MAY 6, 2024

Making the Media S4E12: The European Exchange

Rowan de Pomerai

The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.”

That’s one of the conclusions of a recent European media summit, which brought together major broadcasters and industry vendors, and is the subject of the latest Making the Media podcast.

Listen to Hear:

  • The findings of the DPP European Broadcasters Summit
  • Why the transition to IP and cloud is taking longer than thought
  • The need to develop value-based AI use cases to drive industry adoption

Our Guests This Episode

Rowan de Pomerai
Rowan de Pomerai is the chief executive officer of the DPP. He brings a highly rounded understanding of the media and technology industries, with experience working in broadcast, production, streaming, and software companies.

He joined the DPP in 2018, spending a number of years as the CTO. In 2024 he became CEO, leading the DPP team to deliver against its strategy to be the leading media association, delivering more value to more members around the world.

Rowan also leads many of the DPP's outputs, from authoring insight reports to programming and hosting major events.

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It's great that we can all use ChatGPT, but those really specialized solutions that target media workflows I think are still very much in their early stages and so a lot of people are taking that sort of watching brief. Rowan de Pomerai, DPP Chief Executive Officer


Mentioned in This Episode


craig & co
Read the blog on the DPP European Broadcasters Summit
  • Craig

    Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Media and Cloud Product Evangelist and host of the Making the Media podcast.

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