Maestro | TX
Complete channel branding graphics
Capture audience attention and build brand equity with Maestro | TX, a complete MCR (master control room) solution. Maestro | TX offers a full suite of tools to compose real-time channel branding graphics for “coming up next” spots, squeeze backs, tickers, and other visuals. It also supports logic-based graphics, video clips, live feeds, and automation workflows to present richer, more dynamic broadcast productions. It’s the easiest, most effective way to keep viewers informed and engaged.
Today’s audiences aren’t passive viewers. They crave information. With Maestro | TX, you can easily set your channel and brand apart by giving audiences what they want—without distracting them from your programming. Create promos, snipes, news tickers, previews of “coming up next” shows, and bumpers to keep viewers watching and informed of last-minute scheduling changes.
Maestro | TX features logic-based graphics, enabling you to reduce preparation time, simplify production, minimize mistakes, and get to air faster. Set criteria and conditions to trigger different graphics actions and behavior, depending on the scenario—without having to script or program anything. You can also create dedicated action-based controllers and pull info from multiple external databases to auto-populate graphics templates in real time. And when paired with the new Maestro | Engine real-time graphics and video rendering platform, you gain greater performance and support for HD, UHD, HDR, and IP workflows to take today's production into the future.
Maestro | TX makes it easy to orchestrate multiple streams of file-based graphics and video content into a fluid, perfectly timed broadcast. From support for data-driven graphics and device control, to integration with all major automation systems and protocols, you gain the fast, smooth, and reliable operation you need to bring your perfectly polished channel to air.