IBC (Hall 7, Booth #J20), AMSTERDAM, 9/11/2015
MediaCorp, the largest broadcaster in Singapore, recently embraced Avid Everywhere and adopted a complete end-to-end production infrastructure made up of solutions built upon the Avid MediaCentral Platform.
Avid® (Nasdaq: AVID) today announced that MediaCorp, the largest broadcaster in Singapore, recently embraced Avid Everywhere™ and adopted a complete end-to-end production infrastructure made up of solutions built upon the Avid MediaCentral™ Platform. The new workflow, implemented by Avid partner Qvest Media, will enable MediaCorp to produce content more collaboratively, deliver media to multiple platforms and channels, and improve operational efficiency.
“Avid solutions provide an integrated environment that enables us to reduce production bottlenecks and improve overall turnaround time,” said Norraine Yusof, Senior Vice President of Campus Technology Development, at MediaCorp. “We have been able to integrate multiple legacy systems, giving our content creators a single user-interface while creating a platform-based approach for promoting an open and collaborative production environment.”
MediaCorp operates seven television channels and 13 radio stations, making it challenging to efficiently manage the massive amount of media generated. Previously, a disconnected infrastructure made sharing files and projects a cumbersome process. MediaCorp chose to implement an integrated, end-to-end Avid workflow that would enable productions teams to collaborate more easily and produce content faster.
“To thrive in today’s competitive industry, it’s essential for media enterprises like MediaCorp to improve productivity and reduce operational costs,” said Kyle Kim-Hays, senior vice president and Chief Marketing Officer at Avid. “By embracing the latest Avid Everywhere solutions, MediaCorp is able to improve content production, streamline multi-platform distribution, and operate more efficiently across the board.”
Qvest Media was commissioned to conduct the workflow and systems design, lead the overall installation, and serve as master systems integrator for the MediaCorp implementation.
The new workflow features advanced media management solutions from the Avid Media Suite, including a fully centralized Interplay® | Production media asset management system that enables more than 160 team members in different departments to easily collaborate, share media, and work on projects simultaneously. Avid MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform, provides a browser-based single user interface for interaction across the entire production process.
To effectively store, archive, and monetize a massive amount of content, the network deployed cutting-edge media storage solutions from the Avid Storage Suite. By storing all of their media on a fully integrated and connected Avid ISIS® shared storage system, production teams can quickly find assets, edit media, and share content.
MediaCorp creative teams are using industry-leading audio and video solutions from the Avid Artist Suite to create the highest-quality content. Media Composer® video editing software with Avid Resolution Independence gives video production teams the ability to acquire, edit, and deliver content in any format and resolution, from 4K and beyond.
Pro Tools® helps MediaCorp audio teams create mixes for radio commercials, promo trailers, audio post-production, and more. The 64-bit audio engine architecture in Pro Tools 12 enables mixers to handle massive projects without straining computer resources. Finally, Pro Tools | S6 control surfaces provide audio mixers with the flexible workflows and precision control they need to manage complex sessions and deliver mixes with faster turnaround time.
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