OCTOBER 30, 2023

Making the Media S4E03: The State of Media Tech



Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in importance, according to a new report.

In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of Media Tech, published at the IBC Trade Show.

Listen to Hear:

  • The latest trends in the media industry
  • The growth in the experimentation around AI
  • Why non-media companies are looking at media technology

Our Guests This Episode

Lorenzo Zanni
IABM Head of Knowledge
A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in economics and management, an MSc in business economics, and an MSc in data analytics. Lorenzo is the head of knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.

See more episodes and subscribe:
listen on Apple Podcasts
listen on Google Podcasts
listen on Spotify
What we're seeing now is much more of a focus in segments such as content creation and production, which we think is correlated also with the rise of generative AI, which promises to be more of a relevant tool to these parts of the industry.

Lorenzo Zanni, Head of Knowledge, IABM

Mentioned in This Episode


Hear from Mark Harrison, chief executive of the DPP, discuss their European Leader’s Summit


  • Placeholder Image
  • © 2024