Story-centric news production
Run away from news rundowns
While traditional rundown-driven workflows are great for scheduling the story flow of your on-air news shows, they can limit the speed at which your newsroom can report changing information. With the new Avid story-centric workflow, everything is tied to the story, enabling you to boost your newsroom efficiency while expanding your audience reach.
Simplify news and viewpoint gathering
Enhance stories and seek different points of view by monitoring and prioritizing incoming feeds in the new MediaCentral | UX Trending pane, coming soon. Integrate content from Social Media Hub, x.news, and other solutions and partner integrations, while filtering out the noise of social media to get to the real story of what’s trending.
Access real-time content anywhere
Create, view, edit, review and approve stories and rundowns from anywhere using your mobile device or laptop. Simply connect via the included MediaCentral | UX web-based interface or iOS and Android apps. You can also review Interplay video related to iNEWS stories.
Easily scale your system to your needs
Easily add users without reconfiguring the system every time the station or broadcast enterprise expands. Plus, you can retain scripts and rundowns in the online iNEWS system longer with the newly expanded database size.
Automatically transcode and publish assets
Interplay | Production video assets are automatically transcoded and published to the online video platform with video links embedded in the social message, using the Media | Distribute option for multiplatform distribution.
Quickly publish to social media platforms
Leverage story text, video, and still images to develop compelling social media messages as part of the core creation process with the Media | Distribute option. News stories can be auto-populated directly from iNEWS, MediaCentral | UX, or entered manually.
Work with maximum availability
Continue uninterrupted operations if a server becomes unavailable—all system data is mirrored between multiple servers for highest confidence news operations. iNEWS also simplifies system administration at server level with thin-client architecture.