MAY 29, 2023

Making the Media S3E18: Data Driven


Using data to illustrate stories in new ways or uncover hidden stories is a key facet of modern journalism. But how do you take that information and turn it into informative and engaging content that works across multiple platforms?

In the latest episode, host Craig Wilson speaks with Sunita Bhatti, head of regions from Channel 4 News in the UK, on how they are planning to use data to do just that, and how artificial intelligence (AI) can also help them do it.

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Listen to Hear:

  • Why data journalism is an important strand in a modern newsroom
  • How using data appropriately can drive trust and attract new audiences
  • The ways in which artificial intelligence can help editorial teams uncover stories buried in data

Our Guest This Episode

Our Guest This Episode
Sunita Bhatti
Head of Regions
Channel 4 News

What's the extra bit of information or analysis that we can provide that tells our audience something that's really important that they need to know about that story?

Sunita Bhatti, head of regions, Channel 4 News

Mentioned in This Episode

Listen to the Podcast with ABC Australia’s Innovations Editor, Gina McKeon

  • Craig Wilson headshot

    Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry, ranging from workflow transformation of national broadcasters to large-scale sports events. Craig has held various roles with Avid and is now the Global Media & Cloud Product Evangelist.

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