Produce content when, where, and how your audiences want it



Unite Avid and Adobe workflows in MediaCentral



Unprecedented media access and collaboration in the cloud with Avid On Demand

The industry’s most comprehensive media workflow platform

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates your media workflow for the fastest content turnaround. As a unified platform that offers a customizable suite of creative tools and media management, it easily scales from a simple to sophisticated solution, enabling news, sports, and post-production teams to create and collaborate from anywhere, using any device. From media ingest, search, and logging, to editing, distribution, and publishing, MediaCentral streamlines your entire operation, giving dispersed teams the agility to create better content faster, deliver to more outlets and devices, and maximize the value of your media. See what's new.

Avid Stack

Products highlights

  • Accelerate your media workflow
  • Enable remote collaboration
  • Customize a solution for your needs
  • Get reliable workflow and media management
  • MediaCentral gives creative teams of all sizes the power to create and deliver more content in shorter timeframes. It accelerates every part of your workflow, providing the most comprehensive and flexible end-to-end media production workflow—with tightly integrated storage, video editing, asset management, graphics, and multiplatform distribution—all from a single vendor. You get the same high performance and reliability whether you have a small team of two or a global media enterprise with thousands of distributed contributors.

  • MediaCentral makes it easy to connect geographically dispersed teams to communicate and collaborate more effectively. With full access to media available through its simple graphical web browser or mobile interface, journalists, editors, producers, loggers, assistants, and other creative contributors can access tasks, projects, and media from anywhere, using any device, enabling you to create better stories and complete projects faster, together.
  • MediaCentral can be as simple or as sophisticated as you need it to be. With its modular approach, you can start with the workflow basics, such as newsroom, production, and/or asset management, then add the functions and services you need—from ingesting and logging media, to managing rundowns, publishing content, and integrating social media and third-party solutions. MediaCentral offers the flexibility to design the perfect content workflow and media management solution for your needs now and in the future.

  • For over 25 years, more media enterprises have relied on Avid media management than any other solution. MediaCentral leverages the same proven and reliable workflow technology, optimizing it for today’s high-volume, fast-turnaround content demands and dispersed teams and site locations. Teams get the media access, creative efficiency, and insight they need to collaborate effectively, while organizations get the 24/7 peace of mind Avid solutions bring to their operation.

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