Avid Launches MediaCentral | Sync Media and Metadata Backup Solution

Avid^® (Nasdaq: AVID) has extended its media production portfolio with the availability of MediaCentral® | Sync, a secure backup solution available by subscription that protects television news organizations and other production environments against unexpected storage and database loss. MediaCentral | Sync enables disaster recovery and business continuity workflows by automatically replicating media and any associated metadata to a second production management system, minimizing the risk of production delays by ensuring simple, efficient and reliable data backups.

​MediaCentral | Sync is a seamless addition for MediaCentral production infrastructures, making it an easy and secure solution that ensures broadcasters can be confident that their content is always safe and accessible. It provides flexible media and metadata backup options, allowing users to choose when and where to back up specific assets through a web-based user interface, giving assurance that technical operations can be maintained in any situation. In addition to being fully integrated with Avid NEXIS® storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining unprecedented protection as part of an end-to-end production solution.

“Downtime is simply not an option in today's fast-paced, always-on production environments where having access to media in a timely manner is essential for success,” said Raul Alba, Director of Product Marketing - Media and Cloud, Avid. “Media organizations need confidence that, in the event of a disaster, their valuable content is safe​ and can be quickly restored without impacting production operations.”

MediaCentral | Sync is immediately available. Learn more with this overview video and product data sheet.

Downtime is simply not an option in today's fast-paced, always-on production environments where having access to media in a timely manner is essential for success. Media organizations need confidence that, in the event of a disaster, their valuable content is safe​ and can be quickly restored without impacting production operations.
- Raul Alba, Director of Product Marketing - Media and Cloud, Avid

About Avid

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.