MediaCentral is Avid’s unified platform for newsroom production, connecting scripts, rundowns, media, automation, and collaboration in one workflow. Built to streamline the path from story creation to playout, it gives modern newsrooms a unified system and AI-powered intelligence to work with less friction across editorial and production.
Orchestrate story-driven production
Build and update rundowns in one place
A shared rundown brings scripts, stories, and integrated machine instructions together in a single running order, making it easier to organize segments and timing as coverage evolves.
Learn moreConnect ingest, editing, and playout
Connect teams and production tools around the rundown so changes to scripts, media, and story order stay in sync across newsroom and control room systems.
Learn moreAutomate and orchestrate tasks
Build rules-based jobs with trigger conditions, actions, and schedules that keep routine workflows moving automatically across production.
Use AI to make media searchable
AI generates transcripts, speaker identification, and summaries from incoming footage, turning new material into searchable production context teams can review and use faster.
What's new in MediaCentral 2026.4 (LTM4)
How MediaCentral powers production
Rundown-driven control
Link stories in the rundown to graphics, video servers, teleprompters, and studio automation systems.
Integrated script editing
Write and update scripts directly inside stories, with changes reflected across the rundown.
Wire service integration
Ingest feeds from news agencies and convert them into stories within the rundown.
Talk to an expert
Speak with a workflow consultant to learn more about Avid news solutions.
Powering end-to-end media production
Success Stories
Fast, flexible & future-ready: rt1.tv + Avid
rt1.tv partnered with Avid and Qvest to reimagine its entire production environment—transforming not just its tools, but its approach to content creation.
Sky News Arabia transforms its newsrooms
Sky News Arabia shifts to Avid’s end-to-end news solution driven by MediaCentral.
Al Mashhad TV grows with Avid
Al Mashhad launches TV channel with Avid MediaCentral news solution.
India’s high-speed news delivery
See how Avid helps make India’s dynamic, 24/7 news production more efficient.
Broadcaster ZDF is ready for the future
German broadcaster ZDF chooses Avid MediaCentral | Cloud UX to meet the increasing demands of its long-term news and production workflows.
CNBC Arabia transforms news workflows
The business information channel modernizes its Doha and Dubai operations for greater efficiency using Avid’s innovative and comprehensive solutions.
Story-Centric Collaboration
ITV News has transformed its newsrooms by adopting a story-centric approach with Wolftech
ITV News partners with Avid
UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage, and management workflows.
Al Jazeera upgrades news workflow
Al Jazeera extends Avid relationship to enable subscription and SaaS cloud-based production for thousands of users worldwide.
RAI’s modern newsroom
To streamline production and create better content faster, Italy’s largest broadcaster upgraded with Avid.
Al Araby virtualizes newsroom
With MediaCentral at its core, the network enabled all contributors to collaborate from anywhere through a story-centric workflow.
SVT goes remote with Avid
To foster workflow efficiency, save money, and enhance collaboration, the Swedish broadcaster put its faith in Avid.
Resources
What’s new in Avid MediaCentral 2026.4
Discover MediaCentral 2026.4 (LTM4). Automate chores with AI, unify planning with Wolftech, and modernize safely with our most stable newsroom update yet.
The future of media production
Avid Content Core is a game changer for news, sports, and post-production workflows, enabling efficiency, creativity, and revenue generation.
The benefits of a story-centric approach
Discover how Avid’s News Solutions can make your newsroom a revenue-generating powerhouse with relevancy and reach.
The pressing headwinds for TV newsrooms
How can TV newsrooms address current challenges and thrive in the future?
MediaCentral 2025.10
AI-driven automation, scalable content management, and enhanced security for modern newsrooms.
Building a story-centric news organization
Learn how leading broadcasters are transforming their operations with a story-first approach.
What’s new in MediaCentral 2025.6
Top updates in MediaCentral 2025.6, including Wolftech integration, mobile workflows, automation, HDR support, and new UX features.
DPP European Broadcaster Summit
Avid shared their vision at the DPP European Broadcaster Summit
Navigating the evolving newsroom
Staying competitive in today’s fast-changing media environment is a challenge newsrooms everywhere face.
Connect your newsroom
Plan, script, edit, and deliver stories in one connected platform.