Maestro | Branding


Superior channel branding solution

Capture and retain your audience’s attention while building brand equity with Maestro | Branding (formerly 3DPlay), an end-to-end channel branding solution that simplifies your production—from scheduling to air. It offers a complete set of tools to deliver captivating 2D and 3D real-time branding graphics for “coming up next,” promo over credits, squeeze backs, multiple tickers, and other visuals. Maestro | Branding works with all major automation systems and interfaces, and can be used with a single channel or multiple playout channels through a single user interface. Maestro | Branding is an efficient, frame-accurate, and scalable solution for even the most demanding broadcast environments.



Motion Path—advancing real-time 3D graphics, one project at a time

Product Highlights

  • Powerful branding capabilities
  • Integrate your workflow
  • Streamline your operation
  • Maestro | Branding offers a complete toolset that enables you to easily create captivating, real-time, branding graphics for coming up next, promo over credits, squeeze backs, multiple tickers, and more. Using the action-based graphics controller, you can quickly combine graphics, content, and animation into a button (action) and define its behavior. You can then trigger the action multiple times using different data, which lets you adapt to unpredictable changes with greater flexibility.

  • Maestro | Branding is fully scalable and can be deployed as a standalone configuration or combined with other systems in your production chain. The system integrates with all commonly used automation systems and can be triggered by automation, manually, GPI/O, or an advanced playlist. Maestro | Branding supports all commonly used file format clips in a wide variety of codecs. Plus, a fully customizable user interface enables you to create your own layout based on your unique production requirements.

  • Maestro | Branding features logic-based graphics that enable you to reduce preparation time and simplify production. You can set if/then/while conditions, so graphics will behave differently depending on the scenario. The system doesn't require scripts or programming, and you can create dedicated controllers using drag and drop methodology. Maestro | Branding can also interface to all common databases.