Avid CEO & President Jeff Rosica said, “The vigorous pace of product innovation coming out of Avid to solve customers’ most urgent needs is unprecedented. While we have a lot to unveil at trade shows throughout this year, Avid’s exhibitions will stand out as sharply defined hubs where the community should expect to learn what they can achieve now to get ahead of escalating demand for the best-quality content with the greatest degree of creativity, collaboration and cost-efficiency. Personally, I’m excited that people will encounter a company that has completely reimagined how these events can bring immediate value to visitors.” 

Visit Avid at NAB Show booth N1221 and NAMM Show booth 14416. Watch for company announcements leading up to these events on Avid's online Press Center,  as well as LinkedIn, Twitter and other social media handles.

Pro Tools Ultimate retains all of its powerful capabilities and is now available at a substantially reduced subscription price of $599 annually—enabling more users to take advantage of its sound for picture workflows, HDX and HD Native system support, and unprecedented performance for challenging and complex projects. Pricing has not changed for monthly licenses at $99, nor for one-year educational licenses at $299. 

More information is available in a new blog published today in Avid’s online Resource Center.

Pro Tools—Powering music and audio creation at all levels of experience

In addition to Pro Tools Ultimate, Avid offers subscriptions geared toward every segment of the music and audio industry, including Pro Tools Artist™ for music creators with professional aspirations; Pro Tools Studio™ for serious audio engineers and music producers; and Pro Tools Intro, the free product for beginner creatives who are eager to start exploring their desire to make music in any genre with the tool that pros rely on. Compare at www.avid.com/pro-tools/comparison.

·      Join and participate in Avid’s online global user communities:

o   Avid Pro Audio Community - duc.avid.com/

o   Avid Pro Video Community - community.avid.com/

o   Avid Sibelius Forum - www.sibelius.com/cgi-bin/helpcenter/chat/chat.pl?com=show&groupid=3

·      Engage through the Avid Link desktop app: 

o   Avid Link is automatically installed with Pro Tools^®, Sibelius^® and Media Composer^®, and the free Avid Link mobile app can be downloaded from the Apple App Store or Google Play. 

o   Once signed in with an Avid Master Account, a user can click on Avid Link's Lounges tab for answers to questions from Avid moderators and the Communities Team.

·      Search the exhaustive Avid Knowledge Base:

o   Visit www.avid.com/learn-and-support/advision#Avid-Knowledge-Base.

·      Follow Avid’s topically focused social media accounts for replies and updates from the customer support team including:

o   Facebook – Pro Tools, Media Composer, Sibelius, MediaCentral

o   LinkedIn – Avid Pro Tools, Avid Media Composer, Avid Sibelius, Avid MediaCentral

o   Instagram – avid.protools, avid.mediacomposer, avid.sibelius, avid.mediacentral

o   TikTok – avid.protools, avid.mediacomposer, avid.sibelius, avid.mediacentral

Until Twitter can effectively limit the presence of illegitimate accounts across its platform, Avid recommends that all customers should refrain from relying upon Twitter to connect with Avid for any support needs.

© 2022 Avid Technology, Inc., Avid, the Avid logo, Avid Link, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. 

Avid CEO & President Jeff Rosica stated: “Avid’s proceeding carefully by keeping our eye on safety first. We’re confident that the improving conditions and handling of the pandemic can help to ensure that IBC2022 can be a successful gathering for our industry. This trade show will mark the start of our gradual return to exhibiting our solutions, but with a more limited scope than previous years, so we can focus on our customers’ most pressing needs, including remote collaboration and migrating their workflows to the cloud. Avid’s product innovation has accelerated over the last two years. We have a lot to show and we’re pleased to have this exhibition back in our marketing mix especially for the convenience of our many enterprise customers across in broadcast, film and post-production.” 

Register at https://ir.avid.com/events-and-presentations to view the day's presentations on-demand, including overviews of company and product strategies, the financial outllook, and a fireside chat with Avid customers.

No conference pass needed—join us in the NAB Create Inspiration Zone (C5646) in Central Hall!

Sunday April 24, 3:15 p.m. - 3:45 p.m. PT  Plan your show!

