For small local news bureaus, enterprise-level news networks, and everything in between, MediaCentral provides the most comprehensive end-to-end solution for news production, covering everything from information gathering and content creation all the way to delivery.
Avid provides all of the workflow capabilities—seamlessly integrated together—to give news teams the collaboration, workflow efficiency, and speed required to break news across every audience channel, from any device.
Delivering engaging content is key to keeping audiences tuned in. With MediaCentral, you can keep your team focused on quickly creating and delivering compelling stories across multiple platforms. Whether your team works on a global, national, governmental, or local level, you can:
Accelerate news, sports, post, and live production with the most comprehensive platform for media workflow
Access media and work on projects from anywhere using this graphical web interface to MediaCentral
Complete story creation and rundown management for news teams
Advanced file and workflow management for mid-sized to large news and production teams
Advanced media asset management for news and post-production teams
Develop, plan, delegate, and communicate story coverage and info to team members
Gain quick insight into the media assets available with view, preview, and playback capabilities
Add closed captioning to stories and projects for on-air and web content
Increase the speed and accuracy of media acquisition through advanced automated feed scheduling and control
Automate software installation and configuration across enterprise platform services
Quickly put together shot lists and a rough cut of your story with a streamlined set of video editing tools
Add and modify video logs to dramatically speed up shot selection
Drop clips and images directly into Maestro graphics templates to accelerate real-time graphics production
Send messages and share info with your team to facilitate better communication, planning, review, and approval
Deliver content to multiple channels quickly, including web, mobile, and social
See what’s trending across social media and leverage what people are saying and sharing to shape stories
Group and associate stories with sequences and execute monitor functions during live news production
Find the media you need fast across multiple local and remote storage systems
View all of the tasks assigned to you for easier tracking and completion, minimizing downtime
Duplicate assets and media of any file type to a separate workgroup
Transfer media, sequences, and shot lists between MediaCentral workgroups
Get quick one-stop simultaneous publishing to a variety of OTT, VOD, and social media platforms
Orchestrate the process of ingesting media into storage, so you can start editing immediately
Optimize your Avid storage workspaces to meet changing production needs
Exchange high-res media to and from video servers and transcoding engines
Access search and other MediaCentral functions right inside of Media Composer
Access search and other MediaCentral functions right inside of Premiere Pro
Extend your MediaCentral workflow to third-party applications, systems, and services with a connector. See what's available.
Comprehensive tools to create and enhance on-air and in-studio presentations
Solutions that simplify the creation and playout of broadcast branding elements
Professional media production and automation tools for news journalists and producers
Industry-proven shared and nearline storage systems for audio and video workflows
Professional video editing software and hardware
Multichannel video servers that provide near-instantaneous ingest-to-playback turnaround
Regional Broadcasters Webcast
Learn how Avid Everywhere helps you reach more viewers with high-quality content
News Production Blogs
Learn about the hot topics in news production
Tutorials
See what you can accomplish with MediaCentral | Cloud UX
We use our system every day and in every market, for hundreds of hours of news a week. It’s enabled us to not only virtualize the studio but also our production workflow. Most of our stations don’t even have local control rooms.
GERRY BELEC, DIRECTOR, OPERATIONS AND TECHNOLOGY, GLOBAL NEWS, CORUS ENTERTAINMENT GROUP
Leading Irish commercial broadcaster, TV3, discusses adopting an end-to-end Avid workflow including next-generation creative graphics solutions.
Avid enables WGBH to integrate its creative teams, maximize the value of its content, modernize its news division, and deliver fast-turnaround programming.
