New features

Speed up file transfer

Need to quickly transfer media files between locations, such as for live event production or post production? You can now leverage high-speed file transfer solutions, such as FileCatalyst, Signiant, and Aspera, using the Interplay | MAM File Transfer Kit for even faster transfer.

Archive and restore media with One Archive

In answer to the #1 request from the Avid Customer Association (ACA), you can now use MediaCentral | UX with Interplay | MAM to support archive and restore workflows for Interplay | Production MXF OP1a media assets—across multiple systems—within one multizone environment. This gives you even more options for leveraging your media, whether stored on hard disks, network attached storage, and/or HSM (hierarchical storage management) solutions, such as DIVA, FlashNet, StorNext, and BlackPearl, which now supports partial file restore.

Work with content more easily

Get greater efficiency and ease with improved document management and other media handling enhancements, including the ability to preview PDFs.

Expand your graphics workflow

Drag and drop clips or images directly into Avid Maestro graphics templates.

Connect to the MediaCentral Platform with Premiere

With the Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe editors can connect to Interplay | MAM through MediaCentral | UX. Through a dedicated panel in Premiere Pro CC, you can search for and locate MAM assets and easily add any clip or sequence to your Premiere Pro project bin with a single click, enabling you to edit or further process it in your timeline. Then send the flattened file back to any Interplay | MAM folder.

Get the details

Publish media to multiple platforms simultaneously

Deliver content to multiple web, mobile, and social channels quickly with direct integration with Media | Distribute.

Speed up your media ingest and playback workflow

Accelerate and automate ingest and rewrapping of file-based media with direct integration with Media | Director. And you can trigger multisite media playback remotely to accelerate project turnaround.

Experience the benefits of being on the platform

Interplay | MAM is now fully integrated on the Avid MediaCentral Platform, including tight integration with Interplay | Production, enabling you to greatly boost your operational efficiency and expand collaboration beyond the walls of your facility.

See platform example 

Maintain and scale a system with ease

Eliminate point-to-point, maintenance, and integration issues with the new messaging and services bus, which adds a highly adaptable, standardized communications layer to Interplay | MAM, making third-party system connections and interoperability easier and more reliable than ever.

Access assets anywhere, on any device

Browse, search for, and locate assets and content using the included MediaCentral | UX interface. This web-based front end to the platform enables you to work on projects in real time by connecting to Interplay | MAM, Interplay | Production, iNEWS, and other systems—wherever you are—from practically any desktop workstation, laptop, or mobile device.

Key advantages

Find media fast

Interplay | MAM can track millions of digital assets throughout their lifecycles, enabling you to browse, find, and retrieve content quickly. And it supports rich metadata and multiple database search, making it easy to find the exact media you’re looking for—no matter where the assets are stored. You can also locate assets across multiple local and remote databases—no matter where the media is stored—by adding Media | Index.

Reuse and monetize content

Use Interplay | MAM to repurpose content for a new story or project, or to generate new revenue streams, such as video on demand.

Access and interact with assets using a single interface

Easily accomplish tasks using role-based toolsets, all housed in the single, unified interface. Track, manage, and control all media ingest and transcoding, annotate and modify metadata, browse and retrieve assets, play proxy media, and create EDLs using web-based client applications, including MediaCentral | UX. The common, centralized interface streamlines IT requirements, making upgrading and maintenance easy.

Collaborate in real time, from everywhere

With Interplay | MAM, local and remote contributors can access assets and projects anywhere and collaborate in real time. Everyone on the team can get greater visibility into your entire media archive, no matter where they are, and no matter where the assets are stored. And because Interplay | MAM focuses on managing finished assets, you can extend collaboration across your entire media business—beyond your production teams.

Get reliable asset management that integrates with everything

Interplay | MAM features an industry-proven, services-oriented architecture (SOA) that integrates easily into your existing infrastructure.  Interplay | MAM APIs enable integration with over 100 media solutions, plus extensive SDKs and developer programs offer further customization. And it’s easy to add new servers, storage, encoders, applications, and more as your business grows, as Interplay | MAM plays well with everything.

