Boost efficiency and your capabilities
Archive and manage any type of media
MediaCentral | Asset Management supports nearly every type of digital asset and works with Avid and third-party storage, making it extremely versatile in any media environment. Archive video, audio, graphics, PDFs, documents, finished programs, and other media into long-term storage that all remain easily discoverable and retrievable. Because it mainly focuses on any given asset’s metadata and proxies, it can manage a vast range of SD, HD, and high-res files, providing complete format independence.
Find and monetize content fast
At its core, MediaCentral | Asset Management focuses on managing your finished content, with the ability to track millions of digital assets throughout their lifecycles. This gives you greater visibility into your organization’s entire global media archive for generating new revenue streams. Teams can search through multiple local and remote databases and retrieve the media they need quickly for reuse or repurposing—regardless of where the assets are stored.
Access and interact with assets anywhere
MediaCentral | Asset Management operates as a workflow module within MediaCentral. That means you can search, access, track, modify, manage, transcode, annotate, and retrieve projects and media all within the same MediaCentral | Cloud UX user interface, using practically any desktop workstation, laptop, or mobile device. Choose the MediaCentral | Cloud UX web interface for convenient browser access, or the mobile app for iOS or Android to connect for streamlined access.
Gain speed with workflow automation
Because MediaCentral is fully modular, you can add apps and services that automate tasks to speed and ease your asset management workflow. Automate media ingest and rewrapping by adding MediaCentral | Ingest. Produce real-time graphics via drag-and-drop with MediaCentral | Maestro News. And deliver finished content quickly to websites, mobile apps, and social channels by adding MediaCentral | Publish and MediaCentral | Distribute.
Customize metadata for your needs
With support for multiple customizable tracks of timecode-based “Strata” metadata, which can display dialog, scene descriptions, actor names, locations, emotions, and more, everyone in your organization can find the assets they need fast and get critical information related to the media, such as usage rights. You can also customize the metadata layout in each database and modify on the fly to make it work the way you want.
Transfer content quickly
Need to move media between multiple locations, such as when supporting production at a live event or for video post-production? MediaCentral | Asset Management facilitates even faster transfer capabilities when you leverage it with a high-speed file transfer solution, such as FileCatalyst, Signiant, or Aspera. Simply add the appropriate MediaCentral | Connector for your preferred solution.
Integrate closed captioning
Work with closed caption media easily by adding the MediaCentral | Caption app, which enables you to import and archive SCC (Scenarist Closed Caption) files, extract caption text, and import it into MediaCentral | Asset Management strata to allow for searching. You can even import multiple SCC language files (such as one for English and one for Spanish) to the same asset using the MediaCentral | Closed Caption Indexing engine.