To achieve maximum production efficiency, media organizations must resolve global workflow logistics to support today’s increasing content creation and consumption demands. MediaCentral offers groundbreaking solutions that make it easy for anyone to contribute to your production from anywhere, using any device.

And now with Avid On Demand coming soon, teams will be able to access cloud-enabled services and solutions on an as-needed basis, spin up media capacity for short-term projects, and/or set up a permanent archive for fast 24/7 access to historical assets. Avid On Demand extends your MediaCentral capabilities, making content creation and delivery more affordable, flexible, and efficient than ever before for news, sports, and post-production teams, large and small.


White paper

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Leverage the cloud to accelerate your media workflow while lowering TCO


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Discover what you can do with Avid On Demand

Press release


Read the press release to get details about what’s coming

Meeting the challenge

Boost your production efficiency and bottom line with MediaCentral and a host of cloud-enabled services and solutions that can be deployed when you need them, wherever you need them.

  • Spin up and spin down Avid On Demand services and solutions as needed to accelerate workflows and keep production moving—no matter how large or small your budget
  • Add services and solutions to speed production—from artificial intelligence and dialog search, to workflow collaboration and automation
  • Leverage the scalability, redundancy, and automation provided by Avid On Demand services to create a comprehensive, easily-accessible, always-available media archive
  • Pay only for what you need and use, so you can keep costs low while ensuring you have the media access, storage, and services you need to capitalize on new opportunities
  • Leverage the openness, security, global scale, and services of Microsoft Azure, our preferred cloud-hosting platform, to make your move to the cloud and extend the capabilities of MediaCentral

Services and solutions

Avid On Demand Cloud Services

Accelerate workflows with three services that leverage artificial intelligence (AI), phonetic technology, and metadata to automate content indexing, file conversion, video QC, and the creation of deeply searchable media libraries.

  • Avid illuminate 
    Avid | Illuminate On Demand
  • MC_EditorialManagement_Monitor 
    Microsoft Cognitive Services
  • Avid | Transformation

Avid On Demand Cloud Solutions

Empower collaboration and maximize your media workflow with two cloud-based solutions that streamline and extend your production capabilities beyond the walls of your facility.

  • Shared Library On-Demand 1196x759 
    Avid | Shared Library On Demand
  • MediaComposer_Overview_Main 
    Avid | Editorial On Demand—coming soon

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