ATV Teams up with Avid to Bolster Sports Graphics Workflow

Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that ATV, the leading private television channel in Turkey, has invested in an advanced Avid graphics solution. Powered by the Avid MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media, the Avid solution will enable ATV to attract and engage viewers with more graphically compelling and information-rich broadcasts.

When ATV began broadcasting Turkish Cup soccer matches, it decided to invest in a new graphics solution in order to succeed in the competitive sports broadcasting market. It needed an advanced on-field graphics solution that could provide real-time data from soccer games with industry-leading graphics. Based on its experience with Avid’s comprehensive tools and workflow solutions to create, distribute and optimize media, including Avid Maestro™ and the HDVG real-time graphics rendering platform for channel branding, ATV turned to Avid and its Turkish partner, Teratek, investing in an Avid sports graphics enhancement solution.

“With Avid’s sports enhancement solution, we can enrich our live broadcasts with data such as ball speed, distance, offside lines, team logos and results,” said Yavuz Nart, Technical General Manager of Turkuvaz Medya. “The system is an integral part of our graphics production, enabling us to attract viewers with visually appealing sports graphics. Avid has become our partner for graphics production, as well as media production.”

Avid’s sports enhancement solution enables ATV to add visual interest to its soccer coverage and convey game information to audiences in more compelling ways. It can enhance any soccer game by superimposing virtual graphics over the playing field using revolutionary tracking technology. The overlaid graphics remain tied to their exact position—regardless of camera motion.

“In the competitive world of sports television, media organizations like ATV need to create compelling graphics to attract viewers,” said Tom Cordiner, Senior Vice President of Global Sales, Avid. “Avid sports enhancement solutions enable broadcasters to elevate their productions, captivate fans, and boost ratings.”