MediaCentral delivers production environments that support award-winning content audiences love.
KEY FEATURES
Media management
Take control of your valuable media assets, tracking them from ingest to archive and every step in-between. From single resolution to multi-resolution, it’s your media, manage it your way.
Collaborative editing
From journalists working on news packages to researchers putting together roughcuts to craft editors delivering the final edit, scale up to hundreds of users working together to create great shows.
Detailed permissions
From no access to having administrative rights, Production Management delivers highly sophisticated permissions management to ensure the right access to the right team at the right time.
Workflow and process automation
Drive efficiencies in your organization with the power of integrated media services such as transcoding, archiving, restoring, and more to automate manual processes and deliver enhanced collaboration.
Content sharing at scale
Production Management is driven by Avid NEXIS shared storage, the industry-leading solution with unmatched workflow integration ensuring reliable performance every time.
Metadata management
Enhanced content discoverability with both system and user generated metadata for ultra-fast searching across connected clients such as Media Composer, Adobe Premiere Pro and the web-based MediaCentral | Cloud UX.
What's new in MediaCentral 2026.4 (LTM4)
Videos
What’s New in MediaCentral 2025.6
Wolftech integration, mobile workflows, automation, HDR support, and so much more.
Avid’s news solutions
Easily plan, ingest, create, share, and publish content whether you’re on the scene, in the newsroom, or somewhere in between.
MediaCentral workflows for digital teams
Avid's MediaCentral enables your Digital Teams to break news first
Resources
What’s new in Avid MediaCentral 2026.4
Discover MediaCentral 2026.4 (LTM4). Automate chores with AI, unify planning with Wolftech, and modernize safely with our most stable newsroom update yet.
MediaCentral 2025.10
AI-Driven Automation, Scalable Content Management, and Enhanced Security for Modern Newsrooms
What’s New in MediaCentral 2025.6
Top updates in MediaCentral 2025.6 include Wolftech integration, mobile workflows, automation, HDR support, and new UX features.
DPP European Broadcaster Summit
Avid shared their vision at the DPP European Broadcaster Summit
Navigating the evolving newsroom
Staying competitive in today’s fast-changing media environment is a challenge newsrooms everywhere face.
All in one newsroom solution
Eliminate inefficient workflows and enable creative storytelling with Avid and Wolftech.
Discover the Wolftech news advantage
Preserve your infrastructure with Wolftech News, the leader in story-centric newsroom planning, production, collaboration, and publishing.
Dubai event features Avid & Wolftech
Dubai Event Features Avid & Wolftech with the latest in news workflows, AI-driven solutions, and end-to-end production tools.
The Digital-First, Story-Centric Newsroom
AI, collaboration, and integrated, end-to-end workflows from Avid x Wolftech will redefine news production.
Success Stories
Fast, Flexible & Future-Ready: rt1.tv + Avid
rt1.tv partnered with Avid and Qvest to reimagine its entire production environment—transforming not just its tools, but its approach to content creation.
Sky News Arabia Transforms its Newsrooms
Sky News Arabia shifts to Avid’s end-to-end news solution driven by MediaCentral.
Al Mashhad TV Grows with Avid
Al Mashhad launches TV channel with Avid MediaCentral news solution.
India’s High-Speed News Delivery
Learn how Avid helps make India’s dynamic, 24/7 news production more efficient.
Broadcaster ZDF is Ready for the Future
German broadcaster ZDF chooses Avid MediaCentral | Cloud UX to meet the increasing demands of its long-term news and production workflows.
CNBC Arabia Transforms News Workflows
The business information channel modernizes its Doha and Dubai operations for greater efficiency using Avid’s innovative and comprehensive solutions.
ITV News Partners With Avid
UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage, and management workflows.
Al Jazeera Upgrades News Workflow
Al Jazeera extends Avid relationship to enable subscription and SaaS cloud-based production for thousands of users worldwide.
RAI’s Modern Newsroom
To streamline production and create better content faster, Italy’s largest broadcaster upgraded with Avid.
Al Araby Virtualizes Newsroom
With MediaCentral at its core, the network enabled all contributors to collaborate from anywhere through a story-centric workflow.
SVT Goes Remote with Avid
To foster workflow efficiency, save money, and enhance collaboration, the Swedish broadcaster put its faith in Avid.
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