learning Summit taking place next Saturday, July 29, hosted at Musicians Institute College of Contemporary Music. Capacity is limited to ensure all attendees enjoy a day of personal engagement and interaction. Sessions will deliver a range of actionable learning, personal development and creative inspiration including:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The unique story of the picture and sound editing collaboration behind the extremely popular Ted Lasso streaming TV series, as told by its Emmy®-winning team in </span><span style="background-color:white;"><span>a panel session sponsored by&nbsp;</span></span><span>Warner Bros. Post Production Creative Services</span><span style="background-color:white;"><span>;</span></span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Guidance on how creative individuals can elevate their presence with powerful personal branding that amplifies their value and wins jobs in today’s creative gig economy;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Insights straight from hiring managers at studios and media companies about whom they seek to hire and why, and what educational institutions can do to prepare students for the creative workplace;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Exploring the tools of media production and the vocational influence of technological megatrends like remote working, cloud and artificial intelligence.</span></p><p><span>Attendees will also be introduced to the full suite of benefits of the new Avid Learning Affiliate program—the no-cost, no-obligation way for colleges, universities and other post-secondary institutions to gain access to free software, plus a range of teaching and learning resources, including comprehensive “Getting Started” training, free tips and techniques content and lesson plans, plus structured courses available via Avid Learning Central, Avid’s eLearning platform. Participating schools become part of the vibrant, global community of hundreds of institutions and thousands of educators committed to strong academics and career preparation built on proficiency in the technologies specified by video and audio production professionals everywhere.</span></p><p><span>Bryan Castle Jr., Senior Director of Global Learning Partnerships, Avid, said:</span></p><p><span>“Today’s high demand for talented people to edit and produce content does not mean that hiring standards are wavering. In fact, the threshold for a successful career is higher than ever. Educators and students alike have a lot on their plates just with getting their arms around building technical aptitude and confident creative expression. We’ve brought our summits back in a way that brings all of the constituents together for a clear view of how each can contribute and forge ahead.”</span></p><p style="margin-left:0in;"><span style="background-color:white;">Founded in the heart of Hollywood in 1977, Avid Learning Partner </span><a href="https://www.mi.edu/about-us/"><span style="background-color:white;"><span>Musicians Institute</span></span></a><span style="background-color:white;"> is a college of contemporary music built on the idea that musicians should teach—and learn from—other musicians in a creative, supportive environment.</span></p><p style="margin-left:0in;"><span>Details are coming soon for Avid Learning Summit London, to be hosted by Avid Learning Partner Ravensbourne University, on September 9.</span></p><p style="margin-left:0in;"><span>&nbsp;</span></p><p><span>© 2023 Avid Technology, Inc., Avid,&nbsp;and its&nbsp;logo are&nbsp;property of Avid. All rights reserved. Emmy® is a trademark of the Academy of Television Arts & Sciences and the National Academy of Television Arts & Sciences. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Bryan Castle Jr., Senior Director of Global Learning Partnerships, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Today’s high demand for talented people to edit and produce content does not mean that hiring standards are wavering. In fact, the threshold for a successful career is higher than ever.]]></pp:quotetext>
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                </pp:quote></pp:quotes><category><![CDATA[Corporate,Latest News]]></category>
            <pubDate>Fri, 21 Jul 2023 18:11:48 +0200</pubDate>
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                        <title>Avid Delivers Pro Tools Innovation with Track Markers and Expanded Immersive Mixing Workflows</title>
                        <link>https://www.avid.com/press-center/avid-delivers-pro-tools-innovation-with-track-markers-and-expanded-immersive-mixing-workflows/</link>
                        <guid>https://www.avid.com/press-center/avid-delivers-pro-tools-innovation-with-track-markers-and-expanded-immersive-mixing-workflows/</guid><pp:caseid>576647</pp:caseid><pp:subtitle>Pro Tools 2023.6 software also introduces new track widths, Pro Tools | Carbon surround monitoring and more</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid today announced an update for its&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="background-color:white;"><span style="text-align:start;">®</span></span><span style="text-align:start;">&nbsp;software that introduces track markers, expanded immersive mixing capabilities, and better interoperability with&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="text-align:start;"><u>Media Composer</u></span></a><span style="background-color:white;"><span style="text-align:start;">®</span></span><span style="text-align:start;">&nbsp;sessions.</span></p><p style="margin-left:0in;text-align:start;"><span>The release also improves user experience with more intuitive MIDI tools and guided I/O setup, as well as surround monitoring capabilities to the&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>™&nbsp;interface.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong>   &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.   &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Delivering on some of the most requested features from both music and audio post customers,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today announced an update for its&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span style="background-color:white;">®</span><span>&nbsp;software that introduces track markers, expanded immersive mixing capabilities, and better interoperability with&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span style="background-color:white;">®</span><span>&nbsp;sessions. This will include the ability to navigate and communicate ideas with markers at the track level. The release also improves user experience with more intuitive MIDI tools and guided I/O setup, as well as surround monitoring capabilities to the&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>™&nbsp;interface.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.6 introduces track markers that enable music and audio post users to install points on a track, performance notes, dialogue and lyric references and edit comments. Customers can use markers to give detailed, color-coded comments within a track to speed navigation and improve arrangement, mixing, and collaboration workflows. Track markers also offer improved interoperability and compatibility with Media Composer when exporting Pro Tools sessions.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools now also features new track widths up to 9.1.6 to support Dolby Atmos and other immersive formats including MPEG-H. These new track widths expand the formats that can be mixed and monitored, but they also enable more advanced 3D plugin processing. Users can now also import and export higher quality Dolby Atmos mixes with 96 kHz ADM file support. New track widths offer increased resolution for better spatial accuracy for modern gaming engines and VR workflows with support for up to 7th order Ambisonics.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>This release continues to improve upon Pro Tools user experience with several new updates. Selecting and configuring the audio hardware is the most fundamental step in setting up a system and Pro Tools now streamlines the process with a guided setup if no device is configured, helping users get up and running faster. The Event Operations window has also been redesigned to enable the adjustment of various MIDI properties like timing, velocity, and transposition. The award-winning Pro Tools | Carbon audio interface also sees an update in this Pro Tools release with the addition of surround support. Now supporting configurations from 5.1 to 7.1.2, the HDX DSP-accelerated system becomes even more capable of handling the most demanding audio workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>“With this update to Pro Tools, we show our commitment to delivering continuous value to our Pro Tools offerings and systems,” says Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We are delighted to deliver on many often-requested features to continue to improve Pro Tools every quarter for customers who depend on it.”</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools 2023.6 is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Update + Support Plan, as well as all Pro Tools Intro users. Please visit<strong>&nbsp;</strong></span><a href="https://www.avid.com/pro-tools"><span><u>Avid’s website</u></span></a><span>&nbsp;for more information on Pro Tools.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, and Pro Tools | Carbon are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid.]]></pp:quotename>
                    <pp:quotetext><![CDATA[With this update to Pro Tools, we show our commitment to delivering continuous value to our Pro Tools offerings and systems. We are delighted to deliver on many often-requested features to continue to improve Pro Tools every quarter for customers who depend on it.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 08 Jun 2023 18:37:00 +0200</pubDate>
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                        <title>Signature Post Unveils State-of-the-art Audio Post Facility Powered by Avid Solutions</title>
                        <link>https://www.avid.com/press-center/signature-post-unveils-state-of-the-art-audio-post-facility-powered-by-avid-solutions/</link>
                        <guid>https://www.avid.com/press-center/signature-post-unveils-state-of-the-art-audio-post-facility-powered-by-avid-solutions/</guid><pp:caseid>576086</pp:caseid><pp:subtitle>Leading Hollywood post house integrates Pro Tools systems for remote production workflows</pp:subtitle><pp:summary><![CDATA[<p><a href="https://signaturepost.com/index.html"><span style="text-align:start;"><u>Signature Post</u></span></a><span style="text-align:start;">, one of the premier audio post production houses serving the Hollywood community, has opened a brand-new multi-mix room facility in Santa Monica built around a full suite of Avid technology.</span></p><p style="margin-left:0in;text-align:start;"><span>Signature Post’s new Avid-powered facility ensures it will continue to deliver the highest standard of audio post-production to its TV and film customers.</span></p><p>&nbsp;</p>]]></pp:summary><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong> &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://signaturepost.com/index.html"><span><u>Signature Post</u></span></a><span>, one of the premier audio post production houses serving the Hollywood community, has opened a brand-new multi-mix room facility in Santa Monica built around a full suite of&nbsp;</span><a href="https://www.avid.com/"><span><u>Avid®</u></span></a><a href="https://ir.avid.com/stock-information"><span><u>&nbsp;(NASDAQ: AVID)</u></span></a><span>technology, including the&nbsp;</span><a href="https://www.avid.com/products/avid-s6"><span><u>Avid S6</u></span></a><span><u>™&nbsp;control surface</u>,&nbsp;</span><a href="https://www.avid.com/products/pro-tools-hdx"><span><u>Pro Tools | HDX™</u></span></a><span>&nbsp;mixing and processing engine and&nbsp;</span><a href="https://www.avid.com/products/pro-tools-mtrx"><span><u>Pro Tools | MTRX™</u></span></a><span><u>&nbsp;interface</u>. Signature Post’s new Avid-powered facility ensures it will continue to deliver the highest standard of audio post-production to its TV and film customers.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid Pro Tools and the S6 have become the feature and broadcast mixing standard so there was no question when it came to deciding what equipment should be integrated across our facilities,” said Eric Beam, Chief Engineer of Signature Post’s Santa Monica location.&nbsp;</span><span dir="RTL">“</span><span>We needed to ensure the equipment we chose would meet today</span><span dir="RTL">’</span><span>s industry standards, but also ensure longevity well into the future.”</span></p><p style="margin-left:0in;text-align:start;"><span>Since its founding in 2019, Signature Post, headquartered in Burbank, Calif., has trusted Avid technology to aid the delivery of world-class audio for an impressive slate of episodic projects including&nbsp;</span><i><span>Ozark&nbsp;</span></i><span>and</span><i><span>&nbsp;Better Call Saul</span></i><span>&nbsp;and feature films including, Chevalier and Ambulance. The new facility, which opened its doors at the end of last year, features an ADR stage as well as three mix stages equipped with Pro Tools | HDX systems, an expanded three-unit, 24 fader Avid S1™ system with Dock and Dual Operator 48&nbsp;fader Avid S6&nbsp;consoles.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Our world-class re-recording mixers and supervising sound editors have always relied on Pro Tools throughout their careers,” said Ricky Delena, Executive Vice President&nbsp;at Signature Post.&nbsp;“It’s crucial that we continue&nbsp;to provide them with cutting edge, innovative and collaborative tools so that they can continue to produce their outstanding creative work.”</span></p><p style="margin-left:0in;text-align:start;"><span>“We’re honored to provide the tools the team at Signature Post needs to continue to produce phenomenal work for award-winning film and TV shows,” said Tom Cordiner, Chief Revenue Officer at Avid. “Avid is powering leaders like Signature Post with the class-leading editorial and mixing systems that professionals demand to meet today's compressed post production schedules. We're thrilled to be a part of Signature’s exciting growth.”</span></p><p><span style="text-align:start;">To learn more about Avid’s audio solutions, please visit&nbsp;</span><a href="https://www.avid.com/products?categories=%7bE3DA0829-4289-4B03-AE5B-31C5B268DA3D%7d"><span style="text-align:start;"><u>Avid audio software</u></span></a><span style="text-align:start;">&nbsp;and&nbsp;</span><a href="https://www.avid.com/products?categories=%7bA81C0930-B5C5-4D4C-A1A8-84FC96F1DD36%7d"><span style="text-align:start;"><u>Avid audio hardware</u></span></a><span style="text-align:start;">.</span><br><br>&nbsp;</p><p style="margin-left:0in;text-align:start;"><span><strong>About Signature Post</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Signature Post provides audio post-production services to Hollywood’s most celebrated episodic and feature content creators. The company’s award-winning team of re-recording mixers, sound supervisors and world-class client service professionals operate out of two brand-new, state-of-the art facilities, one in Burbank and the other in Santa Monica. More information about Signature Post, including photos and specs of its mix and ADR stages, can be found at&nbsp;</span><a href="https://protect-us.mimecast.com/s/r_znCxkNMgUBB9DjFvOqnz?domain=signaturepost.com/"><span>www.signaturepost.com</span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Pro Tools, Avid S6, Pro Tools | HDX and Pro Tools | MTRX are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Eric Beam, Chief Engineer of Signature Post&rsquo;s Santa Monica location]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid Pro Tools and the S6 have become the feature and broadcast mixing standard so there was no question when it came to deciding what equipment should be integrated across our facilities.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is powering leaders like Signature Post with the class-leading editorial and mixing systems that professionals demand to meet today's compressed post production schedules. We're thrilled to be a part of Signature’s exciting growth.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 05 Jun 2023 17:17:00 +0200</pubDate>
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                        <title>New Avid Partner Program Certifies Third-Party Tools to Deliver Powerful New Cloud Workflows for Avid | Edit On Demand Users</title>
                        <link>https://www.avid.com/press-center/new-avid-partner-program-certifies-third-party-tools-to-deliver-powerful-new-cloud-workflows-for-avid--edit-on-demand-users/</link>
                        <guid>https://www.avid.com/press-center/new-avid-partner-program-certifies-third-party-tools-to-deliver-powerful-new-cloud-workflows-for-avid--edit-on-demand-users/</guid><pp:caseid>569910</pp:caseid><pp:subtitle>Avid’s Works with Avid On Demand program enables seamless, secure industry-standard product integrations to accelerate content production</pp:subtitle><pp:summary><![CDATA[<p><span>Expands workflows through a growing range of certified industry-standard tools and apps</span></p><p>Debuts with 12 certified partners</p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="http://www.avid.com/"><span>Avid</span></a><span><u>®</u> (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing range of certified industry-standard tools and apps from third-party vendors. Avid | Edit On Demand, the turnkey editorial-in-the-cloud SaaS solution on Microsoft Azure, is today relied on by television networks, post houses and filmmakers to keep their distributed teams on task and deliver projects on time. Works with Avid On Demand, debuting with 12 partners, now extends Avid | Edit On Demand remote workflows with tightly integrated capabilities including file- and stream-based ingest, data replication in the cloud, support for third-party creative tools, and remote content review, among others.</span></p><p style="margin-left:0in;"><a href="https://www.avid.com/products/avid-edit-on-demand"><span>Avid | Edit On Demand</span></a><span> includes cloud-optimized </span><a href="https://www.avid.com/media-composer"><span>Media Composer®</span></a><span> editing software and </span><a href="https://www.avid.com/products/avid-nexis"><span>Avid NEXIS®</span></a><span> Cloud storage. The Works with Avid On Demand program now enables editors to bring complementary products into their workflows seamlessly with peace of mind that they are reliably and securely enhancing their remote collaboration. Visitors to the NAB Show (April 16-19, Las Vegas) can experience Avid | Edit On Demand workflows at </span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=B&selectedBooth=N1221"><span>Avid’s booth N1221</span></a><span> and </span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=A&st=keyword&sv=Microsoft&selectedBooth=W1529"><span>Microsoft’s booth W1529</span></a><span>.</span></p><p><span>Tim Claman, Avid’s SVP and General Manager of Media & Video Solutions, said, “Works with Avid On Demand expands the range of workflows our customers can deploy in the cloud, with the agility to easily spin up new editorial workgroups as needed, and then spin them down when projects are done. Edit On Demand users now have the flexibility to access many more of the familiar tools they need to get their work done – all in a pay-as-you-go cloud service.”</span></p><p><span>Many of the industry’s best-known vendors are already certified through the Works with Avid On Demand program, including Adobe, Boris, EVS, FileCatalyst, First Mile Technologies, Haivision, HP Anyware, Marquis, Microsoft, Nablet, Signiant, and StorageDNA.</span></p><p><span>Tridib Chakravarty, President and CEO, StorageDNA, said, “We are pleased to support Avid | Edit On Demand workflows with DNAfabric, a cloud-optimized data management platform. With this integration, Avid and StorageDNA users can setup seamless synchronization of both metadata (bins) and media (workspaces) between one or more Avid NEXIS systems and Avid | Edit On Demand. We see this accelerating multiple hybrid workflows including ingest, editorial, transcoding and finishing.”</span></p><p style="margin-left:0in;"><span>Simon Crownshaw, Worldwide Strategy Director Media & Entertainment, Microsoft, said, “Edit On Demand brings Avid and Microsoft together in a seamless SaaS capability delivered on Azure that’s available for anyone working in film, television and other media. The Works with Avid On Demand program extends what is possible on Azure with tested Avid and Microsoft partner products supporting a broader set of workflows and enabling media organizations to capitalize on greater opportunities.”</span></p><p><span>Michael Shore, SVP Products & Solutions, EVS, said, “EVS and Avid continue to enhance the long-running partnership that has served our mutual customers well for many years with the addition of EVS’ support for Avid | Edit on Demand. With this new capability, EVS users can easily share media with an Avid cloud-based Edit On Demand system to allow for better editorial integration regardless of location. This allows editors to start cutting faster, resulting in quicker turnarounds and delivery of highlights for live sports, news, and entertainment.”</span></p><p><span>Technology vendors interested in joining Works with Avid On Demand may contact </span><span style="padding:0in;">Ray Thompson, Senior Director, Partner & Industry Marketing, at </span><a href="mailto:Raymond.Thompson@avid.com"><span style="padding:0in;">Raymond.Thompson@avid.com</span></a><span style="padding:0in;">.</span></p><p><span style="padding:0in;">Watch the stories of Avid | Edit On Demand customers including post house </span><a href="https://www.avid.com/avid/data/Video/GetBrightcoveVideo?videoId=54d616df-5d24-496b-8338-a8b4bb102e17&promo_id=PromotestCode"><span style="padding:0in;">Gorilla TV</span></a><span style="padding:0in;"> and broadcaster </span><a href="https://www.avid.com/avid/data/Video/GetBrightcoveVideo?videoId=f9d5dd30-edcc-4d0e-ae81-72b9bd2a5240&promo_id=PromotestCode"><span style="padding:0in;">France TV</span></a><span style="padding:0in;">.</span></p><p style="margin-left:0in;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Media Composer and Avid NEXIS are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Adobe is either a registered trademark or trademark of Adobe in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tim Claman, Avid&rsquo;s SVP and General Manager of Media &amp; Video Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[Edit On Demand users now have the flexibility to access many more of the familiar tools they need to get their work done – all in a pay-as-you-go cloud service.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[Repeat second quote from news release here&nbsp;Move attribution to "Quote by" box below and format attribution as Name, Title, Company&nbsp;Remove quotation marks&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Tue, 18 Apr 2023 21:23:00 +0200</pubDate>
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                        <title>GBH Transforms Collaborative Workflows with Avid Enterprise Solutions in Broadcast News and TV Production</title>
                        <link>https://www.avid.com/press-center/gbh-transforms-collaborative-workflows-with-avid-enterprise-solutions-in-broadcast-news-and-tv-production/</link>
                        <guid>https://www.avid.com/press-center/gbh-transforms-collaborative-workflows-with-avid-enterprise-solutions-in-broadcast-news-and-tv-production/</guid><pp:caseid>569715</pp:caseid><pp:subtitle>Transitions towards cloud-based workflows and enhances audio production capabilities</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today announced an expanded relationship with&nbsp;</span><a href="https://www.wgbh.org/"><span style="text-align:start;"><u>GBH</u></span></a><span style="text-align:start;">&nbsp;and&nbsp;</span><a href="https://productiongroup.wgbh.org/outpost/mix-sound/"><span style="text-align:start;"><u>The OutPost</u></span></a><span style="text-align:start;"><u>,</u>&nbsp;its award-winning audio and post production finishing facility.&nbsp;</span></p><p><span style="text-align:start;">The continued relationship with&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">GBH, the largest content creator for public media in America, including PBS, NPR and PRX</span></span><span style="text-align:start;">,&nbsp;features the addition of a second&nbsp;</span><a href="https://www.avid.com/products/avid-s6"><span style="text-align:start;"><u>Avid S6™</u></span></a><span style="text-align:start;">&nbsp;to The OutPost facilities.</span></p><p><span style="text-align:start;">During the COVID-19 pandemic, GBH transitioned to Avid’s enterprise software subscription for its&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="text-align:start;"><u>Media Composer</u></span></a><span style="text-align:start;">®,&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span style="text-align:start;"><u>MediaCentral</u></span></a><span style="text-align:start;">® and Pro Tools solutions, providing them with the flexibility and scalability to meet the challenges at the time.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p style="margin-left:0in;text-align:start;"><span><strong>Avid Powers Greater Creators</strong> &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span><u>avid.com</u></span></a><span>&nbsp;and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced an expanded relationship with&nbsp;</span><a href="https://www.wgbh.org/"><span><u>GBH</u></span></a><span>&nbsp;and&nbsp;</span><a href="https://productiongroup.wgbh.org/outpost/mix-sound/"><span><u>The OutPost</u></span></a><span><u>,</u>&nbsp;its award-winning audio and post production finishing facility. The continued relationship with&nbsp;</span><span style="background-color:white;">GBH, the largest content creator for public media in America, including PBS, NPR and PRX</span><span>,&nbsp;features the addition of a second&nbsp;</span><a href="https://www.avid.com/products/avid-s6"><span><u>Avid S6™</u></span></a><span>to The OutPost facilities, which mixes programs for the best producers in the business including PBS programs like Frontline, Nova and American Experience.</span></p><p style="margin-left:0in;text-align:start;"><span>GBH is evolving the infrastructure of The OutPost’s three mix theatres, where&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>® is the platform of choice for audio mixing engineers. Adding a second Avid S6 brings compatibility between rooms and provides The OutPost mixing engineers with the most powerful, feature-rich mixing platform for Pro Tools, while providing user friendly ergonomics and rich visual feedback of automation and audio waveforms to further streamline mixing workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid S6 has become the industry standard for audio post production mixing facilities. As budgets and mix schedules get reduced, engineers are asked to deliver in more formats like Atmos while mixing larger Pro Tools sessions and demand the powerful automation and track management features of S6 which have become indispensable in meeting tight post production deadlines.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Avid and GBH Through the Pandemic</strong></span></p><p style="margin-left:0in;text-align:start;"><span>During the COVID-19 pandemic, GBH transitioned to Avid’s enterprise software subscription for its&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span>®,&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span>® and Pro Tools solutions, providing them with the flexibility and scalability to meet the challenges at the time. GBH was able to quickly move 75 edit suites offsite to provide their teams with remote access to their on-prem machines and storage. GBH production teams collaborated virtually in edit suites and mixing rooms, which included 45 Media Composer suites, four&nbsp;</span><a href="https://www.avid.com/products/media-composer-symphony-option"><span><u>Symphony®</u></span></a><span>&nbsp;video color grading suites, three sound mixing rooms featuring Pro Tools and an Avid S6 Control Surface.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“While the pandemic accelerated the broadcast and production industry’s adoption of new virtual workflows, Avid has ensured that customers experience zero downtime with quick access to editing suites and storage for seamless collaboration and immediate innovation,” said Tom Cordiner, Chief Revenue Officer at Avid. “GBH is a great example showcasing how broadcast, production and editing teams are harnessing the power of the cloud to derive even more value from their content.”</span></p><p style="margin-left:0in;text-align:start;"><span>GBH also upgraded its Avid storage capacity to one and a half petabytes, implementing various levels of&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid | NEXIS F-Series</u></span></a><span>&nbsp;tiered storage with&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid | NEXIS® VFS virtual file system</u></span></a><span>&nbsp;and&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid NEXIS® | Flex Subscription</u></span></a><span>. These storage solutions provided GBH productions teams with full interoperability between Media Composer and other editing platforms to collaborate from anywhere at any time.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid has played a huge role in helping us on our mission to transition towards cloud-based editing and production workflows, which was greatly accelerated by the pandemic,” said Tim Mangini, Senior Director of Production Technology, GBH Production Group. “Our teams depend not only on streamlined, intuitive and collaborative workflows, but also integration with our other tools, which Avid excels at. They provide the levels of integration and customization we need to get the most value out of our productions.”</span></p><p style="margin-left:0in;text-align:start;"><span>Meet with Avid at&nbsp;</span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=B&selectedBooth=N1221"><span><u>NAB Show booth N1221</u></span></a><span>&nbsp;(Las Vegas, through April 19) to experience the innovations that are transforming how media production teams achieve enhanced collaboration, efficiency, economy and scale.</span></p><p><span><strong>About GBH</strong></span><br><span>GBH is the leading multiplatform creator for public media in America. As the largest producer of content for PBS and partner to NPR and PRX, GBH delivers compelling experiences, stories and information to audiences wherever they are. GBH produces digital and broadcast programming that engages, illuminates and inspires, through drama and science, history, arts, culture and journalism. It is the creator of such signature programs as MASTERPIECE, ANTIQUES ROADSHOW, FRONTLINE, NOVA, AMERICAN EXPERIENCE,&nbsp;</span><i><span>Arthur&nbsp;</span></i><span>and&nbsp;</span><i><span>Molly of Denali&nbsp;</span></i><span>and a catalog of streaming series, podcasts and on-demand video. GBH’s television channels include GBH 2, GBH 44, GBH Kids and national services WORLD and Create. With studios and a newsroom headquartered in Boston, GBH reaches across New England with GBH 89.7; CRB Classical 99.5; and CAI, the Cape and Islands NPR station. Dedicated to making media accessible to and inclusive of our diverse culture, GBH is a pioneer in delivering media to those who are deaf, hard of hearing, blind and visually impaired. GBH creates curriculum-based digital content for educators nationwide with PBS LearningMedia and has been recognized with hundreds of the nation’s premier broadcast, digital and journalism awards. Find more information at gbh.org.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Avid NEXIS, Avid | NEXIS VFS Virtual File System, Avid S6, MediaCentral, Media Composer, Symphony, and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tim Mangini, Senior Director of Production Technology, GBH Production Group]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid has played a huge role in helping us on our mission to transition towards cloud-based editing and production workflows, which was greatly accelerated by the pandemic.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[GBH is a great example showcasing how broadcast, production and editing teams are harnessing the power of the cloud to derive even more value out of their content.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Mon, 17 Apr 2023 16:48:00 +0200</pubDate>
