Burlington, MA, 5/6/2014
End-to-end workflow based upon the Avid Everywhere strategic vision helps post facility streamline production, enhance collaboration, and deliver high-quality content for HGTV.
Avid® (OTC: AVID) today announced that Magic Box Editorial, a cutting-edge post-production facility located in Nashville, USA, is using the Avid MediaCentral Platform, along with technology inspired by the Avid Everywhere™ strategic vision, to create the popular HGTV series Rent or Buy. By implementing the MediaCentral Platform, the industry’s most open, extensible, and customizable common services platform, Magic Box is able to streamline editorial workflows, facilitate remote collaboration between contributors, and deliver the high-quality content that today’s sophisticated audiences demand.
The popular HGTV series Rent or Buy follows first-time homeowners around the country as they weigh pros and cons for different properties, and decide whether to rent or buy. The production company behind Rent or Buy is located in Los Angeles, CA, so Magic Box Editorial needed a post workflow that would enable close collaboration across long distances. By implementing a complete end-to-end Avid solution built upon the Avid MediaCentral platform, Magic Box gained the powerful, integrated, and collaborative workflows they needed to deliver high-quality, engaging content.
“More and more, post facilities like Magic Box Editorial are finding it necessary to connect and collaborate with media professionals everywhere, regardless of where in the world they are located,” stated Chris Gahagan, senior vice president of Products and Technology at Avid. “The MediaCentral Platform supports the entire media value chain, from creation to consumption, connecting creative professionals and media organizations with their audiences in more powerful, efficient, collaborative, and profitable ways.”
Magic Box Editorial’s workflow is based around the Interplay | Production Facility Bundle, which includes Media Composer® editing software, ISIS® shared storage, and Interplay Production media management. The MediaCentral Platform provides Magic Box with essential shared services, including media search and access services, workflow orchestration services, and unified user administration and configuration. With a complete, end-to-end Avid workflow, all Magic Box contributors are connected together into one cohesive workflow, providing a powerful platform for collaboration.
“We need proven and trusted solutions that enable us to streamline production, reduce operational costs, and deliver the highest-quality content to clients,” stated Mark Mitchell, president of Magic Box Editorial. “Even though we are located in Nashville, our Avid solutions allow us to easily collaborate with clients in Los Angeles and other major media markets using the same proven and trusted workflows they are accustomed to.”
For Mitchell, Avid is the clear choice for post production workflows in today’s rapidly changing industry. “As a small business we have to make solid investments in technology that can grow with our company,” Mitchell explains. “When it comes to creating reality TV programming, Avid is the industry standard.”
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