Avid Updates Trade Show Exhibition Outlook with Return to IBC Show in September
BURLINGTON, Mass., 6/23/2022
Avid Technology today updated its outlook on exhibiting at large media & entertainment industry trade shows by unveiling plans for the annual IBC trade show (“IBC2022”) this coming September 9-12 in Amsterdam. Noting the improved global conditions related to COVID-19, including the safe and effective execution of recent trade shows, Avid will host an IBC2022 exhibition floor stand to feature its latest innovations in cloud-based production and remote collaboration for media creation teams in film and television.
Avid CEO & President Jeff Rosica stated: “Avid’s proceeding carefully by keeping our eye on safety first. We’re confident that the improving conditions and handling of the pandemic can help to ensure that IBC2022 can be a successful gathering for our industry. This trade show will mark the start of our gradual return to exhibiting our solutions, but with a more limited scope than previous years, so we can focus on our customers’ most pressing needs, including remote collaboration and migrating their workflows to the cloud. Avid’s product innovation has accelerated over the last two years. We have a lot to show and we’re pleased to have this exhibition back in our marketing mix especially for the convenience of our many enterprise customers across in broadcast, film and post-production.”
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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