Avid Expands MediaCentral Integration with Third-Party Newsroom Computer Systems

Avid® (Nasdaq: AVID) today announced the integration of its MediaCentral® content platform with CGI’s OpenMedia, a complete solution for journalistic workflows. With integration now available for the industry’s leading newsroom computer systems (NRCS) – also including AP ENPS and Octopus – MediaCentral empowers more production teams around the world to enhance their news content creation workflows.

Support for additional third-party NRCS ensures production teams can access the full power of MediaCentral including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system. Teams immediately can become more efficient and productive by supplementing the systems they already use on a daily basis. MediaCentral’s ultra-fast search functionality lets teams find the content for stories they need when they need it and use the Media Composer video editing tool to produce content without leaving the NRCS interface. Multiplatform distribution capabilities enable them to get stories to followers and viewers faster than before – all while providing access to an end-to-end newsroom solution that enhances operations and can scale as content demand continues to grow.

“Avid’s innovation strategy for newsrooms centers on driving more openness to help customers get more performance out of their infrastructure. By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips,” said Raul Alba, Director of Product Management, Avid. “They can get started straight away—without extensive training, loss of productivity, or any complications associated with deploying a new NRCS—and gain the ability to create better content faster directly within the systems they already rely on.”

Watch this video to learn more about Avid’s newsroom computer system integrations with MediaCentral. MediaCentral can now be licensed through a subscription model, enabling broadcasters and other media organizations to more easily respond to changing production needs. For more information on MediaCentral, visit www.avid.com/products/mediacentral.

Founded in 1976, CGI is among the largest IT and business consulting services firms in the world. Operating in hundreds of locations across the globe, CGI delivers end-to-end services and solutions, including strategic IT and business consulting, systems integration, managed IT and business process services and intellectual property solutions. CGI’s merger with SCISYS Group PLC in December 2019 has brought in deep expertise in the media and broadcast sectors, as well as the space and defense sectors. CGI’s Media Solutions, formerly SCISYS Media Solutions, offer a wide range of professional news and content delivery solutions for innovative media companies across local, national and international markets. This includes the market-leading flagship newsroom system OpenMedia and the radio production solution dira, serving many key players in broadcast and delivery. For more information, please visit www.cgi.com/mediasolutions.