DECEMBER 17, 2022

Avid Highlights Technology Partner Innovation at IBC2022

Image_IBC2022 Booth

The international media and entertainment industry returned to Amsterdam in September for IBC2022, with most of the 37,000 attendees seeing peers and colleagues for the first time in three years. It was an opportunity to appreciate what many of us have previously taken for granted: a handshake and some human interaction. It was also the ideal time for Avid to showcase the innovative solutions it has been working on since 2019.

Quite a bit has happened since the last IBC show. The industry, along with many other business sectors, has accepted the practice of distributed workers collaborating from remote locations. Beyond hybrid on-premises and remote workforces, technology advancements have led to significant shifts in business models, including the adoption of “as-a-service” platforms, software subscriptions, and cloud-based workflows. The creative and financial possibilities brought about by these changes has shaped the go-forward thinking of many content creators, with experimentation quickly leading to the need to assure business continuity, and ultimately to embracing the art of the possible.

Avid stands at the forefront of this transformation. At IBC2022 our booth highlighted solutions that foster collaboration, improve time to market, and enable media and post companies to capitalize on new business opportunities. Our demos were highlighted by a tech preview of greater interoperability between the Avid Media Composer editing system and Pro Tools digital audio workstation, something customers have been requesting for some time. The positive response to this demo was particularly gratifying.

We also featured cloud-based solutions that enable faster and broader collaboration among team members, wherever they might be working. Among the debuts was the Avid NEXIS | EDGE solution, which allows editors to work from anywhere with the same media access, workflow, and user experience they expect at the facility. Avid NEXIS | EDGE fosters improved collaboration through the seamless integration of high-res and proxy media workflows. Editors can quickly switch from working on proxy to high-res media—or vice-versa—with a simple selection, letting them go from working at the facility to working at home with zero hassle.

Also showcased was Avid | Edit On Demand, our turnkey editorial SaaS offering that allows companies to easily scale their capabilities without the need for on-prem hardware add-ons. At IBC we previewed IP contribution into Edit On Demand, as well as over-the-shoulder remote workflows made possible by the addition of SRT capabilities into Media Composer. We also highlighted innovations in news and sports workflows that connect teams in the field, in the studio, and at home, accelerating the ability to deliver news stories fast.

Avid’s presence was not limited to our booth. IBC visitors could also see our innovations, integrations, and interoperability in partner booths around the show floor. We had the opportunity to catch up with several of these partners and discuss our changing industry—and have some fun—in video interviews direct from the show floor. Check out these videos below.

AMD: Lenovo ThinkStation P620 workstations leverage the AMD Ryzen Threadripper PRO processor to enable virtual Media Composer editing by day and rendering by night. As an option for Avid | Edit On Demand deployments, Threadripper PRO powers the editing of high-resolution and high-bit-rate content.


HP Teradici: Teradici was acquired by HP since the last in-person IBC show. We discuss how HP will incorporate the best of Teradici’s CAS remote access tools and HP’s ZCentral remote boost into a powerful new offering known as HP Anywhere.


Jigsaw24: Jigsaw24’s partnership with Avid is helping to fuel the increased demand for HCI (hyper converged infrastructures), SaaS and cloud deployed production environments. We talk about the evolving needs of a hybrid workforce and other trends Jigsaw24 is witnessing in the UK and beyond.


Lenovo: In addition to editing on a virtual Lenovo P620 workstation, we talk to Lenovo about trends driving the roadmap for Lenovo workstations and the major inflection points accelerating modern production workflows.


Osprey Video: Avid and Osprey Video discuss the demand for low-latency video content delivery and the rising rate of IP contribution, which lowers production costs while introducing new possibilities for on-prem and cloud news, sports, and remote live workflows.


SMM: Avid and SMM have partnered to deliver innovation audio solutions for nearly 30 years. We talk about the key trends SSM is seeing in the audio market, and some of the key Pro Tools features that SSM views as especially important for end users.


StorageDNA: The DNAfabric cloud-optimized unstructured data management platform from StorageDNA is compatible with Avid NEXIS shared storage and Avid | Edit On Demand. We chatted with SDNA about the use of DNAfabric to move media among different clouds and cloud instances, and even support multiple third-party storage solutions as part of a broader workflow.


XNews: The XNews newsreader integrates with Avid’s MediaCentral l Cloud UX to allow journalists to enhance their rundown with content from any social media platform – and thus stay on top of breaking stories and deliver them fast across linear and digital platforms.


Zixi: Whether it’s IP contribution into Avid environments, delivering SRT from Zixi-enabled encoders and mobile apps and cameras, or receiving SRT from Media Composer for over-the-shoulder remote collaboration, there’s a lot to discuss about the Avid and Zixi relationship.



    Ray is currently the Senior Director of Partner and Industry Marketing at Avid and has spent his career devising and delivering solutions for media, sports, news, post, gaming, and digital first media companies for 30 years.

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