Avid Customer Association: About

Almost every aspect of how we live is now digitized. Consumers have the power to create and consume content on demand—anytime and anywhere. Organizations face ever-intensifying competition for viewers and profits as the sheer volume of content and the platforms for sharing it expand exponentially. Yet at the same time, organizations are under pressure to become more efficient and monetize assets. And current technology solutions remain siloed, with roadmaps disconnected from industry needs.

It's clear that all of us—creators, distributors, and consumers—need to be connected more powerfully. By collaborating, we can create a new model that will strengthen the entire industry. By working together, we can amplify our impact.

This is why the ACA was born!