Avid Content Core is a cloud-native media production platform that enables teams to manage, edit, review, and publish content from anywhere. Combining AI-enhanced collaboration with Avid’s trusted backbone for transcoding, archiving, and orchestration, it streamlines production and helps organizations deliver stories faster across digital and linear platforms.
A Modern Platform for Story Production
Adopt the cloud without disruption
Extend your existing production environment with cloud or hybrid workflows that integrate with the on-premise systems you already trust—so you can modernize without disruption.
Find the right media instantly
AI-powered recommendations and intelligent cloud search surface the right assets faster so teams can create more timely and relevant stories.
Learn moreCreate stories in your browser
Create broadcast-quality stories directly in your browser with built-in graphics, effects, and multi-aspect outputs that give journalists the power of professional video creation from anywhere.
Learn moreReview and approve stories on the timeline
Easily share edits and leave actionable feedback with time-coded comments directly on the editing timeline. Teams can review changes, approve stories, and move them smoothly from edit to air.
Learn moreSee what content performs
Track content performance to understand what stories resonate, helping teams make data-driven decisions about what to keep, reuse, and produce.
What's new in Avid Content Core
avid Content core features
Narrow your results
Use dynamic filters to quickly find the right content you need.
Sort what matters
Sort by date, creator, or activity to bring key content forward.
Search by what you see
Find footage by describing scenes, objects, or actions in the video.
SEE IT IN ACTION
Introducing Avid Content Core
The first true cloud-based production solution and content data platform.
Avid Content Core overview
Get the inside track on the cloud-hosted Content Data Platform.
Avid Content Core technical demo
Accelerate content discovery with centralized media workflows, real-time collaboration and AI.
EXPLORE AVID MEDIA SOLUTIONS
MediaCentral
Unified platform connecting teams, tools, and content across the news workflow.
Talk to an expert
Speak with a workflow consultant to learn more about Avid Content Core.
Resources
Modernizing news and post production without disruption
See how Avid helps to layer AI and cloud tools onto your existing gear to work smarter, not harder.
The heart of Avid Content Core
Discover why Avid Content Core is industry’s first true cloud-based production solution.
The future of media production
Avid Content Core is a game changer for news, sports, and post-production workflows, enabling efficiency, creativity, and revenue generation.
The benefits of a story-centric approach
Discover how Avid’s News Solutions can make your newsroom a revenue-generating powerhouse with relevancy and reach.
The pressing headwinds for TV newsrooms
How can TV newsrooms address current challenges and thrive in the future?