MediaCentral | Newsroom Management is the newsroom computer system (NRCS) you need to break stories on-air faster and captivate your broadcast audience. Unite your team with a modern newsroom solution that connects teams, automates tedious production tasks, and delivers global, award-winning news.
KEY FEATURES
Power on-air production
Let your creativity flow and deliver shows audiences love with the unmatched reliability of MediaCentral | Newsroom Management (iNEWS).
New story writing experience for journalists working with MediaCentral | Newsroom Management (iNEWS) now include importing text from the Wolftech Story to the script, adding metadata, two ways sync and more.
Story writing on the go
Quickly get to the heart of the story with dedicated tools for creative writing and instant sharing with the rest of the editorial team.
And now with Wolftech's native mobile app, Wolftech Go, empower users to work efficiently in the field, including collaborating on iNEWS stories. Create and edit iNEWS stories, upload material, contribute to news gathering and story planning or request and get support from your legal, rights or graphics teams all on the go. Discover a modern mobile app interface for a connected newsroom experience in sync with your trusted iNEWS client.
Live production capabilities
Build rundowns, adjust timing, go live and make real-time changes—even on-air— with the lightning-fast performance of the modernized iNEWS client.
Control room coordination
Streamline your control room operations by integrating your rundown with studio automation, teleprompters, graphics, and video playout servers.
Read moreText and video together
Write, produce and edit directly in a web browser while expanding your newsroom into video production through MediaCentral | Cloud UX. Or create iNEWS stories, upload material, contribute to newsgathering and story planning on the go with the Wolftech GO and Reporter apps.
Planning to publication
Streamline operations and reduce costs from initial ideas and fact-finding to multi-platform publication. Discover how your connected Wolftech News application allows your teams to plan, assign and break news as they happen directly from location.
See what's nextWhat's new in MediaCentral 2026.4 (LTM4)
V I D E O S
Resources
What’s new in Avid MediaCentral 2026.4
Discover MediaCentral 2026.4 (LTM4). Automate chores with AI, unify planning with Wolftech, and modernize safely with our most stable newsroom update yet.
The future of media production
Avid Content Core is a game changer for news, sports, and post-production workflows, enabling efficiency, creativity, and revenue generation.
The benefits of a story-centric approach
Discover how Avid’s News Solutions can make your newsroom a revenue-generating powerhouse with relevancy and reach.
The Pressing Headwinds for TV Newsrooms
How can TV Newsrooms address current challenges and thrive in the future?
MediaCentral 2025.10
AI-Driven Automation, Scalable Content Management, and Enhanced Security for Modern Newsrooms
Newsroom in Your Pocket
Avid provides mobile apps to transform field reporting, boost collaboration, and drive story-centric production.
Building a Story-Centric News Organization
Learn how leading broadcasters are transforming their operations with a story-first approach.
What’s New in MediaCentral 2025.6
Top updates in MediaCentral 2025.6 include Wolftech integration, mobile workflows, automation, HDR support, and new UX features.
DPP European Broadcaster Summit
Avid shared their vision at the DPP European Broadcaster Summit
Success Stories
Sky News Arabia Transforms its Newsrooms
Sky News Arabia shifts to Avid’s end-to-end news solution driven by MediaCentral.
Al Mashhad TV Grows with Avid
Al Mashhad launches TV channel with Avid MediaCentral news solution.
India’s High-Speed News Delivery
See how Avid helps make India’s dynamic, 24/7 news production more efficient.
Broadcaster ZDF is Ready for the Future
German broadcaster ZDF chooses Avid MediaCentral | Cloud UX to meet the increasing demands of its long-term news and production workflows.
CNBC Arabia Transforms News Workflows
The business information channel modernizes its Doha and Dubai operations for greater efficiency using Avid’s innovative and comprehensive solutions.
ITV News Partners With Avid
UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage, and management workflows.
Al Jazeera Upgrades News Workflow
Al Jazeera extends Avid relationship to enable subscription and SaaS cloud-based production for thousands of users worldwide.
RAI’s Modern Newsroom
To streamline production and create better content faster, Italy’s largest broadcaster upgraded with Avid.
Al Araby Virtualizes Newsroom
With MediaCentral at its core, the network enabled all contributors to collaborate from anywhere through a story-centric workflow.
SVT Goes Remote with Avid
To foster workflow efficiency, save money, and enhance collaboration, the Swedish broadcaster put its faith in Avid.