MediaCentral

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New updates for the world's most comprehensive media management platform

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How the Miami Heat are using MediaCentral to monetize their social media success

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Unprecedented media access and collaboration in the cloud with Avid On Demand

The industry’s most comprehensive platform for media workflow

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management. Its groundbreaking modular design delivers a full suite of apps, services, and connectors, offering unprecedented scalability and extensibility. Plus, its user-friendly interface makes it easy to search, edit, and collaborate on content from anywhere, using any device.  See what's new.

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Products highlights

  • Get unprecedented speed and productivity
  • Connect teams more effectively
  • Customize and scale for your needs
  • Streamline deployment and management
  • MediaCentral gives creative teams of all sizes the power to create and deliver more content in shorter timeframes. It accelerates every part of the workflow and is the only media platform that integrates newsroom, sports, post, and live production workflows into a single scalable user experience. It delivers the same high performance and reliability whether you have a small team of two or a global media enterprise with thousands of distributed contributors.

  • MediaCentral enables geographically dispersed teams to connect, communicate, and work together more easily. With full access to MediaCentral available through a simple graphical web or mobile interface, journalists, editors, loggers, producers, and other contributors can access tasks, projects, and media from anywhere, using any device, increasing efficiency.

  • MediaCentral can be as simple or as sophisticated as you need it to be. Start with the capabilities you need now. Then add components at any time to further expand and extend workflows. From apps and services that enable you to log, edit, and publish content, to integrating rundowns, social media, and third-party solutions—including Microsoft Cognitive Services and Media Services—MediaCentral enables you to create better content faster, deliver to more devices, and maximize the value of your media.

  • MediaCentral makes system deployment faster and easier than ever. Its automated tools drastically reduce install times. Customizable templates reduce tedium and errors, and virtual deployments greatly reduce the cost and risks associated with new systems and upgrades. Plus, enterprise licensing consolidates, simplifies, and standardizes software tools, maintenance, and license procurement.

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