Cloud Production Reality and Futures with Mike Kralec, CTO, Sinclair Broadcast Group

Mike Kralec fireside chat with Kevin Riley, Chief Technology Officer, Avid

Mike and Kevin will discuss news workflows possible today in the cloud and how Sinclair’s experience and leadership in this area is informing the go-forward thinking for the industry. Mike will give his perspective on news workflows, security, IP contribution, aggregation and management, editing, playout and distribution focused on what is possible now and what to expect in the future.  They also will touch on what to consider when migrating a workflow to the cloud, and what are the key factors that can help inform a media company’s decision-making when it comes to moving to the cloud.

Monday, April 25, 1 p.m. - 1:30 p.m. PT  Plan your show!

Paramount Global’s Cloud-First Mindset: Transforming Video Content Production

Fireside chat with Paramount Global's Josh Limor, VP, Head of Global Production Technology, and Avid's Craig Dwyer, VP of Global Cloud & SaaS

The cloud brings an exciting new paradigm for the media industry to reshape operations, reinvent creative workflows and drive toward a cloud production ecosystem that can accelerate content availability to keep pace with rising consumer demand. In conversation with leaders from Paramount Global, one of the world’s largest providers and producers of media and entertainment content, Craig and Josh will explore Paramount's “Cloud First” mindset. Today, Paramount is transforming production operations in the cloud with rapidly scalable resources available to teams consisting of hundreds of contributors, editors and producers around the world who collaborate daily on shows, promos and ‘tentpole’ global events such as the “MTV Europe Music Awards.” Topics will cover how Paramount Global is breaking new ground in the centralization of resources and infrastructure management, video editing in the cloud, shared storage, team collaboration and remote editing workflows.

Russia’s political leaders have crossed a line by attacking the sovereign nation of Ukraine, which has resulted in harm and disruption to her people, including our Avid colleagues. Much of the world has responded with harsh economic sanctions – and Avid is joining them to apply pressure on the Russian regime. We simply cannot make it easier for Russia’s political leaders, through state-run and state-owned news and media organizations, to spread propaganda and disinformation.

To this end, Avid has ceased all sales and support to all customers, users and resellers in Russia and Belarus.

At Avid, we strive to make the world a better place by connecting all people everywhere through the power of media. That’s a big vision, but one that Team Avid fundamentally believes in. As history often reminds us, the world is not as benevolent and caring as we would like it to be. And as much as we believe in the positive power of media, there are times when that power is not used for good. This is clearly one of those times.

Last week, we proudly chose to stand with the people of Ukraine. We have been assisting our Ukraine colleagues and their families to bring them relief on multiple fronts – and intend to do so until peace returns to Ukraine.

We urge others in our tight-knit Media & Entertainment industry to also join the international pressure campaign against Russia’s political leaders to stop their aggression immediately.

#standwithukraine

Jeff Rosica
CEO & President
Avid Technology

Avid CEO & President Jeff Rosica said: “In the two years since we’ve exhibited at large trade shows, Avid has been successfully reinventing how we engage and interact with colleagues around the world. The community’s resilience amid the pandemic, and our collective progress in spite of it, is extremely encouraging. That’s why across Avid we’re confident we can continue the momentum through our mix of small, focused events and digital programs. We also remain true believers in the reach and connectivity that the industry’s professional organizations can deliver and we look forward to collaborating with them in new and exciting ways.”

Dmitriy Sokolovskiy, Avid’s Chief Information Security Officer, said Avid has been taking extensive proactive steps, including patches, to ensure Avid’s products and workflows remain safe from potential harm.

Security Assessment

Avid’s internal assessment of the potential vulnerabilities in its products can be found in Avid’s Log4j Knowledge Base article and security assessment.

We encourage our customers to also:

• Subscribe to the Knowledge Base (select “Subscribe” in the page’s right-side menu) to automatically receive updates, including information about patches for potentially affected products
• Check your MyAvid account for updates
• Visit our Community Forums and social media channels for updates

While the information Avid provides is to the best of our knowledge, we always advise our customers to seek their own security review.

Avid | Edit On Demand—already adopted by some of the world’s major broadcasters and post-production houses—won the TV Tech 2021 Best in Market awards. These recognize innovation and excellence in new, recently introduced, and pending products and services for professional TV/video, radio/audio and AV products and solutions. Winners were selected by panels of professional users and magazine and site editors.

