Content Core enables fast, AI-powered media search with natural language queries across your entire content library. Search across sites, storage, transcripts, images, and project context in a single query, with results ranked by real workflow activity so you can move from discovery into production without delays.
Find media faster with Content Core
Find relevant media instantly
Search across keywords, metadata, transcripts, images, and project context to surface the right assets faster than keyword search alone.
See results ranked by what you’re working on
Retrieve media ranked by usage patterns, story relevance, and production activity to reduce noise and speed decisions.
Discover content tailored to your role
Provide role-based views and tailored content feeds aligned to team responsibilities and project needs.
Add media to projects directly from search
Move from discovery to action instantly — add assets to projects, share with collaborators, or trigger downstream workflows.
Explore features
Search by text & metadata
Search across keywords, transcripts, tags, custom fields, and structured metadata in a single query.
Visual & image-based search
Locate assets using visual similarity, objects, or reference images.
AI relevance ranking
Automatically prioritize results using activity signals, usage frequency, and contextual relevance.
Dynamic filtering controls
Refine results instantly by date, rights, project, tags, status, or custom metadata fields.
Behavior-based recommendations
Surface related assets based on historical usage and project activity.
Trend-aware suggestions
Highlight emerging topics, frequently accessed assets, and developing content patterns.
Role-specific feeds
Deliver curated discovery views aligned to user role, team, or assignment.
One-click add & share
Add assets to projects, share with collaborators, or trigger workflows directly from results.
Talk to an expert
Speak with a workflow consultant to learn more about Avid Content Core.
Resources
The heart of Avid Content Core
Discover why Avid Content Core is industry’s first true cloud-based production solution.
The future of media production
Avid Content Core is a game changer for news, sports, and post-production workflows, enabling efficiency, creativity, and revenue generation.
The benefits of a story-centric approach
Discover how Avid’s News Solutions can make your newsroom a revenue-generating powerhouse with relevancy and reach.
The pressing headwinds for TV newsrooms
How can TV newsrooms address current challenges and thrive in the future?