Ruba Ibrahim of Al Arabiya appears as a guest on the Making the Media podcast

Making the Media S1E01: The Future-Proof Newsroom

January 11, 2021

The pace of change in this industry can be brutal, forcing news organizations to adapt and reinvent themselves to stay relevant. On the flip side, it’s also an industry that requires significant upfront investments in technology and talent—not necessarily a recipe for agility.

In this episode, we ask: How can broadcasters build enough flexibility and agility into their business models to enable them to pivot? What do “future-proof” business decisions look like? How has COVID-19 illuminated the inherent tension between the need for and resistance to change, and what have we learned from it?

Our Guest This Episode

Ruba Ibrahim is Director of Operations for Al Arabiya Network, overseeing systems and processes, business continuity, workflows, contracts and partnerships, and core projects of the channel from their headquarters in Dubai. Prior to this role, she had heads-on experience as a senior producer. Outside of her experience in the media industry, she is active in NGOs and the public sector, having played an active role in launching the Palestinian NGO MIFTA (The Palestinian Initiative for the Promotion of Global Dialogue and Democracy) and the Palestinian Ministries of Education and Higher Education.

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Contact Us

Questions? Comments? Cool ideas? Get in touch: or @craigaw1969. Follow Avid at @avid.


Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg "Stryke" Chin

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