Gary Green, Product Manager for Edit On Demand, said, “We are delighted to receive this award. Avid | Edit On Demand has been well received, enabling dispersed teams to collaborate and work together in the cloud like never before.”

Edit On Demand is a SaaS (software as a service) secure virtual editing environment—complete with Media Composer cloud editing and Avid NEXIS cloud storage.

Green continued, “Companies around the world are using Edit On Demand every day to deliver projects from magazine shows to feature films, and this award recognizes the great work of the team. We are looking forward to continue to drive new workflows and greater team collaboration through a slew of new features in the coming months."

"We were impressed with the quality and innovation demonstrated by this year's Best in Market nominees, " said Tom Butts, TV Tech Editor in Chief. "The products and services that were selected made the cut--they demonstrated their ability to help advance the acquisition and distribution of entertainment and information across the media spectrum."

Find out what world-class media creators including Gorilla TV and France TV are achieving with Avid | Edit On Demand.

"This must have been an incredibly difficult decision for NAB to cancel their show, but it was the right one to make after all. Avid supports NAB as well as other industry organizations, but it’s certainly in the best interest of everyone to keep clear of large gatherings right now. For us at Avid, this means we standing by our decision earlier this year to follow this course until we know we can be safe. The good news is that we’ve been able to adapt and remain fully engaged with our customer community throughout the pandemic. Trade shows will eventually return to our go-to-market mix, but not this year and not until we can be thoroughly confident that the situation is under control."

Craig and Adam discuss

• How to engage staff to face the digital future 
• How to create an "always-on" culture within a news organization 
• The part the cloud will play in the future delivery of news 

Making the Media explores the forces that shape the media, news and entertainment business. It's available on Google Podcasts, Spotify and Apple Podcasts. 

More power to HDX with the Hybrid Engine

 HDX Systems with the Hybrid Engine uses native and DSP processing more harmoniously. With 2,048 voices in Pro Tools | Ultimate and immediate access to HDX’s onboard DSP, users can run bigger sessions more smoothly—even with one-card systems. Users also can toggle between Native and DSP modes on a track-by-track basis to nullify the distracting effects of latency with the click of a button.

Support for M1 Macs

Pro Tools | First, Pro Tools, and Pro Tools | Ultimate as well as Pro Tools | Carbon systems can run on the latest Macs that use Apple’s new M1 silicon processors.

Record and mix bigger sessions with more I/O, tracks, and voices

Pro Tools and Pro Tools | Ultimate now support a maximum 64 channels of I/O—up from 32. Pro Tools now supports a maximum 256 mono or stereo audio tracks at all sample rates—up from 128 at 48 kHz. And Pro Tools | Ultimate now supports a maximum 2,048 voices and audio tracks at all sample rates—5x more than previous versions. Users will be able to track bigger sessions and work with  more outboard gear using any Core Audio or ASIO interface.

Customize the Dark and Classic UI themes

Users can now change the brightness and saturation of almost every aspect of the user interface. Users can save favorite settings as presets and switch between them at any time as well as toggle between the Dark and Classic UI themes dynamically, without having to restart Pro Tools.

Learn more about all the features in Pro Tools 2021.6. 

The Boston Arts Academy Foundation is a nonprofit organization that raises essential funds for Boston Arts Academy (BAA), Boston's only public high school for the visual and performing arts. Avid has been supporting BAA for the past three years and has donated state-of-the-art equipment to help outfit BAA's new school building, which will open in 2022. Additionally, Avid has donated licenses to all Boston Arts Academy student to use Pro Tools. 

Read the news release announcing Jeff's appointment. 

• Kevin Riley, Chief Technology Officer and SVP 
• Dana Ruzicka, General Manager, Audio & Music Solutions & SVP 
• Tim Claman, General Manager, VIdeo Post & Storage & SVP 
• Lior Netzer, General Manager, Media Platforms & Cloud & SVP 
• Tom Cordiner, Chief Revenue Officer & SVP 
• Kathy-Anne McManus, Chief Customer Experience Officer & SVP 

The team provided an in-depth look at Avid's position, markets, technology solutions, customers and financials as well as the company's strategy for delivering growth and enhanced profitability. 

A replay is available on the Avid 2021 Investor Day site by clicking "Register." Registration is free.