New features

Find social media content over the cloud—just added

Finding your social media content is now easier than ever. You can now deploy the Social Media Hub server across datacenters and cloud-based servers, and access content remotely using both the native application and the SMH pane in MediaCentral | UX. This gives you a lot more flexibility to choose the deployment model that best suits your needs.

Streamline workflows with MediaCentral | UX

With the newly integrated Social Media Hub pane in MediaCentral | UX, journalists and editors can now retrieve, modify, and filter social media using the same interface they’re already using for editorial tasks. SMH inherits the same essential advantages that MediaCentral | UX offers—it’s now scalable, cloud-friendly, not hardware-dependent, and simpler to manage in big installations. And you can access the same features in the SMH pane as in the standalone software.

Search for content in whole new ways

SMH enables you to search for social media content in new ways. Search by hashtag in Instagram. Filter Twitter content based on geolocation. Find all comments to a post in Facebook. And much more. You can also download media (clips) directly from Twitter and Facebook on demand. In addition, SMH offers new support for Tumblr and Flickr content, as well as media sent by email.

Secure access to your social accounts

With new user management and access rights tools, you can now assign user access per project, ensuring that only those authorized have access to your social media accounts. You can even restrict certain functions to only specific users for further protection. SMH also offers traceability, so if some misguided team member decides to publish something unauthorized or unsavory using your company’s account, he or she won’t get away with it.

Schedule content for publishing

No need to publish everything requested by other applications, such as Maestro, all at once. You can now schedule when you’d like certain content to be published automatically. Even schedule publishing within a given timeframe—such as Tuesdays from 1–3 pm when a given show is on air. You can also provide the community manager with an interface (in Maestro or SMH) that displays all requests, so he/she can decide when or if they should be published.

From social media to the production environment

Make viewers a part of your story

SMH is part of the full story-centric workflow, making it easy to engage with, inform, and grow your audience, as well as bring their voices into your story. Using MediaCentral | UX, which integrates directly with SMH, you can monitor, filter, moderate, and prioritize incoming feeds from Facebook, Twitter, and other social channels to see what people are saying and sharing. Then easily present the best posts as graphic elements to display on air.

Dynamic feedback from customers

Social media is a dynamic way to get feedback from viewers, and to increase attention and loyalty. But there's a huge amount of content that needs to be filtered and reviewed. SMH provides an efficient way to moderate content generated on social media. SMH connects to Twitter, Facebook, Instagram and other sources to search, retrieve, review and filter data, and aggregate the filtered information into a single database that can be queried by the applications. Avid’s graphic controllers can use on-air data filtered by SMH and generate graphics with the content.

Filtering and sorting messages

Messages retrieved from social media can be filtered and sorted by user, keywords, assessment, or rating, making it easy to find relevant content. Once an interesting message is identified, it can be added to one aggregation. This carousel of messages can be retrieved and sent on air by Avid’s graphic controllers in any graphical manner desired (ticker, crawl, full frame tables, as part of virtual studios or high-resolution video walls), depending on the look of the station. It's possible to utilize multiple moderation stages, so several contributors can shortlist messages for review and approval by the chief editor.

Retrieving relevant messages

Searching for messages in social media can be like looking for needles in a haystack. That’s why SMH features several tools to help find what you're looking for. Automatically rate messages based on content. Create dictionaries with a predefined score (positive or negative) for each keyword. The total rating (or assessment) of a message is the addition of all keywords found in the message. Media associated to messages—such as the user's avatar image, or associated images and clips—are automatically downloaded and made available for later usage on the production environment.

From the production environment to social media

Increase your presence in social media

Many potential viewers check Twitter, Facebook or even YouTube much more often than they watch TV. That's why publishing content to Social Media is essential to increasing visibility. Social Media Hub makes it easy to publish content generated for the broadcast environment to social networks in an automated fashion. Content that is validated to go on-air can be published in parallel and automatically to social networks, in order to increase social visibility.

Create custom workflows

SMH facilitates custom workflows that can be recalled by controlling applications, and will perform a series of operations with the parameters provided. These workflows are created, managed, and tested from the SMH console interface. Once created, a server component will wait for triggers provided by Avid’s applications to perform the required tasks. For example, one full-frame graphic being aired can be sent to a Render Server to generate a clip in a predefined format, and publish this clip to YouTube at the same moment that the graphic is being played on air in the broadcast channel.