Speed up efficiency with workflow automation

With integrated support for Avid and third-party systems, you can create complex, automated workflows to import or ingest media to multiple locations, create proxy media for high-efficiency workflows, and transcode or rewrap content into a wide variety of formats for easy delivery to multiple platforms.

Extend your Avid workflows

Extend Interplay | Production

Extend Interplay | Production interoperability to encompass your entire media operation and uncover new revenue-generating opportunities. By adding Interplay | MAM, you get a wealth of new capabilities that go beyond your Interplay | Production functions.

Benefits of Interplay | MAM for Interplay | Production

Enhance your existing iNEWS workflow

By adding Interplay | MAM, you can streamline your archiving needs, while complying with local broadcast archive regulations and requirements.

Benefits of Interplay | MAM for iNEWS

Other benefits

Archive and manage any type of asset across any type of storage

Interplay | MAM can handle nearly any type of digital asset—including video, audio, graphics, PDF files, documents, and finished programs—and works with Avid and third-party storage, making it extremely versatile in any media environment. And because it mainly focuses on metadata and proxies for any given asset, it can manage a vast range of SD, HD, and high-res files, providing complete format independence.

Grow your business, grow your system

Every business’ needs and budgets are different. That’s why Interplay | MAM is fully customizable. Start with the entry-level, prepackaged Interplay | MAM Foundation system, which provides the core set of media tools that will satisfy smaller organizations, then add the integrations, services, and customizations you need for your business and workflow. No matter what you start with, you can expand your system further as your needs grow.

Get expert help, service, and advice

All Interplay | MAM systems include expert consultation from our Avid Professional Services team, who work closely with you throughout every stage of planning, management, training, and implementation. Plus, you get one year of renewable Avid Elite Support, giving you the Avid Advantage, with access to world-class media industry experts whenever, wherever, and however you need them.

Add, edit, and customize metadata for your needs

With support for multiple customizable tracks of timecode-based “Strata” metadata, which can display dialog, scene descriptions, actor names, locations, emotions, and more, everyone in your organization can find the assets they need fast and get critical information related to the media, such as usage rights. You can also customize the metadata layout in each database and modify on the fly to make it work the way you want.

Integrate closed captioning easily into your workflow

Work with closed caption media easily using the Closed Caption Module, which enables you to import and archive SCC (Scenarist Closed Caption) files, extract caption text, and import it into Interplay | MAM strata to allow for searching. You can even import multiple SCC language files (such as one for English and one for Spanish) to the same asset using the enhanced Closed Caption Kit.

Get cost-effective management

With powerful workflow and process engines, you can accelerate complex business procedures with full workflow orchestration and automation capabilities, enabling you to cut costs and improve media quality and consistency. Plus, with universal media access, workflow analysis, and real-time visibility into projects, you can streamline your entire media operation to run more efficiently, so you can respond more quickly to new business opportunities.


Configure your workflow as needed

Interplay | MAM offers a wide array of options, services, integrations, and customizations, enabling you to choose an easy-to-integrate prepackaged system that will meet most common asset management requirements, or design a full-scale solution that effectively solves your most daunting challenges and addresses your unique needs.

Get started with Interplay | MAM Foundation

Interplay | MAM Foundation is an entry-level, streamlined, prepackaged solution that provides the core set of tools to address the most common access, operations, and asset protection needs of your media organization. This centralized, powerful, and dynamic media hub is an efficient and economical way to simplify and improve your media operations and archive.

Learn more about Interplay | MAM Foundation

Design your own Interplay | MAM solution

Interplay | MAM Foundation can be customized and expanded to an enterprise-level solution with additional third-party integrations, workflows, services, clients, and other options to meet your needs now and in the future. With help from our Avid Professional Services team, you can design a completely customized system that tightly integrates with your existing systems and infrastructure, greatly streamlining your operations so you can maximize efficiency and make the most of your media.

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