MediaCentral provides a unified news and media production workflow platform. Advanced AI capabilities, enable collaboration from any location, accelerating content turnaround. MediaCentral streamlines the entire production workflow, so dispersed teams can produce higher-quality content faster, deliver to more outlets and devices, and maximize media value.
KEY FEATURES
Story-centric collaboration
Connect teams everywhere with digital-first, story-driven newsroom collaboration. Seamlessly plan, create, publish and amplify stories faster reaching audiences where they are, when they want news. Find out more about the coming soon MediaCentral – Wolftech News solution.
Avid Ada AI Services
Empower your newsroom with an Avid Ada AI enabled toolset to enhance collaboration and drive efficient workflows. Previewing in this release, transcribe clips and interviews within seconds, identify and rename speakers and search within the text.
Efficient workflow automation
Eliminate time consuming manual tasks and automate processes and workflows. From transcription to send to playback and beyond, discover the power of the MediaCentral Rules Engine. Find out more
Create and deliver
Power workflows to produce for any platform – digital and broadcast – accelerated by AI. Search, browse, and edit content easily now with enhanced audio capabilities, all from a single unified interface.
Scale
Flexibility to build and adjust as needed. Power unique media production workflows with our open platform. Deploy on-premises, in the cloud, or as a hybrid configuration and scale with confidence to hundreds of users
Innovate
Gain the agility required to address the changing media landscape and rapidly evolving audience trends. Create with the tools of choice, evolving workflows and transforming your business.
What's new in MediaCentral 2024.10
Customize your media workflow
Videos
Resources
Hidden Gems in MediaCentral
Save time and boost creativity with these clever MediaCentral tips.
Success Stories
India’s High-Speed News Delivery
See how Avid helps make India’s dynamic, 24/7 news production more efficient.
Broadcaster ZDF is Ready for the Future
German broadcaster ZDF chooses Avid MediaCentral | Cloud UX to meet the increasing demands of its long-term news and production workflows.
CNBC Arabia Transforms News Workflows
The business information channel modernizes its Doha and Dubai operations for greater efficiency using Avid’s innovative and comprehensive solutions.
ITV News Partners With Avid
UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage, and management workflows.
Al Jazeera Upgrades News Workflow
Al Jazeera extends Avid relationship to enable subscription and SaaS cloud-based production for thousands of users worldwide.
RAI’s Modern Newsroom
To streamline production and create better content faster, Italy’s largest broadcaster upgraded with Avid.
Al Araby Virtualizes Newsroom
With MediaCentral at its core, the network enabled all contributors to collaborate from anywhere through a story-centric workflow.
SVT Goes Remote with Avid
To foster workflow efficiency, save money, and enhance collaboration, the Swedish broadcaster put its faith in Avid.
