The industry’s most comprehensive media workflow platformNews, sports, and post-production teams need to create more content across more channels than ever before to stay competitive. Connecting teams, tools, and media together—regardless of location—is critical to meeting deadlines and demand. MediaCentral provides a unified media production platform—deployed on-premises or in the cloud—that enables collaboration from anywhere, accelerating content turnaround. From media ingest, search, and logging to editing, distribution, and publishing, it streamlines your entire production workflow, enabling dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of your media.
MediaCentral makes it easy to connect teams in the facility, in the field, and at home together, enabling access to projects, tasks, and media from anywhere, using a computer or mobile device. From planning and assignments, to tracking tasks and topics, its story-centric workflow keeps teams connected. And its unified web interface gives teams workflow consistency from any computer, enabling the same capabilities in the studio and when working remotely.
Both scalable and modular, MediaCentral can be as simple or as sophisticated as you need it to be. Start with a choice of video editing, logging, media management, graphics, and newsroom tools, then add the apps, services, and third-party connectors you need to handle your unique production workflow. Plus, you can deploy your systems on premises, in the cloud, or as a hybrid configuration, giving you more production flexibility while lowering costs.
Your media and metadata are your most critical assets. MediaCentral offers the infrastructure safeguards and automated media sync and backup required to ensure business continuity. And it provides the security you need to keep your production environment up and running for 24/7 peace of mind, with reliable performance to maintain the most demanding schedules.
For over 25 years, more broadcasters and post facilities have relied on Avid media management than any other solution. MediaCentral leverages the same proven and reliable workflow technology, optimizing it for today’s high-volume, fast-turnaround content demands and dispersed teams and site locations. Teams get the media access, creative efficiency, and insight they need to collaborate effectively, while organizations get the 24/7 peace of mind Avid solutions bring to your operation.
What’s new in MediaCentral
Collaborate efficiently with the Collaborate app
From planning stories and assigning resources to cover different events and angles, to setting tasks, tracking progress, and being notified, the Collaborate app keeps everyone informed and connected wherever you go, on web, mobile and in creative tools. It unifies the news gathering process with a story-centric workflow, giving team members better visibility into assignments and resources available across multiple locations and departments. And with the container view, broadcast and digital teams can view everything—as well as collect and link media, stories, and graphics to assignments—all in one place.
Connect more Adobe users into your workflow
Adobe Creative Cloud suite creators can now take advantage of MediaCentral workflow tools and collaborate with other Avid and Adobe creators. Adobe Premiere Pro, Photoshop, and After Effects users can access assets in MediaCentral | Production Management directly within their application using the MediaCentral panel, enabling design, graphics, and visual effects work to be done without requiring separate applications or assistance from other team members, boosting efficiency.
Take control of your media processes
With the Business Process Manager, you can tweak and customize what MediaCentral does in specific situations using its visual workflow builder. Create macros that automate simple media tasks. For example, whenever someone saves a sequence to a given location, you can have MediaCentral automatically archive the sequence, transcode it to a different format, copy it to a remote location, and then notify certain users every time.
Find your content with smarter search
MediaCentral Search capabilities have been enhanced to be “smart” enough to understand the different rules across different languages, improving search quality, so you can find more content. With the ability to search any or all of your connected systems, MediaCentral Search returns results ultra-fast to enable your creative teams to find the media they need super quick.
Manage media ingest remotely with MediaCentral | Acquire
To support the current explosion in content creation, MediaCentral | Acquire enables you to securely control more ingest sources from anyplace. Available as a web-based app in MediaCentral | Cloud UX, access from your production system in the cloud. Simplify your feed, stream, and video-over-IP ingest requirements from one location. Increase efficiency and remote collaboration for a more effective story-centric workflow. View current recordings as well as completed and planned projects.
Enable business continuity with MediaCentral | Sync
Downtime is not an option in an “always on” production environment. MediaCentral | Sync makes media backup easy, flexible, and reliable. Fully integrated with MediaCentral | Production Management and Avid NEXIS, there is now no limit to the number of systems you can connect. Any system can be the backup of another, protecting against storage and database loss. Simply dictate what media and metadata get backed up—as well as when, where, and how often—using the administration console.
Work with your newsroom system
MediaCentral has always had the best workflows with MediaCentral | Newsroom Management, and it can be used with ENPS, Octopus, and OpenMedia Newsroom solutions, enabling teams to collaborate remotely and produce content faster for both broadcast and digital outlets. Integrate Avid NEXIS storage, Maestro graphics, and/or FastServe video servers to take further advantage of the added MediaCentral workflow acceleration, providing the most efficient end-to-end newsroom solution.
Streamline remote live production
Expand your broadcast news, sports, and live remote coverage while cutting costs. MediaCentral | Stream is a software-based MediaCentral service that enables teams to ingest multiple compressed IP streams directly into your Avid production environment from anywhere and playout content to and from anywhere. Power multiple MediaCentral | Stream devices with MediaCentral | Acquire, the new web based ingest schedule controller app.