Avid Redefines Digital-First News Production at NAB Show 2025

BURLINGTON, Mass., 25 March 2025 – Avid® will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 (Booth SL1516). Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid’s integration with Wolftech following its recent acquisition.

News organizations today face mounting pressure to meet evolving viewer behavior patterns as consumers engage with content across an array of devices and platforms. At the same time, new revenue models have come into play with many consumers moving from traditional newspaper, cable, and broadcast outlets to social media, digital subscriptions and Free Ad-supported Streaming TV (FAST) services.

“As news organizations navigate the shift to digital-first storytelling, they need solutions that empower creativity and cooperation, efficient resource management, and quicker content delivery,” said Wellford Dillard, CEO at Avid. “At NAB Show 2025, Avid will demonstrate how our latest innovations move the world and give news teams enhanced workflows for creating, distributing, and monetizing news content, more quickly and cost-effectively; winning viewers across multiple touchpoints.”

Avid and Wolftech: The Future of Newsroom Collaboration

NAB Show 2025 marks the first public demonstration of Avid-Wolftech integration, combining Avid’s MediaCentral platform with the Wolftech News cloud platform – a milestone in newsroom innovation and efficiency. Avid’s end-to-end media solutions, combined with Wolftech’s digital-first, story-centric planning and publishing capabilities allow news teams to more easily manage the entire news lifecycle from story creation to multiplatform distribution.

Together, the Avid and Wolftech news solutions optimize resource management within a single, intuitive interface, ensuring that the right people, footage, and assets are allocated efficiently through intelligent automation. The integrated solutions empower newsrooms to focus on creating and delivering better, more compelling content in real-time to drive viewer engagement and audience reach.

“The integration of Wolftech News with Avid’s solutions unlocks unprecedented efficiency and collaboration for news teams,” said Arne Berven, CEO of Wolftech and SVP, Avid Broadcast Strategy. “By streamlining workflows from planning to publication, journalists can focus on what matters most ­– creating and delivering impactful stories that captivate audiences, at the speed they demand today.” .

New Solutions and Live News Demonstrations at NAB 2025

Visitors to the Avid booth will get the opportunity to learn about:

• Empowering Digital-First, Story-Driven Newsroom Collaboration – Avid’s AI-powered, unified toolset integrates planning, production, and publishing, enabling news organizations to accelerate storytelling across
• Multiplatform Planning and Publishing – Wolftech News streamlines news production, fully supporting mobile work, reducing costs and enhancing efficiency by seamlessly managing stories from initial fact-finding to multiplatform delivery.
• Easier Remote and Field Storytelling – Preview the highly-secure, mobile app experience of Wolftech News, which gives journalists and story planners the ability to plan, craft, and distribute content while on the go.
• AI-Powered Content Discovery with Avid Ada Transcribe – Avid’s latest AI-driven tool for rapid content indexing, enabling faster access to relevant footage and improved content discoverability in newsroom workflows.

Visit Avid at NAB Show 2025

Avid invites news professionals to Booth SL1516 to experience the future of news production. All showcased solutions will be available immediately. To set up a meeting, go to avid.com/nab.

About Avid Technology, Inc.

Avid Powers Greater Creators: People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content – from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

PR Contact:

Platform Communications for Avid
Gay Bell / Hugh Filman / Nick Field / Molly Cole
[email protected]
+44 7549 891642

 

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