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                        <title>Avid Brings Cost-efficient Nearline Storage to Avid | Edit On Demand</title>
                        <link>https://www.avid.com/press-center/avid-brings-cost-efficient-nearline-storage-to-avid--edit-on-demand/</link>
                        <guid>https://www.avid.com/press-center/avid-brings-cost-efficient-nearline-storage-to-avid--edit-on-demand/</guid><pp:caseid>569685</pp:caseid><pp:subtitle>Avid NEXIS | Cloud Nearline Storage now available to ease data storage costs for content creation teams</pp:subtitle><pp:summary><![CDATA[<p><span>Bringing highly cost-efficient nearline storage to cloud-based content creation workflows&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0cm;"><a href="http://www.avid.com/" target="_blank"><span>Avid</span></a><span><u>®</u> (</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span>Nasdaq: AVID</span></a><span>) today announced the availability of Avid NEXIS | Cloud Nearline Storage for </span><a href="http://www.avid.com/edit-on-demand" target="_blank"><span>Avid | Edit On Demand</span></a><span>, bringing highly cost-efficient nearline storage to cloud-based content creation workflows. Production teams relying on the Avid | Edit On Demand editorial-in-the-cloud SaaS solution can now easily store and access growing libraries of shared content at a fraction of the per-terabyte cost of online storage.&nbsp;&nbsp;</span></p><p style="margin-left:0cm;"><span>With the addition of Avid NEXIS | Cloud Nearline Storage, content creation teams can flexibly access online and nearline content libraries. Nearline storage complements high performance storage, making it more economical to store long-term assets, such as camera originals, stock footage, and music libraries in the cloud. And, because it’s </span><a href="http://www.avid.com/nexis" target="_blank"><span>Avid NEXIS</span></a><span> storage, NEXIS | Cloud Nearline Storage is easy to manage and works seamlessly with Media Composer, as well as the growing list of certified third-party solutions integrated with Avid | Edit On Demand. This economical new storage tier makes Avid | Edit On Demand an even more compelling solution for content creation teams, enabling them to easily spin up editing workgroups in the cloud as needed, with the flexibility to spin them back down when projects are complete.&nbsp;</span></p><p style="margin-left:0cm;"><span>“Storing heavy professional media in high-performance cloud storage can become cost-prohibitive, so introducing lower-cost nearline storage makes perfect sense, as long as the content remains readily accessible,” said Dave Colantuoni, Vice President of Product Management, Video & Media Solutions, Avid. “Avid NEXIS | Cloud Nearline Storage allows content creation teams to easily migrate content between high performance cloud storage and economical nearline storage, while keeping everything within reach at all times.”&nbsp;</span></p><p style="margin-left:0cm;">&nbsp;</p><p style="margin-left:0cm;"><span><strong>Open media storage for any workflow</strong>&nbsp;</span></p><p style="margin-left:0cm;"><span>Avid’s focus on innovative collaborative shared storage for media has made Avid NEXIS the preferred solution for thousands of production companies, post houses, broadcasters, and other media companies. Proven in several thousand installations worldwide, Avid NEXIS is the industry standard for teams of professional media creators, enabling unparalleled content storage, sharing and collaborative storytelling. Learn more at </span><a href="https://www.avid.com/products/avid-nexis" target="_blank"><span>https://www.avid.com/products/avid-nexis</span></a><span>.</span></p><p><span>Meet with Avid at </span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=B&selectedBooth=N1221" target="_blank"><span>NAB Show booth N1221</span></a><span> (Las Vegas, April 16-19) to experience the innovations that are transforming how media production teams achieve enhanced collaboration, efficiency, economy and scale.&nbsp;</span></p><p style="margin-left:0cm;"><span>© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Media Composer and Avid NEXIS are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Dave Colantuoni, Vice President of Product Management, Video &amp; Media Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid NEXIS | Cloud Nearline Storage allows content creation teams to easily migrate content between high performance cloud storage and economical nearline storage, while keeping everything within reach at all times.]]></pp:quotetext>
                </pp:quote><pp:quote>
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                </pp:quote></pp:quotes><category><![CDATA[Cloud,Latest News]]></category>
            <pubDate>Fri, 14 Apr 2023 21:21:00 +0200</pubDate>
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                        <title>Avid Introduces New Avid | Stream IO  Software-based Media Ingest &amp; Playout Platform  to Deliver Next-Generation News and Sports Production</title>
                        <link>https://www.avid.com/press-center/avid-introduces-new-avid--stream-io--software-based-media-ingest--playout-platform--to-deliver-next-generation-news-and-sports-production/</link>
                        <guid>https://www.avid.com/press-center/avid-introduces-new-avid--stream-io--software-based-media-ingest--playout-platform--to-deliver-next-generation-news-and-sports-production/</guid><pp:caseid>569681</pp:caseid><pp:subtitle>Tech preview to be featured at the upcoming NAB Show, demonstrating the scalable software solution for fast-turnaround workflows, with support for emerging formats and deployment models</pp:subtitle><pp:summary><![CDATA[<p><span>Production ingest and playout delivered through the convenience of subscription</span></p><p><span>Users migrate from legacy workflows and on-premises &nbsp;to cloud and IP workflows at their own pace.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="http://www.avid.com/" target="_blank"><span>Avid</span></a><span><sup>®</sup> (</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span>Nasdaq: AVID</span></a><span>) is today </span><span style="background-color:white;"><span>announc</span></span><span>ing the tech preview demo at NAB Show of Avid | Stream IO™, a new flexible software-based platform for production ingest and playout delivered through the convenience of subscription.</span></p><p><span>With a flexible architecture that can be configured to ingest or play out IP streams and SDI streams, Avid | Stream IO allows content producers to migrate from legacy workflows and on-premises deployment to cloud and IP workflows at their own pace.</span></p><p><span>The solution also offers flexible channel configurations, supporting popular video formats, codecs and resolutions, enabling media companies to leverage new and emerging technologies within their production workflows. Avid | Stream IO offers complete deployment flexibility, supporting both off-the-shelf certified hardware for on-premises studio environments and standard virtual machines in the cloud.</span></p><p><span>The new platform also allows media companies to increase efficiency by combining different ingest sources in a single configuration.&nbsp; Ideal for live entertainment and multi-camera productions, Avid | Stream IO supports all common production formats​ including SDI, Compressed IP streams - SRT / RTMP / NDI, with ​SMPTE 2110 due later this year​. And as a next-generation product, Avid | Stream IO offers all the best capabilities of Avid’s proven hardware-based server solutions—AirSpeed® and FastServe®—while expanding support for emerging IP standards and higher-precision formats, such as 4K and HDR.</span></p><p><span>Tim Claman, Avid SVP and General Manager of Video & Media Solutions, explains, “We’re very excited to announce Avid | Stream IO, our next-gen production ingest and playout solution, designed to help our customers bring their proven end-to-end Avid workflow deployments into the future. With a flexible software architecture that supports deployment on-prem or in the cloud, Avid | Stream IO is configurable for both SDI and IP, and supports high-precision formats 1080P, UHD and HDR, all at a lower cost per channel than traditional hardware-based systems.”</span></p><p><span>Avid | Stream IO also supports Avid’s proven fast-turnaround workflows, including shot-listing, craft editing and logging—all while tightly integrating with Avid’s MediaCentral® production platform.</span></p><p><span>Claman concludes, “We believe Avid | Stream IO will help production teams accelerate their content creation pipelines, both now and in the future, by delivering unparalleled speed, flexible deployment, and adaptable support for media formats.”</span></p><p><span>Avid | Stream IO will be demonstrated at </span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=B&selectedBooth=N1221"><span>NAB Show booth N1221</span></a><span> (April 16-19, Las Vegas) and will be commercially available later this year.</span></p><p style="margin-left:0in;"><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, AirSpeed, Avid | Stream IO, FastServe and MediaCentral are either trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tim Claman, Avid SVP and General Manager of Video &amp; Media Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[We believe Avid | Stream IO will help production teams accelerate their content creation pipelines, both now and in the future, by delivering unparalleled speed, flexible deployment, and adaptable support for media formats.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Fri, 14 Apr 2023 20:44:00 +0200</pubDate>
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                        <title>Televisa Univision and Avid Technology Developing Production Workflows on Google Cloud</title>
                        <link>https://www.avid.com/press-center/televisa-univision-and-avid-technology-developing-production-workflows-on-google-cloud/</link>
                        <guid>https://www.avid.com/press-center/televisa-univision-and-avid-technology-developing-production-workflows-on-google-cloud/</guid><pp:caseid>569653</pp:caseid><pp:subtitle>New production workflows provide ultimate production flexibility and operational efficiency using Avid Media Composer, Avid NEXIS storage and MediaCentral platform on TelevisaUnivision’s digital transformation partner Google Cloud</pp:subtitle><pp:summary><![CDATA[<p><span>Avid and TelevisaUnivision</span><span style="text-align:start;"> intend to collaborate to optimize content production workflows across TelevisaUnivision’s portfolio of international media and content properties on Google Cloud.&nbsp;</span></p><p><span style="text-align:start;">The hybrid cloud-enabled model will centralize Avid-based workflows for TelevisaUnivision’s numerous news, sports, entertainment and drama production teams in Mexico and the U.S.</span></p><p><span style="text-align:start;">This enables TelevisaUnivision to meet spikes in content demand and maximize cost efficiency by leveraging Avid’s Flex subscription.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://www.avid.com/"><span>Avid Technology</span></a><span>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) and&nbsp;</span><a href="https://corporate.televisaunivision.com/"><span>TelevisaUnivision</span></a><span>,&nbsp;the leading Spanish-language media and content company in the world, intend to collaborate to optimize content production workflows across TelevisaUnivision’s portfolio of international media and content properties on Google Cloud. The hybrid cloud-enabled model will centralize Avid-based workflows for TelevisaUnivision’s numerous news, sports, entertainment and drama production teams in Mexico and the U.S., helping&nbsp;improve capabilities to rapidly scale production resources in the cloud. This enables TelevisaUnivision to meet spikes in content demand and maximize cost efficiency by leveraging Avid’s Flex subscription.</span></p><p style="margin-left:0in;text-align:start;"><span>TelevisaUnivision distributes and produces content to more than 60 local TV stations and broadcast channels across Mexico and the U.S., as well as ViX, the first global large-scale streaming service created specifically for the Spanish-speaking world. This new collaboration intends to deploy Avid’s Emmy-winning&nbsp;</span><a href="https://www.avid.com/media-composer?utm_campaign=mc_q3_paidmedia_webstore--land&utm_source=google&utm_medium=paidsearch&utm_content=mc_sem_branded&gclid=Cj0KCQiApKagBhC1ARIsAFc7Mc7pC7sBUozYr_quB3tyoOINi0qwRfe5xorrfCIHjUK7Z1lioFZDNqoaAhDPEALw_wcB"><span>Media Composer®</span></a><span>&nbsp;software, as well as the&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span>MediaCentral®</span></a><span>&nbsp;platform and&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span>Avid NEXIS®</span></a><span>&nbsp;storage solutions in the cloud for video editors and other content contributors wherever they are, thereby optimizing flexibility for teams to collaborate across territories.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“An essential goal in our digital transformation journey is to look for ways to streamline workflows and simplify our complex processes, and cloud is the key,” said Ralf Jacob, Executive Vice President, Global Broadcast Engineering, TelevisaUnivision. “Having the option to move our Avid workflows to the cloud would significantly improve our efficiency and agility so that our production teams can focus more on creative tasks, streamline workflows and automate manual labor.”</span></p><p style="margin-left:0in;text-align:start;"><span>TelevisaUnivision would be the first broadcast implementation of Avid’s technologies on Google Cloud, an important step forward for TelevisaUnivision’s digital transformation journey toward building the media company of tomorrow.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is proud to support TelevisaUnivision’s strategy to chart a new path toward its future by leveraging the cloud to optimize content workflow efficiency everywhere across its broadcast and streaming platforms,” said Jeff Rosica, CEO & President, Avid. “On scale alone, this promises to be perhaps the most extensive cloud production transformation our industry has seen yet. TelevisaUnivision has long been a technological leader and Avid is pleased to collaborate with Google Cloud to support their vision.”</span></p><p style="margin-left:0in;text-align:start;"><span>TelevisaUnivision is modernizing its production system and migrating key enterprise applications to Google Cloud, transforming its infrastructure to deliver enhanced media experiences for customers.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“The cloud presents a great opportunity for media companies to deliver new efficiencies in production,” said Kip Schauer, Global Head of Media & Entertainment, Partnerships, Google Cloud. “We’re excited to deliver the next generation of content creation on Google Cloud and work with Avid to help broadcasters like TelevisaUnivision meet the growing global demands for content.”</span></p><p><i>© 2022 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered <span>©2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Media Composer, MediaCentral and Avid | NEXIS are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. &nbsp;</span></i></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Ralf Jacob, Executive Vice President, Global Broadcast Engineering, TelevisaUnivision]]></pp:quotename>
                    <pp:quotetext><![CDATA[Having the option to move our Avid workflows to the cloud would significantly improve our efficiency and agility so that our production teams can focus more on creative tasks, streamline workflows and automate manual labor.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, CEO &amp; President, Avid ]]></pp:quotename>
                    <pp:quotetext><![CDATA[On scale alone, this promises to be perhaps the most extensive cloud production transformation our industry has seen yet. TelevisaUnivision has long been a technological leader and Avid is pleased to collaborate with Google Cloud to support their vision.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Kip Schauer, Global Head of Media &amp; Entertainment, Partnerships, Google Cloud]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re excited to deliver the next generation of content creation on Google Cloud and work with Avid to help broadcasters like TelevisaUnivision meet the growing global demands for content.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Latest News]]></category>
            <pubDate>Fri, 14 Apr 2023 18:20:50 +0200</pubDate>
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                        <title>Avid Debuts New Pro Tools | MTRX II Audio Interface at NAMM Show to Elevate Creative Power of Audio Post Production Users</title>
                        <link>https://www.avid.com/press-center/avid-debuts-new-pro-tools--mtrx-ii-audio-interface-at-namm-show-to-elevate-creative-power-of-audio-post-production-users/</link>
                        <guid>https://www.avid.com/press-center/avid-debuts-new-pro-tools--mtrx-ii-audio-interface-at-namm-show-to-elevate-creative-power-of-audio-post-production-users/</guid><pp:caseid>569434</pp:caseid><pp:subtitle>MTRX II builds on the reliability of Pro Tools | MTRX while also delivering the Thunderbolt 3 Module to significantly improve capabilities and efficiency for the growing Pro Tools user community</pp:subtitle><pp:summary><![CDATA[<p><span>Users capture all of the power of Pro Tools software-based workflows&nbsp;</span></p><p><span>Gains in IO capacity, routing matrix and immersive monitoring</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="http://www.avid.com/"><span>Avid</span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm"><span>Nasdaq: AVID</span></a><span>) today announced its new all-in-one audio interface, </span><a href="https://www.avid.com/products/pro-tools-mtrx-ii"><span>Pro Tools | MTRX II</span></a><span>™, and introduced its new Pro Tools | MTRX Thunderbolt 3 Module™. For recording and post facilities as well as independent music and post users, MTRX II lets users capture all of the power of Pro Tools software-based workflows while gaining IO capacity, a larger routing matrix and more immersive monitoring capabilities. The addition of the new Thunderbolt™ 3 module brings the power of MTRX II and MTRX Studio interfaces to native audio applications, which can be used simultaneously with </span><a href="https://www.avid.com/products/pro-tools-hdx"><span>Pro Tools | HDX</span></a><span>. &nbsp;</span></p><p><span>“We’re excited to introduce Pro Tools | MTRX II and the Thunderbolt 3 module to provide our user community with the very best tools that fully unleash the creative capacity of Pro Tools software in their music and audio post production workflows,” said Rich Nevens, Senior Director, Audio Product Management at Avid. “The Thunderbolt 3 Option Card is a pivotal development that opens multi-platform and native capabilities to our MTRX II and </span><a href="https://www.avid.com/products/pro-tools-mtrx-studio"><span>MTRX Studio</span></a><span> users. MTRX II provides even greater flexibility and expandability than MTRX, further empowering users with more built-in IO, more mixing, and more monitoring capability. Furthermore, the introduction of Matrix II will enable us to reduce the backlog in our audio integrated solutions from the second quarter of 2022.”</span></p><p>&nbsp;</p><p><span><strong>The new Pro Tools | MTRX II features include:</strong></span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>MTRX Thunderbolt 3 Module: </strong>This optional module delivers 256 channels of native connectivity on both Mac and PC machines. It connects to any DAW, expanding workflows to seamlessly route audio between Core Audio DAWs via Thunderbolt 3 to </span><a href="https://www.avid.com/pro-tools"><span>Pro Tools</span></a><span>® over DigiLink.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Integrated and expandable Dante: </strong>With 256 integrated Dante channels, users can connect any MTRX II audio source to any Dante network. This delivers a more versatile bi-directional workflow that leverages an Ethernet infrastructure to route audio between rooms and devices.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Fully customizable and increased IO Card count:</strong> Utilize all<strong> </strong>8 option card slots in any combination with Avid’s MTRX IO cards, including DigiLink, 8 channel Mic/Line, 8 channel Line, 2 channel Line, 8 channel DA, Madi, AES, Dante 128 and SDI.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Built in SPQ processing: </strong>Integrated SPQ processing allows users to calibrate their monitor system and correct for acoustic anomalies in the room. SPQ provides up to 16 filters per monitor channel up to 128 channels with adjustable delay and filters.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Expanded summing mixer: </strong>With a summing mixer of 512 x 64, MTRX II covers all monitoring needs<strong> </strong>from simple stereo mixes and cues to theatrical Atmos configurations.</span></p><p>&nbsp;</p><p><span><strong>The new MTRX Thunderbolt 3 Module features include:</strong></span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Streamlined native Pro Tools solution:</strong> The Thunderbolt 3 Option Card brings simple and efficient Native connectivity to both Mac and PC machines. Users can connect their workstation to their existing MTRX Studio or MTRX II to leverage DADMan with Pro Tools or any other application.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Multi DAW/Application Workflows:</strong> For systems that already leverage a DigiLink connection, Thunderbolt 3 opens up new workflows. Users can route from Pro Tools | HDX to another DAW over the Thunderbolt connection, compose in one DAW and record to Pro Tools.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Increased channel count: </strong>Users can get up to 256 channels with MTRX II and up to 64 channels with MTRX Studio.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Low latency power: </strong>While HDX continues to provide the lowest latency possible, Thunderbolt 3 provides the fastest native connection for audio workstations or mobile workflows.</span></p><p><span>For more information about Pro Tools | MTRX II and the Thunderbolt 3 Option Card, please visit </span><a href="http://www.avid.com/products/pro-tools-mtrx-ii"><span>www.avid.com/products/pro-tools-mtrx-ii</span></a><span>. Meet Avid at NAMM Show 2023 (Anaheim, April 13-15) in booth 14416, North Hall to learn more.</span></p><p><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, Pro Tools, Pro Tools | MTRX, Pro Tools | MTRX II, MTRX Thunderbolt 3 Module and Pro Tools|HD Expansion Cards are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Rich Nevens, Senior Director, Audio Product Management, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re excited to introduce Pro Tools | MTRX II and the Thunderbolt 3 module to provide our user community with the very best tools that fully unleash the creative capacity of Pro Tools software in their music and audio post production workflows.]]></pp:quotetext>
                </pp:quote><pp:quote>
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                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 12 Apr 2023 22:19:00 +0200</pubDate>
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                        <title>Sinclair is Accelerating News Gathering through New Production Partnership with Avid, Sony and Marquis</title>
                        <link>https://www.avid.com/press-center/sinclair-is-accelerating-news-gathering-through-new-production-partnership-with-avid-sony-and-marquis/</link>
                        <guid>https://www.avid.com/press-center/sinclair-is-accelerating-news-gathering-through-new-production-partnership-with-avid-sony-and-marquis/</guid><pp:caseid>569328</pp:caseid><pp:subtitle>New and innovative cloud-based workflow integrates Avid MediaCentral, Sony Electronics’ C3 Portal gateway service and Marquis software to get news to air faster than ever</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Sinclair is deploying innovative cloud-based news and content gathering and production workflows by combining technologies from&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">®&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">), Sony and Marquis Broadcast.</span></p><p style="margin-left:0in;text-align:start;"><span>This new approach leverages 5G networks to reduce connectivity costs while enriching the flow of news metadata to accelerate the speed of its news operations.</span></p><p><span style="text-align:start;">Fundamental to Sony’s C3 Portal news workflow is the automatic preservation and enrichment of metadata from the point of origination. C3 Portal supports pushing metadata to the camera before shooting commences.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Sinclair is deploying innovative cloud-based news and content gathering and production workflows by combining technologies from&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>), Sony and Marquis Broadcast. This new approach leverages 5G networks to reduce connectivity costs while enriching the flow of news metadata to accelerate the speed of its news operations.</span></p><p style="margin-left:0in;text-align:start;"><span>Ernie Ensign, AVP News Technology & Operations, Sinclair, explained, “Our fundamental strategy is to democratize news acquisition, with every journalist or photographer having fast content delivery to news production centers. This transformation requires a collaborative approach to streamline the workflow. We’re engaged with Avid on its&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span>® news production platform, Sony on cameras and C3 Portal and Marquis to enable complex workflow integrations.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Ensign continued, “We’ve enabled real business and operational benefits, with fast story turn-around and structured metadata automatically delivered to newsrooms. Our newsrooms can cut several versions of the same story to deliver to digital platforms faster and with improved relevance. We have six stations engaged to refine the technologies and we’re continually optimizing workflows for best ROI and operational outcome. There are challenges to overcome but we’re moving closer to having access to all content in near real time. The next steps are around compression efficiency to increase quality while reducing bandwidth consumption and improving metadata transparency throughout the process.”</span></p><p style="margin-left:0in;text-align:start;"><span>Fundamental to Sony’s C3 Portal news workflow is the automatic preservation and enrichment of metadata from the point of origination. C3 Portal supports pushing metadata to the camera before shooting commences; for example, iNEWS® slug information and assignment data, preserving this metadata throughout the production process when the story checks into Avid MediaCentral. Future workflows will allow rights information – and therefore genealogy – to be automatically maintained from creation throughout the edit and into archive.</span></p><p style="margin-left:0in;text-align:start;"><span>Masakazu Murata, Sr. General Manager of Media Solutions Business, Sony Corporation, comments, “It has been a great pleasure for us to work with Sinclair, Avid and Marquis, striving to transform news acquisition. A closer integration of our C3 Portal with Avid MediaCentral to immediately deliver contents to edit system from camera is one of the major demands from our customers and I’m pleased to confirm we have achieved this. It’s an exciting journey of joint innovation that’s already realizing operational results for&nbsp;Sinclair. The new workflow will help us align the roadmap for further development of the C3 Portal. Sony continues to deliver solutions to meet and exceeds the needs of customers, by creating together with partners that provide value in the video production workflow.”</span></p><p style="margin-left:0in;text-align:start;"><span>A powerful component of the new solution is the ability to send proxy video quickly back to the news production center via 5G network and Sony’s C3 Portal. The&nbsp;</span><a href="https://protect-us.mimecast.com/s/koHZCv2701t4NxGvHQzs9I?domain=marquisbroadcast.com"><span><u>Marquis integration</u></span></a><span>&nbsp;enables the ‘edit while record’ feature in&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span>® so stories can be edited as soon as the proxy file starts ingesting. With a wide choice of Sony proxy resolutions, news organizations may easily take the proxy to air within seconds for fast news turnaround.</span></p><p style="margin-left:0in;text-align:start;"><span>“The pressure to deliver content and get editors cutting faster is relentless. The focus of Avid’s partnership with Sony and Marquis is to pioneer new ways to quickly ingest proxy media with metadata and fetch only the required high-resolution media in a sequence,” said Ray Thompson, Sr. Director Partner and Industry Marketing for Avid Technology. “The combined offering enables lens-to-first-edit workflows to flow from Sony cameras, through Sony’s C3 Portal leveraging Marquis software to deliver proxy media and camera metadata into Avid on-premises or cloud-deployed production solutions. This includes sending content into Avid Production Asset Management environments to simplify news and sports workflows or sending content directly into the Avid | Edit On Demand SaaS platform in the cloud.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>This novel workflow automates extraction of sequence information from the Avid low-res proxy edit. With this sequence data, Marquis will automatically retrieve the high-resolution media from either Sony’s C3 Portal, and [scheduled for 2023] also the originating camera or originating camera cards. Assuming a 10:1 shooting ratio, this partial extraction process results in a 90% reduction in 5G data transferred and network bandwidth required. Using the dynamic relink feature in Avid, the high-res content simply drops into the timeline and automatically substitutes the low-res content, thus transforming news production.</span></p><p style="margin-left:0in;text-align:start;"><span>Paul Glasgow, Managing Director, Marquis, concludes, “We’re so pleased to be a core part of this initiative. In many ways, it has been a four-way partnership led by Sinclair, combined with some hard work and willingness to help from Marquis, Avid and Sony. As an example, we met with the Sony team at IBC 2022 and explained our integration strategy for Sinclair. Within days, we had access to Sony’s C3 Portal, plus a Sony camera in our labs to test alongside our Avid MediaCentral environment. It helped us accelerate our software development program, and most important of all, achieve real-world field operations by Sinclair.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About Sinclair Broadcast</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. Sinclair Broadcast owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE! and TBD; and owns and provides services to 21 regional sports network brands. Sinclair Broadcast’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair Broadcast regularly uses its website as a key source of company information which can be accessed at&nbsp;</span><a href="http://www.sbgi.net/"><span><u>www.sbgi.net</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About&nbsp;Marquis</strong></span></p><p><span style="background-color:white;"><span style="text-align:start;">Marquis specialises in integration services and workflow tools for broadcast and post-production, helping facilities improve the efficiency and ease of digital workflows and resolve missing workflow pieces. Our systems deliver cost-effective integration between leading broadcast content applications, ensuring standalone or shared-storage edit platforms, media asset management and automation systems all work seamlessly together. Clever software tools maximise productivity, from storage management analytics and project portability, through to management, archiving and ransomware protection. Our customers range from big studios, broadcasters, large service providers and post-production houses, right through to thousands of creative individuals. For more information, please visit&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span><strong>About Sony Electronics Inc.</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit&nbsp;</span><a href="http://www.sony.com/news"><span><u>http://www.sony.com/news</u></span></a><span>&nbsp;for more information.</span></p><p style="margin-left:0in;text-align:start;"><span>©2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, iNEWS, Media Composer, and MediaCentral are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Ernie Ensign, AVP News Technology &amp; Operations, Sinclair]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our fundamental strategy is to democratize news acquisition, with every journalist or photographer having fast content delivery to news production centers. This transformation requires a collaborative approach to streamline the workflow. We’re engaged with Avid on its&nbsp;<a href="https://www.avid.com/products/mediacentral"><u>MediaCentral</u></a>® news production platform, Sony on cameras and C3 Portal and Marquis to enable complex workflow integrations.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Masakazu Murata, Sr. General Manager of Media Solutions Business, Sony ]]></pp:quotename>
