MediaCentral | Distribute


Expand audience engagement

Deliver on-air content for viewing on websites, social media, and mobile apps. MediaCentral | Distribute is a MediaCentral service that works in conjunction with the MediaCentral | Publish app to simplify, streamline, and unify content distribution across diverse channels and devices. It orchestrates your workflow, automating file preparation and transcoding in the background, so you can engage audiences across the most relevant platforms more efficiently and effectively, and deliver breaking stories to more platforms faster.


  • Deliver a cohesive multichannel audience experience
    Audiences today are dictating how content is consumed, making it essential to provide content across different viewing platforms. MediaCentral | Distribute makes it easy to create content once and deliver it to multiple channels in one fell swoop. Stories created for your TV broadcast can be quickly converted for on-demand streaming, website playback, social media viewing, and watching on mobile devices, helping strengthen your brand, build audience share, and increase ad revenues.
  • Create complementary content fast
    Rather than waste time manually reformatting stories for your website, Twitter and Facebook posts, and mobile apps, MediaCentral | Distribute automates the process of creating content destined for viewing on a second screen, such as a laptop or mobile device. It leverages the video, images, and text from your story and handles all of the media transcoding, versioning, and publishing processes for you, enabling speedy multichannel distribution.
  • Improve your workflow efficiency
    MediaCentral | Distribute seamlessly integrates with and extends MediaCentral | Newsroom Management, MediaCentral | Production Management, and MediaCentral | Asset Management workflows, speeding your time of delivery. Because it orchestrates all of the complex, non-creative media tasks in the background, it drastically reduces the number of steps in the production and multiplatform delivery processes, giving you more time to focus on telling better stories. And coming soon, you’ll be able to use it with MediaCentral | Editorial Management too.

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