Man looking at different monitors showing news coverage

The industry’s most comprehensive media workflow platform

News, sports, and post-production teams need to create more content across more channels than ever before to stay competitive. Connecting teams, tools, and media together—regardless of location—is critical to meeting deadlines and demand. MediaCentral provides a unified media production platform—deployed on-premises or in the cloud—that enables collaboration from anywhere, accelerating content turnaround. From media ingest, search, and logging to editing, distribution, and publishing, it streamlines your entire production workflow, enabling dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of your media.

For News

Newsroom with numerous monitors, editing stations and two men working

For sports

Man watching multiple monitors showing different angles of a sports game coverage

For post

MediaCentral for Post Teaser

MediaCentral Highlights

  • Collaborate from anywhere
  • Add tools and capabilities as needed
  • Get proven reliability and security
  • Accelerate production from planning to publishing
  • MediaCentral makes it easy to connect teams in the facility, in the field, and at home together, enabling access to projects, tasks, and media from anywhere, using a computer or mobile device. From planning and assignments, to tracking tasks and topics, its story-centric workflow keeps teams connected. And its unified web interface gives teams workflow consistency from any computer, enabling the same capabilities in the studio and when working remotely.
  • Both scalable and modular, MediaCentral can be as simple or as sophisticated as you need it to be. Start with a choice of video editing, logging, media management, graphics, and newsroom tools, then add the apps, services, and third-party connectors you need to handle your unique production workflow. Plus, you can deploy your systems on premises, in the cloud, or as a hybrid configuration, giving you more production flexibility while lowering costs.

  • Your media and metadata are your most critical assets. MediaCentral offers the infrastructure safeguards and automated media sync and backup required to ensure business continuity. And it provides the security you need to keep your production environment up and running for 24/7 peace of mind, with reliable performance to maintain the most demanding schedules.
  • For over 25 years, more broadcasters and post facilities have relied on Avid media management than any other solution. MediaCentral leverages the same proven and reliable workflow technology, optimizing it for today’s high-volume, fast-turnaround content demands and dispersed teams and site locations. Teams get the media access, creative efficiency, and insight they need to collaborate effectively, while organizations get the 24/7 peace of mind Avid solutions bring to your operation. 


Explore the forces that shape the media, news, and entertainment business

Explore the forces that shape the media, news, and entertainment business


Collaboration conundrum webinar

Learn how to post-production tools enable teams to work together from anywhere



See all the ways news teams can stay connected and collaborate from anywhere

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What’s new in MediaCentral

Connect more Adobe users into your workflow—NEW

Search for and access platform-managed media directly in Adobe Premiere with the MediaCentral | Panel for Adobe Premiere Pro

Adobe Creative Cloud suite creators can now take advantage of MediaCentral workflow tools and collaborate with other Avid and Adobe creators. Adobe Premiere Pro, Photoshop, and After Effects users can access assets in MediaCentral | Production Management directly within their application using the MediaCentral panel, enabling design, graphics, and visual effects work to be done without requiring separate applications or assistance from other team members, boosting efficiency.

See what you can do—NEW

Take control of your media processes


With the new Business Process Manager, you can tweak and customize what MediaCentral does in specific situations using its visual workflow builder. Create macros that automate simple media tasks. For example, whenever someone saves a sequence to a given location, you can have MediaCentral automatically archive the sequence, transcode it to a different format, copy it to a remote location, and then notify certain users every time.

Secure your production

All Avid products and solutions, including MediaCentral, are built with a security approach in mind, and are designed, developed, and tested using the highest standards through advanced secure practices. With new 2-factor authentication through Okta, you can further secure your production environment from unauthorized access. And view metrics that enable you to monitor the health of your entire platform solution.

Gain financial flexibility with a subscription
 MediaCentral is now available through a subscription model

MediaCentral can now be accessed through a subscription, enabling your organization to move to a more optimal business expense model and pay for only what you need. This makes it easy to adapt quickly to changing production requirements and optimize spend for each component based on its usage, which can be changed as needed during your subscription.

Find more content with smarter search


MediaCentral Search capabilities have been enhanced to be “smart” enough to understand the different rules across different languages, improving search quality, so you can find more content. With updates to the English, Chinese, French, and German analyzers, it enables better results when using keywords that contain possessives, grouped characters, elisions, diacritics, and more.

Enable business continuity with MediaCentral | Sync

MediaCentral Sync web

Downtime is not an option in an “always on” production environment. MediaCentral | Sync makes media backup easy, flexible, and reliable. Fully integrated with MediaCentral | Production Management and Avid NEXIS, it enables up to eight on-premises systems to sync together and automatically replicate assets between systems. Any system can be the backup of another, protecting against storage and database loss. Simply dictate what media and metadata get backed up—as well as when, where, and how often—using the administration console.

Collaborate efficiently with the Collaborate app

MediaCentral Collaborate

From planning stories and assigning resources to cover different events and angles, to setting tasks, tracking progress, and being notified, the Collaborate app keeps everyone informed and connected wherever you go. It unifies the news gathering process with a story-centric workflow, giving team members better visibility into assignments and resources available across multiple locations and departments. And with the container view, broadcast and digital teams can view everything—as well as collect and link media, stories, and graphics to assignments—all in one place.

Integrate directly with ENPS, Octopus, and OpenMedia

Window of Associated Press Newsroom Computer System with MediaCentral platform

MediaCentral tools can now be used with ENPS, Octopus, and OpenMedia Newsroom solutions, enabling teams to collaborate remotely and produce content faster for both broadcast and digital outlets. Integrate Avid NEXIS storage, Maestro graphics, and/or FastServe video servers to take further advantage of the added MediaCentral workflow acceleration, providing the most efficient end-to-end newsroom solution—without changing your NRCS.

Streamline remote live production

MediaCentral _ Stream IP contribution

Expand your broadcast news, sports, and live remote coverage while cutting costs. MediaCentral | Stream is a new software-based MediaCentral service that enables teams to ingest multiple compressed IP streams directly into your Avid production environment from anywhere and playout content to and from anywhere. Capture from more contribution sources. Move live content between remote locations with ease. And edit and playout media while capturing it for ultra-fast turnaround. All without changing your workflow.