                    <pp:quotetext><![CDATA[A closer integration of our C3 Portal with Avid MediaCentral to immediately deliver contents to edit system from camera is one of the major demands from our customers and I’m pleased to confirm we have achieved this.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Ray Thompson, Sr. Director Partner and Industry Marketing, Avid ]]></pp:quotename>
                    <pp:quotetext><![CDATA[The combined offering enables lens-to-first-edit workflows to flow from Sony cameras, through Sony’s C3 Portal leveraging Marquis software to deliver proxy media and camera metadata into Avid on-premises or cloud-deployed production solutions. &nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Paul Glasgow, Managing Director, Marquis]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re so pleased to be a core part of this initiative. In many ways, it has been a four-way partnership led by Sinclair, combined with some hard work and willingness to help from Marquis, Avid and Sony.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Wed, 12 Apr 2023 17:10:00 +0200</pubDate>
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                        <title>Avid Answers Urgent Need for Highly Skilled Film &amp; TV Editors with Free Media Composer Software for All College Students</title>
                        <link>https://www.avid.com/press-center/avid-answers-urgent-need-for-highly-skilled-film--tv-editors-with-free-media-composer-software-for-all-college-students/</link>
                        <guid>https://www.avid.com/press-center/avid-answers-urgent-need-for-highly-skilled-film--tv-editors-with-free-media-composer-software-for-all-college-students/</guid><pp:caseid>569324</pp:caseid><pp:subtitle>New Media Composer for Students program prepares learners for media careers built on knowing the top tool of video storytelling</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://www.avid.com/"><span><u>Avid</u></span></a><span> (</span><a href="https://ir.avid.com/stock-information"><span><u>NASDAQ: AVID</u></span></a><span>) is now offering its full-powered&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span> editing software free to all college/post-secondary students aspiring to learn the editing craft and join the professional ranks of qualified storytellers working in Hollywood, TV, streaming services and elsewhere in media.</span></p><p><span style="text-align:start;">Effective immediately under the new Media Composer for Students program, learning institutions can sign up as entry-level Avid Learning Affiliates at&nbsp;</span><a href="http://www.avid.com/media-composer/for-students"><span style="text-align:start;"><u>www.avid.com/media-composer/for-students</u></span></a><span style="text-align:start;">&nbsp;and ensure their students will gain hands-on experience with the media & entertainment industry’s requisite editing tool.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>The steady escalation of video viewing on all consumer platforms is intensifying the already acute demand for media production talent and, in particular, for TV and film editors. In response,&nbsp;</span><a href="https://www.avid.com/"><span><u>Avid</u></span></a><span>® (</span><a href="https://ir.avid.com/stock-information"><span><u>NASDAQ: AVID</u></span></a><span>) is now offering its full-powered&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span>® editing software free to all college/post-secondary students aspiring to learn the editing craft and join the professional ranks of qualified storytellers working in Hollywood, TV, streaming services and elsewhere in media.</span></p><p style="margin-left:0in;text-align:start;"><span>Effective immediately under the new Media Composer for Students program, learning institutions can sign up as entry-level Avid Learning Affiliates at&nbsp;</span><a href="http://www.avid.com/media-composer/for-students"><span><u>www.avid.com/media-composer/for-students</u></span></a><span>&nbsp;and ensure their students will gain hands-on experience with the media & entertainment industry’s requisite editing tool. Upon joining, a school makes every one of its enrolled students eligible for software licenses. This completely free initiative also includes teacher training and lesson materials for schools intending to establish a video editing curriculum, or re-orient existing programs toward delivering highly sought-after proficiency with Media Composer.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Following their graduation from school, career-track storytellers will also receive up to two years of deeply discounted&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer | Ultimate</u></span></a><span>&nbsp;subscriptions (retailing today for $499/year)—allowing them to stay current on Avid’s continuous feature releases. Using the same tool behind the majority of feature films and TV programs winning&nbsp;</span><a href="https://www.avid.com/press-center/avid-celebrates-outstanding-achievements-of-its-creative-customers-at-95th-academy-awards-baftas-and-ace-eddies/"><span><u>Oscar®</u></span></a><span>&nbsp;and&nbsp;</span><a href="https://www.avid.com/press-center/avid-celebrates-its-creative-editing-customers-for-multiple-emmy-wins-and-nominations/"><span><u>Emmy®</u></span></a><span>&nbsp;Awards and other renowned accolades, the next generation can best prepare for a fulfilling journey toward professional filmmaking, TV, news and sports journalism, marketing and other vocations in media and communications.</span></p><p style="margin-left:0in;text-align:start;"><span>Jeff Rosica, CEO and President, Avid, said, “Our Media Composer for Students program synthesizes the input of educators, creatives and media executives alike to make access as easy as possible for everyone. Together, we’re unlocking more ways to solve media and entertainment’s urgent need for a deep pool of high calibre talent, while enabling more young people to differentiate themselves with the qualifications that film and journalism schools, employers and others will instantly recognize.”</span></p><p style="margin-left:0in;text-align:start;"><span>According to the U.S. Bureau of Labor Statistics, employment of film and video editors will grow 12% from 2021 to 2031, much faster than the average for all occupations. Media Composer for Students is one of several initiatives shaped by Avid in partnership with its customers to enable more people to enter media production professions. Among these are the global&nbsp;</span><a href="https://www.avid.com/avidcustomerassociation"><span><u>Avid Community Association</u></span></a><span>, where over 40,000 people at all levels of experience, including students, collaborate on shaping the future of media; and Avid’s new</span><span style="background-color:white;"><span style="padding:0in;">&nbsp;</span></span><a href="https://www.avid.com/learning/certification"><span><u>Badges & Digital Credentials program</u></span></a><span style="background-color:white;"><span style="padding:0in;">&nbsp;to help certified Avid users prominently display their valuable skills to employers.</span></span></p><p style="margin-left:0in;text-align:start;"><span>“What’s most exciting about this program is that it gives both immediate value and a long-lasting boost with the crucial tools to students who are getting ready to start out on their careers,” said American Film Institute Conservatory’s Editing Discipline Head Robert Ivison, ACE. “Media Composer is the language of professional production. When you’re fluent, you get recognized and you get work.”</span></p><p style="margin-left:0in;text-align:start;"><span>Nathan Orloff, editor of feature films including John Wick: Chapter 4 and Ghostbusters: Afterlife said, “I firmly believe that if you want to be an editor, you need to learn Media Composer. It’s a no-brainer.”</span></p><p style="margin-left:0in;text-align:start;"><span>Brian Leonard, Head of Engineering, IMG Studios, said, “Post-production studios today are clearly feeling the pinch to find talented video editing professionals coming out of school with the necessary skillset to meet the seemingly endless appetite for new streaming services content. Avid’s Media Composer for Students program is the grassroots initiative needed throughout academia to lower the barrier by providing easy access to Media Composer for all students who want to explore the possibilities of rewarding, creative careers in the film and broadcast TV industry.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Any school can join now</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The Avid Learning Affiliate program is a no-cost, no-obligation way for colleges, universities and other post-secondary institutions to gain access to a range of teaching and learning resources, including comprehensive “Getting Started” training, free tips and techniques content and lesson plans, plus structured courses available via Avid Learning Central, Avid’s&nbsp;eLearning platform.&nbsp;Learn more about Avid Learning Affiliates at</span><a href="http://www.avid.com/media-composer/for-students"><span><u>www.avid.com/media-composer/for-students</u></span></a><span>.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc., Avid,&nbsp;its&nbsp;logo, Media Composer, Media Composer for Students and Media Composer | Ultimate are&nbsp;property of Avid. All rights reserved. Oscar® is a trademark or service mark of the Academy of Motion Picture Arts and Sciences. Emmy® is a trademark of the Academy of Television Arts & Sciences and the National Academy of Television Arts & Sciences. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, CEO and President, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our Media Composer for Students program synthesizes the input of educators, creatives and media executives alike to make access as easy as possible for everyone.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Nathan Orloff, editor of feature films including John Wick: Chapter 4 and Ghostbusters: Afterlife ]]></pp:quotename>
                    <pp:quotetext><![CDATA[I firmly believe that if you want to be an editor, you need to learn Media Composer. It’s a no-brainer.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[American Film Institute Conservatory&rsquo;s Editing Discipline Head, Robert Ivison, ACE]]></pp:quotename>
                    <pp:quotetext><![CDATA[What’s most exciting about this program is that it gives both immediate value and a long-lasting boost with the crucial tools to students who are getting ready to start out on their careers&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Education,Latest News]]></category>
            <pubDate>Wed, 12 Apr 2023 14:49:00 +0200</pubDate>
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                        <title>Avid Collaborates with oeksound to Deliver Game-Changing In-Studio Sound Quality to Live Sound</title>
                        <link>https://www.avid.com/press-center/avid-collaborates-with-oeksound-to-deliver-game-changing-in-studio-sound-quality-to-live-sound/</link>
                        <guid>https://www.avid.com/press-center/avid-collaborates-with-oeksound-to-deliver-game-changing-in-studio-sound-quality-to-live-sound/</guid><pp:caseid>569130</pp:caseid><pp:subtitle>Offered exclusively for Avid VENUE | S6L, Soothe Live automatically corrects resonant frequencies, allowing users to focus on their music and creativity</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:white;"><span style="text-align:start;">Avid announced the integration of oeksound’s Soothe Live mixing plug-in available exclusively on Avid’s&nbsp;</span></span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><span style="text-align:start;"><u>VENUE | S6L</u></span></span><span style="text-align:start;"><sup><u>®</u></sup></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;platform, alleviating common challenges and&nbsp;</span></span><span style="text-align:start;">offering greater sound quality&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">for live sound mixing.</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Designed with unprecedented reliability and response, Soothe Live is trusted by professionals worldwide for its ability to deliver the sound</span><span>&nbsp;they want for live events night after night, regardless of venue size, layout, or difficult acoustics.&nbsp;</span></p><p><span style="text-align:start;">Soothe Live was built to address common problems in mixing live sound, such as overly bright instruments, proximity effect in vocals, muddiness and instrument bleed.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;today announced the integration of oeksound’s Soothe Live mixing plug-in available exclusively on Avid’s&nbsp;</span></span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><u>VENUE | S6L</u></span><span><sup><u>®</u></sup></span></a><span style="background-color:white;"><span>&nbsp;</span>platform, alleviating common challenges and<span>&nbsp;</span></span><span>offering greater sound quality&nbsp;</span><span style="background-color:white;">for live sound mixing. Designed with unprecedented reliability and response, Soothe Live is trusted by professionals worldwide for its ability to deliver the sound</span><span>&nbsp;they want for live events night after night, regardless of venue size, layout, or difficult acoustics.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Soothe Live was built to address common problems in mixing live sound, such as overly bright instruments, proximity effect in vocals, muddiness and instrument bleed. It removes extreme harshness, calms unwanted resonances and sibilance, controls bleed from instruments and helps achieve tonal balance across the frequency spectrum. Soothe Live reduces unwanted frequencies in real time, letting engineers focus on delivering extremely high-quality live sound mixes.</span></p><p style="margin-left:0in;text-align:start;"><span>“Turning Soothe into a live plug-in has always been our goal, and we’re thrilled that our vision has come to fruition with the Avid VENUE | S6L platform as its host,” said Olli Erik Keskinen, Founder of oeksound. “Together we’ve succeeded in bringing the industry a solution that addresses users’ fundamental challenges in live audio and mixing.”</span></p><p style="margin-left:0in;text-align:start;"><span>Ashton Parsons, sound engineer (Cage The Elephant, Disturbed, Alice Cooper, Lil Durk) added,&nbsp;</span><span style="background-color:white;">“Soothe for S6L gives me all the help in the world when it comes to taming a cupped vocal, a gnarly guitar amp, an uneven bassist, or just 'soothing' my overall mix. Soothe Live has become indispensable for me</span><span>.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Soothe Live was rearchitected to suit the VENUE | S6L live sound environment with an intuitive and responsive user interface optimized for the S6L system. It can also be used in the<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>Pro Tools</u></span><span><sup><u>®</u></sup></span></a><span style="background-color:white;"><span>&nbsp;</span>environment with an HDX card. Equipped with ultra-low latency and touch screen usability, its parameters have been designed specifically for live mixing and are mapped to favor standard settings and common use cases. Sound engineers can interact with Soothe Live</span><span>&nbsp;in</span><span style="background-color:white;"><span>&nbsp;</span>a way that best fits their workflows, using knobs on the control surface, a mouse, or the touch screen.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">“The intelligent nature of the Soothe Live plug-in will no doubt usher in a new era in live sound,” said<span>&nbsp;</span></span><span>Robb Allan Sr. Principal Product Manager, Live Sound</span><span style="background-color:white;">, Avid. “</span><span>Its ability to identify problematic resonances and apply forensic reduction without supervision is a game-changer for the live sound industry.&nbsp;</span><span style="background-color:white;">We’re excited to continue our work with oeksound and to deliver best-in-class offerings to the live sound community.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid is thrilled to offer all Avid VENUE | S6L owners on a current support contract, a free one year authorization of Soothe Live and will be extending this offer to new S6L users in 2023.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">To learn more about<span>&nbsp;</span></span><span>Avid VENUE | S6L and the Soothe Live integration, go to</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="background-color:white;"><u>https://www.avid.com/products/venue-s6l-system</u></span></a><span>&nbsp;</span><span style="background-color:white;">and visit Avid at NAMM Show 2023 (April 13-15, Anaheim) booth<span>&nbsp;</span></span><span>14416 North Hall&nbsp;</span><span style="background-color:white;">to see and hear the integration in action.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>© 2023 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Avid VENUE | Stage 48, Avid VENUE | S6L, Avid VENUE | Stage 64, Avid VENUE | Stage 32 and Avid VENUE | Local 16 are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan Sr. Principal Product Manager, Live Sound, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The intelligent nature of the Soothe Live plug-in will no doubt usher in a new era in live sound.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Olli Erik Keskinen, Founder of oeksound]]></pp:quotename>
                    <pp:quotetext><![CDATA[Turning Soothe into a live plug-in has always been our goal, and we’re thrilled that our vision has come to fruition with the Avid VENUE | S6L platform as its host.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Ashton Parsons, sound engineer (Cage The Elephant, Disturbed, Alice Cooper, Lil Durk) ]]></pp:quotename>
                    <pp:quotetext><![CDATA[Soothe for S6L gives me all the help in the world when it comes to taming a cupped vocal, a gnarly guitar amp, an uneven bassist, or just 'soothing' my overall mix. Soothe Live has become indispensable for me.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 10 Apr 2023 16:27:00 +0200</pubDate>
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                        <title>Avid Unveils NEXIS Storage Performance Innovation for Ultra High-Resolution Video Workflows</title>
                        <link>https://www.avid.com/press-center/avid-unveils-nexis-storage-performance-innovation-for-ultra-high-resolution-video-workflows/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-nexis-storage-performance-innovation-for-ultra-high-resolution-video-workflows/</guid><pp:caseid>568017</pp:caseid><pp:subtitle>New Avid NEXIS | F2 SSD storage engine enables media production teams to scale and collaborate on editorial finishing, VFX, animation, color grading and DI workflows</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/" target="_blank"><span style="text-align:start;">Avid</span></a><span style="text-align:start;">® (</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="text-align:start;">Nasdaq: AVID</span></a><span style="text-align:start;">)&nbsp;today</span><span style="background-color:white;"><span style="text-align:start;">&nbsp;unveiled the next generation of its shared solutions with the new Avid NEXIS | F2 Solid State Drive (SSD) flash storage engine.</span></span></p><p><span style="text-align:start;">Available for order now,&nbsp;NEXIS | F2 SSD significantly accelerates media workflows</span><span style="background-color:white;"><span style="text-align:start;">,&nbsp;</span></span><span style="text-align:start;">empowering post-production teams to create and deliver higher-quality finished content faster than ever before.</span></p><p><span style="background-color:white;"><span style="text-align:start;">Avid NEXIS | F2 SSD storage tackles&nbsp;</span></span><span style="text-align:start;">media’s most demanding</span><span style="background-color:white;"><span style="text-align:start;">&nbsp;workflows, including finishing of 4K, 8K and HDR content, color grading, VFX and animation.&nbsp;</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Complementing the&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid NEXIS®</u></span></a><span>&nbsp;family of media production storage solutions,&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span><u>Avid</u></span></a><span>® (</span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today</span><span style="background-color:white;"><span>unveiled the next generation of its shared solutions with the new Avid NEXIS | F2 Solid State Drive (SSD) flash storage engine.&nbsp;</span></span><span>Available for order now,&nbsp;NEXIS | F2 SSD significantly accelerates media workflows</span><span style="background-color:white;"><span>,&nbsp;</span></span><span>empowering post-production teams to create and deliver higher-quality finished content faster than ever before.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span><strong>Outstanding performance and media protection</strong></span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Avid NEXIS | F2 SSD storage tackles&nbsp;</span></span><span>media’s most demanding</span><span style="background-color:white;"><span>&nbsp;workflows, including finishing of 4K, 8K and HDR content, color grading, VFX and animation. Users enjoy more space and enhanced performance while simultaneously lowering total cost of ownership, with capacity to scale from 38.4TB to 307.2TB per engine. The NEXIS | F2 SSD is equipped with Avid NEXIS media packs that now deliver in excess of six gigabytes per second.&nbsp;</span></span><span>Exceptional media protection and&nbsp;high availability are achieved with a redundant storage controller and hot spare SSDs.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span><strong>Heightened focus on delivering higher-quality content faster</strong></span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>With the increased speed provided by NEXIS | F2 SSD, post-production teams can work with superior collaborative performance that reduces the amount of time spent on projects. Comprehensive testing and support of media creation tools, including Avid&nbsp;</span></span><a href="https://www.avid.com/media-composer?utm_campaign=mc_q3_paidmedia_webstore--land&utm_source=google&utm_medium=paidsearch&utm_content=mc_sem_branded&gclid=Cj0KCQjwn9CgBhDjARIsAD15h0BzakTZpg6qXoBsFB8644NZNCmcbFY7xTC0FE20UE1n4ZE0SyRfEAQaAnAOEALw_wcB"><span style="background-color:white;"><u>Media Composer</u></span></a><span><sup>&nbsp;®</sup></span><span style="background-color:white;"><span>, Avid&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>Pro Tools</u></span></a><span><sup>®</sup></span><span style="background-color:white;"><span>&nbsp;and leading third-party creative applications, open more possibilities for creative teams to deliver larger volumes of premium content faster.</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span><strong>Scale cost-effectively to match business needs</strong></span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>The NEXIS | F2 SSD is a versatile storage solution that allows businesses to scale as capacity and performance needs increase. Dual redundant 100 Gbps Ethernet connections per storage controller are standard, providing the highest-performance network connectivity. The ability to right-size configurations ensures businesses pay only for what they need. With flexible updates to capacity, workflows and configuration, NEXIS | F2 SSD provides the flexibility post-production teams need to tap into increased performance, reliability and continuity that keep them competitive and current.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>“Production teams continue to see growing demand for high-resolution original content amid increasing pressure to deliver projects faster and sharpen their competitive edge,” said Ed Harper, Director of Product Management, Creative Product, Clouds and Storage at Avid. “Building on the proven and trusted Avid NEXIS storage platform used by thousands of media organizations, the Avid NEXIS | F2 SSD perfectly fits the performance requirements of today’s most demanding high-resolution workflows.”</span></span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Avid NEXIS | F2 SSD is compatible with all current Avid NEXIS systems. When used with Avid NEXIS online or nearline storage, Avid NEXIS | F2 SSD administrators can seamlessly move a workspace between performance tiers, maintaining read and write access while the media is moving. With Avid NEXIS | F2 SSD to the Avid NEXIS family, teams now have even more options for the ideal tiered storage solution to fit any their production workflows.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>For more information on the Avid NEXIS | F2 SSD, please visit&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>https://www.avid.com/products/avid-nexis</u></span></a><span>.&nbsp;Meet with Avid at&nbsp;</span><a href="https://nab23.mapyourshow.com/8_0/floorplan/?hallID=B&selectedBooth=N1221"><span><u>NAB Show booth N1221</u></span></a><span>&nbsp;(April 16-19) to experience the innovations&nbsp;that are transforming how media production teams achieve enhanced collaboration, efficiency, economy and scale.&nbsp;&nbsp;&nbsp; &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, Avid NEXIS, Avid NEXIS F2 | SSD, Pro Tools and Media Composer are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Ed Harper, Director of Product Management, Creative Product, Clouds and Storage at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Building on the proven and trusted Avid NEXIS storage platform used by thousands of media organizations, the Avid NEXIS | F2 SSD perfectly fits the performance requirements of today’s most demanding high-resolution workflows.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Wed, 29 Mar 2023 16:17:00 +0200</pubDate>
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                        <title>Avid Increases Performance with Full Pro Tools Apple Silicon Support and Expands Sounds and Instruments</title>
                        <link>https://www.avid.com/press-center/avid-increases-performance-with-full-pro-tools-apple-silicon-support-and-expands-sounds-and-instruments/</link>
                        <guid>https://www.avid.com/press-center/avid-increases-performance-with-full-pro-tools-apple-silicon-support-and-expands-sounds-and-instruments/</guid><pp:caseid>565329</pp:caseid><pp:subtitle>Multiplatinum artist and sound engineer Matt Lange leads new Sonic Drop content program while also delivering PlayCell virtual instrument in latest Pro Tools release</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span style="text-align:start;"><u>Avid</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">) today announced updates to its&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><span style="text-align:start;"><u>Pro Tools</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;software that offers significant performance and processing improvements through fully qualified native Apple Silicon support.</span></span></p><p><span style="background-color:white;"><span style="text-align:start;">The release provides music creators with Pro Tools | Sonic Drop - a monthly content program</span></span><span style="text-align:start;">&nbsp;that delivers a mix of new samples, loops and instrument presets.</span></p><p><span style="text-align:start;">Pro Tools also delivers </span><span style="background-color:white;"><span>Pro Tools | PlayCell sample player instruments and dozens of new presets for Pro Tools | GrooveCell and SynthCell instruments.</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span><u>Avid</u></span></span></a><span style="background-color:white;">®<span>&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span>) today announced updates to its&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>Pro Tools</u></span></a><span style="background-color:white;">®<span>&nbsp;software that offers significant performance and processing improvements through fully qualified native Apple Silicon support, new options for manipulating audio pitch and time, and new creative tools for music makers. The release provides music creators with Pro Tools | Sonic Drop - a monthly content program</span></span><span>&nbsp;that delivers a mix of new samples, loops and instrument presets</span><span style="background-color:white;"><span>, Pro Tools | PlayCell sample player instruments and dozens of new presets for Pro Tools | GrooveCell and SynthCell instruments.</span></span></p><p style="margin-left:0in;text-align:start;"><span><strong>Native Apple Silicon support for M1 and M2 systems</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools is now fully qualified to run natively on Apple silicon and offers users with M1 and M2 systems significant performance improvements. From faster processes like offline bounce and track activation to enhanced responsiveness and CPU utilization with plugins, users will enjoy benefits across a range of workflows.</span></span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools</strong></span><span style="background-color:white;"><span><strong>&nbsp;|</strong></span></span><span><strong>&nbsp;Sonic Drop program</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Multiplatinum artist and Avid Head of Audio Content, Matt Lange, is bringing a world of exclusive sounds to the Pro Tools community with Pro Tools | Sonic Drop. This new monthly program delivers a mix of inspiring new samples, loops, and instrument presets to all Pro Tools subscribers (monthly and annual) and current perpetual license holders at no additional cost. From traditional instruments and found sounds to content from other artists and industry partners, each curated “Drop” focuses on a specific theme, providing users with an ever-growing collection of unique sounds.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pro Tools&nbsp;</strong></span><span style="background-color:white;"><span><strong>|&nbsp;</strong></span></span><span><strong>PlayCell instrument&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools | PlayCell is a virtual sample player instrument that offers an extensive library of drums, pianos, guitars, basses, synths, orchestral, and other instruments with an intuitive interface that makes it easy and fun to find and dial in the perfect sound. Each instrument comes with presets and pre-assigned macro controls, fine-tuned to impact the character of each sound with the tweak of a knob.&nbsp;</span></span><span>Pro Tools users can expand their PlayCell library even further with new instruments through the Pro Tools | Sonic Drop program, ensuring them a regular supply of fresh sounds.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>New options for manipulating audio pitch and time</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools&nbsp;</span>2023.3<span>&nbsp;also adds&nbsp;</span></span><span>élastique Pro V3 by zplane.development&nbsp;</span><span style="background-color:white;"><span>to the Pro Tools Elastic Audio workflow</span></span><span>. This new</span><span style="background-color:white;"><span>&nbsp;processing option&nbsp;</span></span><span>offers stable timing, inter-channel phase coherence and sample-accurate stretching, as well as formant-preserving pitch shifting for monophonic and polyphonic audio in real-time. This release also improves Celemony Melodyne ARA 2 integration when changing tempos in Pro Tools, giving users more ways to control the timing and feel of their tracks.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>“From significant leaps in performance across a range of Pro Tools workflows when using Apple M1 and M2 systems, to giving users more powerful ways to manipulate audio pitch and time, Avid continues to integrate solutions from our strategic partners to offer our customers the best workflows possible,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We’re excited to have Matt Lange join the team to develop content for our music customers, and the Sonic Drop program and PlayCell instrument are just the beginning.”</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span><strong>Availability</strong></span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Pro Tools 2023.3 is now available to all Pro Tools customers on an active subscription or perpetual license with a current Software Updates + Support Plan, as well as all Pro Tools Intro users. Pro Tools | Sonic Drop content, Pro Tools | PlayCell and Avid’s new instrument presets are available to Pro Tools Artist, Pro Tools Studio and Pro Tools Ultimate customers. For more information on Pro Tools, please visit&nbsp;</span></span><a href="https://www.avid.com/pro-tools"><span style="background-color:white;"><u>https://www.avid.com/pro-tools</u></span></a><span style="background-color:white;"><span>.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools is the world’s most used and awarded audio production software for making music, movies, and TV shows. Offering tightly integrated software, hardware and control surfaces, Pro Tools meets the needs of any size facility or artist to achieve their creative vision quickly and deliver memorable sonic experiences.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo, Pro Tools, Pro Tools Sonic Drop and Pro Tools | PlayCell are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp; ARA, Celemony, and Melodyne are registered trademarks of Celemony Software GmbH. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[From significant leaps in performance across a range of Pro Tools workflows when using Apple M1 and M2 systems, to giving users more powerful ways to manipulate audio pitch and time, Avid continues to integrate solutions from our strategic partners to offer our customers the best workflows possible.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 24 Mar 2023 17:52:52 +0100</pubDate>
