Educators Choose Avid To Build Solid Foundations for Media Careers

Avid® (Nasdaq: AVID) today announced that a growing number of public education institutions are investing in the most comprehensive Avid tools and workflow solutions to create, distribute and optimize media, driven by significant advancements in the Avid Learning Partner program. Leading the way is a group of Los Angeles-area institutions, including UCLA, Cal State LA, Santa Monica College and several local high schools—University High School, Hollywood High School, and Hamilton High School. These partnerships underscore a growing national trend, as more educational institutions embrace the Avid Learning Partner program to prepare the next generation for success in the media industry.

“Today’s competitive job market increasingly requires fluency in digital media, and the Avid Learning Partner program is specifically designed to help educators implement curriculum that prepares students for proficiency in media creation, production and distribution,” said Avid Chairman and CEO, Louis Hernandez, Jr. “The Avid MediaCentral® Platform is the industry’s most open, tightly integrated and efficient platform designed for media, and is uniquely suited to help students learn the advanced workflows of enterprise-level media industries. We’ve seen unprecedented investments and expanding engagement with academic institutions at the high school and university levels.”

Thanks to ongoing improvements to the Avid Learning Partner program that address needs of educators, combined with curriculum updates and the growing industry recognition of official Avid certification, more public schools are now able to access funding for investments in support of programs that provide industry credentials. This is driving an increase of secondary and post-secondary institutions entering the Avid Learning Partner program.

Under the Avid Learning Partner program, high school and college students are better prepared to make vital choices for a future in enterprise media, and institutions attract more students by staying on the cutting edge of media production education. Providing educators and students alike access to the powerful tools used by a wider preeminent client and user community also helps continue to shape the collective future of the media industry. After graduating, studies have shown that students who have learned their craft on Media Composer® command a 44% higher salary throughout their careers on average.

“After exploring how Avid’s comprehensive tools and solutions can be applied to both contemporary and future storytelling, the UCLA School of Theater, Film and Television is expanding  its engagement with Avid, implementing professional industry workflows for our students, and future-proofing these investments with flexible, cloud deployment options,” said Jeff Burke, Assistant Dean for Technology and Innovation, UCLA School of Theater.

The Avid Learning Partner program gives students unprecedented access to comprehensive professional media production environments for audio, video and broadcast applications Curriculums include training and certification for industry-leading Pro Tools®, Pro Tools | S6, Sibelius®, Media Composer®, iNEWS® and more.  

Additional information on the Avid Learning Partner program is available at https://www.avid.com/education/avid-learning-partner-program