Unify teams with the story-centric workflow

Today's audiences have an insatiable appetite for consuming all angles of a story. Not just on TV, but on websites, through mobile apps, and across social media. With our new story-centric workflow, you gain the efficiency you need to create, collaborate, manage, and deliver a wider range of multimedia-rich content. And engage a wider audience across a wider variety of screens. All by using a single interface—MediaCentral | UX.

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Transition to video over IP and UHD—coming soon

Modernize your production end to end—without the costly upgrades. With support for video and graphics over IP coming soon to multiple products across the MediaCentral Platform, you can transition from SDI and use your existing Ethernet infrastructure to ingest, insert, monitor, and play out content, boosting system flexibility and interoperability. And with new support for UHD, you can create and deliver even higher quality content than ever before.

Connect to the MediaCentral Platform with Premiere

With the new Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe editors can now connect to Interplay | Production, Interplay | MAM, and iNEWS systems and collaborate locally and remotely with Avid editors. Using MediaCentral | UX, this connector enables you to access the platform through a dedicated panel in Premiere Pro CC to browse, search for, access, and import clips and sequences from Interplay for editing in Premiere. You can also export rendered sequences back to Interplay, providing a complete roundtrip workflow. 

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Expand your graphics workflow

Drag and drop clips or images directly into Avid Maestro graphics templates through the new integrated graphics pane, accelerating real-time broadcast production and workflows. 

Edit more easily

With the new Snap to Cut feature, you can quickly cut parts of a sequence without leaving a gap. You can also now preserve the state of the Video ID overwrite between send-to-playback operations. And get better insight into what media is offline in your timeline with the new red visual indicator—especially useful when using the Review for Playback button before sending to playback.

Publish media to multiple platforms simultaneously

Deliver content sourced from iNEWS, Interplay | Production, and Interplay | MAM to multiple web, mobile, and social channels quickly with direct integration with Media | Distribute, accessible through MediaCentral | UX.

Customize logging for multiple production types

Log media with more relevance to your diverse production needs. With the optional Customizable Logger, you can design and create custom logging panes and pane templates using drag and drop. Enhance metadata content for sporting events, elections, reality show episodes, and other productions. You can even use it with Interplay | Production and Interplay | MAM managed assets, as well as assets being edited while being captured.

Minimize costs and space

Save on power and cooling costs by reducing your hardware footprint. MediaCentral | UX is now VMware aware, so you can run and install it on a single node virtual machine instead of on hardware. You can then deploy and operate multiple Avid applications, including MediaCentral | UX, iNEWS, and Interplay | Production, on a single physical server.

User benefits

• Access Media—Access all of your production assets and associated metadata across your Interplay | Production, Interplay | MAM, and iNEWS systems from a single, unified UI, with powerful search capabilities and real-time playback using Media | Index
• Sequence—Create rough-cut, multicam, or other advanced sequences with video dissolves or L-cuts
• Log—Add markers with descriptive comments and sub-clip video or live feeds to facilitate easy search and retrieval of relevant content
• Frame-chase edit—Play or edit MXF media that is being captured by a supported device, such as AirSpeed 5000
• Message—Send messages to all of your associates to exchange asset links and notes throughout the workgroup and directly to the editing desktop, speeding pre-planning, review, and approval
• Restrict—Add content use restrictions
• Adjust audio—Use any audio track from the source clip in a sequence, modify audio levels of individual clips, and create audio to narrate a video sequence
• Create news stories—Write scripts while you view video sequences in a single user interface
• Manage rundowns and produce shows—Duplicate, group, and associate stories with sequences and execute monitor functions during live news show production
• Add closed captioning—Work with captions during media production for on-air and web content

Business benefits

• Enable distributed workflows and real-time collaboration between media production functions to get more done
• Connect with MediaCentral, an open, agile, extensible platform that adapts to your team's needs today and transforms to meet your needs tomorrow by enabling you to embrace new ways of working, connecting, and collaborating in your ever-changing business environment
• Extend your available talent and resources by enabling field-based collaborators
• Ensure quality through the review and approval process
• Customize MediaCentral | UX to extend your production workflow tools within it using the Avid Platform APIs
  
  
  

Administrative benefits

• Enjoy simple deployment and low cost of ownership with a lightweight application that consolidates all software installation, licensing, administration, and upgrades into one or more servers that handle multiple simultaneous client connections
• Choose your preferred platform with Mac and Windows support
• Work with iNEWS content, Interplay media, or both simultaneously
• Get real-time proxy generation for streaming video access—low res clips are loaded on the fly
• Enable distributed workflows