Maestro | AR

Hockey scene created with Maestro AR augmented reality tools

Produce captivating 3D virtual objects

Easily produce captivating 3D virtual objects that look like part of the actual environment. Maestro | AR offers a suite of augmented reality tools that enable you to add visual interest to news, game shows, financial programs, election coverage, sports events, and other productions—both indoors and out. 3D objects remain tied to their exact position—regardless of camera motion—no chroma keying required. You can even use it for product placement and substantially increase your ROI.

New product

Front of Maestro Engine hardware for broadcast graphics

Real-time rendering power to produce stunning graphics

Customer story

RTBF using Avid augmented reality tools in studio

RTBF embraces augmented reality for its World Cup coverage

Customer story

Augmented reality broadcast solutions from Avid in use at World Cup

Avid's AR Solutions deliver World Cup action in a new way

Product Highlights

  • Create and control 3D graphics
  • Experience powerful performance
  • Integrate your entire workflow
  • Maestro | AR comes with powerful augmented reality tools that enable you to quickly insert and control 3D virtual objects and immersive graphics in any virtual and/or conventional studio. From mapping videos onto objects and inserting virtual display screens, to superimposing static or animated 3D objects into a set that presenters can interact with, Maestro | AR makes the seemingly impossible possible.
  • Thanks to seamless integration with Maestro | Designer, Maestro | AR gives you everything you need to generate all graphic elements. It also features dynamic scene blending capabilities that enable you to load and trigger multiple scenes at the same time. Powered by the Maestro | Engine real-time graphics and video rendering platform, you gain greater performance and capabilities to take today's production into the future.
  • Maestro | AR gives you the power to manage your entire production process by utilizing Maestro | News and Maestro | TX controllers. Plus, it offers seamless integration with all major newsroom and automation systems, as well as a variety of third-party camera tracking solutions.