Avid Delivers End-to-End, Integrated Solutions That Power Greater Creators at NAB Show 2025

BURLINGTON, Mass., Thursday, 20 March – At NAB Show 2025 in Las Vegas April 5-9, Avid® will showcase the most complete and flexible end-to-end news and postproduction solutions that simplify the complexities of content production, distribution, and monetization. With a full slate of live demonstrations, the Avid booth (SL1516) will exhibit an unwavering commitment to powering greater creators through integrated, yet, open workflows that inspire creativity, increase efficiency, and accelerate content delivery.

Customer stories and live demonstrations will be at the forefront of Avid’s NAB booth, celebrating both the art and technology behind compelling storytelling. The Avid Theatre will host exclusive conversations with elite film and television editors and newsmakers, showing how they use Avid’s solutions to collaboratively create outstanding content that takes storytelling to a new level. This series of live discussions with industry-leading creators includes sessions with:

1. Myron Kerstein, ACE (Wicked)
2. Dean Zimmerman, ACE (Deadpool & Wolverine)
3. Sam Restivo (Gladiator 2)
4. Mark Hartzell, ACE (Dune: Prophecy)

"At NAB, we will demonstrate our dedication to being the definitive media solution, elevating our tools through AI-powered automation, API-integration and flexible, scalable cloud-enabled workflows that will help shape the future of the industry,” said Kenna Hilburn, SVP, Product Management, Avid.

Across the Avid booth, NAB visitors will see first-hand how Avid’s solutions keep teams connected from anywhere and make the work flow faster.

News Production: Drive Compelling Stories Faster to Audiences Everywhere

News organizations today face increasing pressure to create high-quality content fast and distribute it across more platforms while engaging broader audiences. At NAB 2025, Avid will demonstrate how it transforms newsroom production to optimize content impact to maximize revenue.

Avid is proud to debut the first combined public showcase of its workflows with recently acquired Wolftech’s solutions. From long-time MediaCentral customers in need of an end-to-end, smoothly integrated, story-driven news production environment to newsrooms seeking a powerful workflow management system, visitors will see how Avid supports the need to maximize creativity, ensure resource efficiency, and enable multi-platform story delivery on a secure, flexible cloud-based infrastructure.

“With Avid, we are redefining digital-first storytelling by empowering teams to plan, produce, and publish news across any platform, faster, smarter and more effectively than ever before,” said Arne Berven, CEO of Wolftech.

Postproduction: Enabling High-Performance, Cloud-Connected Creative Workflows

Film and television creators are dealing with complex challenges as productions are hit by strikes, changes in revenue streams, and the need to meet demand for more content faster in the streaming era. Avid is transforming production workflows to address the rapidly evolving needs of postproduction teams with its seamless, end-to-end postproduction workflows. With cloud integration, AI-driven tools, and enhanced collaboration features, Avid enables creative teams to work efficiently from anywhere while delivering high-quality content faster.

Avid’s NEXIS shared storage solution will enable creative teams to collaborate in real-time as if they were working locally, by utilizing shared files in the cloud to dramatically cut latency, ensure high-resolution quality, and work offline if necessary – all while reducing costs. It means creators can tap the best talent, regardless of where they are, without compromising timelines, execution, or development.

“In today’s production environment, seamless collaboration and creative efficiency are critical,” said Matt Feury, Senior Director, Postproduction at Avid. “Our integrated, open ecosystems are built on real-time creative applications and end-to-end workflows that take advantage of the flexibility and scale of the cloud along with the latest AI tools and API integrations. At NAB, Avid will show how we enable the creation and delivery of compelling stories to broader audiences, faster.”

Avid CEO to appear on NAB Show Main Stage

Wellford Dillard, Chief Executive Officer of Avid Technologies, will speak on an industry CEO panel as part of the 2025 Devoncroft Executive Summit on Saturday, April 5 at the Las Vegas Convention Centre. https://devoncroft.com/des-lv-2025/

Visit Avid at NAB 2025

All solutions and innovations showcased at NAB 2025 will be available immediately. Avid invites all media professionals to visit Booth SL1516 at NAB Show 2025 to experience its integrated solutions firsthand. To set up a meeting, go to avid.com/nab.

About Avid Technology, Inc.

Avid Powers Greater Creators: People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content – from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

PR Contact:

Platform Communications for Avid
Gay Bell / Hugh Filman / Nick Field / Molly Cole
[email protected]
+44 7549 891642

 

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