Beams of light streaming for a source in the sky

Driving efficiencies, reducing costs, and enabling new workflows are at the heart of the booming SRT Alliance—and its influence is continuing to grow.

In our new episode of the Making the Media podcast, Peter Maag from Haivision, the company behind the open source SRT (Secure Reliable Transport) protocol, tells host Craig Wilson of the ways he has seen the technology blossom.

“The old saying goes, you can’t unsee what you’ve seen. And the efficiencies that people are getting [with SRT]—and the cost-savings and the flexibility of adopting these remote workflows—they’re here to stay. I think the pandemic has really accelerated a trend in the industry that was happening anyway… [we now] can't unsee it and the remote workflow is here to stay.

Peter also says that audience appetite for live content is also driving SRT adoption across the industry.

“Everything needs to be live, and to produce all of those live video feeds is a challenge. It needs to be cost-effective, right? So, whether you’re producing it at a college stadium or in the street for a news reporter and sending it home to be rebroadcast—or whether you’re taking multiple feeds back, synchronizing them, producing them in the basement, and then broadcasting them—cost-effective transport is the fundamental of what people need to do every day.”

Find out more on the next episode of the Making the Media podcast on Monday, September 20.

Listen and Subscribe to Making the Media

More Like This

Welcome to the (R)evolution

Adde Granberg, CTO of Swedish Broadcaster SVT, outlines his vision for the future
Learn more

Craig Wilson headshot
Craig Wilson
Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist and host of the Making the Media podcast.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies.

Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline

Agree and proceed