JUNE 15, 2023

Avid’s fast, efficient digital news production solutions

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Producing news for multiple platforms can be complex and time consuming. But it doesn’t have to be. MediaCentral, Avid’s complete media workflow platform, simplifies your broadcast and digital news production and distribution to make it more efficient and effective. Thousands of journalists and news video editors in the world’s top media organizations are accessing the many benefits of MediaCentral, breaking news stories to audiences on multiple platforms.

Avid’s news solutions span the complete workflow, with tools for ingest, editing, asset management, story writing and rundown creation with industry leading integrated newsroom computer systems (NRCS), playout, digital distribution, storage optimized for media production and more. Plus, deploy your systems on-premises, in the cloud, or as a hybrid configuration, for more production flexibility, all available through subscription.

And, because your needs and your audience’s needs change, Avid is always innovating to keep you updated with the best technology and workflows available. Our latest MediaCentral updates give you even more tools for creating, collaborating, and delivering high-quality content for different audiences and platforms.

Watch this series of short videos for highlights of how MediaCentral simplifies every aspect of news production.


MediaCentral | Story-Centric Power

Easily coordinate and create compelling stories for any platform 


MediaCentral | Plan and Succeed

Streamline your workflow to deliver quality content fast 


MediaCentral | Easily Share Media

Simplify media sharing and searching across teams and time zones 


MediaCentral | Publishing to Digital 

Boost your content creation strategy  


MediaCentral | Broadcast Story 

Discover an all-in-one writing and video editing tool for journalists 


MediaCentral | Browser Editing and File Upload 

From the field to the office, collaborate together   

MediaCentral addresses challenges facing today’s newsroom including remote work, creating high-quality content quickly, and digital distribution across platforms. Give the tools your team needs for collaboration, accuracy, and efficiency.

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