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                        <title>Avid’s Global User Community Shows Off Its Media Production Skills Certification with New Badges &amp; Digital Credentials</title>
                        <link>https://www.avid.com/press-center/avids-global-user-community-shows-off-its-media-production-skills-certification-with-new-badges--digital-credentials/</link>
                        <guid>https://www.avid.com/press-center/avids-global-user-community-shows-off-its-media-production-skills-certification-with-new-badges--digital-credentials/</guid><pp:caseid>565495</pp:caseid><pp:subtitle>Thousands of video and audio editors, producers, artists, educators, students, technical staff and developers can claim their valuable distinction</pp:subtitle><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;">®</span><span><sup>&nbsp;</sup></span><span style="text-align:start;">(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">)</span><span style="background-color:white;"><span style="text-align:start;">&nbsp;has turned on its new Badges & Digital Credentials&nbsp;</span></span><span style="text-align:start;">p</span><span style="background-color:white;"><span style="text-align:start;">rogram to bring instantaneous recognition to h</span></span><span style="text-align:start;">ighly skilled media creation professionals, engineers, educators and students everywhere.</span></p><p><span style="background-color:white;"><span style="text-align:start;">More than 1</span></span><span style="text-align:start;">2</span><span style="background-color:white;"><span style="text-align:start;">,000 Avid-certified users are gaining valuable, differentiated&nbsp;</span></span><span style="text-align:start;">visibility to capture the attention of peers, clients and prospective employers.</span></p><p><span style="background-color:white;"><span style="text-align:start;">Built around the secure and verified Credly platform,&nbsp;</span></span><a href="https://www.avid.com/learning/certification"><span style="background-color:white;"><span style="text-align:start;"><u>Avid’s Badges & Digital Credentials program</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;prominently signifies the relevance and integrity of the most sought-after video and audio production skill sets.&nbsp;</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;</span>has turned on its new Badges & Digital Credentials<span>&nbsp;</span></span><span>p</span><span style="background-color:white;">rogram to bring instantaneous recognition to h</span><span>ighly skilled media creation professionals, engineers, educators and students everywhere.</span><span style="background-color:white;"><span>&nbsp;</span>More than 1</span><span>2</span><span style="background-color:white;">,000 Avid-certified users are gaining valuable, differentiated<span>&nbsp;</span></span><span>visibility to capture the attention of peers, clients and prospective employers who insist on collaborating with talented people who are expert users of the media industry’s top&nbsp;</span><span style="background-color:white;">creative tools and solutions including<span>&nbsp;</span></span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span>®,&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>®,&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span>®,&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span><u>Avid&nbsp;</u></span><span style="background-color:white;"><span><u>NEXIS</u></span></span></a><span>®</span><span style="background-color:white;"><span>&nbsp;</span>and others.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Built around the secure and verified Credly platform,<span>&nbsp;</span></span><a href="https://www.avid.com/learning/certification"><span style="background-color:white;"><span><u>Avid’s Badges & Digital Credentials program</u></span></span></a><span style="background-color:white;"><span>&nbsp;</span>prominently signifies the relevance and integrity of the most sought-after video and audio production skill sets. Avid presents this new career advantage to all users who complete Avid certification courses—from creative individuals working independently, to people working on media teams, as well as educators, Avid resellers, and technical support staff who are required to be well-versed in Avid-based media production workflows in<span>&nbsp;</span></span><span>film, television and music. This new program is one of several ways Avid is addressing&nbsp;today’s unprecedented skills crisis by&nbsp;fostering a ready workforce of qualified craftspeople and technicians.</span></p><p style="margin-left:0in;text-align:start;"><span>Film editor&nbsp;</span><a href="https://www.linkedin.com/in/dayshabroadway/"><span><u>Daysha Broadway</u></span></a><span>, an Emmy Award winner, said, “Learning Media Composer was integral to starting my career, especially in the early years when my certification helped me stand out and show my dedication. It’s actually what got me my first assisting job out of grad school with a company that was converting everything over to Avid and they needed assistant editors who knew the program well.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Michael Sebastian Romero, Grammy® award-nominee, multiplatinum engineer and producer and Avid Community Association member, said, “As a music producer and engineer, I believe it's essential for artists to demonstrate their technical skills and confidence in using modern technology like Pro Tools to create high-quality music. Whether you're just starting out or have established yourself in the industry, leveraging tools like Avid can help you achieve your creative vision and make your mark in the music world.”</span></p><p style="margin-left:0in;text-align:start;"><span>Developed to distinguish Avid users at all levels of experience and proficiency, badges are a standout feature of a user’s social media profiles, websites, portfolios, CVs/résumés, e-mail signatures and other digital properties. All certified users are also included in an online database connected to popular job search engines to match qualified talent with new opportunities. Through the convenience of e-learning, virtual instructor-led and/or in-person training, Avid and its partners offer more than 50 courses preparing talent for seven certification profiles:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Specialist – brings core competencies in music production, composition, gaming audio, live sound and TV news creation;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Professional – ready for demanding audio and video production environments including immersive audio and audio for post;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Expert​&nbsp;–</span><i><span>&nbsp;</span></i><span>brings deep product expertise, creativity and operational efficiency across Avid’s tools and solutions used in music production and audio post;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | System Administrator –​</span><i><span>&nbsp;</span></i><span>maximizes&nbsp;the performance of&nbsp;Avid storage and asset management systems in TV newsrooms and other collaborative environments;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Support Representative (ACSR) – installs, manages, troubleshoots, and supports on-premises, cloud and hybrid technical environments built around the widest range of Avid solutions;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Instructor​&nbsp;–&nbsp;instructs with full operational expertise and readiness to deliver Avid courses in the classroom;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Avid Certified | Developer – skilled at using Avid SDKs and APIs to integrate third party tools into an Avid production environment.</span></p><p style="margin-left:0in;text-align:start;"><span>Charlotte Layton, Chief Commercial Officer of post-production services provider Racoon, said, “Right now, the growing lack of qualified talent is felt acutely everywhere in TV and film. Initiatives like Avid’s are crucial to closing the gap and are a perfect complement to the safe and secure space that Racoon’s platform, Tanooki, has created for professionals and aspiring talent to collaborate freely and form productive connections with other highly skilled people.”</span></p><p style="margin-left:0in;text-align:start;"><span>Avid’s Jason Plews, Vice President of Learning Services, said, “People learn Avid to go pro and a majority of them never stop acquiring new expertise to keep up a successful career. Across other industries, digital certification is proven to offer validation that gets professional people jobs, promotions, new business and better compensation. We are thrilled to now let media professionals everywhere switch on their own beacon as part of our commitment to help them stay creative, productive and prosperous.”</span></p><p style="margin-left:0in;text-align:start;"><span>Deb Sanders, Avid’s Chief Customer Officer, “We spend a lot of time with studios, post houses, broadcasters and other customers whose wish lists are topped by the overwhelming need for qualified talent who can go straight to work on shows, films and other projects. With visible and searchable certification, we’re taking the guesswork out of identifying great people with proven skills who can hit the ground running and work effectively with an employer’s Avid-fluent teams. It’s one of the many ways our customers will see that Avid is digging deeper into helping them stay ahead of their opportunities.”</span></p><p style="margin-left:0in;text-align:start;"><span>Visit Avid’s Badges & Digital Credentials program</span><a href="https://www.avid.com/learning/certification/badging-and-digital-credentials-faq" target="_blank"><span>&nbsp;<u>frequently asked questions</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>Editor’s note: Visit&nbsp;</span><a href="https://www.avid.com/press-center/media-library/"><span><u>www.avid.com/press-center/media-library/</u></span></a><span>&nbsp;for high-resolution images of Avid user badges signifying digital certification.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span style="padding:0in;">© 2023&nbsp;Avid Technology, Inc., Avid, Media Composer, Pro Tools, MediaCentral, Avid NEXIS and its logo are property of Avid. Grammy is a trademark of the National Academy of Recording Arts & Sciences, Inc. All rights reserved. Other trademarks are property of their respective owners.</span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Film Editor and Emmy Award Winner, Daysha Broadway]]></pp:quotename>
                    <pp:quotetext><![CDATA[Learning Media Composer was integral to starting my career, especially in the early years when my certification helped me stand out and show my dedication.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Deb Sanders, Avid&rsquo;s Chief Customer Officer]]></pp:quotename>
                    <pp:quotetext><![CDATA[We spend a lot of time with studios, post houses, broadcasters and other customers whose wish lists are topped by the overwhelming need for qualified talent who can go straight to work on shows, films and other projects.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Latest News]]></category>
            <pubDate>Wed, 22 Mar 2023 16:22:00 +0100</pubDate>
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                        <title>Avid Brings World Vision Tour to Arizona State University’s MIX Center</title>
                        <link>https://www.avid.com/press-center/avid-brings-world-vision-tour-to-arizona-state-universitys-mix-center/</link>
                        <guid>https://www.avid.com/press-center/avid-brings-world-vision-tour-to-arizona-state-universitys-mix-center/</guid><pp:caseid>564888</pp:caseid><pp:subtitle>Hosted by The Sidney Poitier New American Film School, attendees will have the opportunity to learn from industry specialists and gain valuable hands-on experience with Avid’s latest storytelling solutions for audio and video post production</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:white;"><span style="text-align:start;">Avid today announced the next stop for its World Vision Tour at Arizona State University to discuss how post production teams are utilizing Avid tools to boost productivity and&nbsp;</span></span><span style="text-align:start;">unlock</span><span style="background-color:white;"><span style="text-align:start;">&nbsp;even greater creative capabilities.&nbsp;</span></span></p><p><span style="background-color:white;"><span style="text-align:start;">Friday, March 17, at the Media and Immersive eXperience (MIX) Center, attendees will learn about the exciting innovations that are changing the way teams create, store, and collaborate on content.&nbsp;</span></span></p><p><span style="background-color:white;"><span style="text-align:start;">Opened in Fall 2022, the world-class MIX Center is a state-of-the-art facility that serves as a laboratory for advanced media technologies and media production, and as a platform for game development.&nbsp;</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span><u>Avid</u></span></span></a><span style="background-color:white;"><span><sup>®</sup>&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span>) today announced the next stop for its World Vision Tour, when experts from Avid and ALT Systems, as well as special guest video editors Lori Jane Coleman, ACE, and Bobbi Banks, will meet at Arizona State University to discuss how post-production teams are utilizing Avid tools to boost productivity and&nbsp;</span></span><span>unlock</span><span style="background-color:white;"><span>even greater creative capabilities. This Friday, March 17, at the Media and Immersive eXperience (MIX) Center, attendees will learn about the exciting innovations that are changing the way teams create, store, and collaborate on content. The MIX Center is part of the ASU at Mesa City Center complex, a collaboration between ASU and the City of Mesa.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Opened in Fall 2022, the world-class MIX Center is a state-of-the-art facility that serves as a laboratory for advanced media technologies and media production, and as a platform for game development. The site is located in the heart of Mesa's Innovation District and hosts students with a passion for filmmaking, designing new virtual worlds and games, and creating immersive media experiences of all kinds – acting as a driving force for entrepreneurial solutions.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>Students and attendees can discover the latest on Avid’s remote collaboration solutions, including trying out&nbsp;</span><a href="https://www.avid.com/products/avid-nexis-edge"><span><u>Avid NEXIS | EDGE</u></span></a><span>&nbsp;for remote editing anywhere,&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Media Composer</u></span></a><span>&nbsp;with SRT for over-the-shoulder collaboration, and the&nbsp;</span><a href="https://www.avid.com/products/avid-edit-on-demand"><span><u>Avid | Edit On Demand</u></span></a><span>&nbsp;cloud-based post-production solution. There will also be the opportunity to find out what’s new with&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>&nbsp;and Media Composer interoperability and learn how immersive audio workflows are transforming the way sound is created and experienced.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>“The MIX Center serves as a space for educational advancement that will help inspire and shape the next generation of creative professionals in media and technology, so being part of Avid’s World Vision Tour is an exciting opportunity for our students,” said Cheryl Boone Isaacs, founding director of The Sidney Poitier New American Film School, in the Herberger Institute for Design and the Arts. “The hands-on experience and firsthand knowledge they will gain will provide significant value down the road as they pursue futures in film and digital media.”</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>“Avid is passionate about helping to develop new generations of storytellers and bridge the media industry’s widening production skills gap,” said Deb Sanders, Chief Customer Officer and SVP at Avid. “It’s a privilege to bring our World Vision Tour and the latest innovations in broadcast and post-production tools to help the aspiring student talent at the MIX Center.”</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Packed with insights from expert keynote speakers, demonstrations of the latest Avid audio, video, and storage solutions, and the chance to win prizes ­– including Media Composer and Pro Tools Artist subscriptions – this is an event not to be missed.&nbsp;</span></span><a href="http://bit.ly/3ECBlvH"><span style="background-color:white;"><u>Register online today</u></span></a><span style="background-color:white;"><span>&nbsp;then join in person from 10am - 4pm on Friday, March 17.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.  Avid, the Avid logo and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.  Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.  &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Deb Sanders, Chief Customer Officer and SVP at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is passionate about helping to develop new generations of storytellers and bridge the media industry’s widening production skills gap.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Cheryl Boone Isaacs, founding director of The Sidney Poitier New American Film School]]></pp:quotename>
                    <pp:quotetext><![CDATA[The MIX Center serves as a space for educational advancement that will help inspire and shape the next generation of creative professionals in media and technology, so being part of Avid’s World Vision Tour is an exciting opportunity for our students.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Corporate,Latest News]]></category>
            <pubDate>Wed, 15 Mar 2023 22:56:20 +0100</pubDate>
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                        <title>Avid Celebrates Outstanding Achievements of Its Creative Customers at 95th Academy Awards, BAFTAs and ACE Eddies</title>
                        <link>https://www.avid.com/press-center/avid-celebrates-outstanding-achievements-of-its-creative-customers-at-95th-academy-awards-baftas-and-ace-eddies/</link>
                        <guid>https://www.avid.com/press-center/avid-celebrates-outstanding-achievements-of-its-creative-customers-at-95th-academy-awards-baftas-and-ace-eddies/</guid><pp:caseid>564746</pp:caseid><pp:subtitle>Avid’s Media Composer and Pro Tools provide the essential advantage for a vast majority productions recognized during the 2023 awards season</pp:subtitle><pp:summary><![CDATA[<p><span>All of the nominees for the Oscar® for Best Sound at the 95th Academy Awards used Pro Tools</span></p><p><span>Nine out of the 10 nominees for the Oscar for Best Picture were edited with Media Composer</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><a href="http://www.avid.com/"><span style="background-color:white;">Avid</span></a><span>®</span><span style="background-color:white;"><span> (</span></span><a href="http://ir.avid.com/stockquote.cfm"><span style="background-color:white;">Nasdaq: AVID</span></a><span style="background-color:white;">)<i> </i>congratulates its award-winning and nominated customers</span><span> for their creative achievements at this year’s prestigious entertainment industry awards, including the Oscars®, BAFTAs and the American Cinema Editors (ACE) Eddies. A vast majority of productions recognized across categories were</span><span style="background-color:white;"><span> crafted using </span></span><a href="https://www.avid.com/media-composer"><span>Media Composer</span></a><span>® and </span><a href="https://www.avid.com/pro-tools"><span>Pro Tools</span></a><span>®, the </span><span style="background-color:white;"><span>audio and video creation tools</span></span><span> that film and TV professionals rely on.</span></p><p><span>All of the nominees for the Oscar® for Best Sound at the 95th Academy Awards used Pro Tools, including the winner </span><i><span>Top Gun: Maverick</span></i><span> (Mark Weingarten, James H. Mather, Al Nelson, Chris Burdon and Mark Taylor). Other nominees included </span><i><span>Avatar: The Way of Water</span></i><span> (Julian Howarth, Gwendolyn Yates Whittle, Dick Bernstein, Christopher Boyes, Gary Summers and Michael Hedges); </span><i><span>The Batman</span></i><span> (Stuart Wilson, William Files, Douglas Murray and Andy Nelson); </span><span style="background-color:white;"><i>Elvis</i> (David Lee, Wayne Pashley, Andy Nelson and Michael Keller); and </span><i><span>All Quiet on the Western Front</span></i><span> (Viktor Prásil, Frank Kruse, Markus Stemler, Lars Ginzel and Stefan Korte)</span><i><span>,</span></i><span> which won the BAFTA for Best Sound.</span></p><p><span>Nine out of the 10 nominees for the Oscar for Best Picture were edited with Media Composer. Four out of the five nominees for the Oscar for Best Film Editing used Media Composer, including </span><i><span>Top Gun: Maverick</span></i><span>, edited by Eddie Hamilton, ACE, whose work previously earned him an ACE Eddie Award for Best Edited Dramatic Feature Film in addition to a BAFTA nomination. Other nominees for the Oscar for Best Film Editing included </span><i><span>Banshees of Inisherin</span></i><span> (Mikkel E.G. Nielsen, ACE)</span><i><span>; Elvis</span></i><span> (Matt Villa and Johnathan Redmond)</span><i><span>; </span></i><span>and </span><i><span>Tár </span></i><span>(Monika Willi)</span><i><span>. Guillermo del Toro’s Pinocchio</span></i><span> won the Oscar for Animated Feature Film and also scooped up the ACE Eddie Award for Best Edited Animated Feature Film (Ken Schretzmann, ACE, and Holly Klein) and the BAFTA for Best Animated Film.</span></p><p><span>Highlighting the welcomed return of all craft award categories to the live Oscars telecast, Avid was invited to provide a complete Media Composer setup on stage, representing state of the art technology for the moment that honored the history and craft of film editing.</span></p><p><span style="background-color:white;">“It is an absolute thrill that Hollywood’s creative community chooses Avid’s tools to produce the world’s most memorable and admired storytelling</span><span>,” said Jeff Rosica, CEO, Avid. </span><span style="background-color:white;"><span>“Across Avid, we’re extremely proud of all of our amazing users and we love these moments for celebrating them. Their accomplishments inspire us to continue innovating Media Composer and Pro Tools to push storytelling capabilities further than ever imagined.”</span></span></p><p><span>The film and television editing community has trusted Avid tools for over 30 years to continuously achieve excellence in its craft. The Academy first awarded an Oscar for Best Editing to an Avid user in 1996. In 1998, Avid received an Oscar for concept, system design and engineering of Media Composer for motion picture editing, and in 2004 received an Oscar for pioneering the world of digital audio production with Pro Tools.</span></p><p><span>Listen to leading film and television editors discussing their craft on&nbsp;</span><a href="https://theroughcutpod.com/"><span>The Rough Cut</span></a><span>&nbsp;podcast, hosted by Matt Feury, Avid’s Senior Director of Artist Relations. Recent episodes feature creative contributors behind this year’s award winners and nominees, including </span><i><span>All Quiet on the Western Front, Avatar: The Way of Water, Banshees of Inisherin, Elvis, The Fabelmans, Top Gun: Maverick</span></i><span> and more.</span></p><p><i><span>© 2023 Avid Technology, Inc. All rights reserved.&nbsp;Avid, the Avid logo, Media Composer and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp;Academy Awards and Oscar are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></i></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, Avid&rsquo;s CEO &amp; President]]></pp:quotename>
                    <pp:quotetext><![CDATA[It is an absolute thrill that Hollywood’s creative community chooses Avid’s tools to produce the world’s most memorable and admired storytelling.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[Repeat second quote from news release here&nbsp;Move attribution to "Quote by" box below and format attribution as Name, Title, Company&nbsp;Remove quotation marks&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Corporate,Latest News]]></category>
            <pubDate>Wed, 15 Mar 2023 00:14:09 +0100</pubDate>
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                        <title>Avid Delivers New Era of Openness with Scripting Software Development Kit for Pro Tools</title>
                        <link>https://www.avid.com/press-center/avid-delivers-new-era-of-openness-with-scripting-software-development-kit-for-pro-tools/</link>
                        <guid>https://www.avid.com/press-center/avid-delivers-new-era-of-openness-with-scripting-software-development-kit-for-pro-tools/</guid><pp:caseid>559977</pp:caseid><pp:subtitle>Pro Tools Scripting SDK enables developers to increase efficiency and streamline audio workflows by creating apps that automate repetitive tasks</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:white;"><span style="text-align:start;">Avid today announced a new&nbsp;</span></span><span style="text-align:start;">Pro Tools<sup>®</sup>&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">Scripting Software Development Kit (SDK) supported by the latest version of&nbsp;</span></span><a href="https://www.avid.com/resource-center/whats-new-in-pro-tools-202212"><span style="background-color:white;"><span style="text-align:start;"><u>Pro Tools</u></span></span></a><span style="background-color:white;"><span style="text-align:start;">&nbsp;that ushers in a new era of openness and flexibility for&nbsp;</span></span><span style="text-align:start;">professional music and&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">audio post production teams.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>The new free Pro Tools Scripting SDK enables&nbsp;</span></span><span>high-end facilities and developers&nbsp;</span><span style="background-color:white;"><span>to create apps that automate repetitive tasks and establish new audio workflows.&nbsp;</span></span></p><p><span style="text-align:start;">The Pro Tools Scripting SDK is a language-independent API&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">for Windows and Mac versions of Pro Tools</span></span><span style="text-align:start;">&nbsp;that provides access to a range of commands.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/" target="_blank"><span style="background-color:white;"><span><u>Avid</u></span></span></a><span style="background-color:white;"><span><sup>®</sup>&nbsp;(</span></span><a href="http://ir.avid.com/stockquote.cfm" target="_blank"><span style="background-color:white;"><span><u>Nasdaq: AVID</u></span></span></a><span style="background-color:white;"><span>) today announced a new&nbsp;</span></span><span>Pro Tools<sup>®</sup>&nbsp;</span><span style="background-color:white;"><span>Scripting Software Development Kit (SDK) supported by the latest version of&nbsp;</span></span><a href="https://www.avid.com/resource-center/whats-new-in-pro-tools-202212"><span style="background-color:white;"><u>Pro Tools</u></span></a><span style="background-color:white;"><span>&nbsp;that ushers in a new era of openness and flexibility for&nbsp;</span></span><span>professional music and&nbsp;</span><span style="background-color:white;"><span>audio post production teams. The new free Pro Tools Scripting SDK enables&nbsp;</span></span><span>high-end facilities and developers&nbsp;</span><span style="background-color:white;"><span>to create apps that automate repetitive tasks and establish new audio workflows.&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>The Pro Tools Scripting SDK is a language-independent API&nbsp;</span><span style="background-color:white;"><span>for Windows and Mac versions of Pro Tools</span></span><span>&nbsp;that provides access to a range of commands, including open, close and save sessions, export in various formats, perform multiple functions on the timeline, leverage “get” commands to review clips and use “set” commands to perform writeable actions in open sessions. The Pro Tools Scripting SDK is an external component that serves as an access layer between scripting applications and Pro Tools offering more commands and greater forward compatibility.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is embarking on a new era of openness, beginning with the SDK, to provide users with more tools to connect all of their solutions into a unified workflow,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid.&nbsp;“The Scripting SDK is just the beginning of the rollout of API calls into Pro Tools, and we’re looking forward to delivering more openness for users to&nbsp;</span><span style="background-color:white;"><span>improve, combine and invent with the Pro Tools Scripting SDK.</span></span><span>”</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid’s new Scripting SDK is a visionary step forward that will revolutionize how users interact with Pro Tools. SoundFlow added support for the Pro Tools Scripting SDK in the recent SoundFlow 5.2 release, enabling users to automate new areas of Pro Tools that were not possible before,” said Christian Munk Scheuer, Founder and CEO, SoundFlow. “By allowing platforms like SoundFlow to have deep control of Pro Tools, we can in turn enable users to create compelling, personalized user interfaces and automated workflows that eliminate distractions and help them to focus on their creativity.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>For more information on the free Pro Tools Scripting SDK, please visit&nbsp;</span></span><a href="https://developer.avid.com/"><span style="background-color:white;"><u>https://developer.avid.com</u></span></a></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp; Avid, the Avid logo and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries.&nbsp; Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is embarking on a new era of openness, beginning with the SDK, to provide users with more tools to connect all of their solutions into a unified workflow.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Christian Munk Scheuer, Founder and CEO, SoundFlow]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid’s new Scripting SDK is a visionary step forward that will revolutionize how users interact with Pro Tools. SoundFlow added support for the Pro Tools Scripting SDK in the recent SoundFlow 5.2 release, enabling users to automate new areas of Pro Tools that were not possible before.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Thu, 16 Feb 2023 16:39:24 +0100</pubDate>
