Unify teams to increase efficiency

With the new story-centric workflow, you gain the efficiency your teams need to create and deliver a wider range of multimedia-rich content to a wider audience across multiple television, web, mobile, and social media channels. This new integrated workflow puts the story at the center of all planning and delivery, making it easier to create, collaborate, manage, and deliver a wider range of content faster using a single interface—MediaCentral | UX.

Unleash the power of collaboration

The included Avid MediaCentral | UX interface provides focused tools for journalists, producers, assistants, loggers, reviewers, media managers, and administrators with powerful web-based tools that are usable everywhere. Search, browse, do multi-camera logging, basic editing, review and approve, build complete news packages, and more while non-creative tasks are handled in the background.

Collaborate with workgroup members

Track every media file component and its relationship to each project. Link all resolution and format versions, maintain version control, enable smart media deletion, and support workflows in a wide range of resolutions and formats. The built-in messaging system with deep links to assets enables enhanced collaboration between workgroup members.

Stay updated and connected

Workgroup members can use the Interplay | Production messaging system to exchange asset links and notes on assets throughout the workgroup and directly to the editing desktop, speeding pre-planning, review, and approval.

Connect with Premiere Pro

With the Avid MediaCentral | UX Connector for Adobe Premiere Pro, Adobe Premiere Pro editors can connect to Interplay | Production through MediaCentral | UX. Search for and locate media assets and easily add any clip or sequence to your Premiere Pro project bin with a single click, enabling you to edit or further process it in your timeline. Then send the flattened file back to any Interplay | Production folder.

Get the details 

Access files remotely from everywhere

With support for the Media | Index option, you can accelerate and extend file search across multiple Interplay | Production, Interplay | MAM, and iNEWS systems—regardless of where the media asset or iNEWS story is located. This optimized, high-performance search engine enables you to find and preview clips and sequences instantly across multiple Interplay databases—and serves as the linchpin of the entire collaborative process.

Enable remote collaboration with Media Composer | Cloud Remote

Media Composer | Cloud Remote enables any Media Composer | Ultimate editor with an Internet connection to connect to an Interplay | Production workgroup, giving remote editors and contributors the same creative power and experience as if they were in the home facility. And now Media Composer | Cloud Remote editors can trigger the Send-To-Playback process, accelerating time to on-air.

Connect via the web

Web-based tools and media streaming enable collaborative review, annotation, logging, shot-listing, basic editing, and pre-planning from anywhere. Media Composer | Cloud Remote adds support for remote Media Composer | Ultimate editing, full workgroup connectivity, and fast, transparent uploading.

Work anywhere with Avid MediaCentral | UX

The acclaimed Avid MediaCentral | UX web-based interface enables flexible media review, annotation, logging, shot-listing, basic editing, and pre-planning from everywhere, and simplifies deployment with single-point licensing and administration. Plus, you can scale your system as needed—from a basic 5-seat configuration to up to 330 connected users.

Access local and remote media

Eliminate guesswork and dramatically save time by directly searching for media in local and remote sites, then dragging and dropping selected in/out points to the timeline as the full-res version is automatically transferred in the target format.

Search and find media anywhere

Quickly find, browse, and bring media into your project from local or remote sites. Extended search allows for filtering based on a wide range of metadata attributes. High-resolution versions of remote media are transparently delivered to the destination site.

Accelerate turnaround time

Interplay | Production provides support for the Media | Director option to simplify and speed up file-based workflows. Media | Director orchestrates the process of ingesting media into production and nearline storage, enabling you to start editing immediately and accelerate project turnaround. You can even upload file-based media from your mobile device to your facility using the Media | Director drop utility.

Get support for multicam projects

Perform multicam logging and sequence generation from anywhere through the browser-based MediaCentral | UX interface, with the resultant composited video stream displayed as either multi- or single-angle directly in the UI player window, accelerating reality television, TV studio entertainment, and other similar production workflows.

Save time and money with software virtualization

With support for software virtualization, you can reduce operational cost, as the hardware requirement to deploy and maintain Interplay | Production is minimized. In addition, upgrading software is easier than ever, enabling you to stage new releases of Interplay | Production software while the system is active, minimizing downtime. Plus, you can easily roll back to a previous release if needed.

Use less storage

Tracking of all media eliminates duplication and makes regular, safe deletion of unneeded media a quick and simple task. Workflow-connected nearline and archive storage expands media reuse and lowers average cost per used TB.

Work with the hardware you want

Interplay | Production now works with both Avid and third-party servers, enabling you to reduce operational cost by capitalizing on the existing hardware servers and vendors you already have in your data center.

Gain more resolution independence

Take on more jobs with more flexibility. Interplay | Production now offers Avid Resolution Independence, enabling you to work with and manage UHD media as easily as traditional HD and SD content, including media created using third-party tools. This “future-proof” workflow utilizes the highest quality video codecs available today, including support for a wider range of UHD resolutions, color spaces, and HDR info in Avid DNxHR, plus additional HD resolutions in Sony XAVC-L, Panasonic AVC-LongG, and other formats.

Deliver to multiple platforms with a single solution

Media | Distribute unifies and simplifies content distribution to a diverse community of channels and devices through workflow automation, in the right format for each.

Sync projects with Media Composer | Ultimate

A closer relationship between the Media Composer | Ultimate bin structure and the Interplay | Production directory structure enables production facilities to work similarly to maintain the shared bins/projects.

Connected media archive and retrieval

Extend online shared media access and retrieval with archive and restore workflows with Interplay | MAM via MediaCentral | UX, as well as partner systems, including SGL, Masstech, Oracle, and Spectra Logic. This enables effective long-term storage management and gives you even more options for leveraging your media. Retrieve and remonetize important sequences quickly with partial restore capabilities which save time and disk space by only returning the necessary portion of larger master clips.

Create your own solution

Link with web content management systems, manage ingest, orchestrate web and mobile distribution, or create any workflow you can imagine with optional Media | Distribute integrations, included Web Services APIs and the expertise of Avid Services.

See all Interplay | Production options

Complete integration, reliable operation

With complete integration and workflow testing with best-of-breed Media Composer | Ultimate, Avid shared storage, AirSpeed ingest/playout, iNEWS newsroom management, Interplay | MAM, and over 80 qualified partner integrations, Interplay | Production solutions minimize risk, decrease support problems caused by vendor finger-pointing, and decrease uncoordinated version compatibility issues.