New Avid Global Services Initiative Sets Higher Service Standard for the Media Industry

Avid® (OTC: AVID) today launched The Avid Advantage, a major service and delivery initiative delivered by a newly formed Avid Global Services organization. The Avid Advantage is a key element of Avid Everywhere™, and represents an unprecedented approach that sets a higher standard for service across the industry. With this program, Avid is rolling out a host of expanded and flexible services, support, and education programs to help customers maximize and accelerate the return on their investment with complete flexibility, and deepen their joint collaboration with Avid. The company aims to provide customers with the ongoing expertise and assistance they need to ensure continued success.

“With the Avid Advantage, we are committed to matching the revolutionary technology innovation in Avid Everywhere with an all new industry standard for service and customer collaboration,” said Rick Lowenstein, senior vice president of Avid Global Services. “The Avid Global Services team is completely focused on helping our customers drive to faster success and maximum ROI, and we’re already seeing success—having cut our case backlog in half over the past six months.”

The Avid Advantage offers a dramatically expanded and flexible range of services and programs, and is available worldwide in nearly every country, supporting seven languages, 24 hours a day, seven days a week, 365 days a year through the following teams:

Professional Services

Comprised of the industry’s leading domain experts and thought leaders, the Avid Professional Services team partners with customers to customize solutions and workflows, install new systems, optimize network infrastructure, and achieve the highest possible value from Avid solutions.New professional services offerings include:

• Operational efficiency consulting

• Network readiness assessment

• Business continuity planning

• Health check services

• Customized solutions designed by Avid Labs

Customer Care (formerly Customer Success/Support)

From comprehensive online self-help tools, including the expansive Knowledge Base of tech support articles and how-to videos, to multi-tiered Avid Advantage support plans and pay-per-incident tech support, Avid Customer Care is announcing a variety of enhanced and expanded resources to help customers stay productive, including:

• Redesigned Support section on avid.com

• Enhancements to the Avid Knowledge Base, including more finely tuned searches, article filtering, how-to videos, and articles

• New processes for faster case resolution

Avid Education (formerly Training)

Avid Education now offers customers the choice to take training and certification courses at an Avid facility, Avid Learning Partner location, or online. With new training options and locations, customers now have more flexibility in choosing how, where, and when they receive their Avid education. As part of The Avid Advantage, Avid Education is announcing new certifications for iNEWS and Avid MediaCentral Platform development.