Post production is a highly creative universe. From on-set shooting to final delivery, the focus is, quite rightly, on the realization of the director’s vision; the culmination of many people’s hard work being visualized on the screen and then shared for audiences to enjoy.
But behind all of that lies another reality of the world of post production – how shows get made in the first place, and the business decisions required to enable that complex process.
Post house owners or heads of production must consider many factors. Do they have the capacity to do the project? Can they afford the capital investment to do the project in the first place when the equipment required may only be needed for a few months? Who will do the post production? Where are they going to find team members, in what locations, and how can collaboration happen if everyone is in different places? What is it going to cost? How can they scale up if more people need to be added to help?
Those questions, and others, come into play when assessing a fundamental factor of any such project: How can a project be carried out in the most efficient way possible and make money? No shame in saying it, it is why businesses stay in business.
Recent advances in cloud technologies have opened new ways to address all of these questions. Remote collaboration is possible in ways unthinkable not too long ago, with security and stability built in to calm the fears of some in the post-production community that these avenues could not be trusted.
In a recent webinar, Supercharge your Business with Avid | Edit On Demand, Avid experts outlined how this solution could be used to address these issues, helping teams work together in new ways in the cloud, but crucially, also deliver when it comes to cost.
Avid | Edit On Demand is a fully cloud-hosted SaaS post-production solution, featuring familiar workflows with Media Composer and Avid NEXIS storage, all running in the Microsoft Azure Cloud.
In the webinar, Avid Business Development Manager for Cloud and SaaS, Danny Hollingsworth, outlined not just how Avid | Edit On Demand works, but crucially, the ways in which it can drive new business opportunities, for existing operations with facilities, but also for new entrants into the post-production market.
Hollingsworth discussed how Avid | Edit On Demand can help businesses:
- Take on more work
- Minimal investment required
- Pay only for what you need rather than buying for peak capacity
- At full capacity already? Rapidly provision additional capability.
- Just starting out? No capital costs and the flexibility to scale as needed.
- Save time
- Automate deployment of a full post-production environment in hours, not days
- Add additional Media Composer editing seats and Avid NEXIS storage running in the Microsoft Azure Cloud in minutes
- Start leveraging the power of the cloud with minimal expertise
- Access the latest and greatest in software and hardware innovations
- Reduce TCO (Total Cost of Ownership)
- Save on cooling, property rental, maintenance and more
The webinar was the second in a series on Avid | Edit On Demand. The first, Review and Approval Without Boundaries, focused on the workflows that can be delivered by the innovative solution, including remote over-the-shoulder review and approval.
Boost business through cloud post production.