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                        <title>Avid Media Composer Enhances Interoperability with Pro Tools to Accelerate Workflows for Video and Audio Post Production Teams</title>
                        <link>https://www.avid.com/press-center/avid-media-composer-enhances-interoperability-with-pro-tools-to-accelerate-workflows-for-video-and-audio-post-production-teams/</link>
                        <guid>https://www.avid.com/press-center/avid-media-composer-enhances-interoperability-with-pro-tools-to-accelerate-workflows-for-video-and-audio-post-production-teams/</guid><pp:caseid>557907</pp:caseid><pp:summary><![CDATA[<p><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span style="text-align:start;"><u> </u></span><span style="background-color:white;"><span style="text-align:start;">announced the latest version of&nbsp;</span></span><a href="https://www.avid.com/media-composer"><span style="background-color:white;"><span style="text-align:start;"><u>Media Composer</u></span></span></a><span style="background-color:white;"><span style="text-align:start;"> with several new features&nbsp;</span></span><span style="text-align:start;">that </span><span style="background-color:white;"><span style="text-align:start;">significantly speed up the&nbsp;</span></span><span style="text-align:start;">post production&nbsp;</span><span style="background-color:white;"><span style="text-align:start;">process&nbsp;</span></span><span style="text-align:start;">between editorial and audio post teams.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">These features deliver the first step towards gaining significant production efficiency by bringing video and audio post teams and workflows closer together.&nbsp;</span></p><p><span style="text-align:start;">Avid is uniquely positioned to streamline the process of exporting complex sequences with video, audio and metadata down to a single step.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today</span><span style="background-color:white;"><span>&nbsp;</span>announced the latest version of<span>&nbsp;</span></span><a href="https://www.avid.com/media-composer"><span style="background-color:white;"><u>Media Composer</u></span></a><span style="background-color:white;">® with several new features<span>&nbsp;</span></span><span>that</span><span style="background-color:white;">significantly speed up the<span>&nbsp;</span></span><span>post production&nbsp;</span><span style="background-color:white;">process<span>&nbsp;</span></span><span>between editorial and audio post teams.&nbsp;</span><span style="background-color:white;">These features deliver the first step towards gaining significant production efficiency by bringing video and audio post teams and workflows closer together.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Export Media Composer Sequences Directly into Pro Tools</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Avid is uniquely positioned to streamline the process of exporting complex sequences with video, audio and metadata down to a single step, combining everything in one export .PTX file that can be opened directly in&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>®. This new capability enables teams to complete projects faster and eliminate costly, time-consuming mistakes, while accelerating content creation and delivery for post production workflows. This is the first step in delivering ground-breaking collaborative workflows between Media Composer and Pro Tools, which was identified as a critical need during customer workshops and will allow Avid to introduce a differentiated set of capabilities not available in the market today.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">“Media Composer interoperability with Pro Tools was accelerated by collaborating with the Avid Community Association to deliver the workflow enabler our industry has been asking for to accelerate production of high-quality content,</span><span>”</span><span style="background-color:white;"><span>&nbsp;</span>said David Colantuoni, Vice President, Product Management Video and Media Solutions, Avid. “The<span>&nbsp;</span></span><span>ability to easily export files into Pro Tools, combined with the expanded&nbsp;</span><span style="background-color:white;">‘remote editorial’ experience in Media Composer,<span>&nbsp;</span></span><span>enables production teams to more easily complete projects on time and on budget</span><span style="background-color:white;">.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">“Avid continues to listen to and collaborate with its customers to address the biggest challenges</span><span>&nbsp;in today’s modern post production community,” said Jonathan Wales, Re-Recording Mixer at Warner Bros. Studios. “Media Composer interoperability with Pro Tools bridges video and audio post production teams, creating new efficiency by streamlining picture and sound workflows that accelerate content creation.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Produce World-Class Audio within Media Composer</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Offering full support for Avid’s completely reimagined&nbsp;</span><a href="https://www.avid.com/products/mbox-studio"><span><u>MBOX Studio</u></span></a><span style="background-color:white;">™</span><span>&nbsp;audio interface, Media Composer provides editors with a powerful solution for recording, punch-ins and multichannel monitoring of sequences in up to 7.1 surround sound. Access to the exceptional preamps and audio converters in MBOX Studio also enables users to capture every sonic nuance of every performance with low-latency monitoring.</span></p><p style="margin-left:0in;text-align:start;"><span>In addition to these groundbreaking audio features, Avid continues to deliver significant innovation in the Media Composer video editing platform, including:</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Improved Media Management&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Avid has improved Media Composer’s groundbreaking media management capabilities by&nbsp;simplifying the media relink workflow and improving performance around the ability to find paths to previously linked files. Users can locate all content within the relink window to easily re-establish broken paths and avoid losing time searching for a file’s previous locations.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Simplified UI for New Users</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Media Composer now includes a new project creation setting that creates the project format from the editor’s media with one click. The enhanced UI also generates default bins and offers suggestions to guide a new user through project set-up, enabling new users, students and editing teams alike to easily initiate the editing process.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Remote Editing and Proxy Workflow Capabilities</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Continuing to enable the industry’s sharp rise in remote collaboration, Avid has&nbsp;enhanced the remote editing experience and seamless integration of the&nbsp; </span><a href="https://www.avid.com/products/media-composer-enterprise"><span><u>Media Composer | Enterprise</u></span></a><span>&nbsp;editing tool and the&nbsp;</span><a href="https://www.avid.com/products/avid-nexis-edge"><span><u>Avid NEXIS® | EDGE</u></span></a><span><u>&nbsp;</u>solution. This integration enables editing teams to better collaborate on projects while working remotely in post production environments. Remote production teams using Media Composer can collaborate more efficiently by using Avid NEXIS | EDGE<strong>&nbsp;</strong>to build innovative proxy workflows. This enables editors to seamlessly flip between high-resolution and proxy content from a single click and with no relinking required, saving production teams time and reducing complexity.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Content Review Capabilities for Editors</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Media Composer’s new Multiplex IO feature enhances the “over the shoulder” experience by giving users the ability to have up to 10 active I/O plug-ins simultaneously. This allows output from Media Composer to multiple streaming platforms and devices through SRT (Secure Reliable Transport),&nbsp;NDI and any connected and supported I/O hardware, enabling local monitoring while streaming to remote viewers. This integration enables editing teams to better collaborate on projects while working remotely in post production environments.</span></p><p style="margin-left:0in;text-align:start;"><span>Learn more about the latest additions available to Media Composer users at&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>https://www.avid.com/media-composer</u></span></a><span>.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2023 Avid Technology, Inc. All rights reserved.&nbsp;&nbsp;Avid, the Avid logo, Pro Tools, Media Composer, Media Composer | Enterprise, MBOX, MBOX Studio and Avid NEXIS | EDGE are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jonathan Wales, Re-Recording Mixer at Warner Bros. Studios]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid continues to listen to and collaborate with its customers to address the biggest challenges&nbsp;in today’s modern post production community&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[David Colantuoni, Vice President, Product Management Video and Media Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Media Composer interoperability with Pro Tools was accelerated by collaborating with the Avid Community Association to deliver the workflow enabler our industry has been asking for to accelerate production of high-quality content&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Video,Latest News]]></category>
            <pubDate>Thu, 09 Feb 2023 19:09:00 +0100</pubDate>
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                        <title>New Version of Avid MediaCentral Enables Greater Workflow Efficiencies and Remote Collaboration Capabilities</title>
                        <link>https://www.avid.com/press-center/new-version-of-avid-mediacentral-enables-greater-workflow-efficiencies-and-remote-collaboration-capabilities/</link>
                        <guid>https://www.avid.com/press-center/new-version-of-avid-mediacentral-enables-greater-workflow-efficiencies-and-remote-collaboration-capabilities/</guid><pp:caseid>554204</pp:caseid><pp:subtitle>New MediaCentral | Acquire ingest scheduling software and MediaCentral enhancements enable media companies to accelerate production workflows from anywhere</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid released updates to its industry-leading&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span style="text-align:start;"><u>MediaCentral</u></span></a><span style="text-align:start;"> workflow platform, including the new&nbsp;</span><a href="http://www.avid.com/products/mediacentral/mediacentral-acquire"><span style="text-align:start;"><u>MediaCentral | Acquire</u></span></a><span style="text-align:start;">&nbsp;IP-based ingest scheduler, along with remote collaboration and improved hybrid working support.</span></p><p><span style="text-align:start;">These innovative capabilities empower media companies to accelerate production on premises and in the cloud.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>The introduction of MediaCentral | Acquire adds ingest management to MediaCentral | Cloud UX™, advancing Avid’s news production solution by enabling content production teams to collaborate from anywhere.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://www.avid.com/"><span><u>Avid</u></span></a><span><u>®</u>&nbsp;(</span><a href="https://ir.avid.com/stock-information"><span><u>Nasdaq: AVID</u></span></a><span>) today released updates to its industry-leading&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>MediaCentral</u></span></a><span><u> </u>workflow platform, including the new&nbsp;</span><a href="http://www.avid.com/products/mediacentral/mediacentral-acquire"><span><u>MediaCentral | Acquire</u></span></a><span><u> </u>IP-based ingest scheduler, along with remote collaboration and improved hybrid working support. These innovative capabilities empower media companies to accelerate production on premises and in the cloud. The introduction of MediaCentral | Acquire adds ingest management to MediaCentral | Cloud UX™, advancing Avid’s news production solution by enabling content production teams to collaborate from anywhere.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Media companies face increasing competition for viewers and continued pressure to quickly and efficiently deliver more compelling content,” said David Colantuoni, Avid’s Vice President of Product Management for Video and Media Solutions. “MediaCentral is the industry’s leading platform for enterprise content creation. With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before.”</span></p><p style="margin-left:0in;text-align:start;"><span>To keep up with the growing demand for content, broadcasters need to automate their workflows more efficiently. Avid’s new MediaCentral | Acquire ingest scheduler app in MediaCentral | Cloud UX automates ingest scheduling for SDI and IP sources by controlling&nbsp;</span><a href="https://www.avid.com/products/fastserve"><span><u>FastServe | Ingest</u></span></a><span><u>™</u>, FastServe | I/O™ and&nbsp;</span><a href="https://www.avid.com/products/mediacentral/mediacentral-stream"><span><u>MediaCentral | Stream</u></span></a><span><u>™</u>. MediaCentral | Acquire also supports Edit While Capture workflows for faster turnaround, while enabling ingest management from anywhere using only a web browser.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>This release also builds on MediaCentral’s extensive media production capabilities with new features like the ability to synchronize content across different sites with MediaCentral | Sync and a completely redesigned&nbsp;</span><a href="https://www.avid.com/products/mediacentral/mediacentral-collaborate"><span><u>MediaCentral | Collaborate mobile app</u></span></a><span>. These give production teams even greater flexibility in how they work, from story creation all the way to delivery, whether that is a rundown-based on-air show, or content for online platforms and social media.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Learn more about the latest additions, features and functionality available in MediaCentral at&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span><u>https://www.avid.com/products/mediacentral</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2022 Avid Technology, Inc. All rights reserved.&nbsp;&nbsp;Avid, the Avid logo, MediaCentral, MediaCentral | Acquire, MediaCentral | Stream, MediaCentral | Cloud UX, Fast Serve | Ingest and Fast Serve | I/O are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Colantuoni, Avid&rsquo;s Vice President of Product Management for Video and Media Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[MediaCentral is the industry’s leading platform for enterprise content creation. With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Wed, 04 Jan 2023 16:28:00 +0100</pubDate>
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                        <title>Denmark’s Regional Broadcaster TV MIDTVEST Extends Strategic Engagement with Avid through MediaCentral | Flex Subscription</title>
                        <link>https://www.avid.com/press-center/denmarks-regional-broadcaster-tv-midtvest-extends-strategic-engagement-with-avid-through-mediacentral--flex-subscription/</link>
                        <guid>https://www.avid.com/press-center/denmarks-regional-broadcaster-tv-midtvest-extends-strategic-engagement-with-avid-through-mediacentral--flex-subscription/</guid><pp:caseid>550434</pp:caseid><pp:subtitle>Jylland-based broadcaster signs multi-year agreement for Media Composer Enterprise and MediaCentral platform including MediaCentral | Collaborate</pp:subtitle><pp:summary><![CDATA[<p><span>Danish regional broadcaster TV MIDTVEST has extended its strategic relationship with </span><a href="https://www.avid.com/"><span>Avid®</span></a><span> (</span><a href="https://ir.avid.com/stock-information"><span style="padding:0cm;">Nasdaq: AVID</span></a><span>) by transitioning onto Avid’s MediaCentral | Flex<sup>®</sup> subscription software.&nbsp;</span></p><p><span>The subscription will give TV MIDTVEST access to the latest versions of Avid’s newsroom and media workflow management and video editing solutions, helping to future-proof its production operations.</span></p><p><span>TV MIDTVEST’s upgrade to the Avid </span><a href="https://www.avid.com/products/mediacentral/mediacentral-subscriptions"><span>MediaCentral | Flex</span></a><span> subscription includes licenses for the </span><a href="https://www.avid.com/products/mediacentral"><span>MediaCentral</span></a><span><sup>®</sup> production platform and </span><a href="https://www.avid.com/media-composer"><span>Media Composer</span></a><span> Enterprise<sup>®</sup> editing software, with </span><a href="https://www.avid.com/products/avid-nexis"><span>Avid NEXIS</span></a><span><sup>®</sup> shared storage platform.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span>Danish regional broadcaster TV MIDTVEST has extended its strategic relationship with </span><a href="https://www.avid.com/"><span>Avid®</span></a><span> (</span><a href="https://ir.avid.com/stock-information"><span style="padding:0cm;">Nasdaq: AVID</span></a><span>) by transitioning onto Avid’s MediaCentral | Flex<sup>®</sup> subscription software.</span></p><p><span>The move optimizes the reliability, scalability and flexibility of the broadcaster’s news production, and enhances its toolsets to enable story-centric workflows. The subscription will give TV MIDTVEST--which has relied on Avid solutions for more than a decade--access to the latest versions of Avid’s newsroom and media workflow management and video editing solutions, helping to future-proof its production operations.</span></p><p><span>TV MIDTVEST’s upgrade to the Avid </span><a href="https://www.avid.com/products/mediacentral/mediacentral-subscriptions"><span>MediaCentral | Flex</span></a><span> subscription includes licenses for the </span><a href="https://www.avid.com/products/mediacentral"><span>MediaCentral</span></a><span><sup>®</sup> production platform and </span><a href="https://www.avid.com/media-composer"><span>Media Composer</span></a><span> Enterprise<sup>®</sup> editing software, with </span><a href="https://www.avid.com/products/avid-nexis"><span>Avid NEXIS</span></a><span><sup>®</sup> shared storage platform. The Flex subscription also provides TV MIDTVEST production teams with access to a host of other products, including </span><a href="https://www.avid.com/products/mediacentral/mediacentral-collaborate"><span>MediaCentral | Collaborate</span></a><span>, which empowers teams with a collaborative story-centric workflow. Available as an iOS or panel in Media Composer, Media Central | Collaborate enables team members to collaborate seamlessly in story-centric workflows from anywhere</span><span style="background-color:white;">. In MediaCentral, AI/ML services such as speech-to-text will help reporters find mentions of a particular keyword or topic in video clips.</span></p><p><span>Avid Chief Revenue Officer Tom Cordiner commented, “We’re delighted that TV MIDTVEST has chosen to expand and deepen its relationship with Avid. Now, their broadcast and digital content teams are assured access to Avid’s latest story-centric news workflow tools, providing greater flexibility and scalability to match their evolving media production needs.&nbsp; It just shows, whatever size your broadcast operation, Avid has a solution that can work for you.”</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">TV MIDTVEST Head of Production Carsten Jensen commented, “We are pleased with our long-standing Avid relationship and are looking forward to taking advantage of Avid’s latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs.”</span></p><p><span>For more information about Avid MediaCentral, please visit: </span><a href="https://www.avid.com/products/mediacentral"><span>https://www.avid.com/products/mediacentral</span></a></p><p><span>© 2022 Avid Technology, Inc., Avid,&nbsp;its&nbsp;logo, MediaCentral, Avid NEXIS, Media Composer and MediaCentral Sync are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Carsten Jensen, Head of Production, TV MIDTVEST ]]></pp:quotename>
                    <pp:quotetext><![CDATA[We are pleased with our long-standing Avid relationship and are looking forward to taking advantage of Avid’s latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re delighted that TV MIDTVEST has chosen to expand and deepen its relationship with Avid. Now, their broadcast and digital content teams are assured access to Avid’s latest story-centric news workflow tools, providing greater flexibility and scalability to match their evolving media production needs.&nbsp; It just shows, whatever size your broadcast operation, Avid has a solution that can work for you.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Latest News]]></category>
            <pubDate>Wed, 30 Nov 2022 19:44:38 +0100</pubDate>
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                        <title>Avid Promotes Technology Services Executive Deb Sanders to Chief Customer Officer</title>
                        <link>https://www.avid.com/press-center/avid-promotes-technology-services-executive-deb-sanders-to-chief-customer-officer/</link>
                        <guid>https://www.avid.com/press-center/avid-promotes-technology-services-executive-deb-sanders-to-chief-customer-officer/</guid><pp:caseid>550062</pp:caseid><pp:subtitle>Sanders’ 25-year career focus on services spans global-scale IT, security and networking businesses with deep experience in service delivery transformation</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid today announced the promotion of technology services executive Deb Sanders to the role of Chief Customer Officer & Senior Vice President to lead worldwide operations for customer success, customer care, advocacy, learning and overall CX.</span></p><p><span style="background-color:white;"><span>Deb Sanders joined Avid as Vice President of Global Customer Care in 2019 with responsibility for the&nbsp;vision, strategy and tactical plans for the global customer care organization.</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;</span>today announced the promotion of technology services executive Deb Sanders to the role of Chief Customer Officer & Senior Vice President to lead worldwide operations for customer success, customer care, advocacy, learning and overall CX, as well as oversee collaboration with customer-led Avid Community Association.<span>&nbsp;&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span>Deb Sanders joined Avid as Vice President of Global Customer Care in 2019 with responsibility for the&nbsp;vision, strategy and tactical plans for the global customer care organization supporting thousands of large media enterprises and hundreds of thousands of creative individuals who rely on Avid software and solutions.&nbsp;</span>Her career spans more than 25 years of leading customer-facing teams, transforming service delivery models, and building new service teams to adapt to the changing customer landscape. She has held leadership positions in technical support, field services and managed services delivery within medium and large enterprises in multiple industries (IT, security, networking) and geographies.&nbsp;Deb earned her MS in Technology Commercialization from the University of Texas, McCombs School of Business, and her BS in Chemical Engineering from the University of New Mexico.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Jeff Rosica, Avid’s CEO & President commented, “Deb naturally inspires confidence from our customers and motivates our teams. I’m thrilled that we can promote our proven talent while we continue Avid’s&nbsp;</span><span style="background-color:white;">growth through subscription delivery and expansion of our SaaS offerings and cloud deployments for the world’s media creators.”</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Deb ascends to the executive leadership role previously held by Kathy-Anne “KAM” McManus, former Chief Customer Experience Officer, who has left Avid to accept a new professional opportunity. KAM moves on with extreme gratitude from Avid for her numerous contributions in the drive toward a more modern service organization, digital transformation, and a more CX-centric company culture.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Deb Sanders commented, “Caring for Avid’s discerning customers everywhere in film, television, music and education is an awesome responsibility. What excites me more than anything else in stepping into this role is that I’m surrounded by the most extraordinary people who possess unprecedented, specialized knowledge about how media creation works now and how it will evolve. I look forward to leading our many talented people as we transform Avid service delivery for our customers.”</span></p><p style="margin-left:0in;text-align:start;"><span>Editor’s note: Visit&nbsp;</span><a href="https://www.avid.com/press-center/media-library/"><span><u>www.avid.com/press-center/media-library/</u></span></a><span>&nbsp;for high-resolution headshot photography of Avid’s executive leadership.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span style="padding:0in;">© 2022&nbsp;Avid Technology, Inc., Avid and its logo are property of Avid. All rights reserved. Other trademarks are property of their respective owners.</span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, Avid&rsquo;s CEO &amp; President ]]></pp:quotename>
                    <pp:quotetext><![CDATA[Deb naturally inspires confidence from our customers and motivates our teams. I’m thrilled that we can promote our proven talent while we continue Avid’s&nbsp;growth through subscription delivery and expansion of our SaaS offerings and cloud deployments for the world’s media creators.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Deb Sanders, Chief Customer Officer &amp; Senior Vice President at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[What excites me more than anything else in stepping into this role is that I’m surrounded by the most extraordinary people who possess unprecedented, specialized knowledge about how media creation works now and how it will evolve. I look forward to leading our many talented people as we transform Avid service delivery for our customers.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Corporate,Latest News]]></category>
            <pubDate>Mon, 28 Nov 2022 17:58:00 +0100</pubDate>
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                        <title>Avid Continues Live Sound Production Innovation with Avid VENUE | Stage 48</title>
                        <link>https://www.avid.com/press-center/avid-continues-live-sound-production-innovation-with-avid-venue--stage-48/</link>
                        <guid>https://www.avid.com/press-center/avid-continues-live-sound-production-innovation-with-avid-venue--stage-48/</guid><pp:caseid>548687</pp:caseid><pp:subtitle>Newest Avid I/O stage rack delivers the renowned pristine sound and clarity of Venue | Stage 64 to audio production teams at a more affordable price point</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid has introduced the&nbsp;new fixed-format&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span style="text-align:start;"><u>Avid VENUE | Stage 48</u></span></a><span style="text-align:start;">™ remote I/O stage rack for live sound production</span></p><p><span style="text-align:start;">The Stage 48 high-density, compact stage rack can connect with any&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span style="text-align:start;"><u>Avid VENUE | S6L™</u></span></a><span style="text-align:start;"><u>&nbsp;</u>live sound&nbsp;mixing and recording system,&nbsp;and is ideal for mid- to large-scale productions operating with limited budgets</span></p><p><span style="text-align:start;">Stage 48 is equipped with the exact same high-performance preamp design of the Avid VENUE | Stage 64, Stage 32, Local 16, and all S6L consoles</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Demonstrating its continued commitment to providing live sound engineers with the highest performing, best sounding stage boxes for big venue performances,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;has introduced the&nbsp;new fixed-format&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span><u>Avid VENUE | Stage 48</u></span></a><span>™ remote I/O stage rack for live sound production. Designed to ensure 100% reuse of the renowned Avid VENUE | Stage 64 rack, the Stage 48 high-density, compact stage rack can connect with any&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L™</u></span></a><span><u> </u>live sound&nbsp;mixing and recording system,&nbsp;and is ideal for mid- to large-scale productions operating with limited budgets. Stage 48 is equipped with the exact same high-performance preamp design of the Avid VENUE | Stage 64, Stage 32, Local 16, and all S6L consoles, so users enjoy the same quality of performance at a competitive price.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Like all other Avid | VENUE I/O devices, Stage 48 is compatible with the entire VENUE | S6L product line-up, allowing sound teams to easily add inventory to expand their current systems. The Stage 48 rack is a fixed-configuration analog in and analog out device. By removing the configurability, Avid has created a budget-conscious rack that delivers the same pristine sound as the Stage 64.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Key features of the new Avid VENUE | Stage 48 Remote I/O rack include</strong>:</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;48 mic-preamps</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;24 analog outputs</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;2 Ethernet AVB ports</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;2 fiber AVB ports</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;MADI coaxial output split directly from the preamps with 48 channels at 96K,&nbsp;redundant 48 channels at 48K</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid&nbsp;</span><span style="background-color:white;">continues to drive innovation for the live sound market, challenging our team to create a new stage box that was more cost effective and uses the same components and celebrated sound of Stage 64,”</span><span>&nbsp;said Robb Allan, Senior Principal Product Manager, Live Sound at Avid.&nbsp;</span><span style="background-color:white;">“VENUE | Stage 48 is the result and whether it’s broadcast, large concerts, Broadway shows, corporate AV or houses of worship, the VENUE | Stage 48 Rack is perfect anywhere that exceptional audio quality is needed.”</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid VENUE | Stage 48 rack is now available. Learn more at&nbsp;</span><a href="https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L"><span><u>https://www.avid.com/resource-center/Meet-the-New-Stage-48-Rack-for-Avid-VENUE-S6L</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Avid VENUE | Stage 48, Avid VENUE | S6L, Avid VENUE | Stage 64, Avid VENUE | Stage 32 and Avid VENUE | Local 16 are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan, Senior Principal Product Manager, Live Sound at Avid.]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid&nbsp;continues to drive innovation for the live sound market, challenging our team to create a new stage box that was more cost effective and uses the same components and celebrated sound of Stage 64. VENUE | Stage 48 is the result and whether it’s broadcast, large concerts, Broadway shows, corporate AV or houses of worship, the VENUE | Stage 48 Rack is perfect anywhere that exceptional audio quality is needed.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 23 Nov 2022 17:36:00 +0100</pubDate>
