Avid Changes the Game with Integrated Sports Workflow Solutions

IBC (Hall 7, Booth #J20), AMSTERDAM, 9/9/2016

End-to-end solutions for sports broadcasters who want to accelerate production, improve productivity, and deliver the highest-quality content possible to audiences

Avid® (Nasdaq: AVID) today announced integrated, end-to-end sports solutions that cover every type of production, from small and mid-sized studio organizations, all the way to large broadcasters and remote productions. Powered by the Avid MediaCentral® Platform, the new sports workflow provides best of breed tools tightly integrated into a single powerful solution. The sports workflow solution offers everything a sports broadcaster needs to differentiate their brands, create engaging content, and optimize the value of their media.

“Live sports are perhaps the most intense production environment there is, and great productions are rewarded by high ratings and devoted fans,” said Alan Hoff, vice president, Market Solutions at Avid. “We have put together a winning team of solutions so that organizations of all types and sizes, from outside to remote production, as well as collegiate, can get in the game.”

The new sports workflow offering provides organizations with powerful sports tools integrated into a solid solution at a competitive price. Each solution contains everything needed for the fast turnaround world of live sports, centered on the PlayMaker sports ingest, replay and playout server, Spark sports enhancement, and complemented by Avid NEXIS® shared storage, Media Composer® editing, and Interplay® | Production asset management. Even basic installation and training are included in the package.

New sports workflow solutions announced at IBC 2016 include:

  • Avid Sports Solution | Studio for medium and small sized broadcasters
  • Avid Sports Solution | Remote Productions for big sports and remote productions
  • Avid Sports Solution | Trucks for OB, outside, and remote productions
  • Avid Sports Solution | EDU for colleges and educational facilities


The new sports solutions are expected to be available in Q4 2016.

PR Contact

Donnelle Koselka
[email protected]