Media | Director


Orchestrate your file-based workflow

Get a jumpstart on editing. Media | Director is a media ingest module for the Media Suite that speeds up file-based workflows in unscripted television, post-production, and broadcast environments. With its powerful yet easy-to-use scripting tools, Media | Director works with Interplay | Production and Interplay | MAM to orchestrate the process of ingesting media into production and nearline storage, enabling you to start editing immediately and accelerate project turnaround.

Download the datasheet


  • Ingest files quickly and easily through drag and drop
  • Park files on Avid shared storage
  • Get started fast with predefined orchestrations
  • Automate clip names
  • Media | Director orchestrates the entire process of parking, checking in, and transcoding media into production and nearline storage automatically, making the assets available to your entire team. Depending on your needs, you can easily initiate one or more of these ingest processes through the simple interface using drag-and-drop—on a Mac or PC. Once you set your job in action, view its progress in the Progress pane.

  • Free up camera media cards and disks by parking the original source material on nearline storage until it’s needed for the final conform. Because Media | Director is built to support the open Avid MediaCentral Platform, you can park and register material on both Avid and third-party storage systems.
  • Media | Director comes with a collection of predefined orchestration scenarios that enable you to get up and running fast, without having to configure the software. That said, the interface is also entirely configurable, enabling you to create customized profiles by using the Profile Builder to add interface elements and set rules for your specific workflows and needs.

  • Using the Profile Builder, you can have Media | Director automatically name clips and the folders in which they’re stored, giving you and your team a clearer understanding of the media you have at hand. You can generate names from clip names, camera metadata, volume names, date, time stamp, and more, or even extract metadata from a preexisting directory structure, such as with media housed on a backup drive. If you always use the same naming scheme in your workflow, you can simply set it and forget it.