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                        <title>Avid Unveils Further Innovation for Music Creation with Sonically Exceptional Pro Tools | Carbon Pre Audio Interface</title>
                        <link>https://www.avid.com/press-center/avid-unveils-further-innovation-for-music-creation-with-sonically-exceptional-pro-tools--carbon-pre-audio-interface/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-further-innovation-for-music-creation-with-sonically-exceptional-pro-tools--carbon-pre-audio-interface/</guid><pp:caseid>540054</pp:caseid><pp:subtitle>Avid Pro Tools | Carbon Pre debuts at AES Show 2022 delivering pristine 32-bit AD/DA conversion to capture maximum dynamic range</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid unveiled&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon/carbon-pre"><span style="text-align:start;"><u>Pro Tools | Carbon Pre™</u></span></a><span style="text-align:start;">&nbsp;to empower individual artists, bands and producers using&nbsp;Pro Tools | Carbon&nbsp;or third-party audio interfaces to easily expand their studio setups to capture every sonic detail of large tracking sessions.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools | Carbon Pre is a pristine multi-mic pre interface that enables the highest-quality audio at 32-bit resolution to maximize dynamic range from input to output across the entire audio production workflow.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Today at the AES Show 2022 in New York City,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) unveiled&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon/carbon-pre"><span><u>Pro Tools | Carbon Pre™</u></span></a><span>&nbsp;to empower individual artists, bands and producers using&nbsp;Pro Tools | Carbon®&nbsp;or third-party audio interfaces to easily expand their studio setups to capture every sonic detail of large tracking sessions. Pro Tools | Carbon Pre is a pristine multi-mic pre interface that enables the highest-quality audio at 32-bit resolution to maximize dynamic range from input to output across the entire audio production workflow.</span></p><p style="margin-left:0in;text-align:start;"><span>“The Pro Tools | Carbon system eliminates the barriers and tedious tasks that detract from productivity and creativity to enable artists and musicians to focus on capturing great performances and mixes,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “Pro Tools | Carbon Pre is a high-quality I/O expansion option for users who need to record full bands. Pro Tools Carbon Pre delivers the flexibility of additional mic/line inputs and outputs to enable brilliant sound quality on every track while leveraging the system’s Hybrid Engine, with complete remote control, and recall capabilities that are fully integrated with Pro Tools.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Matching the audio performance of Avid’s groundbreaking Pro Tools | Carbon interface, Pro Tools | Carbon Pre</span><span>&nbsp;enables users to expand their system with 24 channels of world-class mic/line preamps and line outputs. This allows users to capture large tracking sessions and multi-mic live recordings delivering&nbsp;impeccable sound quality from capture to output.&nbsp;In addition,&nbsp;Pro Tools&nbsp;Carbon’s extremely low-noise mic preamps have variable impedance, which lets users subtly change the tone of their mics, so they can be confident of capturing every sonic detail in the studio.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Existing<strong>&nbsp;</strong>Pro Tools | HD systems needing more mic preamps can leverage Pro Tools | Carbon Pre&nbsp;as an eight-channel ADAT preamp expansion unit to scale up I/O. Users can control up to nine Pro Tools | Carbon Pre units in a Pro Tools | HD system, while also tapping into the Pro Tools Hybrid Engine for low-latency input processing.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;To help capture&nbsp;impeccable sound quality across the entire system, Pro Tools&nbsp;| Carbon Pre also uses stacked AD converters on each input, while also providing industry-leading double-precision clocking.&nbsp;Pro Tools&nbsp;| Carbon Pre allows artists to optimize and&nbsp;color the tone of mic or instrument inputs with Variable Z impedance switching,&nbsp;so users hear and feel every nuance in their recordings.</span>&nbsp;<span>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;Pro Tools | Carbon Pre accelerates audio workflows without the need for users to access the interface to make changes. Artists can remotely control, save, and recall all preamp settings—including phantom power, gain, and impedance switching directly in Pro Tools across all Pro Tools | Carbon-connected interfaces. And, with instant session recall courtesy of the virtual assistant, users can quickly switch between sessions without any delays from manual setup and reconfiguration.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Raising the bar on audio interface performance</strong></span></p><p style="margin-left:0in;text-align:start;"><span>The&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>&nbsp;audio interface empowers artists, bands, engineers, and producers to record every detail of every performance with the utmost clarity and precision. Built to capture brilliance, this hybrid audio production system features incredible sound quality and intelligent Pro Tools integration that combines the power of the user’s native CPU with the unparalleled performance of HDX DSP acceleration.&nbsp;&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Pricing and availability</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools | Carbon Pre will be available later this month through&nbsp;</span><a href="https://www.avid.com/contact-sales"><span><u>resellers</u></span></a><span>, starting at $2,999 USD. For more information about Pro Tools | Carbon Pre, visit&nbsp;</span><a href="http://www.avid.com/products/pro-tools-carbon/carbon-pre"><span><u>www.avid.com/products/pro-tools-carbon/carbon-pre</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Always innovating for music creators</strong></span></p><p style="margin-left:0in;text-align:start;"><span>In addition to debuting Pro Tools | Carbon Pre today at the Audio Engineering Society Show 2022 (booth 155), Avid is showcasing its brand-new MBOX® Studio which brings&nbsp;</span><span style="background-color:white;"><span>professional recording power to personal studios with the most comprehensive desktop interface ever made. Avid is also demonstrating the latest version of Pro Tools featuring tightly integrated Celemony Melodyne software via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more.&nbsp;</span></span><span>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, MBOX, Pro Tools Pro Tools, Pro Tools | Carbon and Pro Tools | Carbon Pre are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;&nbsp;Celemony, Melodyne, DNA Direct Note Access and ARA Audio Random Access are registered trademarks of Celemony Software GmbH.&nbsp;Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.&nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Pro Tools | Carbon Pre is a high-quality I/O expansion option for users who need to record full bands. Pro Tools Carbon Pre delivers the flexibility of additional mic/line inputs and outputs to enable brilliant sound quality on every track while leveraging the system’s Hybrid Engine, with complete remote control, and recall capabilities that are fully integrated with Pro Tools&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 19 Oct 2022 22:40:00 +0200</pubDate>
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                        <title>Avid Celebrates the Return of Its Immensely Popular MBOX Desktop Interface to Enable Professional-Quality Music  and Audio Creation and Recording at Home</title>
                        <link>https://www.avid.com/press-center/avid-celebrates-the-return-of-its-immensely-popular-mbox-desktop-interface-to-enable-professional-quality-music--and-audio-creation-and-recording-at-home/</link>
                        <guid>https://www.avid.com/press-center/avid-celebrates-the-return-of-its-immensely-popular-mbox-desktop-interface-to-enable-professional-quality-music--and-audio-creation-and-recording-at-home/</guid><pp:caseid>540048</pp:caseid><pp:subtitle>New generation MBOX Studio powered by Pro Tools ensures exceptional vocal and instrument sounds for music creation, podcasting, and streaming</pp:subtitle><pp:summary><![CDATA[<p><span>Avid announced</span><span style="text-align:start;">&nbsp;the return of its MBOX &nbsp;desktop audio interface with a brand-new offering, the&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span style="text-align:start;"><u>MBOX Studio</u></span></a><span style="text-align:start;"><u> </u>powered by Pro Tools software.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">MBOX Studio completes the picture for musicians and other audio creators in their home studios who want to record, edit and mix vocals, musical instruments and other sources for songs, podcasts, streams and other audio with exceptional sonic clarity.<span>&nbsp;</span></span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Today at the AES Show 2022 in New York City,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;announced&nbsp;the return of its MBOX® desktop audio interface with a brand-new offering, the&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span><u>MBOX Studio</u></span></a><span>&nbsp;powered by Pro Tools software.&nbsp;</span><span style="background-color:white;">MBOX Studio completes the picture for musicians and other audio creators in their home studios who want to record, edit and mix vocals, musical instruments and other sources for songs, podcasts, streams and other audio with exceptional sonic clarity.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Long sought after for its ability to bring power, simplicity, and pristine quality to the production process, the original MBOX was one of the most popular audio interfaces Avid ever made. Now reimagined for a new generation of creators, the new<span>&nbsp;</span></span><span>MBOX Studio is a fully-featured USB interface solution that operates on both&nbsp;Mac and Windows operating systems running not only the bundled&nbsp;</span><a href="https://www.avid.com/pro-tools/whats-included-studio?_gl=1*1f6gfsw*_ga*MTE4NjYwNjUyLjE2NjMyNTcxNzI.*_ga_HFDQKH0EWW*MTY2NTA3Nzg3OS4xNS4xLjE2NjUwNzg0NzIuMTUuMC4w"><span><u>Pro Tools Studio</u></span></a><span>&nbsp;subscription, but also any third-party digital audio workstations.&nbsp;Users can easily connect mics, instruments, studio monitors, Bluetooth® devices, and other analog, digital and MIDI gear with 21 inputs and 22 outputs—more than any other desktop interface. For optimal sound quality,&nbsp;MBOX Studio relies on the same mic pre-amps found in Avid’s S6L and Pro Tools Carbon system.</span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio users immediately tap into a wealth of exciting new tools to support their creative process and expand their production repertoire. Free with the purchase of MBOX Studio are one-year subscriptions for Pro Tools Studio and Avid&nbsp;</span><a href="https://www.avid.com/sibelius"><span><u>Sibelius Artist</u></span></a><span>&nbsp;music notation software, in addition to the bundled MBOX Ignition Pack bringing Brainworx Megadual, Ampeg SVT-VR Classic and many other plugins and tools.&nbsp;&nbsp;Throughout the year, the&nbsp;</span><a href="https://www.avid.com/pro-tools/inner-circle"><span><u>Avid Inner Circle</u></span></a><span>&nbsp;program also brings additional free product drops with thousands of dollars-worth of plugins, beats, loops and virtual instruments.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“We’re thrilled to bring MBOX back to the music creation community, who are a very big influence upon Avid’s continuous surge of hardware and software innovation,”&nbsp;said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “Our re-creation of&nbsp;MBOX is uncompromising. It’s overflowing with an amazing array of software tools and takes advantage of the same high-performance components found in Avid’s professional-grade audio solutions, guaranteeing best-in-class sound quality and production for anyone, from entry-level performers to the most accomplished artists.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Unlock a new dimension in guitar sound</strong></span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio lets users go further than ever before to find their perfect guitar sounds. With variable Z impedance switching on instrument inputs, users can change guitar tones while recording to complement the effects chain. They can also play through the renowned Guitar Amp plug-in Eleven® MK II and numerous stompbox effects, in addition to incorporating personal outboard guitar effects pedals, reamplifying tracks, and staying pitch-perfect with the built-in tuner.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Elevate audio creativity in podcasts and social videos</strong></span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio also streamlines and accelerates workflows for podcasting, live streaming, social video, and sound design for&nbsp;picture. For example, users can assign buttons to their favorite functions to inject sound effects and bring in other sources and content such as intro music and voice overs—enabling users to quickly produce more polished and professional content.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>MBOX Studio pricing and availability</strong>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>MBOX Studio is available for pre-order today through Avid&nbsp;</span><a href="https://www.avid.com/contact-sales"><span><u>resellers</u></span></a><span>&nbsp;starting at $899 USD. For more information, visit&nbsp;</span><a href="http://www.avid.com/products/mbox-studio"><span><u>www.avid.com/products/mbox-studio</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Innovating fast for hard-working music creators</strong></span></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">In addition to unveiling MBOX Studio&nbsp;</span><span>at the Audio Engineering Society Show 2022 (booth 155),</span><span style="padding:0in;">&nbsp;Avid also debuted&nbsp;</span><span>Pro Tools | Carbon Pre™, a pristine multi mic pre interface that enables individual artists, bands and producers using either&nbsp;</span><a href="https://www.avid.com/products/pro-tools-carbon"><span><u>Pro Tools | Carbon</u></span></a><span>®&nbsp;or third-party audio interfaces to easily expand their studios to capture every sonic detail of their performances.</span><span style="padding:0in;">&nbsp;</span><span style="background-color:white;">Avid is also demonstrating the new Pro Tools<span>&nbsp;</span>now including Celemony Melodyne via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc. All rights reserved. Avid,&nbsp;its&nbsp;logo, Eleven, MBOX Studio, Pro Tools, Pro Tools Studio, Pro Tools | Carbon and Pro Tools | Carbon Pre are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.&nbsp;&nbsp;Celemony, Melodyne, DNA Direct Note Access and ARA Audio Random Access are registered trademarks of Celemony Software GmbH.&nbsp;The Bluetooth word mark and logo are registered trademarks of Bluetooth SIG, Inc. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re thrilled to bring MBOX back to the music creation community, who are a very big influence upon Avid’s continuous surge of hardware and software innovation.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 19 Oct 2022 21:53:00 +0200</pubDate>
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                        <title>Avid Unveils Pro Tools Intro to Excite a New Generation of Music Makers</title>
                        <link>https://www.avid.com/press-center/avid-unveils-pro-tools-intro-to-excite-a-new-generation-of-music-makers/</link>
                        <guid>https://www.avid.com/press-center/avid-unveils-pro-tools-intro-to-excite-a-new-generation-of-music-makers/</guid><pp:caseid>536592</pp:caseid><pp:subtitle>New introductory free version aimed to capture aspiring music creators and further build the rapidly expanding Pro Tools ecosystem</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">With its debut of Pro Tools Intro,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) now offers an unparalleled creative experience &nbsp;for aspiring creatives who are eager to explore their desire to make music and audio in any genre.&nbsp;</span></p><p><span style="text-align:start;">Available as a fast and easy download, this updated free version introduces the powerful Pro Tools Digital Audio Workstation to new creators to start turning their ideas into songs, beats and loops.</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p><span style="text-align:start;">With its debut of&nbsp;</span><a href="https://www.avid.com/pro-tools/intro"><span style="text-align:start;"><u>Pro Tools Intro</u></span></a><span style="text-align:start;">,<u> </u></span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) now offers an unparalleled </span><span>creative experience &nbsp;for aspiring creatives who are eager to explore their desire to make music and audio in any genre. Available as a fast and easy download, this updated free version introduces the powerful Pro Tools Digital Audio Workstation to new creators to start turning their ideas into songs, beats and loops, while bringing them into one of the music industry’s most important creative communities of award-winning artists and professionals that make up the Pro Tools ecosystem.</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools Intro is built on the unsurpassed DNA of the Pro Tools code base, which ensures that everything a user learns and produces can go forward with them whenever they decide to move up to the more powerful Pro Tools subscription tiers. Pro Tools Intro delivers a knockout creative palette with all the essentials for easily making professional-quality music and sounds, including MIDI tools and dozens of core effect and instrument plugins. The creative experience surrounds first-timers with a wealth of instructional videos, webinars, online community forums, and other friendly resources for getting up-and-running fast and then expanding their creative repertoire.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is bringing a brand-new free offering to the next generation of music and audio creators that’s loaded with creative firepower. Pro Tools Intro was designed to introduce the power of the platform to new creatives, helping them tell their stories through music and audio, sharing new podcasts, songs, loops, and beats with their audience,” said David Toomey, Avid’s SVP & General Manager, Audio & Music. “Far more than just a standalone free app, Pro Tools Intro is fully rooted in the universal language that’s been shaping popular music and media production for decades. For users who want to keep growing creatively, Pro Tools Intro is their gateway into the global community of professionals working in recorded and live music, TV, and film production.”</span></p><p style="margin-left:0in;text-align:start;"><span>Hundreds of thousands of music creators got their start with the original free version of Pro Tools, from enthusiastic amateurs to pros who get paid for their audio production mastery in the studio and in front of audiences everywhere. All of them, and now Pro Tools Intro users too, can easily participate in the global community of all people who prefer Avid tools through the one-of-a-kind&nbsp;</span><a href="https://www.avid.com/products/avid-link"><span><u>Avid Link app</u></span></a><span>&nbsp;to share their content and ideas, connect with other users, engage in collaborations, and keep up with news, events and products—all within the Pro Tools user experience. Then, when Pro Tools Intro users want to expand their audience and be paid, they can tap into the&nbsp;</span><a href="https://www.avid.com/products/avid-link/avidplay-music-distribution"><span><u>AvidPlay subscription service</u></span></a><span>&nbsp;to distribute their tracks to all popular streaming services and start building their fan base.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Experience the exhilarating artistic power at users’ fingertips with the newest member of the Pro Tools family in this<span>&nbsp;</span></span><a href="https://www.avid.com/pro-tools/comparison"><span style="background-color:white;"><u>side-by-side comparison</u></span></a><span style="background-color:white;">—then set out on your journey to explore music-making without the slightest compromise.<span>&nbsp;</span></span><a href="https://www.avid.com/resource-center/introducing-pro-tools-intro"><span><u>Click here</u></span></a><span>&nbsp;to read an introductory blog post by music producer, remixer, and Avid product management director Greg “Stryke” Chin.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2022 Avid Technology, Inc., Avid, the Avid logo, Pro Tools and Pro Tools Intro are&nbsp;trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Toomey, Avid&rsquo;s SVP &amp; General Manager, Audio &amp; Music]]></pp:quotename>
                    <pp:quotetext><![CDATA[Avid is bringing a brand-new free offering to the next generation of music and audio creators that’s loaded with creative firepower. Pro Tools Intro was designed to introduce the power of the platform to new creatives, helping them tell their stories through music and audio, sharing new podcasts, songs, loops, and beats with their audience.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Fri, 07 Oct 2022 21:10:56 +0200</pubDate>
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                        <title>Avid’s Newest Pro Tools Software Release Propels Music Creativity and Productivity to New Heights for All Users</title>
                        <link>https://www.avid.com/press-center/avids-newest-pro-tools-software-release-propels-music-creativity-and-productivity-to-new-heights-for-all-users/</link>
                        <guid>https://www.avid.com/press-center/avids-newest-pro-tools-software-release-propels-music-creativity-and-productivity-to-new-heights-for-all-users/</guid><pp:caseid>534976</pp:caseid><pp:subtitle>Seamless ARA 2 integration among latest innovations available now across all editions of the award-winning digital audio workstation</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Accelerating its investment in innovation to deliver new gains in artistry and productivity for music creators everywhere,&nbsp;</span><a href="http://www.avid.com/"><span style="text-align:start;"><u>Avid</u></span></a><span><sup>®</sup></span><span style="text-align:start;">&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span style="text-align:start;"><u>Nasdaq: AVID</u></span></a><span style="text-align:start;">) today unveiled its newest&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools</u></span></a><span style="text-align:start;">® release 2022.9.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools users at all levels—from aspiring beginners to celebrated professionals—have at their fingertips a range of powerful new features, including the ability to easily manipulate pitch and time right inside the Pro Tools user experience through direct integration of Melodyne via ARA 2 technology.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Accelerating its investment in innovation to deliver new gains in artistry and productivity for music creators everywhere,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today unveiled its newest&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools</u></span></a><span>® release 2022.9. Now, Pro Tools users at all levels—from aspiring beginners to celebrated professionals—have at their fingertips a range of powerful new features, including the ability to easily manipulate pitch and time right inside the Pro Tools user experience through direct integration of Melodyne via ARA 2 technology.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Music creators of every skill level will heighten their artistic potential and accelerate their productivity thanks to the innovation now available inside our newest Pro Tools update,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “We’re working hard to delight the entire creative community, and this is one of our most exciting recent releases for them, with users now taking command of amazing new capabilities right inside their Pro Tools experience to push the boundaries of their music production workflows further than ever before.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Streamline creative workflows: Celemony Melodyne&nbsp;</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Pro Tools now tightly integrates Celemony Melodyne software via ARA 2 (Audio Random Access) for quick vocal tuning and creating harmonies, re-voicing instruments, fixing rhythm timing, and much more. Melodyne is used by countless engineers around the world every day, and deep ARA 2 integration will enable them to work significantly faster and easier without having to roundtrip audio. The Melodyne user interface is now conveniently docked in the Pro Tools Edit window and can be applied to entire tracks at once or simply used in a clip-by-clip manner. Read Avid’s&nbsp;</span><a href="https://www.avid.com/resource-center/ara-melodyne"><span><u>ARA 2 Melodyne integration blog</u></span></a><span>&nbsp;to learn more.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Review with remote collaborators more efficiently: Aux I/O</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Addressing the creative community’s need for more capable remote workflows and the ever-increasing complexity of modern audio setups, Aux I/O is a Pro Tools macOS feature that enables flexible routing of audio to and from Pro Tools to a variety of software and hardware simultaneously. With Aux I/O, users can collaborate and review mixes easily by playing Pro</span></p><p style="margin-left:0in;text-align:start;"><span>Tools audio over Zoom or other conferencing services. Users can also route channels to and from the Dolby Atmos Renderer while simultaneously using Pro Tools | HDX Processing, and even record and monitor audio in Pro Tools from other apps.</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Replace complexity with a keystroke: SoundFlow Cloud Avid Edition</strong></span></p><p style="margin-left:0in;text-align:start;"><span>New for Pro Tools Studio users, SoundFlow Cloud Avid Edition introduces workflow automation to perform complicated, click-heavy tasks in a single keystroke, button press, or shortcut. Whether bouncing stems, navigating plugins in large sessions, or triggering complex workflows, users save time and to stay in their creative flow.</span></p><p style="margin-left:0in;text-align:start;"><span>Other new features in the Pro Tools 2022.9 release include quantize Toolbar controls in the Edit and MIDI Editor windows, X/Y sliders for fine-tuning timecode overlay position in the video window, increased marker count from 999 to 32,000, and lots more.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid offers three subscription Pro Tools tiers: Pro Tools Artist for aspiring music creators, Pro Tools Studio for serious audio engineers and producers, and Pro Tools Flex, a bundle for professional audio post and music facilities.<span>&nbsp;</span></span><span>This latest Pro Tools update is now available for all users on an active subscription, or with a current perpetual Software Updates + Support Plan. For more information, visit&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Avid.com/pro-tools</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>©&nbsp;2022 Avid Technology, Inc., Avid, the Avid logo, Pro Tools, Pro Tools Artist, Pro Tools Studio and Pro Tools Flex are&nbsp;trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Celemony, Melodyne, DNA Direct Note Access und ARA Audio Random Access are registered trademarks of Celemony Software GmbH. Dolby Atmos is a registered trademark of Dolby Laboratories. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Music creators of every skill level will heighten their artistic potential and accelerate their productivity thanks to the innovation now available inside our newest Pro Tools update.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Wed, 28 Sep 2022 22:45:39 +0200</pubDate>
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                        <title>Avid VENUE 7.1 Expands Integration of Avid VENUE | S6L Consoles and Waves V14 Plugins</title>
                        <link>https://www.avid.com/press-center/avid-venue-71-expands-integration-of-avid-venue--s6l-consoles-and-waves-v14-plugins/</link>
                        <guid>https://www.avid.com/press-center/avid-venue-71-expands-integration-of-avid-venue--s6l-consoles-and-waves-v14-plugins/</guid><pp:caseid>534640</pp:caseid><pp:subtitle>Audio engineers receive the pristine audio quality of Avid VENUE | S6L consoles combined with the Waves SoundGrid server and expansive V14 plugin library</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Avid today announced the availability of Avid VENUE™ 7.1 software, enabling full compatibility between&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;systems and the latest version of Waves plugins (V14) via the Waves SoundGrid Rack.</span></p><p><span style="text-align:start;">The compatibility of VENUE 7.1 and Waves V14 plugins enables live sound engineers to focus on the audio facing forward, accessing all the parameters of a vast suite of creative tools at their fingertips.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;today announced the availability of Avid VENUE™ 7.1 software, enabling full compatibility between&nbsp;</span><a href="https://www.avid.com/products/venue-s6l-system"><span><u>Avid VENUE | S6L</u></span></a><span>&nbsp;systems and the latest version of Waves plugins (V14) via the Waves SoundGrid Rack, providing audio engineers with seamless integration and added workflow enhancements.</span></p><p style="margin-left:0in;text-align:start;"><span>The compatibility of VENUE 7.1 and Waves V14 plugins enables live sound engineers to focus on the audio facing forward, accessing all the parameters of a vast suite of creative tools at their fingertips. Enhanced detail precision of show programming is also provided for engineers with the ability to store all Waves parameters within the 1,000 snapshots available within Avid VENUE | S6L consoles. Included in the massive offering are 128 voices,&nbsp;with each one supporting a chain of up to 8 plugins and available between Avid VENUE | S6L and the Waves SoundGrid.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>The new Avid VENUE 7.1 software update provides access to Waves plugins directly from the Avid | VENUE S6L control surface without requiring an additional host computer. Ultra-low latency between Avid products combined with powerful processing integrates with the automatic delay compensation in VENUE software to ensure audio is always perfectly time-aligned, no matter how complicated a show is.</span></p><p style="margin-left:0in;text-align:start;"><span>“Waves is delighted with the new compatibility of Waves V14 plugins with Avid VENUE | S6L consoles,” says Mick Olesh, Waves Managing Director and EVP of Sales. “In line with Waves’ ongoing support for the live community, we are gratified to be able to provide professional excellence and significantly enhance the workflow of FOH engineers using S6L consoles.”</span></p><p style="margin-left:0in;text-align:start;"><span>Live acts harnessing the combined power of Avid VENUE | S6L and Waves V14 plugins include leading front-of-house engineers Sean “Sully” Sullivan (Rage Against the Machine), Andrew Newton (Harry Styles), Greg Price (Black Sabbath), Lance Reynolds (alt-J), and Bryan “Froggy” Cross (Doobie Brothers), as well as by the audio teams in leading houses of worship, such as Christ Church of the Valley, directed by lead engineer Blair Drake.</span></p><p style="margin-left:0in;text-align:start;"><span>“Avid is fully committed to expanding our partner ecosystem and the compatibility of our industry-standard audio solutions,” said Robb Allan, Senior Principal Product Manager, Live Sound at Avid. “The release of the VENUE 7.1 software update further expands Avid’s&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>collaboration with Waves, providing Avid customers with the tools and solutions they need to power the biggest and best live shows today.”&nbsp;&nbsp;The Avid VENUE 7.1 software update for Avid VENUE | S6L systems is now available. Learn more at https://www.avid.com/products/venue-s6l-system.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022&nbsp;Avid Technology, Inc.&nbsp;Avid and VENUE are&nbsp;property of Avid. All rights reserved.&nbsp;All other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Robb Allan, Senior Principal Product Manager, Live Sound at Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The release of the VENUE 7.1 software update further expands Avid’s collaboration with Waves, providing Avid customers with the tools and solutions they need to power the biggest and best live shows today.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Mick Olesh, Waves Managing Director and EVP of Sales]]></pp:quotename>
