Key benefits

Manage media more efficiently

Interplay | MAM Foundation creates an automated central media operations hub that connects and speeds processes, organizes and protects media, and lowers the unit cost of storage.

Expand collaboration

With contributors united across divisional and geographic boundaries, your team will be able to plan, select, shot-list, annotate, and review and approve swiftly—with optimal intelligence about video assets.

Integrate with Interplay | Production (optional)

Interplay | MAM Foundation automates movement of media and metadata between Interplay | Production workgroups and Interplay | MAM Foundation, enabling richer, time-saving workflows with centralized archive capabilities, and optional iNEWS integration.

Grows with you

Interplay | MAM Foundation is designed to grow and adapt with you, and makes every industry-leading Interplay | MAM capability available to you. As your needs expand, you can add clients, integrations, workflows, and services to adapt to market demands and changes.

Expertise included

The Interplay | MAM Foundation package includes Avid Professional Service and Avid Advantage Elite support to ensure you always have the expertise you need close at hand.

Key features

A complete, pre-defined solution

Get the software, professional services, and support you need for the most common file-based asset management and central archive needs—all in one package.

Improves and speeds workflow

Interplay | MAM Foundation delivers workflows to support import, proxy creation, on-line storage, archiving, and export operations, saving time and optimizing resources by automating non-creative tasks.

Powerful, intuitive media tools

Access your media locally or remotely through a flexible Web-based application with professional frame-accurate media player, and layered timeline annotation.

Comprehensive data model

Interplay | MAM Foundation includes comprehensive standardized data model that can be expanded or modified at any time.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site, or visit our Privacy Policy to learn more about cookies and how to manage or disable cookies. Please note that some Avid web pages, including the Avid Online Store, will not work if cookies are disabled.

Find out more

Agree and proceed