Headphones on a table in a newsroom

Are you ready for a transmedia world?

Craig Wilson

September 2, 2021

The next generation of journalists must be ready to work in a transmedia world, but that doesn’t mean they shouldn’t specialize in any given platform.

That’s the advice of Tom Rumes, Head of Media Services at Belgium’s Thomas More University, which trains around 1,600 media makers each year.

In the next episode of the Making the Media podcast, he sits down with host Craig Wilson to talk about why transmedia is important to maximize the value of your storytelling.

“Transmedia is how you tell stories—different stories on different platforms—and they have a relationship between them,” Tom explains. “But I don't believe in the journalist who does everything on one day and makes a great television piece, a radio piece, a print piece, and also an online piece… I think you still have to have an area where you are a little bit more adapted to, for example, television.”

He also discusses the challenges the education sector faces, ensuring educators stay on top of trends in the industry, so their students are best prepared for a future in journalism. “If we train the journalists in how the market works today and they start working, they’re probably outdated already. So, we have to watch the trends—or even incorporate the trends—before they already are used within the media sector.”

Hear more in the next episode of the Making the Media podcast on Monday, September 6th.

Listen and Subscribe

More Like This

Examining Education


Jill Mitchell from Syracuse University in the United States assesses the challenges facing educating the next generation of media makers
Learn more

Craig Wilson headshot
Craig Wilson
Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist and host of the Making the Media podcast.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies.

Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline

Agree and proceed