Avid

To achieve maximum production efficiency, media organizations must resolve global workflow logistics to support today’s increasing content creation and consumption demands. MediaCentral offers groundbreaking solutions that make it easy for anyone to contribute to your production from anywhere, using any device.

And now with Avid On Demand coming soon, teams will be able to access cloud-enabled services and solutions on an as-needed basis, spin up media capacity for short-term projects, and/or set up a permanent archive for fast 24/7 access to historical assets. Avid On Demand extends your MediaCentral capabilities, making content creation and delivery more affordable, flexible, and efficient than ever before for news, sports, and post-production teams, large and small.

Services and solutions

Avid On Demand Cloud Services

Accelerate workflows with three services that leverage artificial intelligence (AI), phonetic technology, and metadata to automate content indexing, file conversion, video QC, and the creation of deeply searchable media libraries.

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  Avid | Illuminate On Demand

  Automate the verification of closed captioning, multiple languages, and video description data across your entire content library.

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  Microsoft Cognitive Services

  Use Microsoft’s machine-learning algorithms, including facial detection, scene recognition, and speech to text, to auto-index content managed through MediaCentral | Cloud UX.

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  Avid | Transformation

  Automatically transcode, watermark, and repackage content for delivery to any device, from any device, anywhere.

Avid On Demand Cloud Solutions

Empower collaboration and maximize your media workflow with two cloud-based solutions that streamline and extend your production capabilities beyond the walls of your facility.

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  Avid | Shared Library On Demand

  Store, manage, search for, and access content and assets across a secure, cloud-based common media library using MediaCentral | Cloud UX on any device supporting editorial and archive workflows.

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  Avid | Editorial On Demand—coming soon

  Boost your editorial capacity and collaborate on projects more easily by creating and sharing folders, projects, and bins, and editing metadata in the cloud for greater efficiency.