                    <pp:quotetext><![CDATA[In line with Waves’ ongoing support for the live community, we are gratified to be able to provide professional excellence and significantly enhance the workflow of FOH engineers using S6L consoles.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Audio,Latest News]]></category>
            <pubDate>Mon, 26 Sep 2022 23:09:20 +0200</pubDate>
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                        <title>Avid Celebrates Its Creative Editing Customers for Multiple Emmy Wins and Nominations</title>
                        <link>https://www.avid.com/press-center/avid-celebrates-its-creative-editing-customers-for-multiple-emmy-wins-and-nominations/</link>
                        <guid>https://www.avid.com/press-center/avid-celebrates-its-creative-editing-customers-for-multiple-emmy-wins-and-nominations/</guid><pp:caseid>533546</pp:caseid><pp:subtitle>Avid users recognized at the 74th Annual Primetime Emmy Awards for their work on award-winning programming, including Succession and Ted Lasso</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid congratulates its award-winning and nominated customers for their outstanding achievements at the 74<sup>th</sup>&nbsp;Annual Primetime Creative Arts Emmy<sup>®&nbsp;</sup>Awards, including Outstanding Drama and Comedy series winners Succession and Ted Lasso, respectively.</span></p><p style="margin-left:0in;text-align:start;"><span>Virtually all the nominees as well as the winners of this year’s Outstanding Drama and Comedy Series awards relied on Media Composer editing software to deliver productions like</span><i><span>&nbsp;Barry, Succession, Stranger Things, Better Call Saul, Euphoria, Squid Game, Only Murders in the Building, Hacks</span></i><span>,&nbsp;</span><i><span>Ted Lasso</span></i><span>, and&nbsp;</span><i><span>Ozark, </span></i><span>among many others.&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) congratulates its award-winning and nominated customers for their outstanding achievements at the 74<sup>th</sup>&nbsp;Annual Primetime Creative Arts Emmy<sup>®&nbsp;</sup>Awards, including Outstanding Drama and Comedy series winners </span><i><span>Succession</span></i><span> and </span><i><span>Ted Lasso</span></i><span>, respectively. Highlighting the trend of remote collaboration for his editing work using&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>Avid Media Composer</u></span></a><span>® from New Zealand with Producer Peter Jackson, Jabez Olssen took home the award for Outstanding Picture Editing for A Nonfiction Program for&nbsp;</span><i><span>The Beatles: Get Back</span></i><span>. Presented by the National Academy of Television Arts & Sciences (NATAS), the awards honor the best in primetime television and the backstage crafts that make them possible.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>This year’s nominees deserve an extra round of applause for their hard work in the most competitive Emmy Awards ever with submissions of scripted television series reaching record numbers this year. Virtually all the nominees as well as the winners of this year’s Outstanding Drama and Comedy Series awards relied on Media Composer editing software to deliver productions like</span><i><span>&nbsp;Barry, Succession, Stranger Things, Better Call Saul, Euphoria, Squid Game, Only Murders in the Building, Hacks</span></i><span>,&nbsp;</span><i><span>Ted Lasso</span></i><span>, and&nbsp;</span><i><span>Ozark, </span></i><span>among many others.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>HBO’s returning hit show, </span><i><span>Barry</span></i><span>, took home the Emmy for Outstanding Single Camera Picture Editing for a Comedy Series, while also notching two other awards among its 14 Emmy nominations. Cutting on Avid Media Composer, Ali Greer, received her Emmy for “Starting Now”, the show’s riveting season three finale.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">“Getting to edit on&nbsp;</span><i><span>Barry</span></i><span style="background-color:white;">&nbsp;is a dream come true and I couldn't be more honored to be recognized by my fellow&nbsp;editors and the TV academy,” said Greer. “I’m grateful to collaborate with an incredible team—none of this is possible without them—thankfully we can seamlessly work together because of Avid's project sharing capabilities. Finding the&nbsp;right balance of humor and drama is a challenging&nbsp;part of editing&nbsp;</span><i><span>Barry</span></i><span style="background-color:white;">&nbsp;but, with Avid’s ScriptSync®, shaping performances becomes much easier.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“Our user creative community counted on Media Composer to help them deliver yet another year of totally captivating entertainment, from feels-good to nail-biting moments and series,” said Jeff Rosica, CEO and President, Avid. “Across Avid’s team, we’re thrilled to see our customers winning big and taking Emmy recognition for pushing the boundaries of storytelling in television and film.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span style="padding:0in;">© 2022&nbsp;Avid Technology, Inc., Avid, its logo,</span><span>&nbsp;</span>Media Composer and ScriptSync<span>&nbsp;</span><span style="padding:0in;">are property of Avid. All rights reserved. Other trademarks are property of their respective owners.</span></span><span>&nbsp;</span><i><span>Emmy and the Emmy statuette are registered trademarks of ATAS/NATAS. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></i></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Ali Greer, Editor]]></pp:quotename>
                    <pp:quotetext><![CDATA[I’m grateful to collaborate with an incredible team—none of this is possible without them—thankfully we can seamlessly work together because of Avid's project sharing capabilities. Finding the&nbsp;right balance of humor and drama is a challenging&nbsp;part of editing&nbsp;<i>Barry</i>&nbsp;but, with Avid’s ScriptSync®, shaping performances becomes much easier.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, CEO and President, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Across Avid’s team, we’re thrilled to see our customers winning big and taking Emmy recognition for pushing the boundaries of storytelling in television and film.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Awards,Latest News]]></category>
            <pubDate>Fri, 23 Sep 2022 17:39:53 +0200</pubDate>
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                        <title>Avid Launches Subscription Solution for TV and Media Graphics</title>
                        <link>https://www.avid.com/press-center/avid-launches-subscription-solution-for-tv-and-media-graphics/</link>
                        <guid>https://www.avid.com/press-center/avid-launches-subscription-solution-for-tv-and-media-graphics/</guid><pp:caseid>533143</pp:caseid><pp:subtitle>Next Gen Maestro software supports existing graphics workflows and future proofs for the cloud</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid today announced the next-generation of&nbsp;</span><a href="https://www.avid.com/products/maestro"><span style="text-align:start;"><u>Maestro</u></span></a><span style="text-align:start;">, a new subscription-based software solution for real-time broadcast television graphics.</span></p><p style="margin-left:0in;text-align:start;"><span>Available immediately, this fully backward compatible solution offers graphics teams the power, flexibility and scalability to produce and deliver the best quality graphics possible for on-air and studio video wall content.&nbsp;</span></p><p>&nbsp;</p><p>&nbsp;</p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) today announced the next-generation of&nbsp;</span><a href="https://www.avid.com/products/maestro"><span><u>Maestro</u></span></a><span><sup>TM</sup>, a new subscription-based software solution for real-time broadcast television graphics. Available immediately, this fully backward compatible solution offers graphics teams the power, flexibility and scalability to produce and deliver the best quality graphics possible for on-air and studio video wall content.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Graphics teams can now deploy Maestro software on commercial off-the-shelf (COTS) hardware or existing Avid Maestro | Engine hardware to power a faster and more flexible solution that can be used for any live production workflow, whether it’s news,&nbsp;​sports, current affairs or special events.&nbsp;New and existing Avid graphics customers can future-proof workflows in the cloud while continuing to benefit from the familiar industry-leading full suite of tools designed to meet every live graphics need.</span></p><p style="margin-left:0in;text-align:start;"><span>The Maestro graphics suite delivers new return on investment through full backwards compatibility so users can continue to work with content they created in earlier versions of Maestro. The solution also provides tight integration with Avid’s solution portfolio, including the&nbsp;</span><a href="https://www.globenewswire.com/Tracker?data=oDvdO_3hCepMiXI6m1NRrZ7NGqPME2K5O3qo0EB7qxadImdDBGGjac_IfbAFwIgOxEWHnw7C3sEw7E_IeLMWYGktGPgeACW2PGJ5y5h7kzM="><span><u>MediaCentral</u></span></a><span><sup>®</sup>&nbsp;platform which enables production teams to easily incorporate graphics into their workflows. In addition, the new Maestro can be used in environments with existing&nbsp;​Maestro | Engine hardware and it supports HD/UHD over IP (25G), UHD 12G and HDR workflows, bringing more flexibility to meet today’s and tomorrow's graphics requirements.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Users of this next generation of Maestro can now leverage a simplified subscription model, providing teams with the flexibility to scale to meet changing business needs while futureproofing their organization for migration to the cloud. With a&nbsp;Maestro subscription, users gain access to the latest software and features, as well as a more secure and easily managed IT infrastructure deployed on Avid certified hardware—allowing users to focus on doing their best creative work.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>“With easier access and better workflow integration, the new Maestro subscription solution solves the need for news and sports production and graphics teams to have tighter collaboration and faster content turn-around,” said, David Colantuoni, Vice President, Product Management for Video and Media Solutions, Avid. "With today’s Maestro graphics, teams are able to rapidly illustrate more compelling broadcasts and events for their audiences, while taking advantage of our new subscription model to gain the flexibility to adapt to the evolving requirements in demanding production environments.”</span></p><p style="margin-left:0in;text-align:start;"><span>For more information on the new Maestro graphics solution, please visit&nbsp;</span><a href="https://www.avid.com/products/maestro"><span><u>https://www.avid.com/products/maestro</u></span></a><span>.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc., Avid,&nbsp;its&nbsp;logo, Avid Maestro and Avid MediaCentral are&nbsp;trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[David Colantuoni, Vice President, Product Management for Video and Media Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[With easier access and better workflow integration, the new Maestro subscription solution solves the need for news and sports production and graphics teams to have tighter collaboration and faster content turn-around.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[News,Latest News]]></category>
            <pubDate>Wed, 21 Sep 2022 17:50:31 +0200</pubDate>
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                        <title>Avid Learning Academy Program Upgrades to Pro Tools Artist</title>
                        <link>https://www.avid.com/press-center/avid-learning-academy-program-upgrades-to-pro-tools-artist/</link>
                        <guid>https://www.avid.com/press-center/avid-learning-academy-program-upgrades-to-pro-tools-artist/</guid><pp:caseid>532424</pp:caseid><pp:subtitle>K-12 education program puts powerful Pro Tools subscription into the hands of aspiring music creators and producers for free</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;"><u>The </u></span><a href="http://www.avid.com/LearningAcademy"><span style="text-align:start;"><u>Avid Learning Academy program</u></span></a><span style="text-align:start;">&nbsp;has transitioned to&nbsp;</span><a href="https://www.avid.com/pro-tools"><span style="text-align:start;"><u>Pro Tools Artist™</u></span></a><span style="text-align:start;"><u>,&nbsp;</u>providing every student enrolled in the program free access to the new Pro Tools Artist software.</span></p><p><span style="text-align:start;">The ALA offers high schools a complete curriculum to teach music and media production skills, aligned to the U.S National Core Arts Standards and common CTE pathways in Arts, Media, and Entertainment (AME).</span></p><p><span style="text-align:start;">Students enrolled in these programs can get a head start on college or their career by learning on the music, TV and film industries’ most popular creative tools and earning pathway certifications with Avid’s industry-recognized professional credentials.&nbsp;&nbsp;</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="https://www.avid.com/"><span><u>Avid</u></span></a><span>®&nbsp;(</span><a href="https://ir.avid.com/stock-information"><span><u>NASDAQ: AVID</u></span></a><span>)&nbsp;is committed to&nbsp;nurturing the next generation of artists and creators, and supporting equal access in education.&nbsp;Today the company is pleased to announce that&nbsp;its popular&nbsp;</span><a href="http://www.avid.com/LearningAcademy"><span><u>Avid Learning Academy program</u></span></a><span>&nbsp;has transitioned to&nbsp;</span><a href="https://www.avid.com/pro-tools"><span><u>Pro Tools Artist™</u></span></a><span><u>,&nbsp;</u>providing every student enrolled in the program free access to the new Pro Tools Artist software.</span></p><p style="margin-left:0in;text-align:start;"><span>“With Pro Tools Artist in hand, educators can have total confidence that their students will be gaining the skills and experiences that prepare them to fully explore their creativity and career interests,” said&nbsp;Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid.&nbsp;“While Avid Learning Academy now provides a fun and exciting palette with thousands of inspiring sounds and loops, hundreds of plug-ins and even new virtual instruments, aspiring musicians will be excited to know they can create in any genre with the same tools that today’s most popular artists and producers use.”</span></p><p style="margin-left:0in;text-align:start;"><span>The Avid Learning Academy program offers high schools a complete curriculum to teach music and media production skills, aligned to the U.S National Core Arts Standards and common CTE pathways in Arts, Media, and Entertainment (AME).&nbsp;Students enrolled in these programs can get a head start on college or their career by learning on the music, TV and film industries’ most popular creative tools and earning pathway certifications with Avid’s industry-recognized professional credentials.&nbsp;&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>For music and audio engineering, the Avid Learning Academy program previously included Pro Tools First,&nbsp;a powerful but feature-limited version of Pro Tools.&nbsp;With the release of Pro Tools Artist, Avid is deepening its commitment to empowering the next generation of creators with access to an even more powerful set of music creation tools,&nbsp;continuing to lower the&nbsp;barrier&nbsp;to entry.</span></p><p style="margin-left:0in;text-align:start;"><a href="mailto:https://www.avid.com/pro-tools"><span><u>Pro Tools Artist</u></span></a><span>&nbsp;is a brand-new subscription offering specifically designed for the millions of next-gen music creators looking to produce great songs, and includes everything needed to make beats, write, record, and mix studio-quality music. And as the Pro Tools session format is the industry’s universal language, they can take their project to any producer or studio around the world to collaborate and take their music to the next level. With hundreds of inspiring instrument sounds and loops and over 100 included plugins, as well as easy-to-use MIDI tools and industry-standard editing and mixing&nbsp;workflows, aspiring music creators now have a professional yet affordable solution to create any style of music.</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;Make music easily with up to 32 audio tracks and 32 instrument track</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;Record up to 16 audio sources simultaneously</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;Get inspired with over 100 virtual instruments and plugins, including the new Pro Tools | GrooveCell™ and Pro Tools | SynthCell™ virtual instruments</span></p><p style="margin-left:0in;text-align:start;"><span>·&nbsp;Support for any Core Audio, ASIO, or WASAPI-compatible interface</span></p><p style="margin-left:-4.5pt;text-align:start;"><span>Avid is working closely with its publishing partner Rowman & Littlefield to update all&nbsp;curriculum and program materials for the 2022-2023 academic year and with ThinkEDU to roll the program out nationwide.&nbsp;&nbsp;</span></p><p style="margin-left:-4.5pt;text-align:start;"><span>“This is an exciting update for students who not only benefit from government funding to implement the program, but also now with Pro Tools Artist can create and take their resulting projects to any other Pro Tools system for further editing and finishing,” said Michael Fischler, CEO of ThinkEDU. “The fact that it is free is providing significant value to the Avid Learning Academy program, which positions students for a career in the creative arts on a platform that is ubiquitous in the industry when it comes to live music, studio recording, and post production.”</span></p><p style="margin-left:-4.5pt;text-align:start;"><span>To enroll or find out more about the Avid Learning Academy program, visit&nbsp;</span><a href="http://www.avid.com/LearningAcademy"><span><u>www.avid.com/LearningAcademy</u></span></a><span>.</span></p><p style="margin-left:-4.5pt;text-align:start;"><span>© 2022 Avid Technology, Inc., Avid,&nbsp;its&nbsp;logo, Pro Tools, Pro Tools Artist, Pro Tools | GrooveCell and Pro Tools | SynthCell are&nbsp;property of Avid. All rights reserved. Other&nbsp;trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[With Pro Tools Artist in hand, educators can have total confidence that their students will be gaining the skills and experiences that prepare them to fully explore their creativity and career interests&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Michael Fischler, CEO of ThinkEDU]]></pp:quotename>
                    <pp:quotetext><![CDATA[This is an exciting update for students who not only benefit from government funding to implement the program, but also now with Pro Tools Artist can create and take their resulting projects to any other Pro Tools system for further editing and finishing&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Education,Latest News]]></category>
            <pubDate>Wed, 14 Sep 2022 22:39:00 +0200</pubDate>
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                        <title>Avid Hires New Leader for Audio &amp; Music Solutions to Accelerate Subscription Business and Music Market Expansion</title>
                        <link>https://www.avid.com/press-center/avid-hires-new-leader-for-audio--music-solutions-to-accelerate-subscription-business-and-music-market-expansion/</link>
                        <guid>https://www.avid.com/press-center/avid-hires-new-leader-for-audio--music-solutions-to-accelerate-subscription-business-and-music-market-expansion/</guid><pp:caseid>530530</pp:caseid><pp:subtitle>Avid welcomes music and media tech executive David Toomey as SVP &amp; General Manager of Audio &amp; Music Solutions</pp:subtitle><pp:summary><![CDATA[<p>Avid today announced the appointment of music and media technology executive David Toomey to Senior Vice President & General Manager of Audio & Music Solutions.</p><p>David was selected for his exceptional track record and reputation of successful operations leadership of subscription businesses, digital commerce platforms and digital go-to-market strategies.</p><p>David Toomey joins Avid following six years with creative software tools and digital experiences provider Adobe Inc., most recently serving as Senior Practice Director for Media & Entertainment and Telco markets.<br>&nbsp;</p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span>®<sup>&nbsp;</sup>(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)</span><span style="background-color:white;"><span>&nbsp;</span>today announced the appointment of music and media technology executive David Toomey<span>&nbsp;</span>to Senior Vice President & General Manager of Audio & Music Solutions. David was selected for his exceptional track record and reputation of successful operations<span>&nbsp;</span></span><span>leadership of subscription businesses, digital commerce platforms and digital go-to-market strategies, making major contributions to leading music recording labels, technology providers and their renowned clients during the last 20 years of disruption and transformation across the media & entertainment and music industries.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">David Toomey joins Avid following six years with creative software tools and digital experiences provider Adobe Inc., most recently serving as Senior Practice Director for Media & Entertainment and Telco markets. At Adobe, he led his organization to achieve consistent year-over-year channel revenue growth, as well as executing several of that company’s largest deals and partnerships with major media enterprises.<span>&nbsp;</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Previously, serving as Senior Vice President of Operations for Warner Music Group, David led<span>&nbsp;</span></span><span>operations for hundreds of global recording artist brand websites and artist ecommerce sites. Earlier, as&nbsp;</span><span style="background-color:white;">Sony Music Entertainment’s</span><span>&nbsp;Vice President of International Marketing, he devised and ran global marketing campaigns for numerous marquee recording artist brands including Celine Dion, John Mayer, Wyclef Jean and others.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">As part of this executive transition, former Audio & Music Solutions General Manager Dana Ruzicka has moved on from Avid after many years of dedicated service with the deep gratitude and appreciation of Team Avid.</span></p><p style="margin-left:0in;text-align:start;"><span>Jeff Rosica, Avid’s CEO & President, said, “Avid has a clear vision to do more to enrich the lives of audio professionals and aspiring music creators who are working hard at home, in studios and on the road to realize their goals and earn the recognition they deserve. Surrounding our core competency in media creation and media management technology with David’s crucial digital go-to-market skills, plus his innate knowledge of the music industry, will let Avid go further and go faster to empower more creators and accelerate the company’s strategic growth plans for our Audio & Music Solutions business area.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>David Toomey, Avid’s Senior Vice President & General Manager of Audio & Music Solutions, said, “I’ve seen the influence of Avid’s technologies on accomplished artists and their teams and its presence in settings everywhere throughout my career in the music industry. It’s an exciting time to be joining Avid. As we continue the company’s progress in subscription delivery, seamless customer experiences and high-impact innovation, we’ll more effectively provide many more people with their essential engines for creativity and professional achievement, and for enterprises or organizations to deliver on their objectives.”&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid’s audio and music operation produces software tools, integrated solutions, and digital services for music production and notation, audio post production for film and television, and sound for live performances. Flagship products include the Pro Tools<sup>®</sup><span>&nbsp;</span>digital audio workstation software, the creative tool of choice for hundreds of thousands of users from students to the world’s most accomplished musicians and largest media companies.</span></p><p style="margin-left:0in;text-align:start;"><span>Editor’s note: Visit&nbsp;</span><a href="https://www.avid.com/press-center/media-library/"><span><u>www.avid.com/press-center/media-library/</u></span></a><span>&nbsp;for high-resolution headshot photography of Avid’s executive leadership.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;"><span style="padding:0in;">© 2022&nbsp;Avid Technology, Inc., Avid, its logo and&nbsp;</span>Pro Tools<span>&nbsp;</span><span style="padding:0in;">are property of Avid. All rights reserved. Other trademarks are property of their respective owners.</span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jeff Rosica, Avid&rsquo;s CEO &amp; President]]></pp:quotename>
                    <pp:quotetext><![CDATA[Surrounding our core competency in media creation and media management technology with David’s crucial digital go-to-market skills, plus his innate knowledge of the music industry, will let Avid go further and go faster to empower more creators and accelerate the company’s strategic growth plans for our Audio &amp; Music Solutions business area.&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[David Toomey, Avid&rsquo;s Senior Vice President &amp; General Manager of Audio &amp; Music Solutions]]></pp:quotename>
                    <pp:quotetext><![CDATA[It’s an exciting time to be joining Avid. As we continue the company’s progress in subscription delivery, seamless customer experiences and high-impact innovation, we’ll more effectively provide many more people with their essential engines for creativity and professional achievement, and for enterprises or organizations to deliver on their objectives&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Latest News]]></category>
            <pubDate>Mon, 12 Sep 2022 22:08:00 +0200</pubDate>
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                        <title>Avid Accelerates Collaboration and Content Production for Atresmedia with Media Composer and MediaCentral Subscriptions</title>
                        <link>https://www.avid.com/press-center/avid-accelerates-collaboration-and-content-production-for-atresmedia-with-media-composer-and-mediacentral-subscriptions/</link>
                        <guid>https://www.avid.com/press-center/avid-accelerates-collaboration-and-content-production-for-atresmedia-with-media-composer-and-mediacentral-subscriptions/</guid><pp:caseid>530365</pp:caseid><pp:subtitle>Spanish media conglomerate accelerates multi-platform content creation with increased access to a new content management platform and editing tools</pp:subtitle><pp:summary><![CDATA[<p>Atresmedia&nbsp;will&nbsp;achieve a dramatic leap in remote workforce collaboration, efficiency and flexibility, along with the ability to easily scale its operations with its transition to Avid’s subscription-based tools and platforms for content production.</p><p>The Spanish multichannel broadcaster has signed an agreement for upgrading and cross-grading existing user seats on the&nbsp;Avid&nbsp;MediaCentral®&nbsp;platform&nbsp;and Avid&nbsp;Media Composer video editing software.</p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>)&nbsp;</span><span style="background-color:white;"><span>today announced that Atresmedia Corporación de Medios de Comunicación S.A.</span></span><span><u>(Atresmedia)&nbsp;</u>will&nbsp;</span><span style="background-color:white;"><span>achieve a dramatic leap in remote workforce collaboration, efficiency and flexibility, along with the ability to easily scale its operations with its transition to Avid’s subscription-based tools and platforms for content production. The Spanish multichannel broadcaster has signed an agreement for upgrading and cross-grading existing user seats on the Avid&nbsp;</span></span><a href="https://www.avid.com/products/mediacentral"><span style="background-color:white;"><span><u>MediaCentral</u></span></span></a><span>&nbsp;</span><span style="background-color:white;"><span>platform</span></span><span>&nbsp;and Avid&nbsp;video editing software, ensuring reliability so that&nbsp;</span><span style="background-color:white;"><span>editors, producers, journalists, assistants and other workflow contributors always have access to the latest Avid functionality wherever they choose to work.</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid’s MediaCentral and&nbsp;</span><a href="https://www.avid.com/media-composer"><span style="background-color:white;"><span><u>Media Composer</u></span></span></a><span style="background-color:white;"><span>&nbsp;solutions connect teams in the facility, in the field and at home, by accessing their remote workflows from anywhere to develop the most compelling stories faster and deliver them across multiple platforms. Avid solutions provide Atresmedia with greater flexibility to scale resources and capabilities to deliver the highest quality content under tightening deadlines.</span></span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">The amount of content Atresmedia produces for their own channels and shares on other outlets will continue to escalate, so a constant evolution of the technical foundation is a must to always be ready. Avid continues to empower Atresmedia with the immediate flexibility and scalability that the creative teams require to stay ahead of the shifting demand for content. This strategic project is a natural evolution of the relationship between Atresmedia and Avid in place since 2015, but with the aim to introduce new capabilities and features gradually to improve the user experience, increase efficiency and shorten time to air.</span></p><p style="margin-left:0in;text-align:start;"><span style="background-color:white;">Avid’s Chief Revenue Officer Tom Cordiner said, “Atresmedia is a very large yet nimble organization with widely diverse content output that has occupied the leading-edge of production innovation for many years. We’re extremely pleased that their strategy to stay out in front will benefit from the subscription availability of Avid tools and solutions.”</span></p><p style="margin-left:0in;text-align:start;"><span>Broadcasters around the globe like Atresmedia are turning to Avid’s subscription-based creative tools and content platforms for optimally flexible and scalable workflows that adapt to evolving production needs.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>Atresmedia&nbsp;has also added the advantage of multi-year enterprise-wide access to the&nbsp;</span><a href="https://www.avid.com/education/avid-learning-central-for-enterprise"><span><u>Avid Learning Central</u></span></a><span>subscription-based e-learning platform. Designed to empower teams and individuals to learn at their own pace and maintain technical proficiency, Avid Learning Central continuously refreshes training on creative tools, media storage and management, and other core functions of production workflows.</span></p><p style="margin-left:0in;text-align:start;"><span>Avid’s&nbsp;software tools, platforms and shared storage solutions can be tailored to meet the full spectrum of needs of content producers—from independent editors working on small projects to global teams collaborating on network TV programming and big-budget Hollywood films.&nbsp;For more information about Avid MediaCentral and Media Composer, visit&nbsp;</span><a href="http://www.avid.com/products/mediacentral"><span><u>www.avid.com/products/mediacentral</u></span></a><span><u>&nbsp;</u>and&nbsp;</span><a href="https://www.avid.com/media-composer"><span><u>www.avid.com/media-composer.</u></span></a><span>&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span><strong>About Atresmedia</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Atresmedia&nbsp;produces and airs news, sports, drama, documentary, reality and other programming across national and international channels such as Antena 3, La Sexta, Mega, Neox, Nova and Atreseries. This Group is a leader in communications and the only audiovisual company in Spain with a key position in every sector in which it operates—television, radio, digital and multimedia development, cinema and events.</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022&nbsp;Avid Technology, Inc. Avid, Media Composer I Ultimate</span><span style="background-color:white;"><sup>®</sup></span><span>, MediaCentral and Avid Learning Central are property of Avid. All rights reserved. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. &nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tom Cordiner, Chief Revenue Officer, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[Atresmedia is a very large yet nimble organization with widely diverse content output that has occupied the leading-edge of production innovation for many years. We’re extremely pleased that their strategy to stay out in front will benefit from the subscription availability of Avid tools and solutions.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Fri, 09 Sep 2022 23:08:00 +0200</pubDate>
