MediaCentral for News

For small local news bureaus, enterprise-level news networks, and everything in between, MediaCentral provides the most comprehensive end-to-end solution for news production, covering everything from information gathering and content creation all the way to delivery.

Avid provides all of the workflow capabilities—seamlessly integrated together—to give news teams the collaboration, workflow efficiency, and speed required to break news across every audience channel, from any device.


Customer Story

Global News Demand Gen 1

How Avid Graphics are helping Global News

Customer Story

WPLG Demand Gen 2

Miami's WPLG gets a news workflow makeover


MediaCentral Tutorial Demand Gen 3

Navigating MediaCentral

Meeting the challenge

Delivering engaging content is key to keeping audiences tuned in. With MediaCentral, you can keep your team focused on quickly creating and delivering compelling stories across multiple platforms. Whether your team works on a global, national, governmental, or local level, you can:

  • Streamline your workflow by gathering info, editing footage, and creating and publishing content for multiple platforms from a single interface
  • Ensure your production stands apart by creating professional-quality news packages with stunning graphics
  • Beat the competition and break stories faster with near-instantaneous ingest-to-playback turnaround
  • Unify dispersed news teams by enabling real-time story collaboration from anywhere
  • Break news across multiple screens and push past the noise of competing content
  • Speed up news production by easily accessing media with our secure, software-defined storage
  • Meet any budget by scaling production, storage, and delivery needs to your unique requirements

How it works


MediaCentral for News Solutions

MediaCentral Platform and Clients

MediaCentral Workflow Modules

MediaCentral Apps

MediaCentral Services

MediaCentral Panels

MediaCentral Connectors

Additional News Production Solutions


Comprehensive tools to create and enhance on-air and in-studio presentations

Newsroom Management

Professional media production and automation tools for news journalists and producers


Industry-proven shared and nearline storage systems for audio and video workflows

Video (NLE)

Professional video editing software and hardware

Video Servers

Multichannel video servers that provide near-instantaneous ingest-to-playback turnaround


Customer Story Video

See how WGBH got a workflow makeover with Avid's MediaCentral platform

News Production Blogs

Learn about the hot topics in news production


See what you can accomplish with MediaCentral | Cloud UX

MediaCentral Datasheet

Create better content faster, deliver to more outlets and devices, and maximize your media's value

WPLG Control Room 1862x1040

Miami’s WPLG Gets a News Workflow Makeover with New Collaboration and Virtualization

Avid’s offerings give us the seamless two-way flow we need between the newsroom and crews in the field—the ability for crews in the field to access tools at the studio, for the studio to push content to crews in the field, and for crews in the field to select content and pull it to themselves.


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Main Image

RÚV and Avid Develop Seamless Live Production Workflow

…we have been working with Avid for almost 20 years now. I think there is a reason we are still with Avid. It’s because it works and they are always introducing new solutions.


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Avid Graphics Solutions Boosts betevé’s Audience Engagement with Compelling Visual Content

Avid’s technology allows us to tackle branding and consistency with graphics, and in this competitive and evolving industry, the right broadcast solutions can take your channel to the next level. When we evaluate the investment we have made, we could not be happier with the outcome.

Jordi Colom, Technical Manager at betevé

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