The idea of Saya is to respect and promote the profession, all the trades of post production. All the investments that were made from the beginning work towards this. Working in an Avid environment isn't a coincidence.
PASCAL BLONDELA, HEAD OF POST PRODUCTION PLANNING AND MONITORING, SAYA POST PRODUCTION
The 8K HDR short film Three Trees makes a memorable impact on viewers with its abstract, poetic world filled with rich, immersive imagery. To create such a challenging piece, Kansai Television's Kazuma Yano, who directed, edited, and color graded Three Trees, turned to Media Composer to handle the entire production workflow, from end to end.
One of the primary reasons we are almost completely Avid now is because that is exactly what our industry has been telling us we should be doing.
TONY SIMONS, MANAGER, NEW ZEALAND BROADCASTING SCHOOL
Investing in such big-scale post-production equipment means that you are intending to do big-scale productions. It gives us the opportunity to show people in this region, in this part of the world, that we can produce a high-quality product.
KHALED BEN YOUNES, HEAD OF POST PRODUCTION, GENOMEDIA
Avid provides the infrastructure where we can have teams working very closely together, or we can have people work on an individual basis with the ability to pass content onto the next creative very seamlessly.
KIM PRATT, VICE PRESIDENT OF TECHNOLOGY