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                        <title>Avid’s Open Workflow Solutions Demonstrated with Numerous Technology Partners at IBC2022</title>
                        <link>https://www.avid.com/press-center/avids-open-workflow-solutions-demonstrated-with-numerous-technology-partners-at-ibc2022/</link>
                        <guid>https://www.avid.com/press-center/avids-open-workflow-solutions-demonstrated-with-numerous-technology-partners-at-ibc2022/</guid><pp:caseid>530222</pp:caseid><pp:subtitle>Key technology providers show progress toward enhancing and expanding remote working and team collaboration for the media industry</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Across IBC 2022, Avid will jointly showcase partner integrations that extend and enhance Avid’s proven media creation workflows.</span></p><p><span style="text-align:start;">A broad range of available integrated offerings and sneak peek technology previews will be demonstrated throughout the exhibition at&nbsp;</span><span style="padding:0in;"><strong>IBC2022.</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Workflow solutions will span&nbsp;collaborative cloud-based production, content security and watermarking,&nbsp;IP contribution, broadcast automation,&nbsp;networked&nbsp;storage, video editing and special effects, among other key categories.</span></p><p>&nbsp;</p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><span>Across IBC2022,&nbsp;</span><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) will jointly showcase partner integrations that extend and enhance Avid’s proven media creation workflows. A broad range of available integrated offerings and sneak peek technology previews will be demonstrated throughout the exhibition at&nbsp;</span><span style="padding:0in;"><strong>IBC2022 (</strong></span><span>Sept. 9-12) at the RAI Amsterdam. Workflow solutions will span&nbsp;collaborative cloud-based production, content security and watermarking,&nbsp;IP contribution, broadcast automation,&nbsp;networked&nbsp;storage, video editing and special effects, among other key categories.</span></p><p style="margin-left:0in;text-align:start;"><span>Ray Thompson, Avid’s Senior Director of Industry and Partner Marketing, said, “The content creation community’s hot pursuit of cloud-based workflows, remote working, and team collaboration is the most exciting trend in media tech today and certain to be top of the list for a majority of people attending IBC2022. Avid and our partners are unified in delivering solutions to these challenges so more customers can accelerate and embrace emerging cloud and as-a-service business models. Throughout IBC2022, we have a new wave of high-impact partnerships and workflow integrations to show for it.”</span></p><p style="margin-left:0in;text-align:start;"><span>In stands across the RAI exhibition floors, Avid and more than 20 technology partners will feature their collaboration including:</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>AP&nbsp;(stand 7.A19) –</strong>&nbsp;AP will showcase ENPS and its interoperability with MediaCentral | Cloud UX™ providing choices for Newsroom Computer Systems (NRCS) when using Avid tools.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Adobe&nbsp;–</strong>&nbsp;Avid and Adobe will highlight the MediaCentral l Cloud UX panel for&nbsp;Adobe® Premiere® Pro, After Effects®, and Photoshop®, allowing production teams to adopt and share media in Avid workflows.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>ATTO&nbsp;(stand 7.A24) –</strong>&nbsp;ATTO has been providing high-speed connectivity solutions for decades, and continues its innovation with solutions for UHD and 8K editing on Avid NEXIS media storage.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Aveco&nbsp;(stand 2.B18)&nbsp;–</strong>&nbsp;Aveco will show its StoryDesigner app for MediaCentral | Cloud UX, which streamlines automated studio playout control and other broadcast production workflows from within the UI.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Boris FX (Avid stand 7.B49)&nbsp;–</strong>&nbsp;Boris FX Sapphire, Continuum and Mocha Pro will be demonstrated within the Avid | Edit On Demand™&nbsp;SaaS solution, providing Media Composer editors with the power of the industry's most popular visual effects and finishing plugins in the cloud.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>EVS&nbsp;(stand 10.A25) –</strong>&nbsp;EVS will present its&nbsp;</span><a href="https://evs.com/solutions/mediaception/inflow"><span><u>MediaCeption InFlow</u></span></a><span>&nbsp;solution that provides highly reliable and synchronized ingest of live multi-camera feeds and associated metadata, for swift and efficient delivery to post-production. The leader in live video technology for broadcast and new media productions, EVS will demonstrate how this solution allows operators to ingest live feeds onto Avid NEXIS</span><span style="padding:0in;">®</span><span>&nbsp;and reference them with the right metadata in MediaCentral</span><span style="padding:0in;">®</span><span>. As a result, editors working on Media Composer can swiftly find content and start editing, enabling powerful edit-while-capture workflows for live sports, news and remote productions.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Haivision (stand 2.B36) –</strong>&nbsp;Avid and Haivision will showcase IP contribution from Haivision’s SRT-enabled video encoders for live remote workflows delivered on-premises or to the cloud, lowering costs without compromising quality. Haivision will also highlight over-the-shoulder workflows now possible with SRT output from Media Composer.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Lenovo (Avid stand 7.B49) –&nbsp;</strong>Lenovo’s latest ThinkPad and ThinkStation P Series workstations push the boundaries of performance and virtualization—tuned to run Media Composer editing software for demanding production environments.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>LiveU (stand 7.C30) –</strong>&nbsp;LiveU will highlight its live 5G video solutions, a standard for news, sports, and remote productions delivering IP reliably into Avid production environments including MediaCentral l Stream for use with Avid | Edit On Demand, or with MediaCentral l Cloud UX for edit-while-capture workflows.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>MainConcept (stand 7.D12) –&nbsp;</strong>MainConcept codecs are used across Avid’s products to optimize efficiency in production workflows and used in tasks such as video editing, ingest and playout, workflow management, storage and post production. New advancements include codecs engineered and optimized for ARM processors used in macOS and Windows computers.&nbsp;</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Microsoft (Microsoft stand 1.D25 & Avid stand 7.B49)&nbsp;–</strong>&nbsp;Avid and its cloud alliance partner Microsoft will highlight Avid | Edit On Demand with tech previews of IP contribution via SRT from any enabled device for REMI, news, and sports workflows in the cloud. The companies will also feature over-the-shoulder workflows running the latest Media Composer software to deliver SRT output to any enabled device through a Haivision hub or gateway—as well as tech preview of&nbsp;</span><span style="padding:0in;">high-resolution Media Composer streams to Microsoft Teams users, achieving a “third monitor” experience that accelerates content review by producers, directors, and other production staff.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>NAGRA (stand 1.C81) –</strong>&nbsp;The NAGRA forensic watermarking plug-in for Media Composer provides a way for creators to protect content as it gets distributed to a growing number of platforms and end-points.&nbsp;</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>NVIDIA</strong>&nbsp;<strong>(stand 7.B19) –</strong>&nbsp;Avid has a long-standing collaboration with NVIDIA, as Avid’s Media Composer and Edit On Demand cloud SaaS solutions take advantage of NVIDIA GPU acceleration to power increasingly demanding production workflows.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Octopus (stand 6.C16) –&nbsp;</strong>Octopus Newsroom will be discussing its panel for MediaCentral l Cloud UX and its ability to also have this solution in the newest version of the Octopus news production system, Octopus 11, for increased flexibility, and options in selecting an NRCS solution that uses a common platform.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Osprey&nbsp;(stand 7.D39) –</strong>&nbsp;Osprey video will highlight its Talon series of encoders and decoders that can deliver SRT and RTMP into the MediaCentral l Stream app for news, sports, or REMI production scenarios, using Avid MediaCentral or Avid | Edit On Demand, in addition to being a receiving point for over-the-shoulder workflows with Media Composer.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>StorageDNA (stand 6.C28b) –&nbsp;</strong>StorageDNA will highlight its DNAfabric software which can move seamlessly to sync media and projects among Avid | Edit On Demand and Avid NEXIS storage systems whether they reside on-premises or in the cloud, enabling hybrid workflows across geographies.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Teradek&nbsp;(stand 7.B47) –</strong>&nbsp;Teradek will be showcasing IP contribution into Avid | Edit On Demand, enabling edit-while-capture workflows with content delivered over IP for faster production turn-around. Teradek will also feature its decoders as targets in over-the-shoulder workflows.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>TVU Networks&nbsp;(stand 5.C73) –</strong>&nbsp;TVU Networks delivers multiple field solutions that bond 5G cellular, wireless, and wired connections for powerful contribution from anywhere into Avid | Edit On Demand and MediaCentral production environments.&nbsp;</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Z by HP&nbsp;(stand 7.B55) –</strong>&nbsp;Avid and HP will showcase remote editing with powerful Z workstations tuned to run Media Composer in the most demanding production workflows, accessed remotely with HP Anyware (formerly Teradici) client software.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>Zixi (stand 1.D81) –</strong>&nbsp;Zixi will highlight workflows now possible with Avid using a hand-off into Avid | Edit On Demand or MediaCentral directly from any Zixi-enabled encoder, decoder or through its broadcaster stream management software.</span></p><p style="margin-left:9pt;text-align:start;"><span><strong>x.news (Avid stand 7.B49)</strong>&nbsp;– x.news delivers new integration options with its app for the MediaCentral l Cloud UX, providing users instant access to wires, a unique variety of social sources as well as RSS feeds customized for any trending topic, and the ability to easily add text, photos, and videos into any run-down.</span></p><p style="margin-left:0in;text-align:start;"><span>Beyond these featured activities, Avid is integrated and partnered with dozens of other technology providers exhibiting across IBC2022. Companies interested in exploring Avid’s partner program may contact&nbsp;</span><a href="mailto:Raymond.Thompson@avid.com"><span><u>Raymond.Thompson@avid.com</u></span></a><span>.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc.,&nbsp;Avid,&nbsp;its&nbsp;logo, Avid | Edit on Demand, Avid NEXIS and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved.&nbsp;Adobe Premiere Pro, After Effects, and Photoshop, are either registered trademark or trademarks of Adobe in the United States and/or other countries.&nbsp;All other&nbsp;trademarks are&nbsp;propertyof their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Ray Thompson, Avid&rsquo;s Senior Director of Industry and Partner Marketing]]></pp:quotename>
                    <pp:quotetext><![CDATA[The content creation community’s hot pursuit of cloud-based workflows, remote working, and team collaboration is the most exciting trend in media tech today and certain to be top of the list for a majority of people attending IBC2022.&nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Thu, 08 Sep 2022 19:30:07 +0200</pubDate>
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                        <title>Avid Demonstrates the Future of Collaborative, Distributed Workflows for Post Production and TV News at IBC2022 Show</title>
                        <link>https://www.avid.com/press-center/avid-demonstrates-the-future-of-collaborative-distributed-workflows-for-post-production-and-tv-news-at-ibc2022-show/</link>
                        <guid>https://www.avid.com/press-center/avid-demonstrates-the-future-of-collaborative-distributed-workflows-for-post-production-and-tv-news-at-ibc2022-show/</guid><pp:caseid>530207</pp:caseid><pp:subtitle>Include a brief suunprecedented efficiency and collaboration from anywhere with cloud-enabled solutionsbhead</pp:subtitle><pp:summary><![CDATA[<p><span style="text-align:start;">Avid returns to the IBC Show with a sharp focus on solutions that transform the way content teams collaborate efficiently from anywhere</span></p><p><span>Visitors to the Avid stand (7.B49) will experience new solutions and tech previews that empower creation teams to accelerate their workflows and deliver new compelling content more quickly and efficiently than ever before</span></p>]]></pp:summary><pp:boilerplate><![CDATA[<p>People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at<span>&nbsp;</span><a href="http://www.avid.com/" target="_blank"><span>avid.com</span></a><span>&nbsp;</span>and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.&nbsp;</p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0in;text-align:start;"><a href="http://www.avid.com/"><span><u>Avid</u></span></a><span><sup>®</sup>&nbsp;(</span><a href="http://ir.avid.com/stockquote.cfm"><span><u>Nasdaq: AVID</u></span></a><span>) returns to the IBC Show with a sharp focus on solutions that transform the way content teams collaborate efficiently from anywhere. From&nbsp;September 9-12 at the RAI Amsterdam, visitors to the Avid stand (7.B49) will experience new solutions and tech previews that empower creation teams to accelerate their workflows and deliver new compelling content more quickly and efficiently than ever before.</span></p><p style="margin-left:0in;text-align:start;"><span>“The media industry’s transition to work-from-anywhere was significantly accelerated by the pandemic. In response, we have been working more closely than ever before with Avid customers to imagine new ways of working, implementing new cloud-enabled solutions for remote working and workforce mobility,”&nbsp;said&nbsp;Tim Claman, SVP & General Manager, Video & Media Solutions, Avid. “At IBC2022, we are showcasing next generation solutions that increase operational agility and efficiency for Avid customers by leveraging cloud and mobile technologies in innovative new ways.”</span></p><p style="margin-left:0in;text-align:start;"><span><strong>Enable editorial collaboration among team members working anywhere:</strong></span></p><p style="margin-left:0in;text-align:start;"><span>Real-time collaborative workflow demonstrations will include the IBC Show debut of&nbsp;</span><a href="http://www.avid.com/nexis-edge"><span><u>Avid NEXIS | EDGE</u></span></a><span>™, Avid’s new award-winning solution for post-production teams that enables collaboration from any location with secure, remote access to media and metadata.&nbsp;This software solution&nbsp;</span><span style="background-color:white;"><span>provides editors with the same media access, workflow, and user experience they have come to depend on from Avid in facility environments.</span></span></p><p style="margin-left:0in;text-align:start;"><a href="https://www.globenewswire.com/Tracker?data=jouzDgsA1KSQAsD22nPmzvEt7ziSeo-VoN4tLfsCwqpPD0ONUtsKIQCk94UnWUbYHWnSBDAI0WZUm1AWVf0jlEer2i-ff0-k-jSSkFfIpNuHOBxUJz49KEpq66zlmTJyoFT3xB1lbZmijRSwLrt8dg==" target="_blank"><span><u>Avid | Edit On Demand</u></span></a><span>™&nbsp;demonstrations will show how this widely adopted cloud-hosted editing solution has been evolving rapidly and powerfully since its debut, now enabling&nbsp;“over-the-shoulder” virtualized edit sessions made possible by SRT (Secure Reliable Transport) protocol support in the latest edition of&nbsp;</span><a href="https://www.globenewswire.com/Tracker?data=btwegXkkJloKzyDwSn9Xv8T978njCyp_Ye7nBFIvBe_bNKYnpOcdkm4qadPHyFyi9Q3mT9b7J68mK1THF6wGw0tFW3srlM_dtbXE1pWz5I8=" target="_blank"><span><u>Media Composer</u></span></a><span><sup>®</sup>&nbsp;editing software. At IBC2022,&nbsp;Avid will feature a technology preview of</span><span style="padding:0in;">&nbsp;high-resolution Media Composer streams to Microsoft Teams users, achieving a “third monitor” experience that accelerates content review by producers, directors, and other production staff. Additionally, integration with the&nbsp;</span><a href="https://www.avid.com/products/mediacentral/mediacentral-stream"><span style="padding:0in;"><u>MediaCentral | Stream</u></span></a><span style="padding:0in;"><u>™</u>&nbsp;IP ingest solution&nbsp;will show how Avid | Edit On Demand enables post workflows to seamlessly incorporate content from multiple IP-based sources.</span></p><p style="margin-left:0in;text-align:start;"><i><span><strong>Open global production of the future in the cloud:</strong></span></i></p><p style="margin-left:0in;text-align:start;"><span>For teams working together to create news and sports content, Avid will spotlight story-centric workflows built on the&nbsp;</span><a href="https://www.avid.com/products/mediacentral"><span style="padding:0in;"><u>MediaCentral</u></span></a><span style="padding:0in;">®&nbsp;</span><span>platform, including new collaboration capabilities and integrations with third-party solutions.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><a href="https://www.avid.com/solutions/media-production-in-the-cloud"><span style="padding:0in;"><u>Avid Media Production in the Cloud</u></span></a><span style="padding:0in;">&nbsp;demonstrations at IBC2022 will show how content creation</span><span>&nbsp;</span><span style="padding:0in;">teams can now shift their workloads to the cloud without compromising their workflows. MediaCentral,&nbsp;</span><a href="https://www.avid.com/products/avid-nexis"><span style="padding:0in;"><u>Avid NEXIS</u></span></a><span style="padding:0in;">®, and&nbsp;</span><span>MediaCentral | Stream can be deployed in the</span><span style="padding:0in;">&nbsp;cloud, enabling users anywhere to quickly access, edit and publish content. This production workflow will feature the&nbsp;</span><a href="https://www.avid.com/products/mediacentral/mediacentral-collaborate"><span style="padding:0in;"><u>MediaCentral | Collaborate</u></span></a><span style="padding:0in;">™ app to plan and contribute to stories remotely while tracking all aspects of story-centric production, in addition to a technology preview of the&nbsp;</span><span>MediaCentral | Acquire app for convenient w</span><span style="background-color:white;">eb-based schedule management for content ingest feeds.</span></p><p style="margin-left:0in;text-align:start;"><i><span><strong>Streamline Picture and Sound Workflows between video and audio post production editors:</strong></span></i></p><p style="margin-left:0in;text-align:start;"><span>On the opening day at IBC2022, Avid will unveil a technology preview aimed at dramatically enhancing creative collaboration and workflow efficiency between video editors and audio post professionals working on shared projects.</span></p><p style="margin-left:0px;text-align:start;"><i><span><strong>Count on flexible storage that works whenever and wherever needed:</strong></span></i></p><p style="margin-left:0px;text-align:start;"><span>Making their IBC Show debut are the new Avid | NEXIS VFS and new NEXIS F-series shared media storage solutions.&nbsp;Avid | NEXIS VFS allows customers to deploy proven NEXIS workflows on premises or in the cloud, evolving their operations over time—all with a flexible subscription business model. NEXIS F-series represents a major evolutionary advancement for Avid’s industry-leading on-premises shared storage solution, delivering significantly higher performance and scalability.</span></p><p style="margin-left:0in;text-align:start;"><span>Additionally, Avid will preview its next generation all-flash drive NEXIS | F2 SSD storage engine, slated for release later in 2022. Designed for media’s most demanding workflows, such as finishing, VFX and grading of HDR, 4K and 8K content, the NEXIS | F2 SSD engine delivers significantly higher scalability, higher performance, and higher capacity than the NEXIS | E2 SSD solution it replaces. All NEXIS F-Series hardware, including NEXIS | F2 SSD, is compatible with all current Avid NEXIS systems.&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><i><span style="padding:0in;"><strong>Explore open Avid workflows across IBC2022:</strong></span></i></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;">Throughout the IBC Show exhibition,&nbsp;</span><a href="https://www.avid.com/press-center/avids-open-workflow-solutions-demonstrated-with-numerous-technology-partners-at-ibc2022/"><span style="padding:0in;"><u>over 20 technology partners</u></span></a><span style="padding:0in;">&nbsp;will highlight Avid solutions, demonstrating Avid’s vibrant partner ecosystem and the powerful workflow extensions they deliver.</span></p><p style="margin-left:0in;text-align:justify;"><i><span><strong>Catch up on the progress of MovieLabs’ vision for content creation:</strong></span></i></p><p style="margin-left:0in;text-align:start;"><span>Helping to underscore the future direction of content creation, Avid CEO Jeff Rosica will participate in the conference panel&nbsp;</span><i><span>MovieLabs 2030 Vision Update: Implementing the Vision&nbsp;</span></i><span>(Sunday, Sept. 11, 11:30 a.m. - 12:15 p.m.).&nbsp;&nbsp;Jeff will be sharing his perspective alongside other senior leaders of key cloud, applications and services providers who are not just aligned with the vision, but are in fact beginning to implement and are moving from MovieLabs’ foundational principles to putting them into practice. Learn more from MovieLabs’ seminal paper&nbsp;</span><a href="https://movielabs.com/prodtech/ML_2030_Vision.pdf"><i><span><u>The Evolution of Media Creation</u></span></i></a><i><span>.&nbsp;</span></i></p><p style="margin-left:0in;text-align:start;"><span style="padding:0in;"><strong>Visit Avid at IBC2022 in hall 7, stand B49 (</strong></span><span>Sept. 9-12) at the RAI Amsterdam</span><span style="padding:0in;"><strong>.</strong></span><span>&nbsp;</span><span style="padding:0in;">Learn more about Avid solutions at&nbsp;</span><a href="http://www.avid.com/"><span><u>www.avid.com</u></span></a><span>.&nbsp;</span><span style="padding:0in;">&nbsp;</span></p><p style="margin-left:0in;text-align:start;"><span>© 2022 Avid Technology, Inc.,&nbsp;Avid,&nbsp;its&nbsp;logo, Avid MediaCentral, Avid | Edit on Demand, Avid NEXIS MediaCentral | Stream, MediaCentral | Collaborate, Avid NEXIS | Edge and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved.&nbsp;All other&nbsp;trademarks are&nbsp;property&nbsp;of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.&nbsp; &nbsp;&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Tim Claman, SVP &amp; General Manager, Video &amp; Media Solutions, Avid]]></pp:quotename>
                    <pp:quotetext><![CDATA[The media industry’s transition to work-from-anywhere was significantly accelerated by the pandemic. In response, we have been working more closely than ever before with Avid customers to imagine new ways of working, implementing new cloud-enabled solutions for remote working and workforce mobility.&nbsp;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Broadcast,Latest News]]></category>
            <pubDate>Thu, 08 Sep 2022 17:51:00 +0200</pubDate>
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                        <title>Amazon Studios Teams Up with Avid to Deliver Advanced Production Editorial in the AWS Cloud</title>
                        <link>https://www.avid.com/press-center/amazon-studios-teams-up-with-avid-to-deliver-advanced-production-editorial-in-the-aws-cloud/</link>
                        <guid>https://www.avid.com/press-center/amazon-studios-teams-up-with-avid-to-deliver-advanced-production-editorial-in-the-aws-cloud/</guid><pp:caseid>522778</pp:caseid><pp:subtitle>Companies announce a three-year agreement to enable Amazon Studios’ use of Avid’s Media Composer editing tool, NEXIS storage and MediaCentral platform on Amazon Web Services (AWS)</pp:subtitle><description><![CDATA[<p style="text-align:left;"><span style="margin:0px;padding:0px;">BURLINGTON, Mass. — August 2, 2022 – </span><a href="https://www.avid.com/" target="_blank"><span style="margin:0px;padding:0px;"><u>Avid Technology</u></span></a><span style="margin:0px;padding:0px;"> (Nasdaq: AVID) and Amazon Studios (Nasdaq: AMZN) today announced a three-year agreement to bring cloud-based editorial to Amazon Studios’ expanding slate of more than 300 original movies and series. Creative teams will get the same experience and performance as an on-premises editorial bay—including collaborative workflows with shared storage and end-to-end media management—without the complexity and time required to set up and tear down traditional hardware.&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">&nbsp;Editors need to access massive sets of media files that have traditionally been stored in the same location as the editing team. In collaboration with Avid, Amazon Studios will untether their editorial process to allow creative work to happen from almost anywhere, and centralize the editorial and content workflows in the cloud. This collaboration will bring Avid’s Emmy-winning Media Composer software tool and Avid NEXIS media storage solution</span><span style="margin:0px;padding:0px;">s</span><span style="margin:0px;padding:0px;"> to editors and other content contributors wherever they are, supporting creative teams that are spread across the globe.&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">“Amazon Studios is prolific in its sheer output of original series and features that achieve the highest standard of creativity and quality,” said Jeff Rosica, Chief Executive Officer & President of Avid. “By building their creative workflows around a complete set of Avid tools and platforms in the cloud, Amazon Studios is kicking off a new era of productivity and collaboration for their creative teams and contributors. Avid is delighted that our open technologies are being chosen by more customers who are innovating how content is produced in the cloud, on a global scale.”&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">This collaboration is an important step forward for Amazon Studios’ vision of a globally scalable studio-in-the-cloud platform, which will eventually include Avid’s MediaCentral production platform.&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">“We are on a journey to provide a best-in-class creative platform for our productions,” explains Ben Stanbury, Worldwide Head of Technology for Amazon Studios. “Studio in the Cloud is our overarching vision for how we provide our creative teams with a cloud-based toolset that they can use wherever they are in the world. Avid is a central component of this vision, so we are thrilled to be starting this new partnership with them.”&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">By leveraging AWS and its global infrastructure, Amazon Studios will further centralize production assets in the cloud, creating a smoother, more unified production workflow. Production and Post-Production teams will spend less time duplicating and transferring media to critical team members, allowing more time to be spent on high-value creative efforts. Productions will also enjoy the peace of mind that comes from having their content, including camera raw files, protected by automatic processes that distribute data across several AWS Regions.&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">Avid and Amazon Studios expect to have cloud-based, production-ready solutions by fourth quarter 2022.&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;"><strong>About Amazon Studios</strong>&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">Amazon Studios is an award-winning media and entertainment company that produces an expanding slate of bold and innovative Original Movies and Series. Amazon Originals stream on Prime Video, which is available in more than 240 countries and territories. Amazon Studios’ critically-acclaimed hits include The Boys, Sound of Metal, The Underground Railroad, Borat Subsequent Moviefilm, Sylvie’s Love, The Marvelous Mrs. Maisel, Uncle Frank, One Night in Miami, Fleabag, and Manchester-by-the-Sea. Additional information about Amazon Studios can be found at </span><a href="https://press.amazonstudios.com/us/en" target="_blank"><span style="margin:0px;padding:0px;"><u>press.amazonstudios.com</u></span></a><span style="margin:0px;padding:0px;">.&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;"><strong>Avid Powers Greater Creators&nbsp;</strong>&nbsp;</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at </span><a href="http://www.avid.com/" target="_blank"><span style="margin:0px;padding:0px;">avid.com</span></a><span style="margin:0px;padding:0px;"> and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. &nbsp;</span></p>]]></description><category><![CDATA[Cloud,Latest News]]></category>
            <pubDate>Tue, 02 Aug 2022 15:07:00 +0200</pubDate>
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